business presentation g5
DESCRIPTION
TRANSCRIPT
![Page 1: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/1.jpg)
Sharifah Diyana Meera NazreenSoh You Shing Surayyn Selvan
FALSE ADVERTISINGIntroduction to Business [BUSF]
![Page 2: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/2.jpg)
Advertising?
• INFORMATION ADDRESSED TO THE PUBLIC
• CONVINCE THE AUDIENCE TO BUY THEIR PRODUCTS
![Page 3: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/3.jpg)
WAYS to advertise
• NEWS PAPERS | MAGAZINES
![Page 4: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/4.jpg)
WAYS to advertise
• RADIO | TELEVISION | INTERNET
![Page 5: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/5.jpg)
WAYS to advertise
• BILLBOARDS
![Page 6: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/6.jpg)
FALSE advertising?
• FAKE / UNTRUE information advertised
• The consumers buy the products or visit the store
• ILLEGAL and UNETHICAL
![Page 7: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/7.jpg)
HOW do they do it?• VAGUENESSUse weasel words to evade direct statements easily [ words like “HELP” or “up to” ]
![Page 8: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/8.jpg)
HOW do they do it?• VAGUENESSCONTINENTAL baking company was charged by the federal trade commission for ambiguous advertising
![Page 9: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/9.jpg)
HOW do they do it?
• CONCEALED FACTSAdvertisers hide unflattering information about their products in advertisements
![Page 10: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/10.jpg)
HOW do they do it?
• CONCEALED FACTSKRAFT advertised its Philadelphia cream cheese saying it was ½ the calories of butter
![Page 11: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/11.jpg)
HOW do they do it?
• CONCEALED FACTSCaverject was an alternative to viagra and aided in male impotency
![Page 12: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/12.jpg)
HOW do they do it?
• Exaggeration Advertisers make claims without concrete evidence
“usually occurs in the food industry”
![Page 13: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/13.jpg)
HOW do they do it?
• Exaggeration Nabisco advertised its 100% bran cereal as fully flavored with 2 naturally sweet fruit juices
![Page 14: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/14.jpg)
HOW do they do it?• Exaggeration GENeral Electric advertised its 90 watt energy choice light bulb saying that it was a replacement for a normal 100 watt one
![Page 15: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/15.jpg)
HOW do they do it?• BAIT AND switch Advertise products that are unavailable then the owners convince the customers to buy something else
![Page 16: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/16.jpg)
HOW do they do it?• BAIT AND switchA car sales showroom puts a basic car outside with a very low price tag and Once the customer is interested the sales person trades them up to a more expensive model
![Page 17: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/17.jpg)
WHY do they do it?• Convince the customers to buy their products
• Get rid of defective products without any hassle
• Take advantage OF the customers lack of knowledge and trust
![Page 18: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/18.jpg)
The SOLUTION?
FTC
![Page 19: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/19.jpg)
The SOLUTION?• Federal trade commission
Prevents business activities that are unfair ; find out ads that are deceptive ; regulates unfair methods of competition
![Page 20: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/20.jpg)
The SOLUTION?
• LAWs PURE FOOD AND DRUG ACT (1906) –
DO NOT MAKE, SELL OR TRANSPORT fake foods and drugs
![Page 21: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/21.jpg)
The SOLUTION?• LAWs FEDERAl trade commission act (1914) – allows the commission to investigate and take down businesses with unfair methods of competition
![Page 22: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/22.jpg)
The SOLUTION?
• LAWs LANHAM ACT (1947) – protects business trademarks and doesn’t allow false advertising
![Page 23: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/23.jpg)
THE END
![Page 24: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/24.jpg)
REFERENCES ( Books )• Wells, W. , Burnett, J. & Moriarty, S. (1998).
Advertising: Principles & practice (4th ed.). New Jersey: Prentice-Hall Inc.
• Velasques, M. G. (2006). Business ethics: Concepts and cases (6th ed.). New Jersey: Pearson Education
Ltd• Shaw, W. H. & Barry, V. (2004). Moral issues in
business. California: Wadsworth/Thomson Learning• Grace, D. & Cohen, S. (1999). Business ethics:
Australian problems and cases (2nd ed.). Melbourne, Australia: Oxford University Press
![Page 25: Business presentation g5](https://reader033.vdocument.in/reader033/viewer/2022061210/548f32a2b4795955748b48f4/html5/thumbnails/25.jpg)
REFERENCES ( Websites )• Advertising media. (n.d). Retrieved from
www.english-online.at/
• County of Los Angeles Department of Consumer Affairs. (2011). False advertising. Retrieved from
dca.lacounty.gov/tsfalseadvertising.htm
• Bait-and-switch. (n.d) Retrieved from http://changingminds.org/