by: student name removed. advertisers are increasingly turning to the internet to market their...
TRANSCRIPT
By: student name removed
Advertisers are increasingly turning to the Internet to market their products and services.
Google AdWords, auction-based advertising program, enables advertisers to deliver relevant ads targeted to search queries or web content to potential customers across Google sites and through the Google Network.
Google technology automatically matches ads to the content of the page on which they appear, and advertisers pay Google either when a user clicks on one of its ads or based on the number of times their ads appear on the Google Network.
How does Google create revenue?
Majority of revenue comes from advertising.
From day 1, Google’s main source of revenue has been through advertising.
The sagging economy is weighing on Google.
The rate of click-throughs on the sponsored ads that appear to the right of search results fell.
Economy is leading to declines in paid search
How are the annual revenues earned today compared to when it started?
In other words: A not-so-happy
holidays ahead for the online economy.
Google has changed from a simple search engine provider to being both a multi-national, multi-faceted company and a leader in research.Core values such as service has not changed for the Google community.
Has the Google business model changed?
Yahoo
DogpileHTC
Google Earth
Google Technology Family Tree
Larry Page and Sergey Brin, working out of a Stanford University dorm room, developed a new approach to online search that quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- a free service whose utility and ease of use have made it one of the world's best-known brands almost entirely through word of mouth from satisfied users.
Who deserves the credit for starting Google?
Google has come a long way and have dipped their hands in just about every piece of technology out there and more.
Google History
What should we know about the history of Google?
Google has become a household name.
Changed the way information is accessed by people and how easily accessed information can be.
What is the impact that Google has made? Affected society?
The downturn in the economic landscape of the world has caused Google to be less accessible to certain economic classes.
More computing power has allowed Google to expand it’s search engines capabilities as well as emerging technologies such as Google Earth and Youtube.
Issues affecting the business’ growth currently? New technologies affecting growth?
Google has the best search technology in the world and leads the world in search engine.
Google has 64 percent of the Web search market in America
How is Google responding to challenges by newer technology?
• Deja.com• Pyra Labs-Blogger• Neotonic Software-for CRM• Applied Semantics-for search• Kaltix Corp-for context sensitve
search• Genius Labs-for blogging• Ignite Logic-web templates for
law firms• Picassa-digi photo management• Keyhole Group-digital mapping• Where 2 Technologies-digital
mapping• ZipDash-maps and traffic for
mobile devices• 2Web Technologies-
spreadsheets• Urchin-metrics/analytics• Dodgeball-mobile social
networking• Reqwireless Inc.-Java browser• Current Communications Group-
broadband internet• Android-software for mobile
phone o/s• Transformic Inc-search engine
for deep/invisible web• Skia-graphics software
engineering• DMarc Broadcasting-digital radio
broadcasting• Measure Map-analytics for blogs• Upstartle-Writely, document
editor for the web• @Last Software-SketchUp 3D
modeling• Orion-Referral search engine• Neven Vision-automatic
information extraction from jpgs• Jotspot Ind-wiki platform for
websites• YouTube-online video company• Endoxen-geomapping software• Xunlei-filesharing app for the
web• Adscape Media-in-game
advertising• Gapminder's Trendalyzer-
presentation software• Doubleclick-ad platform for the
web• Tonic Systems-document
conversion technology• Marratech-video conferencing
technology• Green Border Technologies-
secure web browsing tech• Panoramio-photo site sharing for
Google Earth• Feedbumer-RSS feed
distribution analytics and management
• GrandCentral-mobile voice management
• Postini-communications security and compliance
Important sites and examples of Google
Everything Google
• I enjoy the advertising and marketing aspect of companies. Google is a great example of a company that has succeed and rose to the top of the search engine solely through advertisements. Google was something new that created shockwaves for the Internet and now everything is trying to fall in line with Google.
Why did I choose Google?