Cable Telephony

Market Snapshot

“We expect that cable will continue to drive VoIP technology to the average US household, growing to almost 23 million lines by 2013 and pushing the overall VoIP market across the 28 million-line mark over the next five years.”– Forrester - Cable Voice Brings VoIP Into The Mainstream

Why Cable Operators Should ConsiderWholesale Digital Voice

• Quickly increases top-line revenue growth• Low total cost of ownership• Low or No capex• Leverage wholesaler experience – back office support • Quicker time to market• Digital voice is complicated

Launch TimelineBusiness Path

Network Path

Launch Timeline

Network Requirements Review

• Key indicators of the business• All endpoint devices and config files• Health of CMTS/routers• Plant, ISP and QOS capacity• Modifications to network design

Top 5 Business Path Requirements

1. Creating your profile2. Provisioning plan3. Custom portals – reseller, subscriber4. Training5. Marketing campaign research, goals, and campaign

tracking

Marketing Strategy and Tools

Reasonable Goal:Voice Lines 33% of Basic Subscribers

Monthly Goal:Voice Growth 1.8% of Existing Video Base

Existing customer example

Marketing Strategy and Tools

• Referral Program• Bill Inserts• Postcards (depending on volume)• Email to existing base• Door hangers – for field technicians• Commercials• Point of Sale Displays• Giveaways/Promotions

Taking it to the Next Level

• Residential - other feature/functionality• Business Products:

Integrated AccessHosted IP PBXSIP Trunking

• Business Voice - Applications/SAAS/Unified Communications are the future