by: brittney hines, gary jenkins, terrence wilmer, cory trent, & tierra riley

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By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

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By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley. Strategic Analysis . Wal-Mart operates as a discount variety store. Full-Time employees amount to 2,200,000. Largest retailer in the world. Store Count= 10,130. Largest private employer. - PowerPoint PPT Presentation

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Page 1: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra

Riley

Page 2: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

Strategic Analysis

• Wal-Mart operates as a discount variety store.

• Full-Time employees amount to 2,200,000.

• Largest retailer in the world.

• Store Count= 10,130

• Largest private employer.

• 18th Largest public corporation.

• Largest Corporation by Revenue.

• Net Sales=443.9 Billion• Net Income= 15.7

Billion

Page 3: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

Competitors

• Target has the upper hand in terms of wealthier consumer base.

• Aisles are a lot wider, merchandise displayed better, and stores are a lot lighter.

• However, target only operates in the U.S. while Wal-Mart operates in foreign countries.

• Costco wholesale is similar Wal-Mart’s Sam’s Club.

• Except Costco average pay, for example $17 an hr is 42 % higher than Sam’s Club, overall better store discounts.

• However, will always remain behind Wal-Mart because their revenue doesn’t compare.

• Membership based

Page 4: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

Samuel Moore Walton• Founder and Chairman of Wal-Mart

Stores Inc.

• Born- March 29, 1918.

• Walton worked his way through college with newspaper routes.

• Walton was inducted in the U.S. Army in 1942 then a year later married his wife.

Page 5: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

The Beginning

• Ben Franklin Nickel and Dime Stores.

• Chain of discount stores located throughout small towns in the U.S.

• In 3 years, Sales Volume grew from 80,000-225,000. Store was so successful landlord did not renew Walton’s lease giving the location to his own son.

• Walton relocated to Bentonville, bought and opened up the third ever self –service variety store and first in the state.

Page 6: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

Organizational CultureOpen Door Policy:– Reassures employees that open communication is possible

and vital between the hierarchies of management and general associates.

Sundown Rule:– Fundamentally a rule that implements same day service

with a motto of “why put off until tomorrow what you can do today”

– Servitude, Team Work, & Respect.

Page 7: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

Organizational Culture

• Grass Root Process– A Survey given to all level associates to voice and

suggest new ideas, ventures and or concerns.

– 10-Foot Rule:From this day forward, I solemnly promise and

declare that every time a customer comes within ten feet of me, I will smile, look him in the eye, and greet him I swear. So help me Sam.

Page 8: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

Market Strategy• Low Cost Leader

• Centered on the ability of a company to produce and deliver products of competitive quality at lower cost.• Low cost strategy it all about positioning. Companies

advantage would be to transform from lowest cost producer to lowest cost supplier of products. • It improves market share and revenues, great

opportunities for the company to leverage the economies of scales, more competitors eliminated.

Page 9: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

Front-Line Positions

• Target position: The Costumer Service Money Center Representative

• The Customer Service Manager also known as the CSM or Front end manager

• Finally, the Cashier

Page 10: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

Money Center Representative Job Description

• Encourages and processes new credit card accounts• Accepts bill payments• Cashes payroll and government checks• Creates money orders, assisted customers in sending and receiving

money transfers• Prepares taxes returns through TurboTax• Assists customers with returns and exchanges. • Handles incoming calls.

Page 11: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

Customer Service Manager Job Description

• Manages a small crew of associates and works with upper management • Maintains company standards.• Handles money from all registers in the store by collecting and distributing

register resets• Audits register transactions for signs inconsistency using the Tel-mate

system. • Holds keys for all locked cases on the sales floor and am responsible for • Handles costumer complaints • Alerts asset protection of possible theft and work with cash office

associates to maintain control of company funds.

Page 12: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

Cashier Job Description

• Operates all cash register equipment• Quickly and accurately process of Customer

transactions• Follow protocol for state benefits programs,

and age-restricted items.

Page 13: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

Money Center Representative Pay Structure

Current• Base Pay: $12.32 an hour on average

– Annual pay raise for satisfactory performance evaluation

• Yearly Bonuses:– Depends on the way his or her store actually

performs for that year. Based on revenue– Up to $1,800

• Benefits:– Limited Health Care– 80/20 co-pay– Value plan available with an annual pre-deductible

health care credit.– new employees who average 24 hours to 33 hours

cannot include a spouse as part of their health care– Under 24 hours a week: no healthcare.

• 401(k) Plan: – up to two percent – 50% of profit sharing contribution by company, up

to 4% of employees' pay• Life Insurance (up to $200,000)• Profit Sharing Plan• Stock Purchase Plan

Recommended Changes• Base Pay: $14.00 an hour on average• Quarterly Bonuses:

– Depends on the way his or her store actually performs for that quarter. Based cost of damaged goods. Up to $1,800

– Rewards for good citizenship– Behavioral encouragement plan for good attendance

and costumer service.• Benefits:

– Full Health Care– New employees who average 24 hours to 33 hours can

include a spouse as part of their health care plan, although children can still be covered

– Healthcare for every employee.

Page 14: By: Brittney Hines, Gary Jenkins, Terrence Wilmer, Cory Trent, & Tierra Riley

Expected Outcome From Pay Change

• Better customer service• More competitive in job market • Increased in employee satisfaction• Decrease in absenteeism and turnover• The newly improved health plan will retain

more employees.• Employees will be more motivated because of

incentives.