business pitch instadeal @iminds
DESCRIPTION
TRANSCRIPT
Instadeal
Instadeal
[Def]The process of maximizing revenue from a perishable resource by influencing consumer behavior
[Ex∙am∙ple]
Airline industry
Yield management
Est. 2013 …LastMinute Deals
YieldMgt.System
Instadeal
Need1) Businesses (Hospitality businesses, Entertainment, Health & Beauty)
• No clients
• No reservations
• Time gaps
Instadeal
Need2) Consumer
• Save money
• What to eat, see or do?
• Planning and reservation
Instadeal
Approach
1) Businesses
Can create their own customized last minute deals
Instadeal
Approach
2) Instadeal
Distribute these deals online
Instadeal
Approach
3) Consumer
Overview and easy reservation of these last minute deals
Instadeal
Benefits1) Businesses
• Attract new customers
• Improve capacity planning
• Reduce waste
Instadeal
Benefits2) Consumers
• Discounts
• Availability overview
• Easy reservation without online payment
Instadeal
Competition• Niche players: Tafel3 (Hospitality business), lastminutewellness
(Health&beauty), arsene50 (Entertainment)
• Group purchases: Groupon, Outspot, Shedeals
• Alternatives: Citypath, Loyalty programs, nukorting.be
• Foreign players: Lastminutedining.nl (NL), Lastminute.com (UK)
Instadeal
Competition
Instadeal
•Broader reach• Overview
•Cheaper•Faster•Freedom
Instadeal
Business model
Commission
Instadeal
Status• Instadeal BVBA: founded June 24th
• Domain registrations & Informative landingspage
• Website analysis finished
• So far 100 interested businesses in Ghent (40% conversion)
• Two big players: Lunch Garden, Bellewaerde
• Legal contracts: free advice from university professors
Instadeal
Awareness Businesses
• Door-to-door
• Unizo
• Events
• Associations
Consumers
• Google Adwords € 0,1-0,3 CPC
• Facebook Ad € 0,3-0,5 CPC
• Stickers (eg. TripAdvisor)
• LED advertisement
InstadealInstadeal
Budget 1. Marketing € 11.250
• Google adwords € 5.000
• Facebook € 3.000
• LED advertisement € 3.000
• Stickers € 250
2. Design & Branding € 5.000• HTML-mail and app € 2.000
• Website € 3.000
3. Communication € 3.000• Introduction video € 3.000
4. Testing € 3.000• iLab.o € 3.000
5. Legal € 1.500• European trademark € 900• Legal advice € 600
6. Operational € 1000• Hosting € 300
• Pictures € 200
• Train: go-pass € 500
7. Unizo fee € 200
Instadeal
MilestonesLong Term: Automated yield management system
Short Term: Growth
• Launch Minimum Viable Product (October 2013)
• Metrics analysis & Testing
• User feedback & Feature adaptation
• Regional roll out (January 2014)
• Application: iOS & Android (February 2014)
Instadeal
External
Team
Internal