c plaza proposal
DESCRIPTION
This was my very first proposal for my first client. Remington hotels manages 3 properties in Key West. I was the first person they chose to manage their social media and it exploded.TRANSCRIPT
Social Media Proposal
Casa Marina ResortThe Reach ResortThe Waldorf Astoria Collection
Kathy Watkins, MBA
Peach Promotions/Key West
December 12, 2010
Strategic Objective
Position the Casa Marina and The Reach Resort as the premier Key West destinations using social media.Create, maintain, and support online communities. Increase value of each property to prospective visitors.Market the services and bring more visitors to each properties web site.Bring customer service one step closer
Social Media Action Plan
Social Media Websites
YouTube TV Channel
Slideshare
Boxnet
Why Social Media Works
Create Accounts
Manage profiles, passwords, and a list of links to each site that will be used in social media marketing.
Each social media site will be optimized to brand each property and integrate it’s website, and extend communication to each online community.
Marketing Plan
Integrate online social profiles with another using HTML source codes, RSS widgets, and link exchanging.Implement promotional campaigns to increase awareness of social media.Integrate social media sites into existing websites.Assist with the creation of a strategic plan for each property
Maintenance/Risk Analysis
Develop checklists, system, and assign responsibilities for each inquiry.
Generate possible outcome as a result of participation in social media.
Develop a system to responding to questionable items.
Implement a schedule to review performance and strategic social media objectives.
Investment
Bi-monthly meetings with management, who will assist in the creation, development, and execution of social media plan.Supporting documents, video, and tools to be delivered to streamline communication.Contact phone and support to be made available.