businesswise may 2010

7
Business Wise / May 2010 / Spring Edition Local company Carlsberg UK are currently offering a second one year fixed term job to a Northampton Business School student as a result of the very positive experience gained this year with NBS student Luke Tate. This approach provides Carlsberg UK with the opportunity to tap into the talent and drive of an undergraduate student and the fresh ideas that come from recent academic study. It also provides the undergraduate with an opportunity to develop essential work skills whilst undertaking an existing role and making a real contribution to the operations of a complex organisation. Mick Fraher, Change Leader Employee development said of the current UoN student at Carlsberg UK: “Luke is helping with the facilitation and implementation of a new Learning and Development infrastructure here at Carlsberg UK. Luke has brought a fresh set of eyes into the forefront of our business, sharing new methods and techniques.” Luke Tate, Change Coordinator at Carlsberg and undergraduate on the BA Business degree programme describes his experience at Carlsberg UK as: “Worth its weight in Gold; experiencing the world of work gives us a strong advantage as graduate employees.” This type of partnership between industry and university is offered through an NBS Placement Year scheme; employers recruit undergraduates as a paid employee on a full-time, one year fixed term contract offering the undergraduate the opportunity to make a real contribution to the business. The University supports both employer and student during this Placement Year. Dr Brooks (Dean of Northampton Business School) said; “Northampton Business School is committed to creating these types of partnerships with local employers from all sectors of business as they can contribute to employer success which in turn supports the prosperity of the local community.” If you would like to know more about tapping into talent and working in partnership with Northampton Business School please contact the Centre for Work Based Learning on 01604 892036 or email [email protected] NBS is delighted to announce that Professor Simon Denny, Associate Dean for Research and Knowledge Transfer has been awarded The Queens Award for Enterprise Promotion 2010. The Queen’s Award for Enterprise Promotion (QAEP) is aimed at people who play a significant role in promoting enterprise skills and encourage entrepreneurial attitudes in others in the UK. Go to page 6 for full story Page 1 BusinessWise May 2010 / Spring Edition Luke Tate News Flash / ____________________________ In this Months Edition New York New York / pg 2 MARKETING Symposium / pg 8 New staff / pg 11 Carlsberg UK: Tapping into Talent

Upload: northampton-business-school

Post on 28-Nov-2014

1.302 views

Category:

Education


2 download

DESCRIPTION

BusinessWise newsletter for Northampton Business School

TRANSCRIPT

Page 1: Businesswise May 2010

Businesswise/May 2010 / Spring Edition

Local company Carlsberg UK are currently offering a second one year fixed term job to a Northampton Business School student as a result of the very positive experience gained this year with NBS student Luke Tate. This approach provides Carlsberg UK with the opportunity to tap into the talent and drive of an undergraduate student and the fresh ideas that come from recent academic study. It also provides the undergraduate with an opportunity to develop essential work skills whilst undertaking an existing role and making a real contribution to the operations of a complex organisation.

Mick Fraher, Change Leader Employee development said of the current UoN student at Carlsberg UK:“Luke is helping with the facilitation and implementation of a new Learning and Development infrastructure here at Carlsberg

UK. Luke has brought a fresh set of eyes into the forefront of our business, sharing new methods and techniques.”

Luke Tate, Change Coordinator at Carlsberg and undergraduate on the BA Business degree programme describes his experience at Carlsberg UK as:

“Worth its weight in Gold; experiencing the world of work gives us a strong advantage as graduate employees.”

This type of partnership between industry and university is offered through an NBS Placement

Year scheme; employers recruit undergraduates as a paid employee on a full-time, one year fixed term contract offering the undergraduate the opportunity to make a real contribution to the business. The University supports both employer and student during this Placement Year.

Dr Brooks (Dean of Northampton Business School) said; “Northampton Business School is committed to creating these types of partnerships

with local employers from all sectors of business as they can contribute to employer success which in turn supports the prosperity of the local community.”

If you would like to know more about tapping into talent and working in partnership with Northampton

Business School please contact the Centre for Work Based Learning on 01604 892036 or email [email protected]

NBS is delighted to announce that Professor Simon Denny, Associate Dean for Research and Knowledge Transfer has been awarded The Queens Award for Enterprise Promotion 2010. The Queen’s Award for Enterprise Promotion (QAEP) is aimed at people who play a significant role in promoting enterprise skills and encourage entrepreneurial attitudes in others in the UK. Go to page 6 for full story

Page 1 BusinessWise May 2010 / Spring Edition

Luke Tate

News Flash /____________________________

In this Months EditionNew YorkNew York/ pg 2

MARKETING Symposium/ pg 8

New staff/ pg 11

Carlsberg UK: Tapping into Talent

Page 2: Businesswise May 2010

Page 3 BusinessWise May 2010 / Spring EditionPage 2 BusinessWise May 2010 / Spring Edition

Social Enterprise Prize FundNBS is delighted to announce that the first year prize for our module ‘Introducing Social Enterprise’ (for those wishing to take forward their social enterprise idea into second year) has been increased (from £500) to £2,500 plus non-financial support from UnLtd to get the venture up and running! This is a very prestigious prize invested in by Unltd, the foundation for social entrepreneurs, and HEFCE.

Students from The Division of Marketing and Entrepreneurship have taken the opportunity (since 2005) to visit the ‘Big Apple’ as part of an annual New York Study Tour.

The 2010 study tour included behind the scenes visits to a wide range of companies both large and small, including broadcaster CNN, NY’s marketing company NYC&CO, Nike and designer Tommy Hilfiger.

The students also were tasked with a range of individual study activities which they would use when back in the UK. This included the use of flip cameras to record aspects of the study tour and NYC for inclusion into presentations and exhibitions as part of a module assessment.Students are encouraged to engage with the company visits as much as possible, including reading up on companies in advance of the study tour and bringing along their contact details and CV’s to those companies with whom they wish to apply for

an internship. So far we have had a number of students using the study tour contacts for work placements including: • 2009BAEntertainmentMarketing student secured a summer placement while in NY.• 2010BAEntertainmentMarketing attended the first study tour day and was visited by placement supervisor.• BAFashionMarketingstudentwho attended the tour for a second year is in the process of negotiating an internship at Tommy Hilfiger.

Other activities across the week included a student night out, organised by BA Entertainment Marketing student, Trevor Price (this activity fulfilled an element of his Events Management coursework).

The planning for the 2011 study tour is already well underway. If you are interested in joining next year’s trip, and you are taking at least one MKT module next year, then please contact either [email protected] or [email protected] for more details.

This year’s cohort where given a fascinating tour of the Tommy Hilfiger archives by its curator John Burke and Tommy’s sister Betsy.

New York, New York!

John Burke Elton John’s boots

Just before the Easter break, some of our year two Marketing Communications Students presented their Student Exhibition in the Consortium area of the Library.

Working in groups they were set the task of project managing their exhibitions – from the branding and promotion through to building and manning their exhibition stands. An exercise which tested their ability to work in teams and organisational skills to the limit, some finishing their stands with seconds to spare!

The exhibition was combined with the Annual Lecture by London agency TEQUILA in conjunction with the Chartered Institute of Marketing. On the subject of marketing using Social Networking, Liz Baines from Tequila gave an entertaining and insightful lecture.

Tim Marin, Chair of the Northamptonshire branch for the Chartered Institute of Marketing

said; “The event was great in that it brought together future marketing talent with marketing practitioners from Northampton. The evening gave the marketing students from the University the opportunity to showcase their business ideas, their talent and what they had learnt on their marketing degrees. Events like this are fundamental in promoting marketing as a career choice and enable the students to

receive feedback from marketing professionals. Both students and marketing professionals then learnt about social media marketing in a seminar run by a leading London agency”.

The combined nature of the event meant that the student exhibition was attended by marketers from industry – a target audience for students seeking placements.

Future is Bright

Creative Bakery: Kelly McNeil, Milena Kuzminska, Wirginia Kaczmarek, Lucinda Richardson and Miruna Eliza Ionescu

Entertainment News Network: Hyungeun Cho, Micara Manning, Hannah Pendleton, Samantha Hall and Trevor Price

Sally Laurie who orchestrated the event said: “As ever, the exhibition is a valuable learning experience for the students. This year I was particularly delighted that as a direct result of the exhibition, two of the students gained placements – which will make a significant impact on their employability.” Helen Cooper, Marketing Manager - Travis Perkins & Hire commented:“I attended a CIM event at the University and prior to the presentation I attended the student exhibition for Advertising, Design and PR with the students. I was quite impressed by some of the students I met and this has prompted me to consider taking a marketing student into the department as an intern for 6 to 12 months.”

Students exhibiting to CIM members.

Page 3: Businesswise May 2010

Every year, NBS welcomes a number of Industry Professionals who deliver guest lectures and engage with students on organisational specific project work. Students receive invaluable advice and guidance from the speaker and, in return, undertake projects designed by the organisation which align with their key objectives and aims. Lectures this quarter have included:

Retail TrustJohn McDermott, Development Director, of the Retail Trust recently gave an inspired presentation to Dave Larkan’s retail Merchandising class. The Retail Trust is the only charity helping current, past and future employees across the whole of the retail sector. They provide the right people to talk to retail employees in the language they understand. The trust offers a helpline, hardship grants, debt advice, counselling, redundancy help, educational bursaries and retirement housing. Retailers whose staff feel wanted and secure are better able to deliver the kind of service that creates a competitive advantage for the company.

Guest lectures – working with industry

Tenant Active SystemsRobin Russell of Tenant Active Systems gave a very informative lecture followed by a question

and answer session for the Retail Merchandising group. Robin spoke with authority about retail crime and measures available to retailers to minimise this huge problem. The students were able to inform their reflective portfolio with first hand

quality information. Speakers like Robin are an essential part of this module’s learning and teaching student experience.

In a joint event (with the Institute of Directors) NBS and the University’s Knowledge Exchange organised a Question Time style panel event. Local management writer and author Tom Lloyd gave a presentation on his new book ‘Business at a Crossroads: The Crisis of Corporate Leadership’ which was then discussed in a lively session by a panel drawn for all aspects of local business and an audience of over 60 people. Chaired

by Milan Shah, Director of Virani Food Products Ltd, the panellists included: Mr Philip Bruce, Group MD, Scott Bader Limited; Mr David Kennedy, CEO, Northampton Borough Council; Mr Peter Larkins, MD, Arnold Engineering Plastics Limited; Mr Jeremy Wood, Divisional Director, Nationwide and Mr Daniel Perkin, The University of Northampton Debating Society

Derngate TheatreMartin Sutherland, CEO of Northampton’s Derngate Theatre, entertained two groups of first year students in February, spending one hour with NBS’s Business Environment class on the external factors affecting the Derngate and a second hour with the Introduction to Management class on his role since becoming CEO. He provided a comprehensive and sincere insight into his job and into the £8 million pound business he runs, of which only 15% comes from grants & subsidies, Martin revealed how he had completely revamped and streamlined the management structure as well as many anecdotes about what it takes to run an operation with so many different stakeholders, including highly talented creative artists. Martin is keen to develop closer links with NBS, and a project has just started to write a strategy & leadership case study about the Derngate led by Adrian Pryce (NBS) and supported by Khooshyal Callika.

Northampton Town Centre ManagementDerrick Simpson, the Northampton Town Centre Manager, briefed our Retail Marketing and Retail Planning students in the New Year about the suitability of Northampton for small retail businesses survival. The students are writing reports that require insight data into how Northampton compares with other similar towns in the UK. Derrick provided this insight and has made available informative data to underpin the comparisons. Derrick also gave details of the proposed development of the Grosvenor Centre and the ongoing development of the Market Square and Abingdon Street. We are indebted to Derrick for giving up his time to give a sense of “reality” to the reports/assessments that the students are working on.

Northamptonshire Question Time a huge success

L-R (back row) Adrian Pryce (NBS); Jeremy Wood, Divisional Director, Nationwide; Daniel Perkin, The University of Northampton Debating Society; Sarah Canning, Chair IOD Northants; Milan Shah (Chair), Director, Virani Food Products Limited; Mr Philip Bruce, Group MD, Scott Bader Limited; John Jones, Knowledge Exchange & IoD; L-R (front row) David Kennedy, CEO, Northampton Borough Council; Tom Lloyd, author; Peter Larkins, MD, Arnold Engineering Plastics Limited

Debenhams

Carl Menard, Northampton branch manager of Debenhams presented a client brief to 40 of our Retail Planning students earlier this year. The students are required to write a report that addresses a number of

criteria including: whether or not Northampton has a fashion/shopping future, which customers to target, what Debenhams can do to negate their poor premises in Northampton and what training their staff need to deliver a better customer experience. Carl provided a highly informative session and students were tasked with a live project for a live client.

Apprentice FinalistWe were delighted to host a guest lecture by Apprentice 2008 finalist and business woman Claire Young in February.

Claire addressed an audience of Northampton Business School students, staff and University alumni about her career, how to start your own business and what it was like to be in the boardroom with Sir Alan Sugar!

Claire, who runs her business ‘Elegant Venues’ from Northamptonshire, commented:

‘’Since starting a business in Daventry, I have been keen to get involved in the local Northants community so I was delighted when the University contacted me to visit and talk to the students at Northampton Business School. After thoroughly enjoying my university experience, I find it refreshing to take a couple of hours out

of the ‘business world’ to step back into education and appreciate the grounding it gave me. The evening was a great success and judging from the emails I’ve received since, it appears to have inspired the students! I work with universities across the country on a regular basis and the quality of Northants students I met during the event really stood out - they were articulate, proactive and passionate - I have no doubt they will go on to succeed!’’

The Treehouse CompanyTamika McKenzie a University of Northampton Business Schoolgraduate and the Marketing Manager for The TreeHouse Company here in Northamptonshire recently delivered an excellent “live” client brief to our E-Retailing students. She gave an overview of the

company and what it hopes to achieve as a business through developing its website. Our students, as “consultants”, are tasked with evaluating the website and then in the light of Tamika’s brief plan to offer recommendations (a report) by reflecting on current e-retailing theory and industry best practice. Student’s will produce some “out of the box” reports/recommendations.

Page 5 BusinessWise May 2010 / Spring EditionPage 4 BusinessWise May 2010 / Spring Edition

Page 4: Businesswise May 2010

New International Student Society (nGBN)The NBS Northampton Global Business Network (nGBN) was inaugurated in October 2009. Currently it has a committee comprising five international students and two faculties and is adopting a student-led agenda. The Committee has met half a dozen times already and drawn up a strong programme of activities, which are now well

under way. An NBS-supported international student visit to a Graduate Careers Fair at the NEC took place in late October and a trip to Cadbury’s was enjoyed by many in December 2009. Students learnt about the history of Cadbury, its current product range and its European and global markets in an interactive and entertaining way. The issues surrounding Kraft’s takeover of Cadbury and the resultant implications for Cadbury’s corporate governance and global strategy development were also discussed. Students were introduced to the Cadbury family’s history of industrial philanthropy during this part of the day, illustrated by viewing a number of the buildings that had been erected on the site during the nineteenth century for the welfare of the company’s workers.

NBS recently won the emda tender to deliver the Route to Market 2010 programme. This contract, worth £115,000, requires NBS to recruit 120 SMEs from across the East Midlands and deliver a programme of five workshops in each county of the region. This is the second such

project secured by NBS in the face of considerable competition. The project has already engaged in excess of the required participant SMEs and is well towards meeting/exceeding its objectives.

Delivering UG provision in DubaiNBS has been approved to deliver its BA (Honours) Business & Management (Top up) in Knowledge Village, Dubai, in partnership with the Centre for Executive Education (CEE). It is expected that delivery will commence in September with ‘fly-in faculty’ leading the delivery, supported by the virtual learning environment.

Enterprise in SchoolNBS has recently recruited a sizeable cohort of 33 students from the sixth forms of three county based schools – Brooke Weston, Chenderit and Sir Christopher Hatton - to take an accredited undergraduate module in enterprise development. This is now the fourth year we have managed this highly successful project supporting the widening participation and enterprise ambitions of our sub-regional community.

Higher Ambitions The Department for Business Innovation and Skills ‘Higher Ambitions’ report, outlining government strategy for HE and published in late 2009, made explicit reference to sector good practice by illustrating the NBS new PG Certificate in Enhancing International Student Experience.

New EMDA funded project to support business through recession

University Professor receives Queen’s Award for Enterprise PromotionProfessor Simon Denny, Associate Dean at Northampton Business School, has been awarded the highly prestigious ‘Queen’s Award for Enterprise Promotion’, for his outstanding and significant role in promoting enterprise skills and attitudes. Along with other Enterprise Award winners, he will attend a reception at Buckingham Palace on 12 July to celebrate his achievement. The annual Queen’s Award for Enterprise Promotion, which was first awarded in 2006, rewards individuals who have played an outstanding and significant role in promoting the growth of business enterprise and entrepreneurial skills and attitudes in others in the UK. The Award recognises Simon’s work and support to would-be entrepreneurs in Northamptonshire through a range of activities, including the development of the Business Creation Partnership, which influenced the development of new business start up support in the East Midlands. Simon also led the team that delivered the Business Link Start Up Service in Northamptonshire from 2007 – 2010. Since 2004 Simon’s enterprise promotion activities, carried out in addition to his full-time paid responsibilities, have benefitted significant numbers of women, individuals from ethnic minority groups, disabled people, ex-offenders and people in rural communities. Since 2004, of the 1,950 new businesses set up in Northamptonshire as a result of Simon’s initiatives, 91% have proved successful for more than 12 months.

Simon explains: “I got started in enterprise promotion in 2004 when I became aware the European Social Fund’s Equal programme was inviting bids for over £1 million to help people from disadvantaged groups start businesses. I applied successfully, and the resulting project was to create a consistent business start-up service throughout Northamptonshire. “I knew at the time that where you lived in the county dictated the quality and quantity of support you received, with help based on postcode rather than need. This seemed wrong and, knowing The University of Northampton’s strong ‘widening participation’ agenda, I felt there was an opportunity to do something very different. “Northamptonshire and the East Midlands now have a consistent business start-up support service. We have also established very good relationships with local authorities who see the University as one of the key routes through which they can achieve economic development and social inclusion. “In terms of helping people – one of the things I’m most proud of is our work with HM Wellingborough Prison. We sign up interested prisoners as students of the University, and then take them through a module from our Foundation Degree in Enterprise called ‘Entrepreneurial Skills Development’. “The students work hard and pass by constructing plans for their personal development and intended business. Despite all the hurdles we face in working within the prison system - we can’t take any computers or software in, or sometimes the prison will just shut for security reasons - we’ve

now had 70 prisoners participate and very few have failed. All work is marked independently and results have been comparable with our full time students. We hold graduation ceremonies in the prison and I know the students get something out of this. When we ran our last information day, we had some of the ex-offenders who’d been through the scheme come back to meet and encourage new starters on the course. On a more personal level Simon is clearly thrilled at the prospect of receiving the Queen’s Award for Enterprise Promotion. He adds: “I’m genuinely honoured. I remember standing outside Buckingham Palace with my mum and dad when I was eight to wave at the Queen. The thought of going inside is genuinely quite amazing. “I think this Award is a real benchmark. It means what we’ve been doing has been good enough to reach this level of recognition. We have a three year strategy that will embed us even more closely with local authorities on economic development and social inclusion. We’ve also just set up our own social enterprise – 3E, based in Kettering, Northamptonshire – and we will continue to develop where there is a social need in the county.”

Customer First AccreditationThe NBS funded project unit (FPU) (externally now referred to as the Northamptonshire Enterprise Skills Agency (NESA)) was awarded Customer First accreditation recently.

This is a nationally recognised quality accreditation which recognises that the FPU has policies and procedures which ensure that clients are valued; services are monitored and are of a significant level of quality. It also recognises that in everything we do we consider and put the client first. This accreditation is for the unit itself. We consider this to be the most

appropriate of the various national accreditations (e.g. IiP, ISO9001 etc) for a unit like ours within a school/university, given the type of work we do and our objectives going forward. It represents a major achievement for the team, which is led by Wray Irwin, and recognises their hard work and their commitment to our customers.

Page 7 BusinessWise May 2010 / Spring EditionPage 6 BusinessWise May 2010 / Spring Edition

Page 5: Businesswise May 2010

Thursday 17th June at Northampton Business School ‘New Frontiers or Action Replays’ Together with The Academy of Marketing and the Chartered Institute of Marketing, the event is to be a uniquely designed symposium for students, practitioners and academics, to engage, gather and debate current issues and opportunities in the burgeoning field of Sports Marketing.

The University has recently launched a new degree in the subject discipline (BA Hons Sports Marketing) and we have had over a 100 plus applications for the course for the next academic year.

Consumers and the general public are insatiable and as a consequence Sport has become the elixir of modern marketing trends. Sport is as much today about front page news as it has been on the back pages.

As a consequence sport has become big business, a standalone entertainment industry and a mantra for all things new generation lifestyle. Bill Shankly famously remarked when asked ‘if football is a matter of life and death’ replied ‘no it’s much more important than that’ perhaps revealing a more prophetic insight on future marketing opportunities than even the statements of Marshall McLuhan’s ‘global village’ or Andy Warhol’s ‘fifteen minutes of fame’.

Sports marketing is very much part of a new ‘Sporting Cultural Collusion’ bringing together mutually beneficial themes, aims and objectives.

Associations and partnerships for new engagements with consumers and customers alike are positively at the forefront of this burgeoning interest in all aspects of Sports Marketing.

As sport, entertainment and the media become inextricably linked it is important to understand and critique the way in which all stakeholders act. The importance and therefore the significance of this conference and symposium is immense. The debate, discussions and argument will lead to the sports marketing ‘ethos’ becoming more pronounced and embedded both, in study as well as practitioning contexts. The workshops and plenary discussions will reflect this and consider the roles and actions of elite sports performers, their associates and sponsors, governing bodies of sports, sports clubs/organizations/ corporations, and the media.

The symposium will feature many active researchers and academics in Marketing, Sports Marketing and other relevant disciplines in Events and Marketing Communications. Also in attendance will be many Sports Marketing Practitioners, Agencies, Sporting Organisations and Properties, as well as a number of distinguished sporting stars.

Advanced registration is required, please contact Jayne Roberts, Marketing Officer to reserve your place; email [email protected] call 01604 892036.

Inaugural Sports MARKETING Symposium

Symposium AgendaIntroductions from:

Alan J Seymour, University of Northampton

Professor Simon Chadwick, Coventry Business School

Kacy Mackreth, Chair Sports Interest Group Academy of Marketing and Leeds Met. University

11 00am Opening Lectures‘New Frontiers & Action Replays’‘Sport & PR’‘The Future of Sport’

Workshop sessions:

2 00pm Student careers & opportunities in Sports marketingSocial media and sportsSports Sponsorships

3 00pm A practioners perspective on sports marketingSports events marketingSport & the Leisure industry

4 00pm Sports Marketing and AcademiaSocial sports marketingSport and society

Page 9 BusinessWise May 2010 / Spring EditionPage 8 BusinessWise May 2010 / Spring Edition

Page 6: Businesswise May 2010

Simon Burtonshaw-Gunn joins NBS as Divisional Leader for the fields of ‘Business and Economics’ and ‘Leadership and HR’. Simon has over 30 years working experience in both the public and private sectors covering a range of organizations and industries. As a practising management consultant he has undertaken assignments around the world. He was a post-doctoral research Fellow for four years at the Manchester Metropolitan University before relinquishing this at the beginning of 2005 to take up the role of a Visiting Professor at the University of Salford in Greater Manchester. Simon has been a research examiner for the UK’s Chartered Institute of Purchasing and Supply (CIPS) since 2002 and is one of the founding members of an international academic research group (ISCRiM) with a focus on supply chain risk management. In connection with this group he has presented conference papers in Sweden, the USA, UK and Hungary together with a number of refereed publications, professional journal articles and book chapters. To complement this experience he holds two Master’s degrees and a PhD in various Strategic Management topics together with Fellowship of four Professional bodies including the role of a goodwill Ambassador for the Chartered Management Institute.

Grant Timms joins the field of Marketing and Entrepreneurship as Senior Lecturer. Grant has over twenty years experience as marketing

practitioner across a variety of industries including food, cosmetics, toys & stationery. He was Head of UK Marketing for the Crayola brand of children’s art products from 1998-2003. Grant then ran his own marketing consultancy whilst completing his MBA (with NBS). He joined Mega Bloks in 2005 as International Product Controller & competed against Lego for over 4 years until joining the staff at Northampton University in January 2010. Grant has been a member of the Chartered Institute of Marketing’s examination team since 2005.

Kardi Somerfield joins the field of Marketing and Entrepreneurship as Lecturer. Kardi has over 10 years’ agency-side experience working in account handling roles at Carlson Marketing Group, rising to Client Partner. Specialising in Relationship Marketing, her clients included Shell, MBNA, Goldfish, Marsh and Global One Telecoms – for which her team won the DTI’s Export for Industry award. In 2008 Kardi made the move client-side as Head of Loyalty at premium health club group Esporta. This varied role saw her implementing a new loyalty strategy, managing a call centre, managing customer communications by email and SMS, directing videos and running the project to secure a new Guinness World Record for static cycling.

Anna Borley joins the field of Marketing and Entrepreneurship as Lecturer. Anna has six years of teaching experience in tourism, event, leisure and hospitality management related fields at Loughborough College, where she was course leader for the HND and Foundation Degree programmes. Previous to teaching, Anna set up and ran an independent commercial and training travel agency at Loughborough College. Anna has worked in various job roles in the travel industry from 2001-2005 including retail travel for Midlands Co-Op and Business travel for

Barclays Bank and Hogg Robinson. She is currently completing an MA in Cultural Events Management, and is currently involved in research for a sustainability project focussing on UK and International music festivals.

Congratulations to Medical Research Council (MRC) staff who gained the externally accredited introductory diploma in management; this huge achievement was celebrated at an award ceremony at MRC head office on 4 March 2010. Professor Simon Denny of Northampton Business School (which accredits the course) presented the awards, along with John Jeans (Chief Operating Officer) and Ted Smith (Director of Human Resource).

Professor Denny presented data that showed that the graduates had exceeded the high standards already attained by their predecessors. He commented that: “this cohort had claimed the prize of being the highest achieving group to graduate with this certificate from the University of Northampton”. Two of the graduates, Drs Erik Werner and Guillermo de la Cueva-Mendez, were awarded an additional accolade, for averaging over 85 per cent for all their assignments, which Professor Simon Denny remarked was: “the best ever

performance by any delegates on any Northampton corporate client programme”.

The certificate is funded by the MRC learning and development group (LDG) and has attracted a wide interest from across the MRC since its initial start-up in 2007. Working towards the certificate is no mean feat, the programme spans 18 months and comprises the successful completion of six modules which give delegates the opportunity of gaining up to date knowledge and skills in all the key areas of management and leadership. Each module requires participants to complete work-based assignments, thus ensuring that the all the conceptual skills acquired result in tangible changes back at the workplace. The LDG team are profiling course participants to show how the theory and learning from the certificate has led to successful changes back at work.

The qualification is formally referred to as the postgraduate certificate in

management and is the equivalent to the first third of an MBA. The course includes modules that help participants understand more about the role of the MRC as a public sector organisation and about financial management (MRC and other models). Other modules help to improve communication and stakeholder management, highlighting that dissemination of information is crucial for organisational success. Many of the modules have an MRC ‘sponsor’, people well placed in the MRC who work with the course tutors to update and give feedback on current MRC policy and practice which would be relevant to the module. The programme now attracts scientists in all positions across the MRC, who wish to gain an accredited management qualification and modern management and leadership skills.

This article is accredited to MRC’s staff newsletter April 2010.

StaffNBS is delighted to welcome several new members of staff this term:

MRC staff shine in management course

MRC staff at the ceremony to receive their qualification (from left to right): Graeme Garrad, Gary Chandler, Maria Dasseville, Sara Wells, Laurence Game, Ted Smith, Guillermo de la Cueva-Mendez, Simon Denny, Peter Holmes, John Jeans and Subrata Bose. Erik Werner and Aneela Majid were not able to attend but also received the diploma.

Top to bottom: Simon Burtonshaw-Gunn, Grant Timms, Kardi Somerfield and Anna Borley

Page 11 BusinessWise May 2010 / Spring EditionPage 10 BusinessWise May 2010 / Spring Edition

Page 7: Businesswise May 2010

Management & Professional courses part-time & distance learning

Accounting Business BusinessComputing

HumanResource

Management

MSC Accounting & Finance (Top-up)*

MA Human Resourse

Management (Top-up)*

See Management

IT Service Management

MSc IT Service Management

Postgraduate Diploma ITSM*

Postgraduate Certificate ITSM*

BSc/HND Business Computing

Leadership and

ManagementManagement Marketing

MBA Master of Business

Administration*

MA Marketing (Top-up)*

MA Leadership & Management*

CIM - Postgraduate Diploma

Postgraduate Diploma Leadership

& Management

Postgraduate Certificate

Leadership & Management*

CIM - Professional Diploma

CIM - Professional Certificate

Diploma in Management

Studies*

Postgraduate Certificate in

Management*

Certificate in Management

Studies*

See IT Service Management

BA Degree - Business &

Management*

BSc Degree - Business

Computing Systems

CIPD - Postgraduate Diploma in Human

Resource Management

CIPD - Postgraduate Certificate Human

ResourceManagement

Certificate Human Resource

Management

FD/HND Business Computing Systems

HNC Business Computing Systems

FD/HND Business

HNC Business

ACCAPart 3

CIMAStrategic

Level

CIMAManagerial

Level

CIMACertificate

Level

ACCAPart 2

ACCAPart 1

Other Programmes

Diploma in Public Service Interpreting

Construction Management BSc

Foundation Degree in Enterprise

Institute of Leadership & Management

KEY

ACCA Association of Chartered Certified Accountants

CIMA Chartered Institute of Management Accountants

CIM Chartered Institute of Marketing

CIPD Chartered Institute of Personnel & Development

ILM Institute of Leadership & Management

FD Foundation Degrees

HNC/D Higher National Certificate / Diploma

Top-up Fast Track to Masters Degree for fully qualified professionals

Editorial Contact and School Manager: Jennifer Catlin Tel : 01604 892921email: [email protected] www.northampton.ac.uk

Profesional Development AdviceIf you are unsure about which course suits you and would like an informal telephone conversation or personal interview to discuss your professional development please telephone 0800 358 2232 or email [email protected] to request a call back from a Personal Development Advisor. Please give either your home or business number and email, and state clearly whether it is acceptable to contact you at work. A brief indication of your chosen subject area would be useful. A Personal Development Advisor will then contact you to discuss your options.

* available as distance learning option

Page 12 BusinessWise May 2010 / Spring Edition