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Cradle-to-Cradle® Network (C2CN)

Thematic seminar - Governance

Peterborough Zero Waste Place

Dr Matthew HuntRoyal Haskoning

Leuven, 12 July 2010

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Overview

Introduction to Peterborough Project background Zero Waste Place Project

Retailers and public Construction and redevelopment – The Cathedral

Square

Successes and lessons learned Is it Cradle to Cradle® ?

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Peterborough

London

Cambridge

Ipswich

Manchester

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Peterborough

~165,000 people (Sub-)regional centre

Quite high levels of deprivation in some areas Fast-growing and ethnically diverse population

Very high domestic recycling rates (~50%+)

Environment City since 1992 Environment Capital ambition Opportunity through redevelopment

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Seize the opportunity

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Partnership

“Zero waste” encapsulates the aim to go as far as possible in reducing the environmental impact of waste. It is a visionary goal which seeks to prevent waste

occurring, conserves resources and recovers all value from materials.

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Making it a challenge

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Making the whole thing happen

Constructionsector

Generalpublic

WasteManagement

firms

Decisionmakers

Businesses

Who wasInvolved?

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Retailers and the public

(Step 1)

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The problems with the businesses

Lack of communication between business and waste contractors

No-one specific responsible for reduce, reuse, recycle Lack of information on what to do and why it’s

important Lack of space for bins Lack of clear labelling (particularly visual labels for eg

cleaning staff who may not speak very good English)

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A way forward

• Information through

‘friendly chat’ with all

businesses in the ZWP

zone (about 160 friendly

chats!)

• Face to face surveys

with all businesses that

agreed (75%)

• Collate results – Identify

focus areas

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Targetted solutions

Face to face survey to discuss existing waste behaviours, procedures, issues…

Advice given by ZWP Officer in person, by phone and through information pack

Waste champion within stores

Specific issues with landlord/waste contractor discussed

Waste Awareness training

Zero Waste fortnight challenge

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Publicity and behaviour change

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Construction and redevelopment

(Step 2)

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The Corn Exchange

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Construction sector and decision-makers

Work with Opportunity Peterborough to minimise waste from Cathedral Square redevelopment

Work with civil engineers on a waste minimisation plan.

Key priorities– prevent waste- educate of staff and public

Secondary priorities: reuse and recycling waste

Reduce - reuse - recycle

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Construction sector and decision-makers

• Pre-demolition audit• Part of Tender and pre-qualification process• Recipients identified

Local community groups received from redundant materials…

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Publicity and behaviour change

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Outcomes and deliverables

Deliverables Waste audit for the ‘city centre’ A high profile Zero Waste Place campaign Information and advice on best practice to 150 businesses Waste champions responsible for promoting the campaign in participating firms One-to-one support in identifying recipient organisations Quick Reference Guide for new employee induction packs

Outcomes A reduction in waste to landfill from participating premises An engaged general public and commercial sector and wider reduction in waste Innovative solutions to sector specific barriers; and A cleaner, prouder city centre

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Key challenges

Difficulty getting retailers to ‘buy-in’, and follow with action Many required permission from company headquarters Although only positive effects, invariably slowed proceedings

Co-ordinating different departments in Peterborough City Council ZWP project higher levels of material being sorted and sent for recycling,

sometimes overloading the teams

Logistics of the re-use programme for the Corn Exchange Auditing the building contents Sourcing recipients Distribution Short time window

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Project positives

3,000 tons of waste saved by shallower sub-base Redundant materials re-housed via the Eastex materials exchange 54 tons of additional materials diverted from landfill; Significant reduction in the number of heavy vehicles and miles travelled An estimated 1,500 tons of CO2 saved

Precedent for managing construction waste in Peterborough Osbourne, the contractors for the scheme, to adopt as USP Cost savings of material reduction and re-use of ~ £20,000 Other savings by retailers 3-5yr project

Relationships with comparable projects in other member states ??

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C2C® elements – The Limburg Principles

We are native to our place Designed with and for Peterborough City Centre Maximise local opportunities – eg Eastex

Our waste is our food Re-use and recycling of materials Re-housing scheme for materials from the Corn Exchange and city centre. The sun is our income Not applicable to this project

Our air, soil and water are healthy New fountains continually reuse water

We design enjoyment for all generations Social element to city centre improvement Part of wider aspiration to become the UK’s Environment Capital

We provide enjoyable mobility for all No strong links but one of three sustainable travel demonstration towns

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The final outcome

Lasting behaviour change & a new way of doing things…

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DCBA-Ω methodology