by: jessica hittle brandon bracher. decreased spending by 3.8% to $172.5 billion another 6.2%...
TRANSCRIPT
![Page 1: By: Jessica Hittle Brandon Bracher. Decreased spending by 3.8% to $172.5 billion Another 6.2% decrease to $161.8 billion for 2009 Expected future](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ebc5503460f94bc452d/html5/thumbnails/1.jpg)
By: Jessica HittleBrandon Bracher
![Page 2: By: Jessica Hittle Brandon Bracher. Decreased spending by 3.8% to $172.5 billion Another 6.2% decrease to $161.8 billion for 2009 Expected future](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ebc5503460f94bc452d/html5/thumbnails/2.jpg)
Decreased spending by 3.8% to $172.5 billion
Another 6.2% decrease to $161.8 billion for 2009
Expected future layoffs
2009 online advertising sales drops to 5% from 16% in 2008
![Page 3: By: Jessica Hittle Brandon Bracher. Decreased spending by 3.8% to $172.5 billion Another 6.2% decrease to $161.8 billion for 2009 Expected future](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ebc5503460f94bc452d/html5/thumbnails/3.jpg)
Results:- Viewed more than 20 million times- Became a rally cry for supporters
![Page 4: By: Jessica Hittle Brandon Bracher. Decreased spending by 3.8% to $172.5 billion Another 6.2% decrease to $161.8 billion for 2009 Expected future](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ebc5503460f94bc452d/html5/thumbnails/4.jpg)
Results:- Can’t go wrong with sex, babies, or puppies- E*Trade’s efforts paid off
![Page 5: By: Jessica Hittle Brandon Bracher. Decreased spending by 3.8% to $172.5 billion Another 6.2% decrease to $161.8 billion for 2009 Expected future](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ebc5503460f94bc452d/html5/thumbnails/5.jpg)
Burger King Holdings BK pulls whopper to show disgruntled
customers Whopper sales jumped
Believe It or Not Gatorade commercial showing spectacular foul
ball catch Viewed by 6 million online
iBanner Mac vs. PC Acquired many awards
![Page 6: By: Jessica Hittle Brandon Bracher. Decreased spending by 3.8% to $172.5 billion Another 6.2% decrease to $161.8 billion for 2009 Expected future](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ebc5503460f94bc452d/html5/thumbnails/6.jpg)
Results:- High anticipation led to disappointment- "The only thing worse than being talked about is
not being talked about. We're thrilled."
![Page 7: By: Jessica Hittle Brandon Bracher. Decreased spending by 3.8% to $172.5 billion Another 6.2% decrease to $161.8 billion for 2009 Expected future](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ebc5503460f94bc452d/html5/thumbnails/7.jpg)
Results:- Ads pulled from television- Negative response to Robert Jarvik not being a practicing physician.
![Page 8: By: Jessica Hittle Brandon Bracher. Decreased spending by 3.8% to $172.5 billion Another 6.2% decrease to $161.8 billion for 2009 Expected future](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ebc5503460f94bc452d/html5/thumbnails/8.jpg)
Sledgehammer Marketing Toyota offering 0.0% APR on a car 10,000 Facebook members wanted the ad
pulled Offensive Fumble
Pandas with Asian accents recommend Salesgenie
Ad pulled because of offended viewers A Strong Message
AIG’s advertising ‘the strength to be there’ Ads pulled due to pending government bailout
![Page 9: By: Jessica Hittle Brandon Bracher. Decreased spending by 3.8% to $172.5 billion Another 6.2% decrease to $161.8 billion for 2009 Expected future](https://reader036.vdocument.in/reader036/viewer/2022070410/56649ebc5503460f94bc452d/html5/thumbnails/9.jpg)