Social Media Manager, Kraft Foods Europe

Let’s Tweet our way to @London2012

Spots v Stripes

Keep @TeamGB Pumped

#MTWI

Postcards

#GooGames

#WCOC

Twitter Bars

Shall We Tweet a Game?

#MTWI

#UnwrapGold

67,300 Tweet Impressions

10,100 Clicks On Tweet

Up to 22.7% Total Engagement

Cost Per Engagement £0.16

12% of Total #100DaysToGo Conversation

8 Million OTS Tweets Related to Cadbury

#100DaysToGo / #UnwrapGold

#ThankYou

More to come @CadburyUK!