business plan (project 1) real

8/18/2019 Business Plan (Project 1) Real

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LOGICZ CAFÉBUSINESS PLANGROUP MEMBERS:

1. NG LEK YUEN [0324010]

2. CLARA LEE [0324495]3. LIM PEII [03242!2]4. S"AZLEEN [03243#!]

5. NAZRUL KAMSOL [0325540]


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BUSINESS BACKGROU


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OUR MISSION

$% &'%()*+ , &-,/%' % +*,+ +,

'+,+ , %)6 7'%7 8%,'*


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OUR MOTTOB%,'* ,+ ,'+ -)/+ -+,') ,

/ ) , 8% %' % %/ 7+ 8%.


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LOGICZ CAFÉ LOGO


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CAFÉ LOCATIONL% % 124 ;,-, C+'*, $,, C%,7C7+', 5#000 K,-, L&'


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PRODUCT AND SERVICEPROVIDED


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Cofee and Finger Food


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Sell & Ren !oard Ga"e#


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Pro$ide a Co"%orale Pla'e o (aF)n


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CAFE INTERIOR DESIGNE*AMPLES


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+(, !OARD GAMES CAFÉ- Area 'onain# a lo o% B,= O>+ ,* S7%& S*+ /'% +%*,'6 7%%- ?SMK$C@ & USCI )(+')

.ill 'o"e aro)nd o /a$e l)n'/0dinner S/o1 /,) % 7)7,6 ./i'/ ea#2 ara' ')#o"er3# aenio

ad$eri#e5 A 7+ ,* -% $,, C%,7 )7 ,'=+ .ill e /e

+edne#da2 ./i'/ al#o ea#2 o ara' ')#o"er


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S)+ %/ • Ca%63# are e'o"ing "

1o1)lar and are ra1idl2

in'rea#ing

• T/e n)"er o% 'a%63# in

Valle28

9a:ara8 Singa1ore8

o/er "a;or 'iie# in A#

in'rea#ing ra1idl28 .i/


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?> S)den#• #e'ondar2 #'/ool #)den# 4SM7TC5• Uni$er#i2 #)den# %ro" UCSI


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@> +or:ing Peo1le• !)#ine## #/o1 o.ner#• !an: 'ler:#• Do'or# and n)r#e#


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> Fa"il2 1eo1le• Sa2 in re#idenial area# le## /en @BB " a.a2


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C)#o"er !a':gro)nd


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CUSTOMER MONT(L, INCOME

•

Co"e %ro" "iddle range in'o"e %a"ilie#• 4RMBBB RM?@BBB ann)all25


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Pla'e o% Re#iden'e• A1ar"en#•

@#ore2 erra'e /o)#e• !)ngalo.


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Ta#e and Pre%eren'e# o% C)#o"• Li:e o drin: 'ofee

and ea de##er• Li:e o #1end i"e

.i/ %riend# in a'a%6


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4 COMPETITORSAROUND OUR CAFE


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Co"1ari#on TaleN,+ %/,/D7,',+')

)

P')+A%'*,8-+

S+'(+ ,))7+

F%%* ,+)+

S'+7 <

Lea% and!ean Ca%6

,e# ,e# Fa# a:ea.a2e$erage#er$i'e

N#1d/

!oo:"ar:

Ca%6

2e# ,e# Good 'ofee

ar

S

Li%e Tree Ca%6 2e# ,e# Li#en# o')#o"er%eeda': and'on#anl2'/anging"en)

V#


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LEAF AND !EAN CAFÉ

S'+7:?> Ni'e inerior de#ign and

en$iron"en>

@> Fa# a:e a.a2 e$erage#er$i'e>

Food a#e no reall2 ni'e>@> Doe# no /a$e eno)g/ #1a'e%or ')#o"er# d)ring 1ea: /o)r>


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!OO7MAR7 CAFÉS'+7:?> Good Cofee Ar> +ill do ./a 2o) re)e#

%or>@> Nearer o UCSI>

> Ser$e "ain di#/e#>> Pri'e i# afordale>

S"all #/o1>H> No eno)g/ 1ar:ing #1a'e d)ring 1ea:

/o)r#>


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LIFE TREE CAFÉS'+7:?> Near o USCI>@> Ni'e inerior de#ign and en$iron"en>> Ser$e "an2 21e# o% di#/e#>> Li#en o ')#o"er3# %eeda':>> Con#anl2 '/ange "en)>

Ver2 #"all #1a'e> Food doe# no a#e good>> Ver2 #lo. #er$i'e>


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STAR!UC7S COFFEES'+7:?> S)1er good 'ofee>@> Pro$ide good #)d2 en$iron"en>

> A lo #1a'e and ale# %or ')#o"er#>> Fa"o)#>> Ver2 near o UCSI>

Doe# no #er$e "ain di#/e# #)'/ a#L)n'/ and Dinner di#/e#>@> E1en#i$e>


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A oard ga"e 'a%6 )#ed o o1en near UCSI) i i# 'lo#ed no.>

R+,% %/ -%+ *%:

?> Lo'aed a @nd Joor 4no one# :no.5>@> No eno)g/ #1a'e %or ga"e# and dining>> Reall2 /ard o Knd 1ar:ing aro)nd /ere>

> (ig/ #/o1 rening 1ri'e>

MA CASTLE!OARDGAME CAFÉ4CLOSED5


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L%) B%,'* ,+ C,/+

•

T/e onl2 oard ga"e 'a%6 .i/ /i1#erli:e a"i/a .o)ld ara' eenager#>• S1e'ialie in de##er# and #na':#>• +ide $arie2 o% oard ga"e#

o 1la2 .i/>


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Unli:e an2 o/er 'a%e# ./ere 1eo1le are )#2 loo/eir 1/one8 /i# 'a%6 "a:e #)re 1eo1le inera' ea'/ o/er>


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R+-)(+ 7+)' 7)-*7%%*+%')+


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Me"er#/i1#

• C)#o"er Pri'ing• MEM!ERS(IP PRICING• RM 0/r• RM H0 @/r#

• NONMEM!ERS(IP PRICING• RM H0/r


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Food Pri'ingCofee

• A"eri'ano /o 0i'e RM

• E1re##o Single RM H

• Ca11)''ino /o 0i'e RMQ

• Lae /o 0i'e RMQ

• Lae RM ?@

•

Fla$o)red Lae RM?@(aeln)0Min0Tofee N)0Cr"e rl6e

• (o or I'ed RM?B

• Mo'/a /o0i'ed RM?B

• Cla##i' TeaEarl Gre20 Dar;eeling0 C/a"o"ile RM<


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Drin:#

Le"on Tea 0 (one2 Green Tea0 (one2Le"on /o0'old RM< Soda Po1 Co:e0S1rie0 Mo)nain De.

RMH

!eer

Carl#erg RM?(oegaarden RM@?So"er#2 A11le Cider RM@?

Mil:#/a:e#

Vanilla Mil:#/a:e RM?C/o'olae Mil:#/a:e RM?Sra.err2 Mil:#/a:e RM? Mil:#/a:e RM?H


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Main Co)r#e

Fried Ri'e RM Q>BC/i':en Ri'e RM Q>BBPa#a Caonara 0 To"ao Sa)'e RM ?B>BBC/i':en C/o1 M)#/roo"0 !la': Pe11er Sa)'e RM ?>B

Sna':#

Na'/o# Pre"i)" (o Sal#a 0 C/ee#e Di1 RM Q

Fren'/ Frie# RMPoao +edge# RM <C/i':en N)gge# RMFi#/ !ie# RM C/i':en Finger# RM <


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Mar:eing Sraegie# Mar:eing #raeg2 /a# /e %)nda"enal goal o% in'rea#ing #ale# and a'/ie$ing a #)#ainale 'o"1eii$e ad$a


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Mar:eing #raeg2Sale# #raeg2

Pro"oional A'i$iie#

Ad$eri#ing


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ale# raeg2


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B= di#'o)n

?B= di#'o)n i# gi$en %or e$er2 #ingle re'ei1$alid %or a "on/ i"e %ro" 1)r'/a#e>

Addiional ?B= di#'o)n .i/ "ini")" #1end o% R

An era ?B= di#'o)n %or "e"er 'ard /older#>


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Pro"oional A'i$i2


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Ad$eri#ing (o. o ara' ')#o"er# o o)r 1rod)'

Pro"oional Ad#


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Pro"oional Ad#


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In#agra" re$ie.#%ro"

CELE!RITIES


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i li :


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+e#ie lin:

O)r +e#ie


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O)r +e#ie

• #

A :


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Ara' ')#o"er o :no. "ore

Gain %ollo.er# S/o. 1ro"oionalMen)

a'i$iie#Inerior


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MANAGEMENTSTRATEGIES

Sr)')re


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Sr)')re

+/2 PARTNERS(IP-


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+/2 PARTNERS(IP-

• Oain /e Ca1ial

• Ma:e de'i#ion or in#1ire# grea idea#• De'rea#e /e ri#:

Manage"en Sr)')re


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Manage"en Sr)')re

O1eraingDe1ar"en

Food De1ar"en Finan'e De1ar"enMainenaDe1ar"

General Manager


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General Manager

• S)r$e2 on 'o"1eior#

'a%6 and 'o"e o) .i/eer )#ine## 1lan

• A''o"1li#/ arge #e

• Mainain ')#o"er

#ai#%a'ion

Clara Lee

O1eraing De1ar"en Manage


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O1eraing De1ar"en Manage

• R)n /e o1eraion o% /e 'a%6

#"oo/l2• Pro$ide good 1rod)'# and

#er$i'e# o ')#o"er#

Nar)l

Food De1ar"en Manager


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Food De1ar"en Manager

• Ma:e #)re /e )ali2 o%

%ood• Plan "en)#

Ng Le: ,)e

Finan'ial De1ar"en Manager


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Finan'ial De1ar"en Manager

• To "a:e #)re /a 1roK

earned• To )2 good# a

rea#onale 1ri'e

S/aleen S/

Mainenan'e De1ar"en Mana


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Mainenan'e De1ar"en Mana

• To :ee1 /e

en$iron"en 'lean• Ma:e #)re /e %a'iliie#

are in 'ondiion

Li" Peidi

Mid Le$el E"1lo2ee#


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Mid Le$el E"1lo2ee#

C/e% Ca!oard Ga"e

Lo.erLe$el E"1lo2ee#


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Lo.erLe$el E"1lo2ee#

Cleaner +aier0

i


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Finan'ial Manage"en

Priori2


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Priori2

• i# o gi$e ')#o"er /e e# l))r#er$i'e .i/ a )dge


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C,&),- N++*+*

RM BB BBB

C,7 7,'+ 86 7,'+7%-*+' ?MYR@

Ng Le: ,)en?BB8BBB

Nar)l?BB8BBB

Li" Pei Di?BB8BBB

Clara Lee?BB8BBB

S/aleen?BB8BBB

+ee:l2 In'o"e


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I%+ ?MYR@

Ga"ing +ee:da2# BBB

Ga"ing +ee:end# BBB

Food & e$erage# ?BB

Toal ? BBB

I%+ ?MYR@

Ga"ing +ee:da2# @B BBB

Ga"ing +ee:end# @ BBB

Food & e$erage# @B BB

Toal


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I+ P')+

S/o1 Ren RM ?B BBB

Man Po.er RM B BBB

Ele'ri'i2 and +aer !ill RM BB

Reno$aion# RM B BBB

Ad$eri#ing RM BBB

Food and S)11lie# RM @BBB

TOTAL RM ?? BB

Mone2 S1end 4M,R5

Mon/l2 Mone2 U#ed


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S/o1 Renal ?B BBB

Man Po.er B BBB

Ele'ri'i2 and +aer !ill BB

Ad$eri#ing BBB

Food @BBB

Toal < BB

Mon/l2 ProK

M,R

Mone2 Earned


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In'o"e RM H8BB 02ea

Co# RM HQB8BBB 0 2e

ProK RM ?


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P'%H 7,'+ ,% 7,'+7%

Le: ,)an RM 8


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2 = 1er 2ear>


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Mini")" .age# %or 1ar i"er i# RMH RM


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o e a BE$$ER 'a%6

Pro$ide ,= and al#o ,) *)7+


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Pro$ide +%7 ,8-+ ,* +, %or ')#o"er e#1e'

*') &+,= 7%'

U)+ 7%& 7++ de#ign

C%/%',8-+ +()'%+ o en;o2 /e ga"e#

C%++ ,' ao) oard ga"e#

R+,%,8-+ &')+ %or di#/e# and ga"e# #)'/ a# Stud

Saf /a$e o *+',* all /e ga"e# #o /a /e2 'a

/e ')#o"er#


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Re%eren'e#


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?> Anon2"o)# 4Fer)ar2 @B?H5 Re#a)ran General Ma 9o De#'ri1ion Sa"1le Mon#er>'o"> Rerie$ed %ro

/iring>"on#er>'o"0/r0/re#1ra'i'e#0re'r)iing/i$i'e0;ode#'ri1ion#0re#a)rangeneral"anager;oion#a"1le>a#1

@> Snag 9o 4P)li#/ed Dae Un:no.n5 Mainenan'e +oDe#'ri1ion> Rerie$ed %ro"/100...>#naga;o>'o"0;ode#'ri1ion#0"ainenaer0

> Ge""a (> 4De'e"er @B?5Finan'ial "anager ;o 1Pro#1e'#>a'>):> Rerie$ed %ro" /1#00...>1ro#1e'#>a'>):0;o1roKle#0Knan'ial"anager

Re%eren'e#

http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/restaurant-general-manager-job-description-sample.aspxhttp://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/restaurant-general-manager-job-description-sample.aspxhttp://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/restaurant-general-manager-job-description-sample.aspxhttp://www.snagajob.com/job-descriptions/maintenance-worker/http://www.snagajob.com/job-descriptions/maintenance-worker/http://www.snagajob.com/job-descriptions/maintenance-worker/https://www.prospects.ac.uk/job-profiles/financial-managerhttps://www.prospects.ac.uk/job-profiles/financial-managerhttps://www.prospects.ac.uk/job-profiles/financial-managerhttps://www.prospects.ac.uk/job-profiles/financial-managerhttp://www.snagajob.com/job-descriptions/maintenance-worker/http://www.snagajob.com/job-descriptions/maintenance-worker/http://www.snagajob.com/job-descriptions/maintenance-worker/http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/restaurant-general-manager-job-description-sample.aspxhttp://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/restaurant-general-manager-job-description-sample.aspxhttp://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/restaurant-general-manager-job-description-sample.aspx


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> Car"en ,in> 4De'e"er @B?5> O1enri'e !oo:

Cofee> Rerie$ed %ro" /100"2>o1enri'e>'o"0:lang$alle20re#a)ran0oo:"%ee'/era#:)alal)"1)r0@H> A)/or Un:no.n> 4Fera)r2 @B?H5> Fa'eoo:!oo:"ar: Cofee> Rerie$ed Fro" /1#

00...>%a'eoo:>'o"0)::)"a:)>'ofeeH> A)/or Un:no.n> 4Fer)ar2 @B?H5> Fa'eoo: LRerie$ed %ro" /1#00...>%a'eoo:>'o"0li%eree
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