BUTTERFLY GANDHIMATHI APPLIANCES LIMITED

February 11, 2019

General Manager - DCS,Dept. of Corporate Services,BSE Ltd,Floor I, P.J.Towers,Dalal Street,Mumbai - 400 001Scrip: 517421

Manager,National Stock Exchange of India LtdExchange Plaza,BandraKurla Complex,Bandra (E),Mumbai - 400051Scrip: BUTTERFLY

Dear Sir,

Butterfly Gandhimathi Appliances Limited - Results presentationfor the third quarter ended on 31.12.2018

Enclosed please find the Company's Performance/Results presentation for the thirdquarter ended on 31.12.2018, which may please be uploaded on the website forinformation of our investors.

Thanking you,

Yours faithfully,For Butterfly Gandhimathi Appliances Limited

( .. '1. t\c,,-.A_.:.\..-v~J~(,~·i,-~jt/v,Company Secretary &General Manager (Legal)

Regd. Office. 143. Pudupakkarn V:ila~le. Vandalur - KeiarntJakkarn Hoao Kelan:tJa~.kanl 603 103. Kancneeouram District.Phone' +91-44-474! 5500 CIN No. L28931TN1986FLC012728E·mall : gmal:Ci>butterf!yindia.com Web www.buttorttvrnrna.com

Corporate Office' E-34. II Floor. Rajiv GilncJhl Salai, Egattur Villa~le. Navatur . GOO 130. Kancheepurarn District.Phone. 044 ,lgOO 5100. 5154 E·mail . buttPriiyilo:{l'l:>utterfIYlndla.com

Safe Harbour

Certain statements in this presentation concerning our future growth prospects are forward

looking statements, which involve a number of risks and uncertainties that could cause actual

results to differ materially from those in such forward-looking statements. The risks and

uncertainties relating to these statements include, but are not limited to, fluctuations in earnings,

our ability to managegrowth, competitive intensity in our industry of operations including those

factors which may affect our cost advantage, wage increases, our ability to attract and retain

highly skilled professionals, sufficient availability of raw materials, our ability to successfully

complete and integrate potential acquisitions, liability for damages on our contracts to supply

products, the successof the companies in which Butterfly Gandhimathi Appliances Ltd has made

strategic investments, withdrawal of governmental fiscal incentives, political instability, legal

restrictions on raising capital or acquiring companies outside India, and unauthorized use of our

intellectual property and general economic conditions affecting our industry. Butterfly

Gandhimathi Appliances Ltd may, from time to time, make additional written and oral forward-

looking statements, including our reports to shareholders. The Company does not undertake to

update any forward-looking statement that may be made from time to time by or on behalf of the

company

. . 4Butterll~

Contents

e Company Overview

o New Products Launched FYl 9

8 Financial Overview

o Q3 FY19 Operating Performance & Highlights

8 Outlook

. . 4Butterll~

About Us..

Leading manufacturer of Kitchen and Electrical Appliances

Market Leader in India for SS LPG Stoves & Table Top Wet Grinders and major supplier of Mixer Grinders &Pressure Cookers

The 'Butterfly' brand is a highly respected brand synonymous with quality

Established in 1986 by Shri V. Murugesa Chettiar - currently helmed by 2nd and 3rd generation of promoterfamily

Headquartered in Tamil Nadu with Pan India presence

Strong R&D focus which has led to several pioneering initiatives and continues to drive in-housedevelopment of new products

4Butterll~

Quick Facts

IN THE TOP

IN INDIAFOR SS LPG STOVES

& TABLE TOP WET GRINDERS

BRANDEDREVENUE CAGR

FY10-18

IN INDIA FOR DOMESTICKITCHEN APPLIANCES

PRESENCE IN ALLSALES OF BRANDEDPRODUCTS IN FYl 8

STATES IN INDIA CRORE

EXCLUSIVEDISTRIBUTORS ACROSS

INDIA

NET DEBT / EQUITYRATIO

REVEN UE GROWTHOVER FY18

OF FY18REVENUES FROM NON-SOUTH

STATES

. . 4Butterll~

Growth Levers

Initiatives

Wider Product Offering

Geographical Expansion

Premium Products

Capacity Expansion

Impact

o Fresh growth avenues in existing markets

o Accelerated growth opportunity in new markets

o Addressable market increases manifold

o Wider National footprint

o Expansion in blended margins

o Attracts new categories of customers

o Poised to address growth in demand arisingfrom selling & marketing initiatives andgeographic expansion

4Butterll~

Overview Milestones

• FirsttoLaunchStainless SteelVacuum Flasksin India

• Launched MixerGrinders

• Year ofIncorporation

• Importedmachinery to setup manufacturingoperations

• First to launchStainless SteelPressure Cookersin India

• Launched LPGStoves

• Launched 4 new • First in India. Bagged the first Product to be awarded. First in India to TNCSC order of Rs. Categories "BEELabelbe awarded ISO 285 crore for • Added 60 SKUs to with 2 star9000 manufacturing of product range rating" forcertification for Table Top Wet • Enhanced Pan- manufactureits LPGStoves Grinder and Mixer India presence to of LPGstovesand Mixer Grinders - Highest in include all 28 • SuccessfulGrinders the organized sector states completion of. Launched . Awarded ISO· Name changed to • Acquired a both TNCSCproprietary 3 9000 Butterfly Gandhimathi division from andconical stone certification Appliances Ltd from Associate Pondicherrygrinding for Table Top Gandhimathi Company LLM Co-op. Listed on BSE technology Wet Grinder Appliances Ltd Appliances Wholesale

Stores orders

• Invented BrazingMachine with In-house Technologywhich replacedthe hazardouscopper platingprocess forPressureCooker/Utensils -successfulindigenoussubstitution forimportedtechnology

1998• Awarded

patent for3 conicalstone TableTop WetGrinder

• Commencedexports toUSA, UK,Canada,Mauritius,Australia &Japan

2002

• First in Indiato receive"GREENLABEL"Certificationfor highthermalefficient LPGStoves

2011 2014

2012 2015 2018· Preferential Issue to . Bagged the TNCSC • Re-Launch of

Reliance PE- raised Rs. order for the 4th Stainless100 crore of growth consecutive year - Steel Vacuumcapital latest order Flasks

· Net sales crossed Rs. amounting to Rs. • Registered500 crore - growth of 510 crore for with140% over the previous manufacturing of Alternatefiscal TTWGs Channel like. Won order for Rs. Canteen· Established a branch 90 crores fromoffice in the United Stores Dept

Kingdom to overseePondicherry Co-op (CSD)." TN PC

and promote exportsWholesale Stores (Tamilnadu

in the regionto supply TTWGs Policeand mixer grinders Cateen),

Online etc

4Butterll~

Revenue Profile

II :1 (, Annual Net Revenue (Rs. crore)

900

Revenue Excluding ExciseDuty / CST

725 764

502529 537

402

244

FYll FY12 FY13 FY14 FY15 FY16

• Branded Sales • Govt OrderFY17 FY18

. . 4Butterll~

Branded Retail Sales

Branded Net Sales (Rs. crore)

398 461330

537

FYll FYl 2 FYl 3 FYl 4 FYl 5 FYl 6 FYl 7 FYl 8

Branded Product Distribution (96)

6%

Kitchen Appliances Cooker/Cookware Others

.Through Institutions I

. Tie ups with Gas dealers of IOCl, BPCl and HPCl

. Customers for new gas connection are provided with co-branded products manufactured by BGMAl

Through Retail Marketing•

· Network of 550+ exclusive distributors· Distributors supply to dealer network which is customerfacing

· Tie-up with Modern Trade, CSD, CPC,TNPC etc.· 22000+ retail points across the Indian map

Region-wise Break-up

4%

FY13 FY14 FY15 FY16 FY17 FY18IiiiISouth Non-South

4Butterll~. .

Augmenting Organic Growth

Increased Product Categories ForWider Product Portfolio And Higher Market Share

Product Categories (Nos.) SKUs (Nos.)619 651

500 552 554020+ 20+ 20+ 20+ 20+ 0 0 0

0 0 0 0 250 250 320 06 6 6 0 0 00 0

2011 2012 2013 2014 2015 2016 2017 2018 2011 2012 2013 2014 2015 2016 2017 2018

Enhancing Sales and Marketing Efficiency For Better Penetration And Brand Development

Sales Team (Personnel)

425 359240 0 310 260 300

180 180 0 0 0 00 0 0

2011 2012 2013 2014 2015 2016 2017 2018

Marketing Spend (Rs. Cr)68 5849 49 57**46 37 0 00 016 0

02011 2012 2013 2014 2015 2016 2017 2018

** Including Rs.3 Cr spent on newchannels

4Butterll~. .

Prod uct Portfol io

Every product exhibits the highest standards in Safety, Durability, Efficiency, Aesthetics & Reliability

LPG Stove

Pressure Cooker

Juicer Mixer Grinder

Mixer Grinder

Non Stick Cookware

Electric Kettle

Table TopWet Grinder

Induction Cooktop

Sandwich Maker

Electric Chimney

Electric Rice Cooker

Air Cooler

4Butterll~. .

Prod uct Portfol io

Juicer

Electric Iron

Other Pioneering Products

Hand Blender

Vacuum Flasks

I ' 4Butterll~. .

Pop-up Toaster

NEW PRODUCT LAUNCHES during FY 2018-19LPG Stoves / Mixer Grinder / Table Top Wet Grinder

Cu rve 2B 55 LPG Stove

Cyclone Mixergrinder 3J

Mixer Grinder - Tulip - 4J 750 w

Pebble MixerGrinder - 750 W Wet Grinder -

Rhino 2.0 - Redand White

Drk:lJ@[ffiil&)@]@

Wet Grinder -Rhino 2 Itr -

Blue

I . 4Butterll~. .

NEW PRODUCT LAUNCHES - Non-Stick Cookware Items

Matchless - Sauce Pan with GlassLid - 250 mm

Matchless - Handi Gold - 2.5 Itr

Matchless-Casserole 250 mm Matchless Gold Fry Pan 240 mmwith Glass Lid

Matchless - Kadai with Glass Lid Matchless - Omni Tawa 280 mm240 mm

4Butterll~. .

NEW PRODUCT LAUNCHES - Electric Chimney and Power Hob

Electric Chimney Fortis 60 Electric Chimney Fusion 60 Electric Chimney Aura 60 Electric ChimneySleek 60 Black

Electric ChimneyMatchless + 90 and 60

Electric ChimneyCurve + 90 and 60 Turbo 2.0 Power Hob

. . 4Butterll~

NEW PRODUCT LAUNCHES - Hand Blender and Hand Mixers

Hand Blender - HPB-l 7

\4-KEY FEATURES \/

~ Full stain lass~steelbOdY

@ErgonomlCallYdesigned to hold withcomfort while In use®2-speed setting

Hand Mixer - Swril 400

KEY FEATURES

Aestheticallydesigned ASS body

~ Multi-recipe support~~ with 5-speed control

with turbo speed

One-yearwarranty

HBE17 IHand Blender - HBE- 17

200 WATTS

Hand Mixer Jazz 300

••KEY FEATURES

Aestheticallydesigned ASS body

~ Multi-recipe support~~ with s-soeed control

with turbo speed

One-yearwarranty

~KEY FEATURES\'

@ Full ABS body

@ErgOnOmIC.,IIY designedto hold with comfortwhile in use

® 2-speed setting

Hand Mixer Swing 300

SWING300 WATTS

KEY FEATURES

Aestheticallydesigned ASS body

~ Multi-recipe support~;!J with 5-speed control~ with turbo speed

One-yearwarranty

4Butterll~

NEW PRODUCT LAUNCHES - SliceToasters, Sandwich Maker and Electric Kettle

Sandwich Maker BSWR17Slice Toaster BSTE-1 7-1 8 Slice Toaster - BSTP 17-18

BSWR17750 WATTS

B~~E1_7-181700 WATTS

BSTP17-1SAI800 WATTS

•e'_' "

PRODUCT HIGHLIGHTS 4

@ ~ 0 (c®Cool touch Reheat. Slide-out One-year

2-slice defrost, crumb tray; warrantytoaster cancel button easy to clean

PRODUCT HIGHLIGHTS 4

.~.Cool touch

2-511c8 toasterceocetbutton

Slide-out One-yearcrumb trey: W8rrantyeasy to ctoen

Sandwich Maker BSWG17

PRODUCT HIGHLIGHTS •••

z-euce fixed Fuse fors<lnd'Wich maker overheat

protection

One-year'Warranty

Water Kettle - EKN 1.5 Electric Kettles - Wave 1.2

BSWG17750 WATTS

WAVE1,2 LTR

EKN 1500 WATTS1.5 LTR

PRODUCT HIGHLIGHTS 4

~\ ~ VJ ®2-slice fixed Non-stick Indication One-yearsandwich coating light for warranty

maker plate on/Off

KEY FEATURES

.~~ ~o (OJKEY FEATURES

Superior Auto cut-offquahty stainless faCility

steel body

Durable and Temperature One-yearelegant stainless control knob warranty

steel body and auto switch-ott

One-yearwarranty

4Butterll~

NEW PRODUCT LAUNCHES Chopper and Blender

Butterfly®MINI CHOPPER & BLENDER

4Butterll~. .

Strong R&D Capabilities

R&D focused Company with a demonstrated track record in innovation

1st to introduce Stainless Steel Pressure Cookers in India

1st to manufacture Stainless Steel LPGStoves in India

1st to introduce Stainless Steel Vacuum Flasks in India which deliver enhanced Heat Retention up to 72 hours compared to 8hours with conventional products

Invented 3 conical stone grinding technology - awarded patent in 1998

Enhanced Fuel efficiency in LPGStoves from 50% to over 68% at present

In-house design of moulds, tools and dies has resulted in improved manufacturing efficiency

3600 R&D efforts focused on product efficiency, longevity and design

1st in India to get BEElabel with 2 star rating for manufacture of LPGStoves

4Butterll~

Abridged Profit & Loss Statement

Particulars 1111111533.3 906.3 405.5447.5 468.2 402.384.3 432.71.5 5.4 3.2317.5 621.9 251.7248.3 566.6 145.965.3 31.5 49

3.9 23.8 1

215.8 284.4 153.840% 31% 38%60.3 61.3 50111.5 157.9 127.544 65.2 -23.78% 7% -3%10.2 11.5 11.629.6 34.5 21.24.2 19.1 -56.6

Total Net Revenues (Incl. 01)

NOTE: *results are as per IND-AS standards.

FY2017 *Ind-AS

FY2018 *Ind-AS

Rs. crare

•••

••430.7 503.5430.2 502.5

r--------------: The Revenue

,,' has grown by" 16.8% across all' 1

~.... I the channel andII geography inII spite of KeralaII FloodI J

4Butterll~

406.6 542.1404.9 540.5

1.7 1.6247.3 315.2149.1 218.778.8 106.4

19.4 -9.9

159.3 226.939% 42%50.4 57.3126.9 133.2-18 36.3-4% 7%11.6 12.423.3 18.1-53.1 5.8

Q3 FYl 9 - Performance highlights

Total Income (Net) (Rs. crore) EBITDA (Rs. crore)

141.9 160.7

10.310.0

Q3FY18 Q3FY19 Q3FY18 Q3FY19• Branded Sales

PAT (Rs crore)

Total Income (Net) during Q3 FY19 stood at Rs.160. 7 crore,

as against Rs.141.9 crore in Q3 FY18

Branded sales was higher by 13% on a Y-o-Y basis.

EBIDTA reduced by 1.07% on Y-o-Y basis, because

of Gross Profit impact due to Product Mix and

Channel Mix.

PAT stood at Rs. 0.7 cr in Q3 FY19

Q3FY18 Q3FY19

NOTE: Results are as per Ind-AS standards

4Butterll~

Key Highlights

Branded Sales (Rs crore)

Product Q3 FY19 Q3 FY18 Q2 F19 ~;~:h ~~~~~

Branded MarketKitchen Appl iances 123.4 110.7 175.1 11.5% -29.5%Cooker /Cookware 30.7 23.7 33.1 29.5% -7.2%Others 5.3 6.6 8.1 -19.7% -34.4%Grand Total 159.4 141.0 216.2 1 3.096 -26.396

• Overall the branded business grew by 13% for the quarter on Y-o-Y basis

• However the quarter on quarter basis reduced due to festival season in Q2.

. . 4Butterll~

9M FYl 9 - Performance highlights

Total Income (Net) (Rs. crore)502.5438.9

9M FY18 9M FY19

9M FY189M FY19• Branded Sales EBITDA (Rs. crore)

PAT (Rs crore)

Total Income during 9M FY19 stood at Rs.S02.S crore, as

against Rs.438.9 crore in 9M FY18

Branded sales was higher by 16.696 on a 9M FY19 vs

9M FY18 basis on net of Excise Duty basis.

PAT stood at Rs.8.3 crore in 9M FY19

9M FY18 9M FY19

NOTE: * Results are as per INDAS standards

4Butterll~

Key Highlights

Branded Gross Sales(Rs crore)

Y-o-YProduct 9M FY19 9M FY18 Growth

Branded MarketKitchen Appliances 398.9 350.9 13.7%Cooker /Cookware 81 .5 66.0 23.4%Others 18.3 19.7 -6.9%Grand Total 498.7 436.6 14.296Less: Excise Duty 8.8

Grand Total 498.7 427.8 16.696

• Overall the company had a very good in top line upto 9M and is looking forward for a good financial year.

• We are on track to achieve the targets set for the year

. . I · 4Butterll~

Outlook

The objective and focus of the plan is completely on delivering better Profit for FY18-19 also,improving balance sheet liquidity and reduction of debt

1. Improving working capital ratio of the Company

a. Focus on collections. Channel Financing is expected to reduce the Debtors in the coming quarters.

b. Increase in supplier credit days

c. Reduction in Inventory levels through optimised sales planning

2. For FY 2018-19 Company is targeting a growth of 1596to 2096.

. . 4Butterll~

any queries please contact Mr.V.M.G.Mayuresan, vrngm@butterftyindiacom