business to business partnerships, relationships and supply chain
DESCRIPTION
TRANSCRIPT
![Page 1: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/1.jpg)
channel relationships
![Page 2: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/2.jpg)
economic utility
![Page 3: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/3.jpg)
physical distribution
![Page 4: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/4.jpg)
integration
![Page 5: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/5.jpg)
strategy:
traditional (VAR's, OEM's)
![Page 6: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/6.jpg)
strategy:
distributors
![Page 7: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/7.jpg)
strategy:
licensing
licensor will grant an organizationa license to produce the product, use the brand name etc in return they receive a royalty payment.
![Page 8: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/8.jpg)
strategy:
franchise
similar to licensing, only instead of royalties they are paid a fee, typically more for whole business model vs product lines.
![Page 9: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/9.jpg)
strategy:
alliances & joint ventures
networks of companies that collaborate in the achievement of a given project or objective
![Page 10: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/10.jpg)
strategy:
acquisition
![Page 11: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/11.jpg)
total cost concept
![Page 12: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/12.jpg)
systems concept
![Page 13: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/13.jpg)
trade-off concept
![Page 14: Business to Business Partnerships, Relationships and Supply Chain](https://reader034.vdocument.in/reader034/viewer/2022051514/54bba6794a7959bb158b459b/html5/thumbnails/14.jpg)