business research contest

8/2/2019 Business Research Contest

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History....................3

Main Research Objective ...........................................5

The Methodology ...................................................... 6

The Sample ................................................................7

FindingsStatistical tools ...........................................................13

Regression line.............................................................8

Conclusion/ ...........15

Bibliography...............16Appendices

Questionnaire .....................................19


3/20

Watches evolved from portable spring driven

clocks,,introduced in the 15th century.

Clockmaker Peter Henlein (or Henle or Hele)

1 15001600 Clock-watches

2 1600

1657 Pocketwatches3 16571765 The balance spring

4 17651800 Temperature compensation and chronometers

5 18001850 Lever escapement

6 18501900 Mass production

7 19001920 Better materials

8 19201950 Wristwatches become popular

9 19501969 Electric watches

10 1969 Quartz watches

11 1990 Radio controlled
http://en.wikipedia.org/wiki/Watchhttp://en.wikipedia.org/wiki/Peter_Henleinhttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/History_of_watcheshttp://en.wikipedia.org/wiki/Peter_Henleinhttp://en.wikipedia.org/wiki/Peter_Henleinhttp://en.wikipedia.org/wiki/Watch


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Franck Muller founded his dream

watch company only in 1991

Long before Frank Muller Watch Company marketed

the first wrist watch, the name Frank Muller as a person was

known to the world of watch manufacturing. As a student at awatch college, he got the appreciation from watch specialists

from all over the globe as praise worthy watch restorer.

Pages in category "Watch brands"

The following 173 pages are in this category, out

of 173 total. This list may not reflect recent

changes


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OBJECTIVE OF THE STUDY

To identify the factors that determines the purchase of

branded watches

To study the customer satisfaction on the product and service

To understand the real useage of watches

To get the practical exposure


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Primary And Secondary Data

questionnaire method

The method best suited for our research objective, due to

the flexibility and immediacy of response, was a Branded

Watches survey.

During the first three weeks on survey time,one hundredeleven advertising decision makers completed the Branded

Watches survey.

The Methodology


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STUDENTS

(148)

PROFFESSIONALS

(40)

BUSINESS PEOPLE

(35)

0THERS

(77)

Total=300


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STUDENTS

49%

PROFESSIONALS

21%

BUSINESS

PEOPLE

12%

OTHERS

18%

SURVEY


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0

1

2

3

4

5

6

7

8

9

10

FASTRACK TITAN SONATA OTHERS

WATCHES

2008

2010

2012


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0

2

4

6

8

10

12

14


NON USERS

2012

2010

2008


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7

5.5

4.5

2

9

8

7

4

8

6

5

4

9

5

5

9

8

9

9

1

7

9

8

1

7

8

8

FASTRACK

TITAN

SONATA

OTHERS

BRAND PREFERENCE

SERVICE STATUS LONG LIFE VARIETY ATTRACTIVE QUALITY PRICE


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FASHION

62%

SEE TIME

38%

BRANDED WATCHES


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0

1

2

3

4

5

6

7

8

9

10


2008

2010

2012


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CONCLUSION

Research Has Been Successful On The Objective

Increase in trend for preference towards branded watches

Customer preference towards everything towards their

satisfaction.

Branded and unbranded watches mostly preferred on fashion

Learned about the need and mentality of customers.


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http://en.wikipedia.org/wiki/History_of_watches

http://www.watchtraditions.com/

http://en.wikipedia.org/wiki/Category:Watch_brands

http://www.answers.com/topic/marketing-research


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A STUDY ON CUSTOMER PREFERENCE TOWARDSBRANDED WATCH

Age ____________________

Gender:

Male b) Female.Respondents status :Student b) Professional c) Business d) Other (Specify)_________.How many watches do you own currently?

Branded_____________ Unbranded______________Which brand you would prefer most?Fast track b) Titan c) Sonata d) Other (Specify)___________.Why do you prefer to use branded watch ?Quality b) Attractive c) Variety d) Offer e) Service after sales

f) Status Symbol g) Long lifeWhat is your satisfaction level of the brand?Highly satisfied b) Satisfied c) Dissatisfied d) Highly Dissatisfied

How do you know about this brand?Advertisement b) Parents c) Friends d) Relatives

How long have you been using this brand?1 year b) 2 year c) 3 year d) 4 year e) 5 year and aboveWhat is the price range you shop in this brand?Below 1000 b) 1000-2000 c) 2000-3000 d) Above 3000.What do you like in the brand please rank ?

Service Style Low price Variety


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Good quality Brand name DesignAre you loyal towards the brand?Yes b) NoWhat color you generally prefer in the product ___________

What do you feel about the product qualityVery good b) Good c) Poor d) Can be improved.How often you change the brand preference?Very often b) Often c) Rarely d) Never.Do you recommend this brand to others?

Yes b) No

Do you think a watch is an essential item to see the time? Yes b) NoDo you wear a watch for seeing time or for fashion?See time b) Fashion c) others_________

Do you think that wearing a watch is no more fashion?Yes b) No

Any suggestions? _____________________________________________________________________________________________________________________________ ______________________________________________________________________

***THANK YOU***Place :Date :


19/20


20/20

business research contest

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