bw main deck_v11.1.9c
TRANSCRIPT
1Main Deck 11.1.9 Copyright 2016 3DLearning Group, LLC
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the PREMISE: You wouldn’t feed a child this as a steady diet…
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the PREMISE:The same goes for their screen
time.
Why not give them screen time that is fun-filled and brain-building rather than
glitzy and mind-numbing?
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why it’s IMPORTANT:
- Non-fiction reading is the most vocabulary-dense communication possible.
- New nation-wide testing of non-fiction reading comprehension for 5-8 year olds.
- Reading ability at age 9 predicts high school graduation and the ability to pursue a professional career.
- 66% of fourth grade students in the US are NOT proficient readers.
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our SERIES:
IOS and Android
• Non-Fiction Reading
• Immersive 3D worlds • Fun Learning Games
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“…learning games are a $1.5 billion market
headed toward $2.3 billion by 2017.”
Venture Beat
8 million users10s of thousands
of downloads9 million
downloads70 million downloads
the MARKET SIZE:
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our COMPETITION:Non-Fi
ction St
ories
Unstructu
red Play
Academic Vocabulary
Multiple Games
Story
Dictionary
High Quality
3D art
Interactive
Learning
BrightWorld Apps
Dora the Explorer
TIME for kids
Toca Boca
ABC Mouse
Dr Seuss
3 components
in 1
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the TRACTION:
“..Best Non-Fiction storybook…”
“..breathtaking…”
“..4 out of 4 stars!”
“..highly recommended…”
“..visually stunning…”
One of the top 100 apps for kids
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the MARKETING APPROACH:- Consumer Market (short sales cycle – primary
focus today)
- Consumer Pricing Models:1. Individual App Purchases @ $2.992. Free preview version with $0.99 upgrades3. Bundle multiple titles4. Subscription model (for all titles)
- Consumer Targets:1. Ad buys in other children’s apps 2. Parents of elementary age children3. Home schoolers and teachers
- School Market (longer sales cycle – secondary focus)
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CUSTOMER VALUE METRICS:• Lifetime value of a customer:
• Potential lifetime = 4 years (ages 5-8)• Estimated average lifetime = 2 years (24 titles)• LTV = $48-$75
• Cost of Customer Acquisition• Industry average $ 20.00 – $ 1.00• In-app cross promotions reduce cost of customer
acquisition• BrightWorld $4-$5 initially driving down below $ 0.20 • Our series of apps allows for a subscription model for
sales
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FINANCIAL FORECAST:
($, 000’s) 2016 2017 2018
Unit Sales 1,403 8,865 13,770
Gross Revs $2,507 $16,698 $32,417
Net Revs $1,755 $11,687 $22,692
Production $1,429 $3,961 $3,533
Marketing $847 $1,243 $1,901
Admin $540 $824 $714
EBITDA $(1,061) $5,659 $17,353
(based on U.S. sales of app adventure series only)
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John EstillCOO Children’s book publishing
ElectronicsConsumer Products
Corporate Acquisitions
Judy BellettiCEO
Elementary TeacherInteractive Ed-Tech Designer
WriterEducational App Developer
Dave HambyCCO
Animation Designer/ProducerInteractive Producer
ArtistEducational App Developer
the TEAM:
Steven McClurgStrategic Development
Travis FalstadMarketing Strategist
Joel FashingbauerProduct Development
Mike DomaguingBrand Strategist
J.D. DavidsBusiness Development
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COMING ATTRACTIONS:
Features:• Interactive switching between
languages• Benefits for English language
learners• Benefits for foreign language
learners• Expands market world-wide
A 3D sim-world of extensive play, interaction and customization!
DUAL-LANGUAGE CAPABILITY
Video Demo of both follows!