cable academy 2010 · seven programming buyers from pennsylvania msos will host some valuable...

CABLEACADEMY

2010April 29 – 30

Sheraton Harrisburg-Hershey

Strategies for SUCCESS

Broadband Cable’s Next Move

Sponsored by

Strategies for SUCCESSBroadband Cable’s Next MoveCABLE ACADEMY 2010

GREETINGS

DAVE DANEVice President & General Manager, Western PAAtlantic BroadbandChairman, Cable AcademyOn behalf of the officers and staff of the Pennsylvania Cable & Telecommunications Foundation and Broadband Cable Association of Pennsylvania, I’m pleased to wel-come you to the Sheraton Harrisburg-Hershey and our 22nd Annual Cable Academy!

In planning this outstanding conference, we strive each year to assemble a roster of presenters that bring timely, critical information on issues that are, and will continue to be, front burner challenges for Pennsylvania’s broadband cable industry. This year our

program boasts an outstanding lineup that certainly does that and more.

We’re proud to present to you a true, bursting-at-the-seams agenda as we bring together, for the first time, leading MSO executives from the Commonwealth and beyond, who will give details on how our companies can continue to thrive in a telecommunications landscape that never ceases to evolve. We’ll dive into social networking, and its role in how we serve customers; expanding video platforms and where the ceiling is; and even climate change...the climate of the broadband cable industry in Pennsylvania with competitive and technological forces affecting us like never before. You’ll find the details and messages to blend into some guaranteed strategies for success. Programmers can take advantage of a speed dating-type forum to interact with buyers from five cable opera-tors. And we have the presidents of both the leading research organization on telecom trends, and our industry’s preeminent society of technicians and engineers.

Please schedule as much time as possible for our exhibit floor, to network and reacquaint. And use this great op-portunity to immerse yourself in today’s most timely, critical and cutting-edge issues facing broadband cable. The program will lead you.

Again, welcome to Cable Academy!

DAN TUNNELLPresident, BCAP In planning the program for this outstanding event each spring, we always do our best to keep pace with this ever-changing industry through an agenda that is relevant, timely and on top of today’s hottest consumer trends.

I’m very pleased to present this year’s agenda in the pages that follow. As you’ll see, it’s a program unlike any we’ve done before.

Our Keynote Speaker will paint the broadband cable landscape based on his real-world analysis that the industry trades are always quoting. We’ll then hear three execu-tives from leading operators offering a response from their respective vantage points.

Seven programming buyers from Pennsylvania MSOs will host some valuable “speed networking”. We’ll learn how the nation’s largest cable company harnesses social networking opportunities to communicate effectively with customers. There’s a lively Q&A with MSO and ISP execs from the Commonwealth. We have more than two dozen industry exhibitors. We’ll be raffling off the industry’s newest management manual on customer service. Casino Night is back with our best prizes yet! And, our many friends from the Society of Cable & Telecommunications Engi-neers’ annual Pennsylvania Tri-Meet will again join in our discussions and activities.

To learn the most from the best in our great industry, you’re definitely at the right place. Thank you for coming… see you at the sessions!


THURSDAY, APRIL 29

7:30 am Registration & Breakfast Commonwealth Foyer

8:15 am Welcome

ROBERT WIEAND BCAP Chairman Salon A & B

8:30 – 10:00 am Keynote Address“Today’s Trends in Video – Internet – Telecom Markets”

BRUCE LEICHTMAN President Leichtman Research Group Salon A & B Bruce Leichtman is the president and principal analyst of Leichtman Research Group, Inc. (LRG) which specializes in research and analysis on the adoption of products and services in the media, entertainment and broadband industries. Bruce is responsible for LRG’s five annual industry research studies, and he has conducted research for, and consulted with, dozens of organizations throughout the industries.

Bruce is a frequent public speaker at conferences and events, and his insights often appear in the media, including The Wall Street Journal, USA Today, Investors Business Daily, NPR and The NewsHour with Jim Lehrer. Bruce brings years of research/analyst and industry experience to LRG. Prior to founding LRG, Bruce served as Vice President of Media and Internet Strategies for the Yankee Group, and launched the firm’s Media and Entertainment practice. Prior to joining the Yankee Group, Leichtman was director of marketing for Continental Cablevision, where he worked on the deployment of new products and services, and provided competitive analysis and positioning. Bruce received a B.S. degree from Syracuse University’s S.I. Newhouse School of Public Communications and an M.B.A. from the University of Rochester’s Simon School of Business.


THURSDAY, APRIL 29

10:00 am Break

10:15 – 11:00 am

ED HOLLERAN President, COOAtlantic Broadband Salon C, D & E Atlantic Broadband’s President and Chief Operating Officer, Ed Holleran, is a veteran of the cable television industry and a pioneer in the development, implementation and delivery of high speed Internet access services. He has spent more than two decades in senior management with American Broad-band, Media One, Continental Cablevision and American Cablesystems. Most recently, Ed co-founded and served as President and CEO of American

Broadband, a facilities-based cable overbuilder offering competitive cable television and internet ser-vices. He successfully recruited a management team (several of whom have rejoined him at Atlantic Broadband), obtained franchises to build networks to serve over 650,000 homes, and secured vendor and financing commitments to begin operations. Prior to founding American Broadband, Ed spent more than a decade at Media One and its predecessor company, Continental Cablevision. He also led Media One’s corporate high-speed data product group, with operating responsibility for all corpo-rate functions and regional operations across the country.

11:05 am – 12:00 Noon

PAUL CRONINSenior Vice President, GMCox – New England Salon C, D & E A veteran of over 25 years in the cable television and broadband communications industry, Paul Cronin is senior vice president and general manager for Cox Communications’ New England organization. He leads a 450,000-customer operation offering broadband voice, video and data services in both residential and commercial markets in Connecticut and Rhode Island, with approximately 1,500 employees. Paul joined Cox in 1999 as vice president of customer care, where he directed the operation of the call center,

field service, retail centers and system communication center operations. He also served as interim vice president and general manager of Cox Communications New Orleans, where he secured exclusive NBA programming rights as part of the Charlotte Hornets relocation to New Orleans. Prior to joining Cox, Paul was the Director of Field Services for Media One, Taunton, MA, and General Manager of Continental Cablevision in Wilmington, MA.


THURSDAY, APRIL 29

12:00 Noon – 2:00 pm

Lunch...Exhibits...Networking Salon A & B

EXHIBITORS

2:15 – 3:30 pm

MARK DZUBANPresident, CEO Society of Cable &Telecommunications Engineers Salon C, D & E Mark L. Dzuban became the president/CEO of the Society of Cable Telecommunications Engineers (SCTE) in February 2009. He is one of the leading experts in the cable telecommunications industry with more than 41 years of technical experience designing, constructing, and operating networks in the U.S. and abroad. Prior to joining SCTE, Mark was the vice chairman and executive vice president, strategic accounts of Cedar Point Communications.

He also served as the first chairman of the organization’s technical advisory board. While at Cedar Point, Mark pioneered the development of cable telephony switching technology from concept to nearly 5 million lines deployed. Like the organization he now leads, Mark has amassed four decades of service to the cable telecommunications industry, starting in 1968 as a design engineer for Vikoa and advancing to leadership positions in organizations such as Clear Cable, Cross Country Cable, and Net2Phone/IDT.

3MArena Services - MyMyia.com Cable Services Company, Inc.Challenger Cable Sales Comcast NetworksDantom Systems DB Communications DUECO, Inc. Eastern Account System, Inc.FIS Fox Cable NetworksFSN PittsburghHertz, LLC HSNION Media Networks, Inc.Jones/NCTI

MLB NetworkNavicNCS IndustriesOutdoor ChannelOvationPCN PCT International, Inc. PPCQVC - ASMRFM Services, Inc. Robert H. Owermohle, Inc. Sportsman Channel / GMC Transparent Video Systems TV Guide NetworkTVC Vision Telecommunications


THURSDAY, APRIL 29

2:15 – 3:30 pm

SPEED NETWORKING FOR PROGRAMMERS Pennsylvania Ballroom Familiar with “speed dating?” This session can lead to a commitment, too. Designed for cable network marketers, this unique forum is a rare opportunity to connect with several key buyers from top Pennsylvania MSOs...including:

We know something about starting a trend....

Proud members of the nation’s first (and we think the best)

state cable association!

JOE LORAHCorporate DirectorMarketing & Customer Service

ANN MARIE DE PAULISManager of Programming, Freedom Region

PAUL KIERNANRegional Manager of Programming, Keystone Region

TAMMY O’SHEA BULLUCKDirector of Programming, Eastern Division

3:35 – 4:30 pm

LINDA STUCHELLVP of Programming & Marketing

DONALD BRANDTDirector of Programming

LIZ WATSONSr. Director of Marketing, Northeast OH & Western PA Division

BOB GESSNER PresidentMassillon Cable TV Salon C, D & E Bob Gessner is President of Massillon Cable TV, a family-owned company serving 45,000 basic customers in two Northeast Ohio systems. Bob also serves as President of Massillon Cable Communications, an ISP that serves over 31,000 homes with ca-ble modem, dial-up, dedicated fiber and co-location services in a six county area. There are currently over 14,000 Massillon Cable TV and Clear Picture customers who also have Digital Phone service, which has been available since 2005. Bob’s parents, Richard and Susan Gessner founded Massillon Cable TV in 1965. Having earned a Bachelors of Business Administration from the College of William & Mary

in Virginia in 1976, Bob began his cable career in 1979 when he returned to his hometown to be Massillon Cable TV’s Marketing Manager. He was responsible for the launching of HBO and instituting the company’s first computer customer billing system.

Bob is an active Board Member and past President of the Ohio Cable Telecommunications Association and has served on several state committees for cable-related issues. He is also the past Chairman of the Board of the National Cable Television Cooperative (NCTC). Bob was recently honored with the Strategic Thinker Award by CableFAX for the all-digital project he undertook.


THURSDAY, APRIL 29

5:00 – 7:00 pm

RECEPTION WITH EXHIBITORS Salon A & B ________________________________________________________________

7:00 – 10:30 pm CASINO NIGHT Pennsylvania Ballroom

HOUSE RULES • Play at your own risk (7:00 – 10:30 pm)• Enjoy a buffet dinner• Enjoy two beverages of your choice by redeeming your two

drink tickets • You’ve been given one ticket to win a prize... you may already

be a winner!• Break your chip at any table of your choice!

Buy more chips! $10 = $2,000 in chips $20 = $5,000 in chips $2,000 in chips = one prize ticket!

UPCOMING EVENTSSKEET, TRAP & PHEASANT SHOOT

(benefits PA Cable PAC)October, 2010 (date TBA)Whitetail Reserve, Conyngham

PENNSYLVANIA SOCIETY BROADBAND KICKOFF December 10, 2010ESPNZone, Times Square


FRIDAY, APRIL 308:00 am Registration & Breakfast Day Foyer 9:00 am

RICK GERMANO Senior Vice President, Customer Operations Comcast Salon A & B Rick Germano serves as Senior Vice President for Customer Operations, with responsibility for customer service, dispatch and technical operations functions that help support and deliver cable video, high-speed Internet and voice products for the company’s more than 24.2 million customers. Employed with Comcast for over 20 years, Rick has been an integral part of the vision of Comcast Cable having previously served as regional senior vice president for California and the Pacific Northwest. Prior to that, he served as regional vice president of the Western Pennsylvania region, and as area vice president for

Southern California, Denver, Arizona and Albuquerque, New Mexico.

10:15 am Break

10:30 – 11:45 am Panel: “Sunny today; now the extended MSO forecast...” Salon A & B

Don’t miss this lively “state of the industry” Q&A, with a look at the future, led by leading Pennsylvania MSO and ISP executives! Our experience-heavy panel includes:

TOM MARTURANOPresident, COO Harron (MetroCast)Thomas Marturano, joined Harron Communications in 2005. Tom is responsible for the strategic financial direction of the company and works closely with the company’s lenders and equity investors to ensure that the company is properly capitalized. Since joining Harron, Tom has led the company through a financial restructuring, several bank financings and equity raises, and he has also managed numerous transactions, including nine acquisitions in both new and existing regions as well as two divestitures of non-core assets.

JEFF ROSSPresident Armstrong Jeff Ross began his career in telecommunications at Nynex in 1987 as a Network Engineer. During his seven years at Nynex he held several technical and managerial positions. In 1994 he joined Time Warner Cable as part of its joint venture with US West, which led to the creation of Time Warner Telecom. He was the regional Director of Engineering and Operations for the company’s southeast region, located in Raleigh, North Carolina and then became Vice President of Time Warner’s National Operations Center in Englewood, Colorado.


FRIDAY, APRIL 30

MARK WALTERVice PresidentService Electric Cablevision Mark Walter is Vice President, Service Electric Cablevision, one of several successor corpora-tions to John Walson’s original community antenna television business serving nearly 90,000 subscribers. Having joined Service Electric in 1996, Mark is a graduate of the University of Rich-mond, and received his Masters in Business Administration from Lehigh University. Under his leadership, Allentown-based Service Electric Cablevision has grown into a full-service broad-band cable provider offering digital voice, data and video products and services through-out a sprawling seven-county footprint in central and southeastern Pennsylvania.

DAN ELLISCTOPenTeleData For more than 17 years, PenTeleData Chief Technology Officer Dan Ellis has been heavily involved in all things Internet in the tri-state area as business owner, lead programmer, financial planner, network engineer, manager, security specialist, networking consultant and technology evangelist. A founding partner of one of the first Internet companies in the state, Dan led multi-state Internet, data, networking, security and consulting provider MicroServe as its Director of Engineering from 1993 until its acquisition by PenTeleData in 1998.

DAN BRENNER (Moderator) PartnerHogan & Hartson Dan Brenner concentrates on matters involving cable operators, programmers, and suppliers with a particular focus on policy and regulatory matters before the Federal Communications Commission (FCC), the U.S. Copyright Office, and Congress. Prior to joining Hogan & Hartson as a partner, Dan headed the regulatory and legal affairs of the National Cable & Telecommunications Association (NCTA), the cable industry’s principal trade association, for more than 16 years.

11:45 am Lunch to Go Day Foyer

bcapa.comYour Pennsylvania broadband cable resource

The Pennsylvania Cable & Telecommunications Foundationand

Broadband Cable Association of Pennsylvaniasalute three Pennsylvanians to be nationally honored

with cable’s highest recognitions for excellence...and service to our industry.Each has been highly instrumental in shaping Pennsylvania’s cable history...

and are beloved members of the PCTF – BCAP family.

CABLE HALL OF FAME

YOLANDA G. BARCOFormer Vice President and Executive Officer, Meadville Master Antenna Inc.

(Chairman, Pennsylvania Cable Television Association 1963 – 1965)

Induction into the Cable Hall of Fame is one of the industry’s most exclusive and highest honors. Each year, inductees are selected by an anonymous committee of cable executives based on their leadership, innovation and contributions to the people, communities, organizations and institutions served by cable telecommunications.

THE CABLE PIONEERS

The Cable Pioneers’ new honorees are men and women who have served the cable industry for more than 20 years and have made meaningful contributions to its development through their participation and leadership in national, state and regional trade associations. Their ranks encompass all segments of the industry, from local system managers to MSO executives, engineers, programmers, equipment vendors and financial services providers.

Yolanda, Fran and Dave will be inducted May 10, 2010

at the Millennium Biltmore Los Angeles, site of the 2010 Cable Show. CONGRATULATIONS!

J. FRANCIS BRADLEYVice President, Govt. AffairsComcast Immed. Past Chmn, BCAP(BCAP Chairman 2004-2009)

DAVID R. BREIDINGERSr. Vice PresidentGovt. & Regulatory AffairsComcast Treasurer, BCAP(BCAP Chairman 2001-2002)


GGOOLLDD _____________________________________________________________________

SSSIIILLLVVVEEERRR _____________________________________________________________________

BBBRRROOONNNZZZEEE

_____________________________________________________________________

FRIENDS OF PCTF


THANKS OUR GREAT SPONSORS

A very special thank you to

Dave Dane, Atlantic Broadband

Jim Manari, TVC

Mark Romano, Outdoor Channel

Harland Bergstrom, Cable Services Company

for their tireless efforts in the planning and organization of Cable Academy 2010.

PCTF supports and maintains educational and charitable efforts of

127 State StreetHarrisburg, PA 17101

717· 214· 2000bcapa.com

Strategies for SUCCESSBroadband Cable’s Next Move

CABLE ACADEMY 2010April 29-30 Sheraton Harrisburg-hershey

First in Broadband.The Future of Broadband.®

cable academy 2010 · seven programming buyers from pennsylvania msos will host some valuable...

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