THANK YOU AMAREDDY (241009) RAJASHEKAR REDDY (241010) AHMAD ANSARI (241011) PRAJAKT ATEY (241012) BIPIN BABOO (241013) AMRUTA BADODKAR (241014)

NATIONAL INSTITUTE OF CONSTRUCTION MANAGEMENT& RESEARCH, PUNE

PRESENTED BY

AMDOCS REAL ESTATE

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EXECUTIVE SUMMARY

AMDOCS REAL ESTATE : is an Koregaon-based real estate company that will offer benchmarked rental units for the Pune, Koregaon community. These rentals will be provided with unmatched levels of customer service and attention.

The basic idea is to use the high end housings in terms of leasing it and utilizing it as a cost housing to make profit during the recession time.

Sales are projected to be substantial in year one growing moderately by year three.

AMDOCS REAL ESTATE is an enterprise that is involves in numerous aspects of the industry. Primary experience and expertise is in the development of high-quality, lower cost living for students and professionals seeking the most up-to-date technologically advanced living environment.

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VISION

AMDOCS REAL ESTATE :

To be India’s leading Real Estate company with a Pan-India Footprint, and be the company of first choice amongst our customers to address their needs across all realty verticals.

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MISSION

To provide innovative, reliable and high quality services to clients. And to develop highly trained team of employees.

The main aim for employers to work at AMDOCS REAL ESTATE is to maintain the highest level of customer satisfaction that is achievable.

AMDOCS REAL ESTATE maintains competitive market prices, while working toward expanding the number of units owned, and increasing total profits earned.

Within the company we will strive to work as a cohesive, harmonious unit focused on exemplifying our mission.

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Maintaining open communication between AMDOCS REAL ESTATE and its customers in order to ensure the highest level of customer satisfaction and long lasting reputation within the community.

To continue to expand the number of units owned and maintained, while also increasing the level of profits for both AMDOCS REAL ESTATE and its investors.

A well developed market research about the available areas to be worked upon and given the required attention.

A proper Research and Development wing.

Devoted employees with required skills and academic as well as professional degree.

A highly skilled financial department, to look out for the required investments.

A proper concern for the profit generated and the investment made by the company in order to maintain the investment-profit ratio by the end of the year.

KEYS TO SUCESS

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AMDOCS REAL ESTATE will target three distinct customer segments. The largest segment that they will service is University of Koregaon students.

Pune being the educational hub of the country thus, it gives a huge amount of students who are in search of a facility for living. This segment is growing at 7% a year with 18,000 prospective student. This segment is especially attractive since most of the local rental properties that are geared toward students are run down, and poor quality units.

The second market segment is local professionals who are increasing at 4% and have 12,000 potential members as Pune can be considered as an IT hub as well for the country.

The last segment is faculty and staff of the University. This section has a 5% growth rate and 6,000 potential customers.

MARKET STRATEGY

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CORE TEAM

CFO – 1 No.

CEO – 1 No.

ADMIN MANAGER – 1 No.

BROKRAGE MANAGER – 1 No.

DEVELOPMENT – 1 No.

ARCHITECT – 2 No.

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START UP FINANCE

Start-up Requirements  Start-up Expenses 150Legal Rs. 960,000

Architect Fees Rs. 450,000

Stationery etc. Rs. 40,500Brochures Rs. 41,250Consultants Rs. 382,500Insurance Rs. 197,250Rent Rs. 210,000

Construction Rs. 11,250,000

Expensed Equipment Rs. 90,000Other Rs. 112,500

Total Start-up Expenses Rs. 13,734,000

Start-up Assets  

Cash Required Rs. 166,699,500

Other Current Assets Rs. 1,800,000

Long-term Assets Rs. 18,000,000

Total Assets Rs. 186,499,500

Total Requirements Rs. 200,233,500

Start-up Funding  Start-up Expenses to Fund Rs. 13,734,000

Start-up Assets to Fund Rs. 186,499,500Total Funding Required Rs. 200,233,500

Assets  Non-cash Assets from Start-up Rs. 19,800,000Cash Requirements from Start-up Rs. 166,699,500Cash Balance on Starting Date Rs. 166,699,500

Total Assets Rs. 186,499,500

Liabilities and Capital  

Liabilities  

Current Borrowing Rs. 750,000

Long-term Liabilities Rs. 162,000,000Accounts Payable (Outstanding Bills) Rs. 583,500

Total Liabilities Rs. 163,333,500

Capital  

Planned Investment  

Menashe Rs. 3,450,000

Koach Rs. 3,450,000

Investors Rs. 30,000,000

Expenses Rs. 13,734,000

Assets Rs. 186,499,500Investment Rs. 36,900,000

Loans Rs. 163,333,500

AMDOCS REAL ESTATE

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STARTUP SUMMARY

The total start-up expenses include legal, stationery, architect, brochures, consultants, insurance, rent, construction, expensed equipment, etc. Start-up assets required include short-term assets , and initial cash to handle the architect and contractor fees prior to opening.  Additional cash is needed to pay all zoning fees and governmental regulations. Long-term asset purchases and the assumption of long-term liabilities are anticipated.The details are included in the following table and chart.

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MARKET SEGMENTATION

AMDOCS REAL ESTATE largest market segment in the Pune area will be students of the local universities. We expect this to be the largest growing segment with a growth rate of about 7%.

Local professionals are another large segment. They will be attracted to the units because of the same technological needs, but will also be attracted to the comfortable, well maintained living environment. We expect this segment to grow at a rate of about 4% with a more frequent turn over.

Local university faculty and staff represent the third and smallest identifiable segment, but contain the second highest growth rate. Proximity and quality will entice this segment which we expect to grow at a rate of 5%.

The following pie graph and the chart has been used to show the expected growth rate scenario

 

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MARKET ANALYSIS

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MARKET SEGMENTATION & STRATEGY

AMDOCS REAL ESTATE will focus on the three previously mentioned market segments: university students, local area professionals and university faculty and staff.Our target customer is usually looking for higher end living facilities that foster a safe, enjoyable, and convenient environment. They are technology savvy and have a desire to have access to the technological amenities that we provide.

Marketing Strategy

Marketing in a highly competitive housing industry depends on the recognition of excellence, as well as a point of difference to display our units in an individualized light.

We will develop and provide a living environment of unmatched proportion. It starts with the commitment to customer satisfaction and fulfilling their demands. Our commitment to quality and comfort includes safety and 24-hour customer service.

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MARKET STRATEGY

Distribution Strategy

Focus on providing high-quality living in convenient locations with a wide customer base. It is also important that we remain at the upper echelon in the quality range when compared to competitors.

We can only do this by organizing and implementing a sound plan that will assume responsibility for the functionality and appearance of properties.

We will have an updated Web site for anyone interested in the properties.

A proper arrangement for the information of our plan with the help of Bill boards and Hoardings, strategically placed all over the city.

A proper advertisement through local radio channels and news papers with broachers distributed near the IT hub and educational sectors of the city.

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MARKETING PROGRAM

Most important marketing program is customer word of mouth. The only way to truly know the quality of our units is through experience; hence we must maintain the highest level of customer satisfaction. Rewards will be given to clients or customers that refer new clientele to the company. We confidently believe that the high level of quality that AMDOCS will provide can attract a strong demand for our units. Another incentive that we will use is the early move-in bonus program. Anyone that signs their lease before June 15th will receive a free month as well as two parking spaces. This will encourage people to try and beat the rush of people who move in later. It will also give the appearance of increased demand.

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SALES STRATEGYSales in our business is based upon providing customers with a living concept fitting of their needs. We must be in touch with the needs and desires of our clientele in order to best attract a consistent flow of incoming residents.

Sales Forecast The following table and chart gives the forecasted earnings for AMDOCS Real

Estate apartment rental units.

We perceive a gradual increase in the total number of units over the next year. As time goes on, the monthly per-unit rental price will slowly ascend, coupled by the decline in cost over time, producing an increased per-unit profit.

From our opening in January to June, we expect that all units will be completely rented out. In the summer months we anticipate fewer student tenants, so we have planned on a rent lowering process to entice renters to stay.

We will only rent on yearly leases to ensure that all rented units remain filled year round. With the estimated profits from the previous months the annex will be completed in September, adding 14 more units.

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SALES FORECAST

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PERSONNEL PLAN

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FINANCIAL PLAN

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ANNUAL EXPENDITURE

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CASH FLOW STATEMENT

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PROFIT & LOSS PRODUCTION

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