business plan on dite

8/14/2019 BUSINESS PLAN on dite

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Why?

1. 90% people suffer health relatedsome or other problems

2. Most of these problems are beyond

complete cure3. Health related issues will force

people to think for alternate means

for solving these problems4. Solutions lies in balanced diet not

in hospitals.


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What is our business plan?

1. It is possible to know about therequirements balanced diet (due toadvances of medicine and modern

science)

2. It is possible to prepare balanced dietsupplements

3. It is possible to charge premium pricefrom the customers for balanced dietsupplements (because they need it).


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Concept .

Our concept revolves around followingissues :

1.Develop products, which can fulfill the

health requirements of people

2.Offer those products in packaged formso that the product can be transported

and distributed all over the world3.Develop proprietory technology, which

cannot be easily replicated.


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Technical plan

Our balanced diet supplements will be basedon unique proprietory technology, which wewill develop and use as diet supplement. Ourproduct will be in the form of a packaged

tablet, which will give complete healthsupplement that a healthy person needs.

The contents of the tablet will be developedand designed in consultation with experts

and with guidance from ancient Indianliterature on nutrition.


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Product design

The product consists of the followingcomponents :

Soya Aloe Vera

Anwala Shakhpushpi BrahmiPatti Tulsi

Almond Spinach Methi patti Karela


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S.T.P.

Segmentation : our target market consistsof upper class people who care for theirhealth

Targetting : - we will develop products andmarketing for our target market

Positioning : the product will be positionedfor the elite class the product will beuseful for the upper class.


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Backward integration

We will have our own farm houses fordeveloping the product. We will useorganic farming for developing the

crops, which will be used fordeveloping our products

We will have close monitoring on our

farm houses and ensure that nochemical or synthetic products areused in manufacture of our products.


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Financial Plan

Total investment : 12 Crores

farm house consisting of 500 acres of land =requiring investment of about 5 Crores.

Land development, and other expenditure : 5

Crores Research and Development Expenditure of Rs. 50

lakhs per annum

Laboratory and other expenses : Rs. 50 lakhs

Packaging plant and building : Rs. 50 lakhs


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Revenue estimation

Expected Sale :

Domestic sale : (Rs 15 per tablet, sale of 10 lakhtablets per day = assuming .01% of population ofour country to use it) = 1.5 Crores of sale per day.

Exports : ($ 1 per tablet for 20 lakh persons assuming one tablet per person for the elite andrichest people in the world). =10 Cr per day

Total revenue : 11.5 Cr. Per day. Assuming 120 dayconsumption in a year : 138 Crors of sale per

annum globally.


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Expenditure estimation

Brand building, advertising, free samples andpublicity : Rs. 1 Crores per annum

Interest on capital invested : 1.5 Crores

R & D, salary and other expenditure : Rs. 1 Crores

Other expenses : Rs. 1 Crores.

Packaging, sales, distribution expenditure andcommission to the employees for sale : - 40% ofthe sale price : - 55 Crores

Total profit : 75 Crores per year


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Marketing plan

We will have a team to undertakemarketing of the product. The productwill be marketed through health

experts, doctors, yoga centres, fitnessclubs and though malls.

We will have a healthcare promotion

team, which will promote the productall over the world.


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Staffing

We are two partners Goti (Gautam) and Vivek and weshall work together to conduct and run our business

We expect that a few more persons will join us in ourteam

We expect that we shall have networking with otherfarmers / NGOs / villages for our purpose

We shall have less number of employees and morenumber of partners to run the business creatively

We shall be making payment to scientists / sales

persons and others based on our volume.


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Thanks

Your suggestions are invited to helpus in starting a great businessventure.

Suggest us at :

[email protected] [email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]

business plan on dite

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