cable tv advertising analysis – december 2015
TRANSCRIPT
Cable TV Analysis Monthly Report December 15
About Ozone Solution Pakistan:Ozone Solution Pakistan is a UK based media monitoring and tracking company having potential to cater to emerging media tracking needs in the industry. Ozone Solutions carries the vision to partner with Pakistani industry in meeting challenges posed by new and emerging media platforms like Cable TV, Digital Media & FM Radio through a unique blend of foreign experience and local talent. Currently, Ozone is the only company in Pakistan to provide tracking of In-House Channels operated by cable providers.
Countrywide Tracking Coverage till December 2015Coverage SummaryTotal Cities: 16Total Head-ends: 92In-House Channels: 385+
S# CITIES CABLE HE
1 KARACHI 20
2 LAHORE 30
3 ISLAMABAD 3
4 RAWALPINDI 6
5 MULTAN 9
6 FAISALABAD 7
7 PESHAWAR 4
8 KOHAT 1
9 GUJRANWALA 3
10 BAHAWALPUR 1
11 HYDERABAD 2
12 SUKKUR 1
13 MUZAFARABAD 1
14 KHARIAN 1
15 Mir Pur (AJK) 2
16 Quetta 1
Disclaimer: OSP does not track all In-house cable channels operating in its covered cities.
Research Methodology:
Monitoring of Cable TV in Pakistan is challenging.
This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.
Trend AnalysisComparison Nov. 15 & Dec. 15
Total Minutes of Corporate Commercial Air Time Only
* December 2015 CAT has Increased 9.94% as compare to November 2015.
Nov-15 Dec-15
282,849
310,982
Series1
Top 10 Categories% Share of Advt. (Corporate) Minutes
Personal P
roducts
Financia
l Service
s
Culinary
Mattress
Cellular C
ommunication
Fabric
s
Oral Care
Beverages
Medical
General Items
32%
15% 14% 13%
6% 5% 5% 4% 3% 3%
Top 10 Players% Share of Advt. (Corporate) Minutes
New Jubile
e Insu
rance Co. L
td
Trend Intern
ational
Poonia Broth
ers Pakist
an
Master E
nterpris
es
Agro Pro
cesso
rs and Atm
ospheric
Gases (Pvt.)
Ltd.
English La
boratorie
s (Pvt.)
Ltd.
Diamond Foam (P
vt.) Lt
d.
Anfords P
akistan (P
vt) Ltd
Al Karam Texti
le Mills
Novartis P
harma (P
vt.) Lt
d.
18% 17%
15%
12% 12%
8%
5% 5% 5% 4%
Top 10 Brands% Share of Advt. (Corporate) Minutes
New Jubile
e Life In
surance
Golden Pearl Cosm
etics
Faiza
Cosmetics
Malta Banasp
ati & Cooking O
il
Master M
olty Fo
am
Al Karam (L
awn)
Voltral E
mulgel
Diamond Supreme
Rose Petal
Face
Fresh
Cosmetics
20% 19%
17%
13%
9%
5% 5%4% 4% 4%
Top 10 Cable Networks% Share of Advt. (Corporate) Minutes
Bahawalpur - DiGi
Lahore - DiGi
Peshawar - ZK CABLE
Peshawar - DiGi
Gujranwala - DiGi
Faisalabad - Amaze
Multan - SOLO
Karachi - DiGi
Peshawar - Amaze
Multan - DiGi
13%
12%11% 11% 11%
11%
9%
8%7%
6%
Top 10 Channels% Share of Advt. (Corporate) Minutes
Lahore - DiGi - FW Cinema
Bahawalpur - DiGi - FW Movies
Peshawar - DiGi - FW Movies
Lahore - DiGi - FW Movies
Peshawar - DiGi - Plus
Faisalabad - Amaze - Cinema
Gujranwala - DiGi - FW Cinema
Multan - SOLO - Gold
Bahawalpur - DiGi - FW Cinema
Peshawar - DiGi - Music
12% 12%
11% 10% 10% 10%
9% 9% 9% 9%
All Cities CAT % Share of Advt. (Corporate) Minutes
Lahore
Peshawar
Karachi
Multan
Faisa
labad
Gujranwala
Bahawalpur
Rawalpindi
Islamabad
Sukkur
Quetta
Muzaffarabad
Mirpur
Kharian
Hyderabad
19.4%18.5%
12.6%
10.0%9.0%
8.0% 7.6%
4.5%3.8%
2.7%1.3% 1.3% 0.6% 0.3% 0.3%
Trend AnalysisComparison City Wise Nov. 15 & Dec. 15
Total Corporate CAT Minutes of Advertising
Lahore
Peshaw
ar
Karach
i
Multan
Faisa
labad
Gujranwala
Bahawalpur
Rawalp
indi
Islam
abad
Sukk
ur
Quetta
Muzaffara
bad
18%
20%
10%9%
12%
9%8%
5%
3% 3%
1%0%
19%19%
13%
10%9%
8% 8%
5%4%
3%1% 1%
Nov-15 Dec-15
THE END
For query on DATA, please contact:OZONE SOLUTION
For other queries, please contact PAS at:[email protected]
Mr. IMRAN AHMED [email protected]
0300-8298311