By: HudsonBridgers

History of Krispy Kreme

• Founded in 1937 in Winston-Salem, North Carolina

• Founder: Vernon Rudolph

• Vernon purchased a secret yeast rising doughnut recipe from a French chef

• 1976-1982 Krispy Kreme was the subsidiary of Beatrice Foods

• Currently owned by Franchisees

• 1950’s-1960’s: Krispy Kreme expanded and became well known mainly in the Southeastern US

• 1990’s-Present: Krispy Kreme expanded into the rest of the US (currently 42 states)

• 2001-2003: Krispy Kreme expanded to Canada

• 2004-Present: Krispy Kreme expands internationally

Global Presence

23 Countries and 5 Continents!

224 Stores in the US

243 Stores in US 532

Stores Outside

of US

Krispy Kreme’s Competing Industries Doughnuts

Krispy Kreme’s Competing Industries

Coffees and Beverages

Hot Chocolate Caramel Latte

Cappucino Mocha Kaffe Kreme

Krispy Kreme’s Competing Industries

Orange You Glad® and Very Berry

Berries & Kreme, Oranges & Kreme, Lotta Latte®, Chocolate Chocolate and

Mocha Dream Sweet Tea and Iced Coffee

Krispy Kreme’s Competing Industries Kool Kreme(Ice Cream Products)

Doughnut Sundaes Classic Sundaes Artic Avalanche® Cones Milkshakes

Major Competitors

Marketing

The Doughnut Theater

http://www.youtube.com/watch?v=0UV8E7vWxhU

Promotions and Customer Appreciation

Company Statistics

• IPO: $21 per share on the NASDAQ on April 5, 2000. (KREM)• Changed to the NYSE on May 17, 2001 (KKD)• Total revenues rose to $435.8 million in fiscal 2013 compared to

$403.2 million in fiscal 2012.• Number of Employees: 4000+

Krispy Kreme’s MissionTo touch and enhance lives through the

joy that is Krispy Kreme.

Krispy Kreme’s VisionTo be the worldwide leader in sharing

delicious tastes and creating joyful memories.

Interesting Facts • Each week, Krispy Kreme makes enough donuts to reach from New York

to Los Angeles.• Each store makes around 3000 doughnuts per hour.• In North America, there is an average of 5-7.5 million Krispy Kreme

doughnuts bought per day.• 2 Billion Doughnuts are made per year in North America• Each year Krispy Kreme uses enough chocolate to fill 2 Olympic size

swimming pools.• The hole in the center of doughnuts is credited in 1847 to a boy named

Hanson Gregory who suggested to his mom to cut a hole in her “fried cakes” to make sure they were fully cooked in the middle.

Franchising Opportunities • The initial investment to begin operation ranges from $928,000 to

$1,883,250 for a Krispy Kreme Factory Store. • Applicants must meet the following criteria to gain consideration:• Passionate about the Krispy Kreme brand and products • Proven track record of running a successful multi-unit restaurant

business• Highly committed to providing great customer service • Financial resources to fund a multi-unit store development plan

including a minimum $1 million in liquid assets and a minimum net worth of $2 million.

James H. MorganChairman, President and CEO

Douglas R. MuirExecutive Vice President, Chief Financial Officer and Treasurer

Cynthia A. BaySenior Vice President of U.S. Franchises and Company Stores

G. Dwayne ChambersSenior Vice President and Chief Marketing Officer

Kenneth J. HudsonSenior Vice President of Human Resources and Organizational

Development

M. Bradley WallSenior Vice President of Supply Chain and Off-Premises

Operations

Darryl R. Marsch Senior Vice President, General Counsel and Secretary

Jeffrey B. WelchSenior Vice President and President of International

Corporate Management

Future Predictions

• According to the Fiscal 2013 Annual Tax Report, Krispy Kreme bought back $20 million worth of shares.• According to an article on Bloomberg Businessweek, ¼ to ½ of Krispy

Kreme’s Revenue depends on supermarket/convenience store sales. By 2017 they plan on adding 157 more U.S. stores to the 243 U.S. stores.• To achieve their goals, Krispy Kreme has announced plans of a new

building design that will sweep southeastern US that is cheaper, smaller, and more efficient that will sell only retail excluding the costly expiration dates of whole sale hassles. • The stock price per share will slowly climb.