Business Vision and Market Categories

Agenda• History• Mission and Vision Category• Vision Statement• Market entry strategies and barriers• Market Segmentation Category• Target Market• Target Persona

• Voice of Customer Needs• Business Models

History

- CCC has a great amount of history!- Been around for over 25 years- It would be helpful to have any records or

documentation of the history, especially of the transition from VCR to DVD.

Mission Statement

• Provides the “Why”•Needs to be clear and defined

Vision Statement• Provides the “Where”• This is the vision of the company•Outlines the direction and path of the

company•Answers: Where is this company going?•Where is this business looking to be in 5

years?

Market Entry Barriers

• Always barriers needed to overcome in your market• Competition• Branding: Message, Excitement, Brand Recognition, Brand Loyalty• Promotion• Reaching new customers• Holding on to new customers• Getting potential customers to our website• Getting potential customers to click the ”Buy” button

Strategies

Barriers

Getting customers to our website

Branding/Attracting

new customers

Competition

Market an brand what makes us different and

unique

Raise recognition and attraction through social

medias, bloggers, sales club

Distribute/market with focus of the focus being on the website

Market Entry Strategy• Identify target market/audience• Divide target market into groups

• Identify the target market/persona’s needs• Find the ways possible to reach out to the target customer that matches

their needs• While reaching out, provide high quality branding for recognition and for

potential customers to remember you easily. Keep it simple, but also exciting and powerful.

• Build hype towards your target market, and build hype where your target market is.

• Go and find your target market more than them finding you. Find them so it is easier for them to find you.

• Through branding and promotion, promote and really drive home what makes the product or company unique and different.• Why should they buy from you?

Market Segmentation• Identify and divide up target market.• Identify and divide up 2-3 target personas• Identify and find customers needs

Target Market• Identify, divide, and layout who you are trying to

sell to?•Divide and segment into who, age, geographic

location, occupation, living situation, CCC experience, Media platforms they use, How often do they use.

Target Persona

• Identify 2-3 personas, and identify in detail and depth• Who is the ideal person?• What is their age?• Where do they live/geographic location• Occupation• How often they watch videos?• What platforms do they watch/like to watch on?• What do they watch/like to watch?• Who watches?• Why do they watch or view?

Voice of Customer Needs• Once target market and persona is identified,

need to take that and identify their needs and wants.

• Conduct market research to find trends and patterns in the target customers needs.

• Use the market research to find the needs the target customers are looking for.

• Conduct a survey, interview, search history in the company, ask for customer opinions, analyze research analytics.

Current Business Model

SVOD Business Model

OTT CCCFlix Business Model

Wide Digital Distribution Business Model