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    RESEARCH MANAGEMENT REPORT

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    ACKNOWLEDGEMENT

    We wish to express our sincere gratitude to Prof. Swapna Tamhankar

    for providing us an opportunity to do our research report. Without her

    insights this report would not have been completed.

    Special thanks to all our family members and friends who have helped

    us in our survey.

    We would also like to thank the Principal, Directors and the staff ofGuru Nanak Institute of Management College (G.N.I.M.S) for providing

    us with all the facilities towards this project.

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    Business Statistics

    Group no:8

    Group members

    Abhinav chaudhari 09

    Vishal kamble 18

    Amarjeet singh minhas 28

    Chiranjiv singh 38

    Arun shetty 48

    Neha vedpathak 58

    Saraswati salunke 61

    Submitted to:

    Prof Swapna Tamhankar

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    BACKGROUND OF FACEBOOK

    Facebookis a social networking service and Web site launched in February 2004,

    operated and privately owned by Facebook, Inc. As of July 2011, Facebook has

    more than 800 million active users. Users must register before using the site, afterwhich they may create a personal profile, add other users as friends, and exchange

    messages, including automatic notifications when they update their profile.

    Additionally, users may join common-interest user groups, organized by

    workplace, school or college, or other characteristics, and categorize their friends

    into lists such as "People From Work" or "Close Friends". The name of the service

    stems from the colloquial name for the book given to students at the start of the

    academic year by some university administrations in the United States to help

    students get to know each other. Facebook allows any users who declare

    themselves to be at least 13 years old to become registered users of the site.

    Facebook was founded by Mark Zuckerberg with his college roommates and

    fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris

    Hughes. The Web site's membership was initially limited by the founders to

    Harvard students, but was expanded to other colleges in the Boston area, the Ivy

    League, and Stanford University. It gradually added support for students at various

    other universities before opening to high school students, and eventually to anyone

    aged 13 and over. However, based on ConsumersReports.org on May 2011, there

    are 7.5 million children under 13 with accounts, violating the site's terms of

    service.

    A January 2009 Compete.com study ranked Facebook as the most used social

    networking service by worldwide monthly active users, followed by MySpace.

    Entertainment Weekly included the site on its end-of-the-decade "best-of" list,

    saying, "How on earth did we stalk our exes, remember our co-workers' birthdays,

    bug our friends, and play a rousing game of Scrabulous before Facebook?"

    Quantcast estimates Facebook has 138.9 million monthly unique U.S. visitors in

    May 2011. According to Social Media Today, in April 2010 an estimated 41.6% of

    the U.S. population had a Facebook account. Nevertheless, Facebook's market

    growth started to stall in some regions, with the site losing 7 million active users inthe United States and Canada in May 2011.

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    POPULARITY OF SOCIAL NETWORKING SITES

    The demography of Indian Facebook users is pretty much a reflection of web

    users overall. About 29% of the users are female. 47% users are between 18-24

    yrs of age and another 30% between 25-34yrs.

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    Research objective

    To understand the popularity offacebook among

    students and employeesTo collect the reaction ofpeople after the

    changes in facebook

    To understand the needs ofthe people and

    situation by applying TTEST and CORRELATION

    justifying the same.

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    ANALYSIS OF QUESTIONAIRE

    Q1- I like facebook security system.

    from this pie chart it is analyzed that 48% of the respondents agree that

    they like the facebook security system and 26% have no opinion on this.

    Q2-I like new facebook chatroom..

    from this pie chart it is analyzed that 37% disagree that they dont like thenew facebook chatroom whereas 23% agree that they like the same.

    3%

    14%

    26%48%

    9%

    1 2 3 4 5

    17%

    37%

    9%

    23%

    14%

    1 2 3 4 5

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    Q3-I get irritated when I see recent updates column to the right handside of my homepage that covers my chatbox

    from this pie chart it is analyzed that people have equal response to thisquestion..

    Q4-I like advt that comes on my fb account.

    from this pie chart it is analyzed that 37% people strongly disagree thatthey like the advertisement on facebook whereas 23% agree that they likethe advertisement.

    20%

    20%

    20%

    20%

    20%

    1 2 3 4 5

    37%

    20%

    14%

    23%

    6%

    1 2 3 4 5

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    Q5-I like playing games on fb.

    from this pie chart it is analyzed that 47% agree they like playing games onfacebook whereas 23% of the people strongly disagree that they dont liketo play games on facebook.

    Q6-I daily update my fb status.

    from this pie chart it is analyzed that 37% of the people disagree thatthey update theirfacebook status weekly whereas 23% have no opinionfor the same.

    23%

    15%

    9%

    47%

    6%

    1 2 3 4 5

    17%

    37%23%

    12%

    11%

    1 2 3 4 5

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    Q7- I think fb is more populated by celebs.

    from this pie chart it is analyzed that 29% of the people disagree thatfacebook is becoming more populated by celebrities whereas 26% alsohave the same opinion and they strongly disagree.

    Q8-I think fb is becoming overpopulated

    .

    from this pie chart it is analyzed that 39% of the people strongly agree andsay that facebook is becoming overpopulated and 28% also say that theyagree with the same.

    26%

    29%

    21%

    15%

    9%

    1 2 3 4 5

    3%

    14%

    16%

    28%

    39%

    1 2 3 4 5

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    Q9-fb is the best medium to express thoughts and ideas.

    from this pie chart it is analyzed that 37% of the people strongly agree thatfacebook is the best medium to express thoughts and ideas and 29%agree for this same.

    Q10-I like playing quiz on fb

    from this pie chart it is analyzed that 29% of the people agree that they likeplaying quiz on facebook whereas 20% of the people have two opinionsthat they they strongly agree and cant say.

    3%

    14%

    17%

    29%

    37%

    1 2 3 4 5

    14%

    20%

    17%

    29%

    20%

    1 2 3 4 5

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    Q11-I like to login to my fb account more than 2 times a day

    from this pie chart it is analyzed that 34% of the people strongly agree thatthey like to login to facebook account more than 2 times a day and 23%agree have the same opinion for the same.

    Q12-I like to have an account of any other social site other thanfacebook.

    from this pie chart it is analyzed that 37% of the people agree that theywould like to have an account other than facebook and 20% have have 2opinions that they strongly disagree and cant say.

    6%

    26%

    11%

    23%

    34%

    1 2 3 4 5

    20%

    14%

    20%

    37%

    9%

    1 2 3 4 5

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    Q13-I like to use new application on facebook.

    from this pie chart it is analyzed that 31% of the people agree that theylike using new application on facebook whereas 20% of the people havetwo opinions that strongly agree and disagree for the same.

    12%

    20%

    17%31%

    20%

    1 2 3 4 5

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    T-TEST FOR TWO SAMPLE MEANS

    SAMPLE 1=STUDENTS(AGE BELOW 21)

    SAMPLE 2=STUDENTS(AGE ABOVE 21)

    Hypothesis Test: Independent Groups

    Group 1 Total

    40.879 38.909 mean6.754 6.268 std. dev.

    24 11 n

    42 df

    1.970difference (Group 1 -

    Total)

    44.105pooled

    variance

    2.312standard error of

    difference

    1.060hypothesized

    difference

    0.39 T

    .3480p-value

    (onetailed)

    .6960p-value

    (twotailed)

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    What is Correlation?

    Correlation is a measure of the relation between two or more variables. The

    measurement scales used should be at least interval scales, but other

    correlation coefficients are available to handle other types of data. Correlation

    coefficients can range from -1.00 to +1.00. The value of -1.00 represents a

    perfect negative correlation while a value of +1.00 represents a perfectpositive

    correlation. A value of 0.00 represents a lack of correlation.

    CORRELATION BETWEEN AGE AND TOTAL

    y = 0.0188x + 22.174R = 0.0026

    0

    5

    10

    15

    20

    25

    30

    0 10 20 30 40 50 60

    AGE

    Total

    facebook status

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    CONCLUSION

    POPULARITY OF FACEBOOK AMONG THEAGEGROUP22-25ISHIGHEST

    PEOPLE LIKE FACEBOOK BUT NOT THECHANGES MADE IN THEM.