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Xerox Alliance Program Get with the Program The Xerox Alliance Program

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Xerox Alliance Program

Get with the Program The Xerox Alliance Program

Xerox Alliance Program

Together we succeedIn today’s complex business environment, there’s power in partnership. No single company can address the needs of every business. But together, we can improve the way businesses run, whether it’s a hospital, a school system, a law office, a multinational company or a mom-and-pop store. Together we can help!

The Xerox Alliance Program brings together leading software developers, systems integrators, value-added resellers, and distributors to create customized solutions that extend the power of Xerox multifunction systems.

The Xerox Alliance Program includes three different levels. Join as a Developer, and as your business grows,

uncover opportunities within the Gold and Platinum levels.

Platinum

Gold

Developer

Members of the Xerox Alliance Program gain access to Xerox global resources, technology, products and consultative experts. Together we can sell new tech-nologies and services that deliver real value to our customers.

Xerox creates and maintains these partnerships for one reason: to get results for everyone involved.

We strive to build incremental sales opportunities, generate additional revenue streams, and create greater revenue potential.

By joining, you also get access to Xerox Software Development Kits. Xerox Extensible Interface Platform (EIP) allows developers to easily create server-based applications that can be configured for a Xerox multifunction system’s touch screen, or user interface. EIP is based on web standards such as HTML, CSS, XML and JavaScript. It also uses standard secure protocols such as HTTPS and SSL. For more information about EIP, visit www.xerox.com/eipinfo.

As a Partner, You’ll Get Resources and Support

The support you need to succeed:

All partners enjoy the following benefits:

Development Tools — Software Development Kits, development work-shops, technical documentation, compre-hensive testing, validation, and hotlines ensure that you get the answers you need.

Marketing Tools — Template collaterals for your use and a logo designed to leverage brand awareness help you engage prospects and attract new audiences for your service or solution.

Simple Access — The Xerox partner portal gives you a single point of access to all partner services. The site, along with relationship managers, means a wealth of resources and support are only a click away.

Gold and Platinum members also enjoy the following benefits:

Business Development — Joint develop-ment of a business plan and go-to-market initiatives aimed at making your business grow.

Relationship and Communication — Relationship managers monitor partner-ships and are conveniently available via the Xerox Alliance Program. Xerox partner forums and engineering programs are other ways that we help each other succeed. Opportunities also exist to work with Xerox’s global sales force.

It Only Works When We Work Together

The real benefit of being a partner is the success we can achieve by working together.

We invest in each other: We all contribute time, unique skills and knowledge into a collective resource pool from which all of our partners benefit. We all gain insights and valuable contacts that we didn’t have when we worked alone. And when we put our new abilities and resources to work, the advantages are clear: satisfied customers, increased revenue and greater profitability.

The possibilities are endless.

Why Join?

Xerox Alliance Program

Copyright © 2007 XEROX CORPORATION. All rights reserved. Contents of this publication may not be reproduced in any form without permission of XEROX CORPORATION. 11/07 SOLBR-32UB

www.xerox.com/office

Xerox Alliance Program Levels of Partnership

Get with the Program! Together, We can Succeed!

This is your entrance into the Xerox Alliance Program. To get started, all you need to do is fill out a simple application and sign a basic contract. Once accepted, you’ll have access to our Software Development Kits and other tools available through our partner portal.

Partnership Level Definition: Entry-level program that enables developers to easily create offerings that work with Xerox products by using Xerox Software Development Kits. The Developer will market these offerings.

If invited to participate at the Gold level, you will benefit from a range of Xerox Alliance services that are best suited to your business. Gold level members must meet certain criteria. Offerings and support are designed to ensure active and successful involvement in the program.

Partnership Level Definition: Gold members develop offerings designed to meet the needs of specific industries, geographies, and Xerox sales channels. Both Xerox and the Gold member make investments in this relationship. Xerox and Gold members participate in joint marketing planning, such as go-to-market activities that support a differentiated value proposition.

If invited to participate at the Platinum level, you will benefit from the entire range of Xerox Alliance services. Platinum level members must meet certain criteria. Offerings and support are designed to ensure active and successful involvement in the program.

Partnership Level Definition: Platinum members are considered the most advanced partners in the Xerox Alliance Program. This represents a global partnership. Invitations are extended to dominant players in the market. Offerings from Platinum Partners are considered core solutions in Xerox Solutions portfolio – making the solutions readily available to Xerox direct sales representatives and various other sales channels. At this level, both the Member and Xerox make substantial investments in the relationship as well as participate in joint business planning sessions. Go-to-market activities must support a differentiated value proposition. We also establish an engineering relationship.

All Levels of Membership are Evaluated on an Annual Basis

Developer

Gold

Platinum

For more information about the Xerox Alliance Program, visit www.xerox-solutions.com/Partners