social networking in business

8/3/2019 Social Networking in Business

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UtilizationofSocial

Mediain BusinessCommunications


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agenda

Brand Awareness

Sales Communication

Product DevelopmentCustomer Communication

Internal Communication


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Brand Awareness and

Social Media use in


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The

C

h

a

ll

e

n

formarketerstoday is thatnewtechnologiesare making it

easier forconsumers toopt out ofviewingadvertisement

s making itharder to reachpeople.


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Benefits of Social MediaAdvertising


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HigherEfficiency

andCost


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Proceed with

Caution!


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Who, Where, and How

JetBlueComcast

Victorias Secret

Cisco

Proctor andGamble


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SALEScommunication

Social Mediause in


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500,000

1,000,000

1,500,000

2,000,000

Dec 2008 Feb 2009 Aug 2009 Dec 2009

Number of Dell Followers on Twitter


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E-commerce storeson

facebookarebecomingmore and more

popular.


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Click to edit Master subtitle style

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Social Mediause

in

Product

Development


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The Approach


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Teamwork & Internal Steps


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NikeID allowscustomers to fully

customizetheir merchandise


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Customer Communication

Transformation

Customer Interaction to CustomerInvolvement

Brand advocates

Partnership and co-creation

Customer

CommunicationTransformation

Customer Interaction to CustomerInvolvement

Brand AdvocatesPartnership & Co-creation

Social Media use in


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4 k t


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There are 4 key aspects of social CRM including:

Social

Environment

Customer

participationmechanisms

ScalableBusinessIntelligence


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Bothcus omersandbusinesses

canbenefi

tfromusing

Social

CRM 450


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Over450 ZapposemployeeshaveTwitteraccounts

Za os Customer


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social

mediause ininternalcommunication


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revolutiontechnological


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st e P

SDocument

Measure success

Executivesu ort


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now hear this!

Its apleasuredoingbusiness with

you.


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Brand Awareness+ SALES communication+ Product Development

+ Customer Communication+ Internal Communication

____________________________________

ROI


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Team Won

Teaming Process Team Won


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PEOPLEForm -> Norm ->

Perform

PROCESS

Definition -> Agreement -> Follow

TECHNOLOGYCollaboration tools

Identify -> Familiarize ->Use

Team WonVirtual Collaboration Process Model


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that worked!!! Weekly activity review Role and activity definition Explicit definition of individual tasks Need based teleconference BlackBoard collaboration tool Version control Peer review process

that did not!Wimba Pronto

LessonsLearned Identify and document a plan B formajor deliverables as a backup Communication is key Working on a team is more than just

providing a part of a whole. Youneed to support each other


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Resource

shttp://www.investopedia.com/terms/b/brandawareness.asphttp://www.labroots.com/Social_Networking_the_Basics.pdfhttp://www.entrepreneur.com/encyclopedia/term/82660.htmlhttp://www.cyberjournalist.net/infographic-shows-real-value-costs-of-social-media/http://www.syncapse.com/http://mollermarketing.com/2007/02/16/word-of-mouth-advertising-at-its-best-or-worst/http://www.searchenginejournal.com/16-examples-of-huge-brands-using-twitter-for-business/7792/http://www.practicalecommerce.com/articles/1536-Five-Innovative-Facebook-Examples-from

-Ecommerce-Merchants

http://www.zdnet.com/blog/hinchcliffe/using-social-software-to-reinvent-the-customer-relationship/699http://nuonline.neu.edu/webapps/portal/frameset.jsp?tab_tab_group_id=null&url=%2Fwebapps%2F

blackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_1312447_1%26url%3Dhttp://www.thomascrampton.com/social-media/watson-wyatt-social-media/http://blog.sironaconsulting.com/sironasays/2010/03/case-study-of-how-virgin-media-use-social-media

-as-a-key-part-of-their-internal-communications-strat.htmlhttp://mashable.com/2010/06/21/salespeople-social-media/http://simplify360.com/Casestudy_Simplify360/Casestudy_Dell.pdf

http://social-media-optimization.com/2009/02/how-dell-is-using-twitter-to-increase-sale/http://mashable.com/2009/12/08/dell-twitter-sales/http://socialtimes.com/dell-made-6-5m-using-twitter-but-that-has-nothing-to-do-with-small-businesses_b21315http://www.dmnews.com/jcpenney-launches-facebook-e-commerce-store/article/192780/http://thenextweb.com/socialmedia/2010/12/14/jcpenney-launches-its-first-facebook-e-commerce-store/

social networking in business

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