PARTY PLANNING BEHAVIORALEXANDRA VILLAMARIN

PRATHAMESH MUZUMDARBRYTE CHUTTUMANNIL

MUSANNA AL-MUNTASIRThe University at Texas at Arlington

ALEXANDRA VILLAMARINPRATHAMESH MUZUMDAR

BRYTE CHUTTUMANNILMUSANNA AL-MUNTASIR

Research Objectives

Design a pathway to determine which attributes fits a consumer friendly website.

Prove those attributes analytically, that they have certain relevance.

Help client understand the research in much simpler manner.

Research Objectives

Research Initiative And Secondary Literature Review

Methodology

Data Analysis And Conclusions

Recommendations

Presentation Sequence

RESEARCH INITIATIVE AND SECONDARY LITERATURE REVIEW

The focus of this study is to determine what attributes are required to increase purchasing behavior of balloons

through a consumer-friendly website?

Problem Management

1. How much do consumers spend on balloon purchases and decorations in an event hosted by them? What portion of their total budget do balloon decorations comprise of?

2. What factors influence the decision of purchasing balloons for decorations or as a compliment bouquet in an event?

3. How much do consumers value the elegant designs and technical superiority of balloons over other design alternatives?

Research Questions

1. How much do consumers spend on balloon purchases and decorations in an event hosted by them? What portion of their total budget do balloon decorations comprise of?

This question is related to the following:1. What price are consumers willing to pay for balloons and balloon decorations?2. How much will consumers spend on balloons and balloon decorations at an event?3. How much money is allocated out of budget on balloons and balloon decorations while pre-planning an event?

Findings- Price expectations directly influences search behaviors. Search behavior further results into gathering information regarding alternatives in the market and also information regarding the current product.

Qualatex Case- Knowing the dollar amount allocated to balloon decoration in each event will help to display exact bundled prices for different balloon decorations.

Literature Review

2. What factors influence the decision of purchasing balloons for decorations or as a compliment bouquet in an event? This question deals with the following:1. The different type of promotional mediums that can influence purchases2. The influence a consumer-friendly website has on consumers3. Targeting the consumer market that use balloons as decorations (party planners) and end consumer product bouquets.

Findings: purchase quantity decisions may also be influenced by certain aspects of the context or task.

Qualatex case - Attribute here resembles different flavors attached to single type of balloon for example color precedes quantity, type (birthday, wedding) precedes quantity. Perceptional order plays an important role in the purchase decision.

Overall Conclusion - Online consumer-friendly websites should display different options to increase ordering options for consumers.

Findings: The article addresses the influence of observational learning and word of mouth on purchase decisions. Conclusion: Positive observational learning information increases sales, but negative observational learning information has no effect. Qualatex case: The website should contain a testimony and review section. Testimonies should accompany real pictures from events.

Findings: The article addresses a common belief that the amount of information sought is directly proportional to buyer satisfaction. Conclusion: Information that is available affects purchase behavior. Qualatex case: The website should contain multiple sections of information relevant to the consumer.

Findings: The article addresses that intentions to purchase are directly proportional to opinions and attitudes. Packaging plays an important role in enhancing the opinions and attitudes of consumers.Conclusion: Display an important determinant of purchase decisions.Qualatex Case: Packaging in this case deals with displays to put on the website. Displays should contain popular designs.

3. How much do consumers value the elegant designs and technical superiority of balloons over other design alternatives? This question addresses:1. Value evaluation; this will help pinpoint where balloons fit as an elegant piece of display in an event2. Customized balloons as a product

Findings: The article states quality management was an important factor in previous years. The article addresses different definitions of consumer value and multiple factors associated with it. Conclusion: Consumer value remains the main concern for organizations.Qualatex design: The latex quality and inflatable time of balloons play an important role in the evaluation of the product to the consumer.

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METHODOLOGY

Survey

Analysis Data

• Research Question• Analysis of each Question• Analysis of the Variables and Recoding• Run chi-square or komolgorov Smirnov• Reject the null hypothesis (Ho) when the X2 stat > X2 critical• Run the cross tabulations• Reject the null hypothesis (Ho) when X2 stat > X2 critical• Conclusions• Recommendations

Example

RQ1a: How much do consumers spend on balloon purchases and decorations in an event hosted by them?

Claim: Ha: There is a relationship among expenses, income, and cost of balloons?

Questions: 3, 21.1, 35Q3. Approximately how much time did you spend to host the occasion? Ordinal

scale. Expenses.Q21.1. Please rank the factors when considering a balloon purchase (slide the

bar to note the level of importance). Factor we are going to use: Cost of the balloon. Ratio- Cost

Q35. What is your annual household income? Ordinal-scale. Income.

To analyze we are recoding 21.1 to convert ratio to nominal-scale.

1. Research Question

2. Analyze each

question

3. Analyze variables –

Recode

Example

Ha is inferential with 3 or more variables. Type of question being asked is relationship. We have two ordinal variables and one recoded into nominal. Therefore, we are going to use chi- square

X2statistical value= 67.422With 3 d.f. and ά = 0.01 X2critical value= 11.34567.422 > 11.345 we reject Ho. Thus exist relationship between income,

expenses, costs.

4. Run chi-square or K-

S

5. Reject Ho if X2stat > X2critical

ExampleQuestions: 3, 35Expenses on occasion and annual household income

Critical value= 10.645 at ά=0.101Statistical value= 10.62310.645 > 10.623 we cannot reject the null hypothesis with 10% significance

level. The correlation exist at 10.1 significant level

6. Run cross tabulations

7. Reject Ho if X2stat > X2critical

DATA ANALYSIS

Relationships

• Only 30% consumers who prefer to shop online said that there was a availability of wider selection of balloon online.

• 56 percent consider buying event decorations such as balloons on-line.

Correlations

RECOMMENDATIONS