GEORGIA INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION

BUSINESS PARTNER PROGRAM AT-A-GLANCE

YOUR AUTO DEALER BUSINESS PARTNER

We recognize that partnership is not for everyone. This program was built for the companies who understand the im-portance of GIADA’s legislative and regulatory efforts and are willing to commit to significant financial support of the association to help us advance our mission of powerful industry representation.

PARTNER LEVELS OF COMMITMENT

Partner Benefits

GIADA Partners get the convenience of pre-planning their budgets and securing their intended levels of participa-tion in advertisements and convention involvement with premier choice and priority placement. In addition to the convenience and security, there will also be opportunities made available ONLY to GIADA Business Partners (see back page) as well as Licensed use of the GIADA Business Partner Logo and prominent appearance within the service provider directories online and in the magazine.

Our industry relations & business development team will consult individually with each partner to determine the best ways to help you achieve your goals regarding GIADA dealer member penetration. Once commitments are made, a customized benefits package will be tailored to your company’s expressed interests and needs.

The GIADA Business Partners Program was created for our associate members who are looking to forge a true strategic partnership with us. We designed the program to be elite, so that the GIADA Business Partner designation really meant something. At the same time, we insisted that there could be no exclusivity to the program. We created an even playing field where any company willing to step up could participate.

PROGRAM-AT-A-GLANCE

BRONZE $10,000 SILVER $15,000 GOLD $20,000 PLATINUM $30,000

Magazine Advertising You may purchase advertising in the GIADA bimonthly publication, Independent Auto Dealer magazine. Cost will depend on size of ad and length of contract (number of issues).

Annual Conference Scheduled for July 13, 2017 at the Atlanta Evergreen Marriott Resort in Stone Mountain! Business Partners would receive 1st notice of availability for booths & sponsorships and receive prime locations for exhibitor booths GIADA Scholarships Three $4000 scholarships are offered. This program assist owners, officers and employees’ children, stepchildren and grandchildren who plan to contin-ue their education in college or voca-tional school programs.

Digital Magazine & Newsletter GIADA is proud to announce the re-lease of our digital magazine for all months without a printed release. In addition, a monthly newsletter sent out in the form of an email. Dealer Products & Forms Catalog Advertising The GIADA products catalog is sent out quarterly to all GIADA members and is now offering advertising! Recruit New Members Our favorite option! Any associate member may participate in our leader-ship member recruitment awards pro - gram. There are 3 levels: Wheel Club, Eagle and Crystal Eagle. Each is based on how many members you sign up.

Website Banner Ads A popular advertising option, our web banner ads are administered through a third-party provider and are common-ly sold out several months in advance. Prices vary by position and duration. CE Vendor Tables Set up a table or “booth” for non CE convention classes. Meet and greet with dealers on Continuing Education training days. Provide OnDemand Content GIADA would love to review your training videos for quality and rele-vance to feature in the GIADA OnDemand Training Platform. If appli-cable, it could even be used for CE Content.

The GIADA Business Partners Program does not require a licensing fee, start-up fee, acceptance fee or anything of the sort. Our business partners simply commit to invest in the GIADA opportunities that make the most sense for their business each year.

MARKETING OPPORTUNITIES To find out more about this program, call 800-472-8101.

The GIADA Business Partners Program does not require a licensing fee, start-up fee, acceptance fee or anything of the sort. Our business partners simply commit to invest in the GIADA opportuni-ties that make the most sense for their business each year.

MAGAZINE COVER SPONSOR 6 issues available Company logo on the front cover indicating issue is sponsored by your company and refers to your full page ad (included) and the page it is located on along with a full page space for a written publication. 2017 MAGAZINE (IFC) 6 issues available Full page ad on the inside front cover of the magazine 2017 MAGAZINE (IBC) 6 issues available Full page ad on the inside back cover of the magazine 2017 MAGAZINE (BC) 6 issues available Full page ad on the back cover of the magazine OnDemand ADVERTISING Numerous sections available Ads in the non CE GIADA OnDemand portal TRAINING CLASSES Use our state of the art training room (surround sound, digital projector, & green screen) to offer training on topics of your choice to your current & poten-tial clients and all GIADA members – hosted at the GIADA office. Includes catering arrangements. (filming options available)

BOARD MEETING SPONSOR 1 per quarter Show your support to the GIADA board members during important times of planning, voting, and discussion NON CONVENTION GOLF TOUR-NAMENT SPONSOR Help us host another successful and fun golf tournament! Specialty signage and promotional materials included. GIADA HOLD MUSIC Take advantage of hold times by having your commercial audio file play while dealers are on the line COMMERCIALS IN LOBBY Have your commercials playing in our lobby to grab the attention of dealers purchasing TOPs, Forms, and new dealers who are having their applica-tions processed in our office. DEALER PACKET SPONSOR Our membership packages are chang-ing! Have your company logos printed on our new Dealer Packets! (Re-printed quarterly) BAG SPONSOR Company logo placed on bags for all in office and auction purchases including forms and TOPs. All dealers: members & nonmembers.

FORMS & PRODUCTS ADVERTISER Have your flyer or custom pens includ-ed in packages sent out for online forms & product orders. All dealers: members & nonmembers. TOPS ADVERTISER The GIADA TOPs portal will include a “Business Partner” Button that will lead to the GIADA Business Partner Landing Page. One business partner per quarter will be able to have a flyer included in all outgoing TOPs shipments from our office. All dealers: members & nonmembers. EMAIL BLASTS Platinum Partner Benefit We will create an ad with the desired advertising content to be sent out to our entire membership database of emails. Limit 4 per year. _______________________________________ CONTACT US Keely Burdge and Kristin Reilly are the GIADA liaisons for all business partner inquiries: keely@giada.org kristin@giada.org Have an idea? Share it with us!

GIADA BUSINESS PARTNER PROGRAM: BRIEF OVERVIEW

PREMIER BENEFITS FOR PARTNERS ONLY

To find out more about this program, call 800-472-8101.

GEORGIA INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION

T 770-745-9650 OR 800-472-8101 | F 770-745-9655 6903 Oak Ridge Commerce Way SW, Austell, GA 30168