KFS 3122Entrepreneurship

TITLE: Business Plan (Engineering Spark SDN BHD)LECTURER: Mr. Saleh Bin AbbasGROUP MEMBERS:-1. Ghassan Maan 41010243612. Nurul Balqis Md Jamil 41010227213. Rasyidah bt Ahmad 41020058614. Nuramirah bt Azahar 4102007191

Engineering Spark SDN BHDCompany Logo

Company Profile

Name of the company Engineering Spark Sdn BhdBusiness Address No 250, Jln Segambut, 51000 Kuala LumpurWebsite www.espark.comE-mail engineering_spark@gmail.comTelephone no. 03-78737620Fax no. 03-78737620Form of business PartnershipInitial capital RM 500,000.000Main activity Engineering design, research and development

to provide industry with quality solution

Our services

The company offers a variety of products and services to serve the customers:

Custom electronic design Reverse engineering for

obsolete and discontinued products(mainly in electronics and related)

Sourcing for standard and hard-to-find components and services

CNC design and retrofitting Electronic boards repairs System integration and

Automation

LOCATION OF BUSINESSNo 250, Jln Segambut, 51200 Kuala Lumpur

ADMINISTRATIONPLAN

Vision – To be a World Known Malaysian engineering research and development company

Mission – To Create A Strong Malaysia Brand With Innovative & Creative Technology

Objective - Is to be the best and most trusted company that produce product with great quality and services worldwide.

Organization Chart

Man Power PlantGhassan

(Investor)

Balqis(Operational

director)

Rasyidah(Project

Manager)

Amirah(MarketingManager)

Engineer Marketing staff

Staff Staff

SWOT AnalysisMARKETING PLAN

STRENGTH• We are the only company doing this type

of work in that area and industrial area.

WEAKNESSES• Malaysia is developing and not fully

developed in this sector so people are not much familiar and the professions available are not experienced enough but this will also give us a chance to boost up easily to control the market if managed properly.

OPPORTUNITIES• Expand business• Entrepreneurial opportunities

THREATS• Marketing failures• Competitors

Target Market

1. Industry – location & most of industry need to improve, build and repair specific tools/equipments.

2. Educational sectors – for university, technical school and seminars.

3. Individual – repairing services.

Target MarketIndustry

Educational

Individual

60%25%

15%

Marketing Strategy

•high and best quality

•International grade quality control product

•gives warranty

Product •sp

ecial discount to the first dealer

Price

•Strategic location – industrial areas with a lot of residential

•easy to access/near to public transport

Place (distribution)

•Advertisement with brochures only aim to the individual

•While we send presentator to present our services to the aim industry and universities

•Signboard – to introduce and let everyone knows

•Business card – contact easily

•Company uniform – personal appearance to represent our company

•Website – www.espark.com

Promotion

Business Operation Hours

Our business will start operation for customer • From 8.30 a.m. until 5 p.m. on weekdays, and • From 9 a.m. until 5 p.m. on Saturday• Close on Sunday

• Over time/shift will be required to the worker who have the job

OPERATIONAL PLAN

Layout Plan

COMPANY LAYOUT

EXIT

ENTRANCE

FINANCIAL PLANYear 1 Year 2 Year 3

Sales 229,200.00 370,600.00 1,009,600.00Less: Cost of goods sold 16,600.00 50,000.00 100,000.00Gross profit 212600 320600 909600Operating expenses:-

Salaries 218,400.00 235,200.00 252,000.00 Rent 24,000.00 24,000.00 24,000.00

Utilities 5600 6000 6000 Advertising 14,500.00 8000 8000

Sales expenses 1000 2500 5500 Insurance 4600 4600 4600

Payroll & misc. taxes 1000 2000 4000 Office expenses 50,000.00 7400 7400

Total operating expenses 319,100.00 289700 311,500.00Gross profit (loss) -106500 30900 598100Taxes 0 0 0Net profit -106500 30900 598100

The End

Thank You