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PRESENTATION ON BUSINESS MODEL FOR

INTERIOR DESIGNING BUSINESS

Presented By:

Nidhi Singh (56)Sunil Singh Baghel (59)

IPER-PGDM

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TYPE OF BUSINESS: MEDIUM SCALE

Choice of location :- Zone-2 M. P.Nagar

Cash in hand : Rs.25,00,000

50% of money will be raised from

market.

Rest 50% from own.

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RESOURCES REQUIRED:

Investment of Rs. 20,00,000

Shop Area Requirement : 25*35 sq. ft

Stock Room : 10*10 sq. ftAdvance Deposit : Rs. 2,50,000

Monthly Rent : Rs. 35,000

Human Resource:

Manager-1(accounts, stock management)Salesmen - 2

Trained designers - 3, helpers - 4

Cleaner-1

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CONTACTS:Delhi and Indore for the supply of wooden

flooring tiles, furniture works, wall mountingbrackets and wallpapers.

Mumbai and Ahmadabad for stock related to

modular kitchen & corporate interior designing.

Contacts with local newspapers & commercialchannels.

With white goods dealers for electronic

gadgets.

MISC:Installation of CCTV cameras.

Installation of payment devices and computer

system

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FIXED COST

Shop on rent , rent = Rs. 4,20,000

Fixed deposit = Rs. 2,50,000

Total cost = Rs. 6,70,000

SALARIES

1 Manager = Rs 12,000

2 Salesperson = Rs. 10,000 (2)

3 Designers = Rs 21,000 (3) Cleaner = Rs 4000

2 Workers = Rs 5000 (2)

TOTAL = Rs 52,000

COST CALCULATION

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Computer system and cameras = Rs 70,000Designing of store = Rs 2,00,000

Repairing and Maintenance = Rs 50,000

Promotion and Branding = Rs 2,50,000

MISC = Rs 1,00,000

Bank Installments = Rs 1,44,000

TOTAL = Rs 14,86,000

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VARIABLE COST

Carriage inward

North = Rs.10,000/ round

South = Rs.12,000/ round

Carriage outward= Rs.150/ round (est.)(itdepends)

Labor for unloading= Rs.15/ head

TOTAL= Rs.1,50,000

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Furniture work, wooden flooring, wall mounting

brackets, wallpapers, Modular kitchen, canopies,

overall living room, bathroom etc.

Charging a fixed amount of Rs.1000 plus theextra work done by the worker.

SERVICES TO BE PROVIDED

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CONSTRAINTS:

COMPETITORS FRESHERS

EXPERIENCE

TRAINED EMPLOYEES

MISC. EXPENSES:

Expenses for customer relationship management

(CRM) Phone calls, Blogs, Gifts etc.

Website DesigningStationary and telephone charges

Postal charges

R&D

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PROFIT ESTIMATION

Target of Three modular kitchens to be

installed, profit=Rs.60,000 , (30% of S.P.) per

month.

Rs. 75,000 from other services.

A total of Rs.1,35,000 will leave Rs. 17,000 ,

after deducting all the expenses.

A profit of around 15%.

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BUSINESS STRATEGIES

Reality sector at boom in the city.

Increase in the standard of living by 45%.

Developing townships being the targets.

BREAK EVEN after a year of commencement.

CONTRIBUTION PRICING as the pricing

strategy.

Future expansions in tier-2 cities.

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REFERENCES

Aeon Connexions (P) Ltd, Malviya

nagar, Bhopal

Soumya Consultants & Designers, Koi-e-fiza, Bhopal.

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THANX..