JULY 2015ENTREPRENEURIAL MANAGEMENT[BRAND NAME/S]Page 1 of 13 KOLEHIYO NG LUNGSOD NG LIPA Marawoy-Dagatan, Lipa City, Batangas 4217Executive Summary[This sheet should contain the !ecuti"e #u$$ary only% This is a concise o"er"iew o& the 'usiness plan, written as though the plan has already 'een written% Do not indent the &irst line%([)eneral *nstruction+ Change or re$o"e all instructions enclosed in 'rac,ets%([-otes a'out the co"er+ .1/ The photo to 'e &eatured at the co"er $ust 'e a &ull-length photo, either a photo o& your product, ser"ice, a representation o& your core "alues, or any i$ages that $ay 'e associated with your co$pany, as long as it is a &ull-length photo, no do$inating white or light-colored 'ac,ground, and not a plain te!t% .2/ Change the color o& the right $argin according to the color representation o&your co$pany%(1.0 Coma!y Summary

"USINESS AD#INIS$%A$ION DEPA%$#EN$Oeratio!& #ar'eti!( )i!a!cia*Page 2 of 13 KOLEHIYO NG LUNGSOD NG LIPA Marawoy-Dagatan, Lipa City, Batangas 42171%1 Co$pany 0wnership[Descri'e the type o& ownership o& the co$pany%(1%2 Mission #tate$ent[#tate the $ission o& the co$pany%(1%1 2ision #tate$ent[#tate the "ision o& the co$pany%(1%4 Chie& 0&&icers and 3ey 4ersonnel+CO#PANY NA#E,C-ie. O..icer& a!/ Key Per&o!!e*Chie& !ecuti"e 0&&icer .C0/Chie& 0perations 0&&icer .C00/Chie& 5inance 0&&icer .C50/Chie& Mar,eting 0&&icer .CM0/Chie& 67D 0&&icer .C60/[!ecuti"e #ecretary .optional/(5ashion Director .5D/Business 8nit 6ead 1 .B861/Business 8nit 6ead 2 .B862/Business 8nit 6ead 1 .B861/9ccounting 0&&icer .90/4urchasing 0&&icer .40/Mar,eting Director .MD/#ales Director .#D/M*# 0&&icer .M*#/1%: 0';ecti"es[nu$erate the o';ecti"es o& the co$pany on its &irst $onth o& operations% 4lease ha"e at least three o';ecti"es%(

"USINESS AD#INIS$%A$ION DEPA%$#EN$Oeratio!& #ar'eti!( )i!a!cia*Page 3 of 13 KOLEHIYO NG LUNGSOD NG LIPA Marawoy-Dagatan, Lipa City, Batangas 42171%:%11%:%21%:%11%< #tart-8p #u$$ary[#tate, in paragraph &or$, the total start-up cost o& the 'usiness, the sources o& &unds, and allocations%( (See Appendix A)1%7 #tart-8p Ti$eta'le and #tatus[#tate, in paragraph &or$, the highlight acti"ities o& the pro;ect and its status%( (See Appendix B)0.0 #ar'et A!a*y&i& Summary2%1 Mar,et #eg$entation[4resent a $easure$ent and analysis o& the $ar,et de$and = potential $ar,et, a"aila'le $ar,et, and target $ar,et% !plain how you 'ro,e down or seg$ented your $ar,et%(2%2 Custo$er 9nalysis[Discuss the pro&ile o& your prospecti"e custo$ers in relation to ,ey e!ternal &orces%(2%1 *ndustry and Co$petition 9nalysis[4resent a #>0T 9nalysis .*ndustry = !ternal 5actors = 0pportunities and Threats? Co$petition = #trengths and >ea,nesses/(1.0 Pro/uctio! a!/ Oeratio! P*a!

"USINESS AD#INIS$%A$ION DEPA%$#EN$Oeratio!& #ar'eti!( )i!a!cia*Page 4 of 13 KOLEHIYO NG LUNGSOD NG LIPA Marawoy-Dagatan, Lipa City, Batangas 42171%1 4roduct 0&&ering[>rite an o"er"iew o& the 'rand@s and product lines o& the co$pany% The 4roduct Brie& o& each product should 'e written as appendices% 4lease use the Ta'le%( (See Appendix Product Brief)1%2 4roduction 4rocess[>rite an o"er"iew o& the production processes o& the co$pany%( (See Appendix Product Brief)1%1 La'or 7eAuire$ents[#tate, in paragraph &or$, the total la'or reAuire$ents o& the whole 4roduction 4rocess%( (See Appendix Product Brief)1%4 Machineries, Auip$ent and Tools[*nsert a ta'le o& the su$$ary o& all $achineries, eAuip$ent, and tools used in production, including its Auantity and description%(#ac-i!erie& 2ua!tity De&critio!E3uime!t 2ua!tity De&critio!$oo*& 2ua!tity De&critio!1%: #upply Chain Manage$ent[This includes the procure$ent process and how the supply chain will 'e $anaged%(1%< Buality 9ssurance[This includes a su$$ary o& standard criteria o& each products o&&ered 'y the co$pany%(

"USINESS AD#INIS$%A$ION DEPA%$#EN$Oeratio!& #ar'eti!( )i!a!cia*Page 5 of 13 KOLEHIYO NG LUNGSOD NG LIPA Marawoy-Dagatan, Lipa City, Batangas 42171%7 8tilities Manage$ent[9 su$$ary o& the utilities used 'y the co$pany%(1%C >aste Manage$ent[9 su$$ary o& how the co$pany $anages its wastes%(4.0 Strate(y a!/ Im*eme!tatio! Summary4%1 Brand 4ositioning[Discuss the 'rand eAuity o& the co$pany%(4%2 Mar,eting 4rogra$[Based on the 'rand eAuity, present the $ar,eting progra$, the core concept o& the $ar,eting plan o& the co$pany%(4%1 Mar,eting 0';ecti"es[nu$erate the $ar,eting and sales o';ecti"es o& the co$pany% 4lease ha"e at least three o';ecti"es%(4%1%14%1%24%1%14%4 Co$petiti"e 9d"antage[Based on your Co$petition 9nalysis, write a su$$ary o& the co$petiti"e ad"antage o& the co$pany, its 'rand@s, and the product o&&erings%(

"USINESS AD#INIS$%A$ION DEPA%$#EN$Oeratio!& #ar'eti!( )i!a!cia*Page 6 of 13 KOLEHIYO NG LUNGSOD NG LIPA Marawoy-Dagatan, Lipa City, Batangas 42174%: #ales #trategy[5or$ulate a sales strategy o& the co$pany, including sales pro$otions to 'e o&&ered on the &irst $onth o& operations%(4%< #ales 5orecast[Target sales(4%7 4ricing[4ricing strategy and co$putations(4%C Distri'ution and Logistics[#u$$ary o& how the products will 'e distri'uted to ,ey $ar,et channels o& the co$pany%(4%D Mar,eting Co$$unication 4lan4%D%1 The$e4%D%2 Tone4%D%1 Media4%D%4 Tactics4%D%: 3ey Messages4%D%< #eAuence Treat$ent

"USINESS AD#INIS$%A$ION DEPA%$#EN$Oeratio!& #ar'eti!( )i!a!cia*Page 7 of 13 KOLEHIYO NG LUNGSOD NG LIPA Marawoy-Dagatan, Lipa City, Batangas 42174%D%7 #tory'oard [i& applica'le(5.0 #a!a(eme!t a!/ Or(a!i6atio!a* P*a!:%1 0rganiEational #tructure:%2 Fo' 9nalysis:%1 Manage$ent 4olicies:%4 Manage$ent *n&or$ation #yste$7.0 )i!a!cia* P*a! Key Per&o!!e*> a!/ )u!ctio!a* #em9er& (continued))i!a!ce a!/ Purc-a&i!( Deartme!t ?)PD@)i!a!ce Deartme!t9ccounting 0&&icer9ccounting #ta&&Purc-a&i!( Deartme!t4urchasing 0&&icer*n"entory #ta&ar'eti!( a!/ Sa*e& Deartme!t ?#SD@#ar'eti!( Deartme!tMar,eting DirectorMar,eting 9ssociatesSa*e& Deartme!t#ales Director#ales 7epresentati"es

"USINESS AD#INIS$%A$ION DEPA%$#EN$Oeratio!& #ar'eti!( )i!a!cia*Page 12 of 13 KOLEHIYO NG LUNGSOD NG LIPA Marawoy-Dagatan, Lipa City, Batangas 4217Huma! %e&ource a!/ Deve*ome!t Deartme!t ?H%D@6u$an 7esource 9ssociateM*# 0&&icer

"USINESS AD#INIS$%A$ION DEPA%$#EN$Oeratio!& #ar'eti!( )i!a!cia*