by alex fyock - melisa shen's...
TRANSCRIPT
by Alex Fyock
History of- Chad Hurley, Steve Chen and Jawed Karim; former Paypal employees
- realised that there was no way to share video
- created video sharing website in 2005
- at first it was very basic; no way of choosing
your own video
- first clip was a 19-second shot of Karim at the
San Diego Zoo
- a much-needed website; sharing videos was needed
- extremely positive response
Today’s - third most visited website in the world, under Google and
- YouTube estimated worth is $40 billion
- 100 hours of video uploaded each
minute
- 1 billion users active each month
- the percentage of internet users in the
USA between ages 14-17 are 81.9%
Becomes a Career- Many Youtubers started off by just letting out steam and doing fun little
videos- Now that many of them are partners with Youtube and some are making
millions, their hobbies quickly turned into their full-time jobs
Pewdiepie37,072,638 subscribersNet Worth: $12 million
Smosh 20,571,433 subscribersNet Worth: $5.7 million
JennaMarbles 15,125,200 subscribersNet Worth: $2.5 million
NigaHiga 14,532,159 subscribersNet Worth: $2.3 million
’s Popularity“The survey, conducted for Variety by celebrity brand strategist Jeetendr
Sehdev, asked 1,500 respondents…questions assessing how 20 well-
known personalities stacked up in terms of approachability, authenticity
and other criteria considered aspects of their overall influence. Half the
20 were drawn from the English-language personalities with the most
subscribers and video views on YouTube, the other half were represented
by the celebrities with the highest Q scores among U.S. teens aged 13-17,
as of March.”
’s Popularity II“…A score was then assigned to each YouTube and mainstream star
based on how they fared in respondents’ answers to the questions, and
the resulting number was translated to a 100-point scale. The top five —
and six of the top 10 — were YouTube stars…Drilling deeper into the
survey, Sehdev found that YouTube stars scored significantly higher than
traditional celebrities across a range of characteristics considered to have
the highest correlation to influencing purchases among teens.”
’s Popularity III“YouTubers were judged to be more engaging, extraordinary and relatable
than mainstream stars, who were rated as being smarter and more reliable.
In terms of sex appeal, the two types of celebs finished just about even.
Looking at survey comments and feedback, teens enjoy an intimate and
authentic experience with YouTube celebrities, who aren’t subject to image
strategies carefully orchestrated by PR pros. Teens also say they appreciate
YouTube stars’ more candid sense of humor, lack of filter and risk-taking
spirit, behaviors often curbed by Hollywood handlers”
Make Money Off of - Youtubers originally made money off of merchandise
- some Youtubers pair with large companies
to cheaply produce their merchandise or
sponsor
- some put their music or films on iTunes
for purchase
- some have “tip jars” on websites such as
Kickstarter or Patreon
Make Money Off of II- many use ad revenue; companies will pay more if
you have a lot of views, high quality videos, and a
wide audience
- certain ones get paid a certain amount per 1,000
views, but that number varies wildly
- the most popular Youtubers can guest star on
different TV shows
- some, such as Hannah Hart, who made the guide
“My Drunk Kitchen”, make books or feature films.
- While many Youtube
stars are making a lot
of money, people still
find it hard to accept
that Youtube can be
considered a full-time
job
as a Job Poll
- “It was pretty wild leaving the security of a job with benefits to take on youtube full time. I wouldn't say I regret it in the slightest. The concerns are huge as well. I cover the cost of health insurance on my own, along with Dental and so on but I am also aware that Marvel or YouTube could shut my channel down at any time. This is kind of a crazy thought when I think about it but it is a risk I am willing to take”
— MarvelExplained
Stars’ View
Stars’ View II“Doing YouTube full-time is an absolute dream job for me and I’m very, very happy that it’s something I am able to do. The hardest part though, which others may not take time to consider, is time management. YouTube becomes a lifestyle to anyone doing it full-time as a job. From the time you wake up to the time you go to sleep, you constantly have YouTube on your mind and you can never, ever run out of things to work on. You constantly have to update social media, upload videos, and be as energetic as you can for videos and livestreams, which can be very tiring and leave little time for social outings and other things you have to do. BUT, I wouldn’t trade it for anything in the world… I love it!” — Typical Gamer
- There are over 1 billion Youtubers uploading about 300,000 videos per day
- “According to Logics Blog, who did a study on these numbers in 2010, you have a better chance of winning the State Lottery at 4,416,353 to 1 odds than you do of becoming a top 10 YouTube creator. And remember, this study was done in 2010; YouTube has only shot up in uploads, views and registered members since then”
— newmediarockstars.com
Jobs Statistically
Jobs Statistically II- Brent of Brent Blogs: “According to
Brent, if you were looking to make
a moderate living at $36,000 a
year, based on YouTube’s ad
model of $0.00033 per one view,
you would need to have around a
million views a month.”
as a Job OverallAlthough it is still somewhat of a new idea to become famous through being an internet personality, at the end of the day if someone can sustain themselves by using that as a full time job, it works. It may not work after 10 more years, but likely being anything famous may not work after 10 years. Popular people
come and go. It is not the most reliable
of jobs but it is certainly not the craziest.
The people who get to live out their dreams
on YouTube by being an actor or singer or
animator are lucky because it’s a very small
percentage of people want to be them.
How Reflects UsIt is harder and harder to find authenticity in entertainment; everything becomes a conspiracy that a large corporation is controlling it. Teens find it easy to connect with YouTubers: they’re generally much more authentic, even if they’re playing into a character. On TV, the risk of getting cancelled prevents a lot of taboo yet important topics to be discussed. However, a person who records at home on their own time isn’t bound by the television censorship most shows are. They can talk about anything from to women’s and LGBT rights, to darker topics such as abuse. People appreciate the honesty and less commerciality of YouTube. Yes, a lot of the Youtubers use ads to make money but they aren’t shoving cans of Pepsi in audience’s faces or constantly being interrupted by commercials. Youtube provides content for anyone: makeup gurus, video game enthusiasts, cat-lovers, fashionistas, and artists of any age. The idea of the YouTubers talking more to you about important topics to celebrity gossip gives the authenticity and freedom from censorship that people crave.
BibliographyMadame Noire. "For Some, YouTube Is The New Full-Time Job With A Six-Figure Salary." MadameNoire RSS. Madame Noire, 16 July 2013. Web. 10 June 2015.
HLNTV. "Here Are the Top 10 Highest-paid Stars on YouTube." HLNtv.com. HLNTV, 9 Jan. 2015. Web. 10 June 2015.
Wasserman, Todd. "The Revolution Wasn't Televised: The Early Days of YouTube." Mashable. Mashable, 14 Feb. 2015. Web. 10 June 2015.
Falserelic. "Do You Think Having Youtube as a Full Time Job Is a Good Thing?" - Off-Topic. Giant Bomb, Sept. 2014. Web. 10 June 2015.
Brouwer, Bree. "This Is How YouTubers Make Money." EContent Magazine. EContent, 16 Oct. 2014. Web. 10 June 2015.
Wengie. "How Much Money Does a YouTuber Make? How Do They Make Money? Wengie." How Much Money Does a YouTuber Make? How Do They Make Money? Wengie. Wengie, 2014. Web. 10 June 2015.
Johnson, Jennifer. "Making YouTube a Full-Time Job." Making YouTube a Full-Time Job. Hot Hardware, 11 Dec. 2008. Web. 10 June 2015.
Gutelle, Sam. "YouTube Millionaires: TypicalGamer Lives His "Absolute Dream Job" Online." Tubefilter. Tubefilter, 19 Feb. 2015. Web. 10 June 2015.
Smith, Craig. "90+ Amazing YouTube Statistics." DMR. Expanded Ramblings, 23 Apr. 2014. Web. 10 June 2015.
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