2014 Advertising PlAnCable SnowboardingCable WakeboardingAnd much moreRexburg, Idaho

Contents

The Situation 4

SWOT Analysis 5

Advertising Goals 8

Your Brand Strategy 10

Logo Variations 12

Logo Variations Cont’d 14

Color and Typography 16

Target Audience 18

Advertising Message 19

Photography 24

Testing and Evaluation 26

Summer Campaign 28

Winter Campaign 32

Budget 34

Appendix 38

Cable Factory Campaign SWOT Analysis 5

The Situationbreaking it down

The Cable Factory has a variety of services that can appeal to a range of customers. This company has something for every target audience but has not succeeded in reaching them. The primary target audience is the BYU-Idaho student body. Even though the Cable Factory’s pricing is similar to that of the competition, our research suggests that it is too high for the target audience. A price reduction would draw in more business.

The nearest business that offers similar services (namely cable wakeboarding) is more than five hours away.

Lastly, the Cable Factory has trouble with awareness. The business offers many services that appeal to BYU-Idaho students but a very small percentage of the student body is aware of the company’s existence.

let’s break it down

SWOT Analysis

Strengths:

What advantages does your organization have?

The Cable Factory’s location is close to the target market and incorporates different activities/events specifically using cables.

What unique or lowest-cost resources can you draw upon that others can’t?

BYU-Idaho students get a $2 discount on gear if they show their student ID. Anyone can also get $1 off gear if they show they have “checked-in” at the Cable Factory using Facebook on their mobile device.

What do people in your market see as your strengths?

The target market sees rental equipment, the clean areas, close location to campus, and enjoyable and social activities as the Cable Factory’s strengths.

What factors mean that you “get the sale”?

Weekend trips, family trips, comfortable customers that promote awareness, and direct action in advertisements.

Consider your strengths from both an internal perspective and from the point of view of your customers and people in your market.

• Activities - Grass to play soccer/Frisbee on

• Fishing - Stocked lake

• Low costs to use and rent equipment

• Student events

• Paddle Boating - $5

• Beach Volleyball

• Food Truck

• One necessity is a beach to compete with Rigby Lake.

A SWOT analysis is an inventory of your strengths, weaknesses, opportunities and threats. We will air it all out, and see how best to attack the problems.

Cable Factory Campaign SWOT Analysis 7

Opportunities:

What good opportunities can you spot?

• BYU-Idaho campus is very close.

• In the summer, people are outside often and love to go to areas like Rainbow Lake.

• The location of Rainbow Lake is closer to BYU-Idaho than Rigby Lake.

• The Food Bus can be used to entice families and students.

• Different activities are available for many ages.

• A well-known Olympic athlete can be used in the company’s advertising.

• The Cable Factory has great professional teachers to teach lessons.

What interesting trends are you aware of?

Deals using social media (Dealio, Facebook, etc.).

Threats:

What obstacles do you face?

Maintaining the company’s image even on off-seasons.

Getting the Cable Factory’s name out there with the proper means.

What are your competitors doing?

Rigby lake is visible and pretty to look at from the highway.

Rigby lake does $5 carloads to get admission into the lake.

Rigby lake also does $5 kayak rentals.

Is changing technology threatening your position?

Technology should be an advantage to us to use in our situation.

Could any of your weaknesses seriously threaten your business?

The presence of the park needs to be tidy because if it is un-kept then visitors will not come back and will not give the good image the park needs.

Weaknesses:

What could you improve?

• Cleaning up the area and adding a beach area would make the lake more pleasing. Using resources around the lake, like billboards, or making a bigger sign so it can be seen from the highway would catch people’s attention better.

• Branding could be improved by unifying the brand with the same design, merchandise, web page, elements, etc.

• Entrance and activity rates could be revised.

• Awareness of the brand, different activities provided, and the location of the establishment need to be improved.

• Events can be held specifically for the desired target market (16+).

• Advertising efforts can be increased and content an be made more easily and quickly digested. Research (surveys, opinion box).

What should you avoid?

Having too many small activities to do at the lake should be avoided. Instead, there should be a focus on the strongest activities that will attract the desired audience.

What are people in your market likely to see as weaknesses?

The best price, student deals, The challenge of the upkeep and cleanliness of the environment may be seen as a weakness.

What factors lose you sales?

Poor weather, lack of advertising, and getting the name out there has the potential to lose the company sales. Also, prices that are too high for desired target market could threaten sales.

Are your competitors doing any better than you?

Rigby Lake is pleasing to see from the highway.

Cable Factory Campaign Advertising Goals 9

Advertising Goalsincreases all around

We suggest the action you take includes coupons, deals, contests, and other incentives to come to events and use the lake.We suggest the action you take includes coupons, deals, contests and other incentives to come to our events and use the lake.

action-mindedAt the Beginning of Spring/Fall/Winter Semesters - Free access to get in when students show their student ID.

Will take place at the beginning of each semester and provide free admission when students show their student ID.

Will take place throughout the semester with events like bonfires, DJ’s on the beach, and festivals and provide free admission when students show student ID cards.

Will cost couples $25 admission into the lake and include rentals and access to all activities.

Student Days

Student Nights

Date Night Special

It is the goal to provide activities for all ages and make events affordable for families and college students. Your audience will experience a positive atmosphere as they participate in the Cable Factory’s services that will result in word of mouth advertising.

Credibility will come from others’ experi-ences, reliable websites, and social media accounts. The target audience will have the desire to participate in activities at the Cable Factory. Awareness and sales will increase.

A series of posters will be used that encourage the idea of going to the Cable Factory in the summertime to do water sports and in the wintertime to do snow sports with other people their age.

It is suggested that prices be decreased at the beginning to gain initial interest in the products and services offered and then increase sales as desired in later months.

Shirts and flyers will be given away at local events and social media will be used as much as possible to spread the word. Signs will be put up around the park and on the billboard at the entrance. This will make others aware of where the Cable Factory is located, how to get there, and what it provides.

goals reaching goals

Cable Factory Campaign Your Brand Strategy 11

Your Brand Strategyguide to helping your brand

The Cable Factory offers a variety of services to its consumers, such as a food truck, beach volleyball, wakeboarding, snowboarding, paddle boarding, paddle boats, a beach atmosphere, and more. Olympic snowboarder Jessika Jenson is among the Cable Factory’s consumers who use the park’s services to practice their sport.

Because the Cable Factory’s closest competition is hundreds of miles away, it receives many out-of-state visitors.

The Cable Factory’s promise is a fun and exciting, family friendly atmosphere. The Cable Factory is a cable wakeboarding and snowboarding company located in Rexburg, Idaho. From the extreme sports enthusiast to young families, the park caters to a wide variety of people. There is something for everyone at the Cable Factory.

who is the cable factory?

• A fun and inviting environment.

• The friendly staff ensures customers have a safe and fun experience.

• The food truck provides refreshment from activities.

• Customers enjoy souvenirs, gear, and rentals from the Pro Shop.

• An atmosphere of togetherness and friendship building.

• The location provides a short commute from Rexburg.

brand offerings creative guidelines

brand traits tagline• Small: Service, Friendly, Intimate

• Exciting: Fun, Togetherness, Sporty

• Variety: Winter, Summer, Night-life

• Family Friendly: Appropriate, Safe, Affordable

• Close: Short Commute, Non-Committal

Cable Driven Adrenaline

• When using images, show high-energy pictures of customers using the equipment. Also depict families and individuals having fun, laughing, or smiling.

• All creative should be professional looking and instantly familiar in the extreme sports community.

• Use fonts that don’t look like default fonts to get set apart from the noise of other advertisements.

• The tone of communication should be family friendly as well as appeal to the extreme sports demographic.

Cable Factory Campaign Logo Variations 13

Please do not alter these official logos. One version is with your tagline and one is without. We have provided a variety of usage options to meet your needs.

Logo Variationsthe face of your company

These examples are your logo on light and dark backgrounds. Take care to create high contrast so your logo can be seen clearly.

Cable Factory Campaign Logo Variations Cont’d 15

Logo Variations Cont’d

We recommend breathing room. Use the “c” in the word “Factory” to space around the logo. This will help it to stand out.

spacing the logo

There are certain things you shouldn’t do with your logo. We have some rules of what not to do with your logo.

Don’t Don’t Don’t

Don’t Don’t

Don’t Don’t

change the font. place on colors that won’t create high contrast.

use any unapproved colors.

squeeze the logo. use the logo on a busy background.

change the alignment of the logo.

smash the logo.

don’t abuse the logo

Cable Factory Campaign Color and Typography 17

Color and Typographyapproved colors and typography

the typography

the colors

Your brand has a variety of typographic options. These choices were chosen on purpose.

Bitter was chose for it’s approachablity and fun personality. Italic Bitter provides a sense of movement, and moving forward.

Octin College and Aller were chosen because they have a clean, uniformed look when capitalized. This portrays a sense of tidiness and organization.

There are five colors we have chosen to represent your brand. The blue represents the water-based entertainment the Cable Factory provides year-round.

The other colors are for high contrast and getting noticed among the noise.

Cable Factory Campaign Advertising Message 19

Target Audiencehitting the target

This will be the biggest demographic to be targeted because every 3 months provides new students from various backgrounds as potential customers.

This will be the second biggest demographic because of the age range. This demographic can likely provide their trans-portation to the lake.

Parents will bring their children that are too young for driving. The services provided also cater to young and mature families.

This target isn’t as much of a concern because they’re already coming to the lake However, special attention should be paid to not make the Cable Factory an “un-cool” place to be for them.

Brigham Young University-Idaho students

High School Students

Families

Extreme Sports Fans

The target audience is Brigham Young University-Idaho, extreme sports fans, families, high school students.

The copywriting tone should not take itself too seriously, using informal language as well as (more often than not) proper grammar.

The personality of the brand should be like a person telling their friends about the products and services the Cable Factory provides. The personality of the images should be fun and inviting to families but retain the “coolness” of extreme sports for extreme sports fans.

This benefits and supports the Cable Factory brand because it adver-tises a friendly, yet fun, atmosphere for the target audiences.

Advertising Messagegetting the point across

the written word

layoutThe layouts in booklets, brochures, and printed materials should have minimal copy.The layout should be inviting and have a system of repeating characteristics. When appro-priate, designers should use negative space in photography.

Cable Factory Business Stationery set mock-up.

Cable Factory Campaign Advertising Message 21

The brand is visually appealing and stylish. All designs should imply movement either directly or indirectly.

In commercial ads, high quality video equipment and lighting should be taken into account so the viewer perception is not distorted. Scripts should be well written so the message is approachable.

In printed advertising, professional photography should be used. Designers should review the company style guide for instructions. This will help the Cable Factory to build equity with their brand.

Products should be sporty and familiar to athletes or those who like that style. The atmosphere and look of the Pro Shop should feel like a storefront. This will provide customers with confidence and the message of legitimacy.

art elements

designAny design for the Cable Factory should feel in motion, using design principles and current industry standards. The stretching, skewing, smashing, or pixilation of images, typography, or designs will detract from the equity and legitimacy of the company. The perceptions of the targets, especially with advertising design, are paramount.

When illustrations are done for the Cable Factory, they should have a certain roughness to them. With the exception of this roughness, the image should look of the highest quality. When the Cable Factory’s illustrations are compared to compet-itors images, they should stand out and be attractive.

production

illustrations

In production, size, color, and style should be determined for each project. The inclusion of the branding and style guidelines should be followed when considering these design decisions.

When considering production value, the cheapest print option should only be considered if it is high-quality. When choosing a printing company, research whether or not they provide accurate color reproduction and quality paper options.

The images captured for advertising purposes should have a clean, clear image of the subject and a blurred background (bokeh). The blurred background will create an area for the designer where there aren’t elements that compete with typography, the logo, and other elements.

Cable Factory Campaign Advertising Message 23

The reach of advertising should start by including the areas of Rexburg, St. Anthony, Rigby, and Idaho Falls. Once more equity is built and attendance is increased, the reach can be expanded to meet the needs of the owner.

In order to reach the desired target market, ads should be placed in the following places:

multimedia web presence

Advertisements can be placed in the cheap seats and other movie theatres around town.

Television

BYU-Idaho Scroll Paper

The university newspaper offers a variety of advertising options. The best time to advertise with The Scroll is in the first issue of each semester. First semester issues are geared towards first-semester freshmen.

According to the surveys we have conducted, the continuation of social media, like Facebook, is effective. An effective company website is another key to having a well-rounded online presence.

HOME

WELCOME TO THE CABLE FACTORY!

The Cable Factory is a cable wakeboarding and snowboarding company locally to Rexburg, Idaho. The park caters to a wide variety of people, anywhere from the extreme sports enthusiast to young families, there is something here for everyone.

PRICING

(PRICING TABLE)

MAP (CLICK FOR DIRECTIONS)

RSS FEED

(FEED OF THE MOST UP-TO-DATE AND CURRENT INFORMATION)

CONTACT INFORMATION

(CONTACT INFORMATION

ADDRESSPHONEEMAIL: INFO@CABLEFACTORY)

EVENTS WINTER SUMMER RV PARK

A T R A I N B O W L A K E

GEAR RENTAL

SHARE

20

university blvd

other medidaThe continuation of t-shirt and hat sales in the Pro Shop will offer advertising around Rexburg.

Image of a hand stamp, to be used upon leaving the lake.

Cable Factory Campaign Photography 25

Get low, high or from a different side and find an angle that not many people see.

Shoot with the sun behind to create a silhouette look.

For Product photography, use a smaller aperature to show depth and detail.

You can take hundreds of pictures. Try to wait for that one moment that will create a great image.

Getting the best image can be tough. Here are some guidelines to follow when taking action shots and outdoor images.

keep it in focus

Photography

small aperaturecapture action

be creative

A fast shutter speed is greater than 1/500.

Using a slower shutter speed (less than 1/100) will create a blurred image.

Direct Sunlight creates harsh shadows. Instead try shooting closer to dawn or dusk where the light is diffused.

Open your image in Photoshop.

Add a Hue/Saturation Adjustment and bring the Saturation down to 0.

Add a Levels Adjustment and bring the outer arrows to the middle until the contrast is comfortable.

Create a new layer.

On that layer add a gradient by clicking the “gradient tool” button.

On the top of Photoshop you will see a box with a gradient inside, click on that and choose the colors.

Once you have your colors, click and drag across your image and let go.

Save your image as a jpeg.

how to create the gradient look

do not shoot in the middle of the day.use a fast shutter speed.

Cable Factory Campaign Testing and Evaluation 27

staying grounded sales per price

word of mouth high school sources

Testing and Evaluation

We surveyed a random sampling of students on BYU-Idaho’s campus. We administered over 100 paper surveys and over 80 online surveys.

This graph shows how many customers would be generated at each price and the total revenue that would be generated for each price charged.

A focus group was conducted to find how BYU-Idaho students get their infor-mation about new events and activities.

Please refer to the Appendix for a full account of these survey results.

Percentage of BYU-Idaho students that get their information from word of mouth.

When in High School, BYU-Idaho students found out about new things through friends.

Men Friends

Women Other

Unspecified Internet

57% 62%

35% 23%8% 15%

When we surveyed BYU-Idaho students, we asked them what price they would be willing to pay per rider.

We discovered that at the current price of $20 only 8% of those surveyed would be willing to pay that amount.

There were about 70% of students that said they would be willing to pay $10 for equipment. Then it drastically drops off to 46% saying they would be willing to pay $12.

Our recommendation is that the price per rider be $10-12 for this area.

Cable Factory Campaign Summer Campaign 29

summer fun at rainbow lake

Summer Campaign

activity start endAdvertising

Newspaper

Scroll- Spring Ad 17-Apr 5-May

Standard Journal 1-Jun 1-Jul

Theater

Fat Cats- Run Ad 1-Jul 31-Jul

Paramount- Run Ad 1-Jun 31-Aug

We have also developed a timeline of when to activate the different elements in your summertime campaign. It is very important that these guidelines are followed to effectively promote events.

activity start endAdvertising cont’d

Lisiting Sites

Submit Changes to Sites 27-Apr 10-May

Website

Change Layout and Details 27-Apr 10-May

Sign for ProShop

Order and Put Up Sign 11-May 17-May

Merchandise for ProShop

Order merchandise for event 18-May 24-May

activity start endEvents

May- Dance Party

Announce on Facebook 22-Apr 26-Apr

Announce on Website 22-Apr 26-Apr

Secure DJ 27-Apr 3-May

Print Posters 27-Apr 3-May

Print Flyers 4-May 10-May

Submit News Release 4-May 10-May

Put up Posters 4-May 17-May

Pass out Flyers 4-May 17-May

Follow-up reminder about event

4-May 17-May

Confirm Items for Event 4-May 17-May

Date of Event 17-May 17-May

June- Free Admission & Slushies

Announce on Facebook 18-May 18-May

Announce on Website 18-May 18-May

Secure Food 25-May 31-May

activity start endEvents cont’dPrint Posters 25-May 31-May

Print Flyers 1-Jun 7-Jun

Put up Posters 1-Jun 14-Jun

Pass out Flyers 1-Jun 14-Jun

Follow-up reminder about event 1-Jun 14-Jun

Confirm Items for Event 1-Jun 14-Jun

Date of Event 14-Jun 14-Jun

July- Bonfire

Announce on Facebook 15-Jun 15-Jun

Announce on Website 15-Jun 15-Jun

Purchase Firewood 15-Jun 28-Jun

Purchase Smore Items 15-Jun 28-Jun

Print Posters 29-Jun 5-Jul

Print Flyers 29-Jun 5-Jul

Put up Posters 29-Jun 12-Jul

Pass out Flyers 29-Jun 12-Jul

Follow-up reminder about event 29-Jun 12-Jul

Confirm Items for Event 29-Jun 12-Jul

Date of Event 12-Jul 12-Jul

Cable Factory Campaign Summer Campaign 31

your timeline represented visually

Cable Factory Campaign Winter Campaign 33

year-round name for fun

Winter Campaign

activity start endAdvertising

Newspaper

Scroll- Fall Ad 11-Sept 29-Sept

Scroll- Winter Ad 1-Jan 20-Jan

Standard Journal 1-Sept 30-sept

Theater

Fat Cats- Run Ad 1-Nov 31-Dec

Paramount- Run Ad 1-Nov 31-Jan

activity start endEventsAnnounce on Facebook 1-Dec 6-Dec

Announce on Website 1-Dec 6-Dec

Print Posters 7-Dec 13-Dec

Print Flyers 4-Jan 10-Jan

Submit News Release 5-Jan 10-Jan

Put up Posters 11-Jan 20-Jan

Pass out Flyers 20-Jan 24-Jan

Follow-up reminder about event

11-Jan 24-Jan

Confirm Items for Event

11-Jan 24-Jan

Date of Event 24-Jan 24-Jan

In the winter months, we have developed a timeline of when to activate the different elements in your campaign. It is very important that these guidelines are followed to effectively promote events.

your timeline represented visually

Cable Factory Campaign Budget 35

now, how much does it cost

printed advertisements other recommendations

digital advertisements

Your campaign really starts to take off when the rubber meets the road. So let’s talk dollars and cents and see how much implementation will cost.

We recommend you place 15-second advertisements in both Paramount 5 and Fat Cats theaters.

These two places provide a captive audience and would reach the desired target markets.

Budget

:15

:15

Commercial

$1521 month

1 month $240200-600tickets

daily average

Paramount 5 logo is a registered trademark.

Fat Cats logo is a registered trademark.

For print advertisements, we recom-mended using both the university’s newspaper; The Scroll, as well as the local newspaper; The Standard Journal.

Our recommendation is that the ad be placed in The Scroll the first 2 weeks of each semester in the issues geared towards the new students.

For each event, it is proposed that you print a minimum of 250 sheets of four flyers. In addition, several posters should be printed on glossy paper to advertise these main events.

BYU-Idaho Scroll Paper

Flyers & Posters

Billboard #69082 next to the Cable Factory is available for use. The cost is $840 for four weeks for two panels and 117.5k impressions, which is a 28.52% reach.

Advertising in the Standard Journal in the “Welcome to Rexburg” issue will reach the family and high school markets.

Radio Advertising can also be effective to the families in your target audience. If played for 10 days, on 2 stations, 6 times on each station per day it will cost $1,380.

Please refer to the rate sheet in the Appendix for more information on Radio Advertising.

Cable Factory Campaign Budget spreadsheet 37

cold, hard dollars and cents concluding thoughts

Budget spreadsheet

advertising apr-14 may-14 jun-14 jul-14 aug-14 sep-14 oct-14 nov-14 dec-14 jan-15 feb-15 mar-15 total

Promotions Flyers (3000 total) 0 23 23 23 0 0 0 0 0 23 0 0 92

Promotions Glossy Poster (4 per event)

26 26 26 0 0 0 0 0 26 0 0 0 104

BYUI Scroll 400 0 0 0 0 400 0 0 0 400 0 0 1,200

Paramount Theater Pre-Show 0 0 136 136 136 0 0 136 136 136 0 0 816

Fat Cats Theater 0 0 0 240 0 0 0 240 240 0 0 0 720

Advertising Total 426 49 185 399 136 400 0 376 402 559 0 0 2,932

other apr-14 may-14 jun-14 jul-14 aug-14 sep-14 oct-14 nov-14 dec-14 jan-15 feb-15 mar-15 total

ProShop Sign 0 75 0 0 0 0 0 0 0 0 0 0 75

DJ 0 400 0 0 0 0 0 0 0 0 0 0 400

Other Total 0 475 0 0 0 0 0 0 0 0 0 0 475

other recommendations apr-14 may-14 jun-14 jul-14 aug-14 sep-14 oct-14 nov-14 dec-14 jan-15 feb-15 mar-15 total

Radio Ad 0 1,380 0 0 0 0 0 0 0 0 0 0 1,380

Billboard 0 840 0 0 0 0 0 0 0 0 0 0 840

Other Total 0 2,220 0 0 0 0 0 0 0 0 0 0 2,220

Budget Total 426 524 185 399 136 400 0 376 402 559 0 0 3,407

Your marketing campaign will cost a grand total of $3,407 which is under budget and leaves you wiggle room to try one of the “other recommendations” if you so desire.

In the Appendix, are items for your reference. Please look through it and discover the goodies we have placed in it.

Alright, you’re in the black!

total $3,407

Cable Factory Campaign Appendix 39

additional information news release

Appendix

For more information you can reach:

Michelle: 208.359.2600 - Fats Cats HR Manager

Cameron Andrews: 208.351.2485 - Paramount Theater Advertising

Kent Marboe: 208.523.7811 - Rexburg Lamar Advertising

Bryun Lemon: 208.356.5441 - Standard Journal Advertising

John Thompson: 208.496.3711 – The Scroll

John Thompson: 208.496.3737 - Soapbox General Manager

Billboard Information

Billboard Source: (http://www.lamar.com/InventoryBrowser)

-More-

Contact Brett Kesler, Owner Telephone 208-356-3681

Email rexburgcablefactory@gmail.com Website rexburgcabefactory.com

FOR IMMEDIATE RELEASE August 23, 2014

CABLE FACTORY SUMMER EVENT TO BENEFIT LOCAL ORGANIZATION

Cable Factory at Rainbow Lake is hosting an end of summer bash with a portion of the proceeds going to support The Family Crisis Center.

REXBURG, ID -- August 23, 2014– Cable Factory located at Rainbow Lake in Rexburg, ID is hosting an end of the season bash. The focus of this event will be to bring students together to enjoy a day on the beach with water sports, food, music and games. Family Crisis Center will receive a portion of the proceeds to help other members in the community. This is a public event and all are welcome to join in the day-long celebration beginning at 10 A.M. and ending later that evening with a bon-fire. Cable Factory at Rainbow Lake is directly off Highway 20 located at 2245 South 2000 West Rexburg, Idaho 83440. Admission is only $5 a car load and all of that money will go to the Family Crisis Center. Along with beach access there will be many other things available for the whole family such as food vendors, discounted paddle boating and cable wakeboarding, bounce house and face painting for the kids and other vendors and booths from the community.

"Cable wakeboarding is a way to enjoy wake boarding or water skiing without having to own a boat.”

Cable Factory is the first wakeboard cable park in eastern Idaho and the first cable snowboard park in the U.S. They offer wakeboarding, paddle boarding, kayaking, fishing, and they have a beach area for swimming during the summer and a cable snowboard park during the winter. There is also a RV park for those coming to visit out of town.

Family Crisis Center exists to serve victims of domestic violence, sexual assault, and stalking. They cover a four-county area of Idaho: Madison, Fremont, Jefferson, and Clarke. They serve victims, do awareness presentations, and help those in need. Along with their services they also maintain a Thrift Store in their basement, open Monday through Friday from 10:00 AM to 3:00 PM, all proceeds going to further support the Family Crisis Center. They accept donations of clothing, house ware, and all manner of items.

2

“We want to be able to help give back to this community and especially to such a great cause as the Family Crisis Center that does so much for those in need. We hope to be able to raise money for the Crisis Center and allow the community to come together and have a fun time enjoying what we have locally.” – Cira Fear, event manager

- Cable Driven Adrenaline

# # #

If you would like more information about this event, please contact Brett Kesler, Owner at 208-356-3681 or email at rexburgcablefactory@gmail.com.

Attached is a flyer used for the event and you can also visit Cable Factory website at www.rexburgcablefactory.com

Find the full document in the Flash Drive.