business web design & marketing dignity for children students lesson 2 research
TRANSCRIPT
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Business Web Design & MarketingDignity for Children Students
Lesson 2
Research
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W1 HOMEWORK Research on keywords on your niche Download keywords Create Website Title Create Website Menu
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What you will learn today: Website Page Title 6 Essential Pages How to write Contents Where to get pictures
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Website Page Title
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Website Page Title Keyword Search Engine 7 words maximum 60 characters maximum keywords - first 3 words
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Website Pictures
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Website Pictures Draw & Scan Take photos Free photos from Internet
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Internet Pictures Copyright issues Trademark Cartoons Movie Characters
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Internet Pictures www.search.creativecommons.org www.clipart.com www.graphicstock.com www.freewebheaders.com www.photodune.net
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Images 6 pages – 6 pictures Slider Image – 1038 x 460 (3 pictures) Blog Post - 230 x 230 (3 pictures)
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Resize Images www.ipiccy.com www.pixlr.com
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Hands-OnWhere to obtain Images:www.search.creativecommons.orgwww.freewebheaders.com
How many Images:6 pages – 6 picturesSlider Image – 1038 x 460 (3 pictures)Blog Post - 230 x 230 (3 pictures)
Resize Imageswww.ipiccy.com
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6 Essential Pages
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6 Essential Pages1) About Us2) Testimonial Page3) Products/Services Page4) Blog Page5) Contact Us Page6) Home Page
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Website Contents
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About Us Elements Your background Personalization Differentiation Social Proof
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Effective Testimonial Page Specific Ideally with photo Include title & designation of the user Relate to the target market
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Free Testimonials Free sample Free review Barter exchange services Test on your friends
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Products/Services Page Customer centric Don’t Sell Product Sell Experience State how your product can help people Use your ideal buyer’s lingo Include social proof
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W2 HOMEWORK Work On About Us Page Work On Testimonials Work On Products & Services Select Pictures for each page
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Next week Creating Website WordPress dashboard Weeding process Create Contact Page Plugins – add on tool for WordPress How to track visitors