by mohamed s al geziry hospitality development in the region
TRANSCRIPT
In 1989 Dubai Established the Dubai Commerce & Tourism Promotion Board, a successful alliance between the Government and the Private Sector
In 1997 The Department of Tourism and Commerce Marketing was established a full fledge Government Department and was charge with the Marketing, Promotion and regulation of the Trade.
عددنمو الزوار
1,782.0 3,064.74342.3
5,400
0.0
1,000.0
2,000.0
3,000.0
4,000.0
5,000.0
6,000.0
1997 2001 2003 2004
('000)
Visitor Numbers – 2004
العائدالفندقي
0.86
1.96
2.79
4.02
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
AED
Billions
1992 1997 2001 2003
Hospitality - Revenues
Dubai International Airport - 2004
Passengers: 21.7 million 20.2%
Cargo: 1,169,285 tons 21.5%
Aircraft Movement: 195,820 12.3%
To Make this success story Sustainable:
Clear Vision & DirectionExcellent PlanningInfrastructure including
Hospitality Development, Air Access
Extensive Marketing
المساهمة في الناتج القومي
Clear Investment Policies Encouraged FDI Uncomplicated and E-
enabled Management of the Tourism Sector
Government / Private Sector Relationship
MASTER PLAN
Terminal Facilities by 2006 - 2008
Airfield Facilities by 2002 – 2006
Cargo Facilities by 2004 - 2006
Complete Expansion by 2008
Vital role in promoting tourism
Flies to 54 countries and lands in 77 destinations
Award winning Airline – more than 200 international awards
B Brilliant, Best, Breathtaking,
U Unique, Unforgettable, Unmatchable
B Beautiful, Blows your mind away
B Biggest, Beyond imagination
L Luxurious, Lively, Lucrative
E Excellent, Elegant, Exceptional