By Phillip HamrockFor BA 516 – Management and Marketing

FolkloreResearch MethodsFindingsPrimary Managerial Roles

Interpersonal Roles Informational Roles Decisional Roles

Summary

7/23/2008 BA 516 - Management & Marketing 2

Common beliefs 1. Managers are reflective, systematic

planners 2. The effective manager has no regular

duties 3. Senior managers need aggregated

information 4. Management is a science and a

profession

7/23/2008 BA 516 - Management & Marketing 3

New research “Structural observation” Five American CEO’s over one week Analyzed mail and verbal contacts

Existing sources International, all levels of management

Focused on time studies

7/23/2008 BA 516 - Management & Marketing 4

Myth: “Managers are a reflective, systematic

planners”

Fact: Managers work at an unrelenting pace Activities are brief, varied, action-

oriented and discontinuous

7/23/2008 BA 516 - Management & Marketing 5

Myth: “The effective manager has no regular

duties”

Fact: Numerous regular duties, including

ceremonies and negotiations Process “soft information” that links

organization with its environment

7/23/2008 BA 516 - Management & Marketing 6

Myth: “Senior managers need aggregated

information, which are best provided by formal management information systems”

Fact: Managers favor verbal media, telephone

calls, and meetings over documents

7/23/2008 BA 516 - Management & Marketing 7

Myth: “Management is, or at least is quickly

becoming, a science and a profession”

Fact: It is hardly known what procedures

managers use Managers’ programs – to process

information, make decisions, etc. – are locked deep inside their brain

7/23/2008 BA 516 - Management & Marketing 8

Interpersonal 1. Figurehead 2. Leader 3. Liaison

Informational 4. Monitor 5. Disseminator 6. Spokesman

Decisional 7. Entrepreneur 8. Disturbance Handler 9. Resource Allocator 10. Negotiator

7/23/2008 BA 516 - Management & Marketing 9

Figurehead

Leader

Liaison

7/23/2008 BA 516 - Management & Marketing 10

Monitor

Disseminator

Spokesperson

7/23/2008 BA 516 - Management & Marketing 11

Entrepreneur

Disturbance Handler

Resource Allocator

Negotiator

7/23/2008 BA 516 - Management & Marketing 12

Authors research indicates that managers: work at an unrelenting pace on various brief

activities perform regular duties favor verbal communication

Schools need to: identify managerial skills put students in situations to develop skills

7/23/2008 BA 516 - Management & Marketing 13

7/23/2008 BA 516 - Management & Marketing 14