business social networking
TRANSCRIPT
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Where Business NETworking
meets Social NETworking
Ramon Thomas
www.ramonthomas.com
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The Paradox of Choice
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Findability
Who Google's Whom?
YourName.Com
Company vs Personal Name
Business Cards
Image (Professional)
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Business Networking is Broken!
Getting Actual Business - 54%
Meeting Right People - 24%
Getting Your Message Across - 21%
source: MyGenius.com
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Social Networking Theory
Small World Problem (Stanley Milgram)
Weak Social Ties (Mark Granovetter)
Six Degrees of Separation...
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Online Social Networks
LinkedIn 20 millionFacebook 60 millionMySpace 225 millionMyGenius 8,000
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LinkedIn.com
Professional Focus
Google PageRank / Search Engine Results
Reference Checks
Ask Questions – LinkedIn Answers
Scope Competition, Partners, Clients
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Facebook.com
Students
Work vs Play!
To Much Information
Events (Parties), Causes, Support, Volunteers
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MyGenius.com
South African
Meeting in Person
Strong Community
Learning Curve
Feedback Loop
Advertising
Cluttered
Complexity
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Points to Ponder
Write Compelling Profiles
Become an Open-Networker
Recommend People (Testimonials)
Meet Online Contacts in-Person
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Weapons of Influence
Reciprocity
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity
source: Robert Cialdini
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Becoming a Social Maestro
Honor all invitations
Honor all contacts
Follow-up on all contacts
Give back
source: Tao of Social Networking
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Networking Coach Tips
Golden Triangle: Giving, Asking, Thanking
Preparation
Follow-up
Selling / Buying Decisions
source: www.networking-coach.com
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The Referability Habits
Show up on time
Do what you say
Finish what you start
Say please and thank you
source: www.StrategicCoach.com
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Summary
Elevator Story > Profile
Business Cards > Direct Marketing
Gift Cards / Xmas (handwritten)
Where...? Everywhere!
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Contact Details: Ramon Thomas
Add me: Facebook, LinkedIn, MXit
Skype: ramon.thomasCell. 082 9407137
Download LinkedIn Lessons ebook:www.netucation.co.za