business plan by hussain sahito

8/8/2019 Business Plan by Hussain Sahito

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All Products at one Place.

CITY SUPER STORE

National Highway, Ranipur

Name Roll

No.

Ghulam Hussain 16

Javed Ali

Khalil-u-Rehman 24

Sabir Hussain 39

Haresh Kumar 17

Faheem Ahmed 11

Majid Ali 26 Introduction

Shah Abdul Latif University Khairpur Sindh Pakistan


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City Super StoreNational Highway, Ranipur

Co-Owners: Ghulam Hussain, Javed Ali, Sabir Hussain, Khalil-ur-Rahman, Haresh

Kumar, Majid Ali, Faheem Ahmed.

City Super Store is located on main National Highway Ranipur, it is inside the road so it

visible to people who travel through the road. CITY Super Store contains all products

which are needed in our daily life, like general, cosmetics, Garments, children dresses,toys, jewelry, Shoes, and food items etc with different floors.

It needs a huge amount of investment to complete the project to avail all A-Z products at

one place so that customers may purchase all products at one place.

Executive Summary



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Keeping in view the current market conditions, and basic needs and wants of the

customers we have analyze that demand of garments, general and food items, fashion,

cosmetics and furnishing goods is increasing with passage of time. So we have decided toopen a Super Store at National Highway, Ranipur, because it is the financial hub of

Ranipur, Where we want to facilitate each and every customer at the proper list price.

Our Super Store is unique from others because where we are going to open a Super Storethere is no any other Super Store which provides all facility to customers, like general,

cosmetics items, Garments, Shoes, and food items.

This project needs a huge amount to complete so it is out of reach of a single person to

open an Super Store, so for the fulfillment of this business we are seven partners, who

mutually decided to open a Super Store.

CITY Super Store does not contain a single product line but this Super Store a lot of theunique products, which fulfill the current market needs.

We have estimated that 20 million will be needed to open this type of super Store, and we

have mutually decided to invest 2 million each partner.

Company Overview:



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National Highway Ranipur already contain a number of super stores which provide

different products like shoes shops, general stores, garments shops, medical and grocery

shops and so on shops are there, but at National Highway, Ranipur there is no any bigsuper store that provides all products at one place like artificial jewelry, shoes, cosmetics,

general, cosmetics and other stationary at same store. Thats why we have decided to

open a CITY Super Store at Ranipur. The building and its out look will be decoratedeffective, attractive and contain on ground floor.

To attract the mind of customers the internal and external design of Super Store will be

very decorated, also a wide space inside the store for parking purpose the display ofproducts will be in attractive and easy to pick form, so that our customers will not face

any difficulty to purchase any product.

Vision and Mission Statement:



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Every business wants to gain more market share by satisfying its customer and increase

its revenues as much as possible. Also our mission is to capture more market share to

gain attractive amount in next five years by providing quality, durable and modernproducts at reasonable price, and we can achieve our mission by satisfying our customers,

because the customer satisfaction is basic tool of success in market, especially where you

have more competitors.

How to Survive in Market:To survive in the market we have to charge fewer profit margins on the products at thetime of starting of the business because already competitors are there. As CITY Super

Store is unique from other stores out there, because we are providing all products at one

place and at reasonable prices, also we will keep in mind the needs and wants of ourcustomers to fulfill their all needs, it means we have to satisfy our customers by

providing them good quality products at reasonable price with more facilities.

Objectives:Our main objective is to satisfy our customers, by:

To provide all the products at one place.

To facilitate customers in terms of product and service.

To provide good quality products.

To satisfy our customers.

To make good relations with our customers.

To sell products at reasonable price.

To facilitate the people of Ranipur.

To capture more market share by satisfying our customers.

Marketing Plan



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1. Market Environment:It is important to put the new venture in a proper market by concluding an environment

analysis to identify new trends and changes occurring in a national and international level

that may impact on the new venture, so wee will keep in mind these things.

1. Economist:The Entrepreneur should consider trends in the GNP, unemployment, by geographic area,

disposable income and so on.

2. Culture:An evaluation of cultural changes may consider shifts in the population by demographic

feature.

3. Technology: Advancement in technology is difficult to predict, however the entrepreneur should

consider potential technological developments, determined by resources provided by thefirm and the government.

Legal Concerns:

There are many legal issues in starting a new venture; The entrepreneur should beprepared for any future legislation that may affect the product or service, channel of

distribution, price or promotion strategy.

Four Ps:

1. Product:The products of the store are durable and according to the needs and wants of thecustomers, the price is comparable with competitors. In CITY Super store we will

available all varieties of the products to satisfy or value to the customers, after reaching to

the peak we will introduce new products.

2. Place:The placement is centrally located, the customers will easily get the products, the place isthe main factor of success for any business to beat the competitors and motivate the

customers according to their needs and wants.

3. Price:The price of the items are reasonable and touch the mind of customers, in the pricing

strategy we set 10% profit margin in the first year, if the competition will increase thanwe will set the low price strategy and we will give some other incentives to our

customers.

4. Promotion:



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Promotional activities consist of the direct and indirect, in the promotional activities we

will inform our customers regarding the super store, products, and the company name, in

the promotional activities we will give different type of incentives to the customers toincrease loyalty and increase the sale of the business.

For the super store advertisement we wills elect the print as well as electronic media, we

will advertise on radio, local magazines, news papers, cable, FM and other channel ofadvertisement.

Environment Of The Super Store



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The Environment of the Super store is based on the basic two factors:

1. Physical factor:In the physical factor we analyze the store design, front shape, land structure,

construction process and physical architectures.

2. Psychological Factor:The Psychological factor denote the image of the store, basically the image building is a

tough job but we will try our best to satisfy our customers by giving them good quality products & services, incentives, packages, we will solve their problems regarding

products, internal display of store, soft music with low volume to comfort the customers.

These all things we will perform to create a good image of the super store in the mind ofthe customers.

The store image is created from the physical and psychological factors, quality products,

and good behavior of the employees to wards customers, display of products andfurniture which is used in the internal portion of the store.

Sigh Appeal

In the sigh appeal we will show off different varieties of product to customers colorful

shopper and the customer with his own sight select the product, In the sigh appeal the

eyes of customer move here and there to perceive the product in better manner.In the sigh appeal there are three factors:

1. Size Perception:The size is the main component of the store design, in the broader size the customer feel

safety, security and there are fewer chances of goods to be defective because the goodscan be easily damaged.

2. Shape Perception:The shape creates good impression on the customers, the vertical shape creates comfortand strength to the customer, horizontal shape creates stability and easy access ness to the

customers, curve shape creates instability and diagonal shape creates ups and down

movement of the eyes or perception.

3. Color perception:In the color perception the customer choose the colorful products packing, colors canattract the behavior of customers to wards product, to buy the product, due to the color



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perception the people buy more products, the customers dont have the need for that

product but he purchase due to its colors attraction.

Products/Services Plan:Actually our super store will provide all products like general items, shoes, stationary,

garments and cosmetics to attract the mind of customers; we have categorized theproducts below:

1. General Items:Shampoo, Cream, Powder, Shaving cream, Perfume, Beauty Soap, Tooth brush &Paste,

Bathing Towel, Gel, Tissue Papers and also the cosmetics we will provide in our SuperStore.

2. Garments Items:In our Super Store we will provide both kind of garments, Ladies garments and Gents

garments. In ladies garments Baba suits, Baby suits, Sharara, Bootique etc, In GentsGarments Paints, shirts, Ties, Knit wears, full suits(3 piece), Socks and so on will beavailable at CITY super Store.

Also the uniforms of schools and collages will be available at our Super Store.

3. Shoes and sandals Items:Baby Shoes, Gents shoes, as well as the ladies sandals and school shoes will be available

at CITY Super Store, Also we will change designs time by time according to newcustomers needs and wants.

4. Artificial Jewelry Items:Neck Laces, Rings, Bracelets, Bangles, earrings, and other jewelry items will be availablein latest designs.

5. Stationary Items: Note Books, copies, Pens, Razors, Show pieces, Pencils, Stapler, Eraser and other

stationary will be available at CITY Super Store.

Keys to Success:

Success of the super Store relies on the factors given below:



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1. To heir the staff having good communication skills, techniques and polite behavior

to wards customers.

2. The main motive of a super store is to provide all facilities which are necessary.3. To maintain product loyalty and brand promise.

Management and Staffing:



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The Team is committed able and there will be a manager from team, the manager will be

committed to motivate whole the staff in achieving the goal of store operations, there will

be a centralized organizational structure, because all activities will be handled by staffunder the supervision of the selected manager. Staff will be appointed according to job

specification and job description.

Organizational structure

Management team


3 Manager

3 Assistant Manager

6 Cashier 3 Helpers

3Sweeper


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Three Managers

Three Assistant Managers

Six Cashiers

Three Helpers

Three Sweepers

Personal plan

Personnel Plan 1st Month 2nd Month 3rd monthManagers 36,000 37,500 39,000

Assistant Managers 27,000 28,500 30,000

Six Cashiers 36,000 36,000 39,000

Five helpers 25,000 25,000 25,000

Three Sweeper 12,000 12,000 12,000

Operation Plan:



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As we know that our business is merchandise and in merchandise business the buying

and selling process is involved, we purchase the goods directly from the valuable

companies, which have a good image regarding quality products in the market, than wewill sale these products to customers at low profit margin. The whole process of buying

and selling will be controlled by the manager. In the operation plan the manager get work

from the employees who are directly related with the work which is performed by themaccording to their job specification.

Equipments:

1. There will be need of Points of Sale (POS) machine to facilitate the debit and credit

card holders.

2. We will also arrange In vice Machine which take amount and prints the bill on paper.

Inventory Requirement:As we know that the population of is 500,000, so over all sale of mixed items are

required 20,000. The inventory requirement is fulfilled on the daily & weekly basis.Also a ware house will be required, where we store the extra items , and also the faulty

items to return the company.

Financial Plan:



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The total investment is estimated about 10 millions, of which 72% will be paid by

partners and remaining amount we will borrow from the bank. The land will be

purchased on cash payment at the cost of 700,000, and other 500,000 on the constructionof building. Also 1,50,000 for the furniture and decoration purpose, remaining amount

will be used to purchase A to Z items of the store, Also we will spend some amount on

the promotional activities like: Advertising( key chains, shopper with store name andlogo), wall chalking, Advertisement on FM and cable.

Cost and expenses Statement

Explanation No: Of Items Amount

Land 1 10,00,000

Building 1 8,00,000

Equipments 3 1,50,000

Decoration Exp. 1,50,000

Salary Exp. 4,20,000Other Exp. 90,000

Total Exp. 26,10,000

Note: - Remaining amount will be spent on the merchandising.

Start up summaryThis is a merchandising Business, and we have decided to invest 10 millions of which we6 partners are investing mutually 7.2 millions and 2.8 millions we will borrow from bank.

Partner Invested Amount

Ghulam Hussain 2 millionsMajid Ali 2 millions

Haresh Kumar 2 millions

Javed ali 2 millionsKhalil-u-Rahman 2 millions

Sabir hussain 2 millions

Faheem Ali 2 million



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Income Statement:Projected Income Statement for three months.Sales 12, 00,000

Cost of Goods Sold 10, 00,000Depreciation Exp 30,000

Gross Profit OR EBIT 1, 70,000Less Interest 30% 51,000

Other exp. 10,000

Net Income 1,09,000

Balance Sheet (After 3 Months)

Assets = Liabilities + Owners Equity

Assets Amount Liab: O,ELand 10, 00,000 6 millions 14 millionsBuilding 8, 00,000

Equipments 1,50,000

Initial Exp. 6,60,000Merchandising 1,73,90,000

Balance 20 millions 20 Millions

Retained earning Statement

Income 1, 09,000 (After 3 months)

Re Investment 1, 09,000


business plan by hussain sahito

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