TOM THUMBBy: Melissa Jefferson and Savie

Garza

LOCATION 925 Northwest

Highway Garland, TX

75041

DEMOGRAPHIC Middle class citizens Particularly Elderly people Counterclockwise direction

CROSS PROMOTION Wells Fargo Bank

INSIDE TOM THUMB They entice

customers with delicious sweet snacks for a cheap price

Also, there was a creative setting for those interested in seafood seasonings

HEINZ KETCHUP Price: 1.99

CHEERIOS Price: 4.49

YOPLAIT YOGURT Price: 60 cents

LISTERINE Price: 8.99 for

Large

COTTONELLE Price:16.49 for

large

COKE Price:1.79

OSCAR MAYER Price:5.79

BUSH BAKED BEANS Price: 2.19

VELVEETA MAC AND CHEESE

Price:2.39

MAXWELL HOUSE COFFEE Price:14.49 for

large

DIGIORNO Price:8.89 for

large

FANCY FEAST Price:60 cents

GARNIER SHAMPOO Price:6.49

DORITOS Price:4.29

PHILADELPHIA CREAM CHEESE Price:4.49

FRESH BANANAS Price:49 cents

FLORIDA ORANGE JUICE Price:3.99

EXTRA GUM Price:1.39

LOAF OF MRS.BAIRD’S Price:2.99

LEAN CUISINE Price:3.69

CHECK OUT AREA There is mostly

magazines and candy

COMPETITIVE BRANDS

NON FOOD ITEMS/SERVICES

MISCELLANEOUS Are there any ads or literature on receipts? Yes. Is there background music in the store?Yes. Are there ads in the shopping carts? Yes. Do the ads support what we found in the store?

In a way, the website does not have that much information involving the store.

How does it work in conjunction with the store? It allows customers to get coupons on items in the store.

How are they creative? On the blog it allows people to reply and give their opinion. Also, you can share food secrets with others and receive some of your own.

AND NOW A VIDEO.. http://www.youtube.com/watch?v=-6CgJ

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