Topic Learning Outcomes

At the end of this module, students will able to:

1) identify who are the stakeholders.

2) explain the relationship between business

and its stakeholders.

Definition: Moral & EthicsFind the definition of Ethics from the research article by Khalidah, Rohani, and Mashitah(2010). From those definition, infer the meaning of “Business Ethics”.

Tips: Look for1) Nikel et. al. (2008) @ INTRODUCTION2) Lilie (1971) @ INTRODUCTION3) Mauro et. al. (1999) @ INTRODUCTION4) Crane & Matten (2007) @ INTRODUCTION5) Wiley (1995) @ LITERATURE REVIEW[Find what are the “same” and what are “similar” among those definitions].

Definition: Business Ethics

Find the definition of Ethics from the research article by Khalidah, Rohani, and Mashitah (2010). From those definition, infer the meaning of “Business Ethics”.

Definition: ValueValues can be defined as those things that are important to or valued by someone/org. Example UniKL's core values - in this case, commitment, integrity, teamwork, innovativeness and excellence.

Why does an organization exist?

Who does the organization serve?

Business and Society: An Interactive System

• Business refers to any organization that is engaged in making product or providing service for profit.

• Society refers to human beings and social structure that they collectively created

• As a set of organization created by human beings, business is clearly a part of society. Business activities impacts others in society as well.

Forces that Shape Business and Society

Who are the Stakeholders?

• In understanding the meaning of Stakeholder, let answer these 2 questions.

Who is affected or will be affected with the existence of UniKL MIAT campus in Jenderam Hulu? Which party will get benefits with UniKL MIAT’s programs?

Who are the Stakeholders of UniKL MIAT?

UniKL MIATStakeholders

Students/

Future Students

Parents

UniKL MIAT’s

Staff

MARA/

Share

holder

DCAM

Local Authority

(MPS)

Jenderam& BBST

Community

Aviation

Industry

Sponsors

MQA MOHEGraduates/ Alumni

Suppliers

So, what is the Stakeholders?

“Individuals or parties who will share the interest in business enterprise, and who will be impacted with the

decision and activities of the business entity.”

Who are the Stakeholders?

Market Stakeholders of Business

Non-Market Stakeholders of Business

Stakeholders: Nature of

Interest and Power

Stakeholders: Nature of

Interest and Power (con.)

Interactive System

EthicalCrisis

.

.

.

Hypothetical Case: Stakeholders

“The Customer is Always Right”

INSTRUCTION:1) Divide yourself into 4 groups.2) Read the case given and answer the questions?

Coverage of this Business Ethics Course