c* summit 2013: data driven retail: how one mega-retailer drove down energy costs across 7,000...

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DATA-DRIVEN RETAIL #CASSANDRA13 CASSANDRASUMMIT2013 HOW ONE MEGA-RETAILER IS DRIVING DOWN ENERGY COSTS 22% ACROSS 8,000 STORES

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How do you keep up with the velocity and variety of data streaming in from all the smart devices that run the physical environments of 7,000+ stores? What about getting analytics that tell you exactly where energy waste is happening in real-time? In this talk, Riptide IO, describes their blueprint for collecting, organizing and deriving real-time operational intelligence from smart devices such as lighting, HVAC, sensors and more. Learn how this retailer gained a dramatic boost to their sustainability program, and solved some of the major bottlenecks in managing countless devices across thousands of stores.

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Page 1: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

DATA-DRIVEN RETAIL

#CASSANDRA13  

CASSANDRASUMMIT2013  

HOW ONE MEGA-RETAILER IS DRIVING DOWN ENERGY COSTS 22% ACROSS 8,000 STORES

Page 2: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

{ A B O U T U S }

SMART DEVICE MANAGEMENT FOR VERY LARGE ENTERPRISES

OUR PARTNER

#CASSANDRA13  

CASSANDRASUMMIT2013  

Page 3: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

MARKET TRENDS GOAL: 20% LESS ENERGY CHALLENGES OUR APPROACH VALUE DELIVERED

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DATA-DRIVEN RETAIL

{ W H AT W E W I L L C O V E R }

“Experts often possess more data than judgment.”

Colin Powell

#CASSANDRA13  

CASSANDRASUMMIT2013  

Page 4: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

1 MARKET TRENDS

#CASSANDRA13  

CASSANDRASUMMIT2013  

Page 5: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

2 EXPLOSION OF SMART DEVICES

3 BIG DATA ECONOMICS 1 LEAN & GREEN

BUSINESS

THREE MARKET TRENDS { D R I V I N G D E M A N D }

CASSANDRASUMMIT2013  

#CASSANDRA13  

Page 6: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

INFO

DETAILS

WEBSITE

LEAN GREEN

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&

Page 7: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

BRICK & MORTOR CHALLENGES

R E TA I L

BRICK & MORTAR RETAILERS FACE INTENSE COST PRESSURE

CASSANDRASUMMIT2013  

#CASSANDRA13  

Page 8: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

BEING “GREEN” IS DRIVING NEW BEHAVIOR & DATA REQUIREMENTS

CASSANDRASUMMIT2013  

#CASSANDRA13  

Page 9: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

SMART DEVICES EXPLOSION

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Page 10: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

ON THE ROOF (~600PTS)

DEVICE

DATA FROM THE LIGHTING (~600PTS)

FROM THE METERS (~400PTS)

FROM REFRIGERATION

(~200PTS)

CASSANDRASUMMIT2013  

Page 11: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

ENERGY SPEND: SPREAD ACROSS HUNDREDS OF DEVICES

TYPICAL  ENERGY  USE  IN  RETAIL  

LIGHTING

HVAC

MISC

#CASSANDRA13  

Page 12: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

SOLUTION ECONOMICS

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Page 13: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

Metering, HVAC, Lighting Controllers

Temperature, sensor readings 15 min. intervals

15  DEVICES  

1,800DATA  POINTS  

~58M PER  HOUR  

VOLUME ACROSS 8,071 STORES

Define “time series”: a sequence of data points, measured typically at successive points in time, spaced at uniform time intervals.

CASSANDRASUMMIT2013  

#CASSANDRA13  

Page 14: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

2 GOAL: 20% LESS ENERGY

#CASSANDRA13  

Page 15: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

3 CHALLENGES

#CASSANDRA13  

Page 16: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

INITIAL SUCCESS – THEN,….

0  

500  

1000  

1500  

2000  

2500  

3000  

3500  

2010   2011   2012  

Number  of  Stores  Online  

Number  of  Stores  Online  SAVINGS  

PERFORMANCE  PROBLEMS  

DRIFT  

{ A D D I N G 5 0 + S T O R E S P E R W E E K }

CASSANDRASUMMIT2013  

#CASSANDRA13  

Page 17: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

APPLICATION SILOS

Vendor  A  

Store-­‐X  

Vendor  D  Vendor  C  Vendor  B  

Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X   Store-­‐X  

Even within same vendor architecture, multiple servers Required, with limited data sharing capabilities.

{ M U LT I - V E N D O R E N V I R O N M E N T }

CASSANDRASUMMIT2013  

#CASSANDRA13  

Page 18: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

4 HOW WE SOLVED IT

#CASSANDRA13  

Page 19: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

DASHBOARDS

EXECUTIVE �

ENERGY �BUILDING �

OPERATIONS�§  Financial  §  Environmental  

§  Equipment  Status  §  Alerts  &  Alarms  

§  Policy  §  Performance  

§  ConsumpKon  §  Usage  Profile  

BRIGHTWORKS  DATA  MANAGEMENT  LAYER  

VERTICAL APPLICATIONS RIPTIDE  IO  &  3RD  PARTY  

§  AFDD  §  ADR  §  Building  Management  §  CriKcal  Systems  Monitoring  §  Dynamic  Pricing  §  Safety  &  Security  §  Work  Order  Management  

DEVICE  INTEGRATION  PLATFORM  

PROPOSED SOLUTION CASSANDRASUMMIT2013  

#CASSANDRA13  

Page 20: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

Solution optimized for time-series.

Performance at scale.

Broad language support. Fault tolerance.

Commercial support & healthy community; not overly specialized.

TECHNICAL CONSIDERATIONS

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6 Keen on executing – avoid analysis paralysis.

CASSANDRASUMMIT2013  

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Page 21: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

EVALUATION RESULTS

1 6 12 18 24 30 36 Months of Data

Reads Writes

CASSANDRASUMMIT2013  

Page 22: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

NEW ARCHITECTURE

B R I G H T W O R K S C L U S T E R P O W E R E D B Y C A S S A N D R A

CASSANDRA

BrightWorks Applications

Weather

Utility Data

Stores Stores Stores

Vendor Siloes Vendor Siloes

CASSANDRASUMMIT2013  

Page 23: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

5 RESULTS

#CASSANDRA13  

Page 24: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

INSIGHTS GAINED CASSANDRASUMMIT2013  

#CASSANDRA13  

Page 25: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

INSIGHTS PRIORITIZED

CASSANDRASUMMIT2013  

#CASSANDRA13  

Page 26: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

OPERATIONAL INPROVEMENTS { B O N U S : M O R E T H A N J U S T

E N E R G Y S AV I N G S }

TROUBLESHOOTING TOOL

FOR THE FIELD

GLOBAL REAL ESTATE

VIEW FOR EXECUTIVES

IMPROVED WORK FLOW

FAULT DETECTION

NEXT

CASSANDRASUMMIT2013  

#CASSANDRA13  

Page 27: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

Reliable high performance data store.

RE: data modeling perspective, pay more attention to CQL3. Datastax security features – additional layers is a good thing.

Happy with decision to pre-compute as much as possible.

KEY TAKE AWAYS

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5 Data extract & validate rules; slow & with inevitable surprises.

CASSANDRASUMMIT2013  

#CASSANDRA13  

Page 28: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

QUESTIONS ANSWERS

CASSANDRASUMMIT2013  

#CASSANDRA13  

Page 29: C* Summit 2013: Data Driven Retail: How One Mega-Retailer Drove Down Energy Costs Across 7,000 stores by David Leimbrock

 

Dave Leimbrock Phone: +1 805 588 4580 Email: [email protected]

t twitter.com/dleimbro

CONTACT ME

#CASSANDRA13  

CASSANDRASUMMIT2013