cake industry facebook strategy sme
DESCRIPTION
This article has been prepared on educational basis with the sole intention of demonstrating to users strategies for increasing and engaging fans on facebook business page.TRANSCRIPT
Analysis of FB page – Related to Food/Cake
1. Talking to the customer using the 420 character wall post space is an effective strategy for
fostering engagement.
2. Critical, professional and useful information delivered in a personalised plain simple language
short but sweet seems to be attractive than flashy links to website and blog.
3. BJcakes can use some of the tactics such as fb deals, informative and useful postings, passionate
discussions and suggestions of products along with demonstrations of social concerns to increase
engagement on fb page.
4. BJ cake can also use existing shop front to inform existing customers of deals and useful
information exclusive on their fb page.
5. Kiwicakes tries to promote website being predominantly an online business
6. FB exclusive deals have been used to attract actual customers and also increase sales
7. Never tried to increase likes on the page by promotion – the likes are obviously by the result of
actual customer and viral marketing.
8. Deal repeatedly reminded in regular interval morning and evening!
9. Repeated posting of the same information to draw attention with change in wording.
10. Reduction in price is explicitly stated – “this price to this price” or was so much now so much!
11. Similar to physical market “shouting” out their wares and deals.
12. Informative and useful posting for customers – even from competition.
13. Passionate suggestions of products – photo of product
14. Substantial demonstration of social concern
15. Running Themes such as Friday specials on FB
16. Personal touch – mentioning about family members b’day
Started on 6 th October 2009 has 647 likes
Category Description1. Promoting online deals on FB
Promoting link of website- Quite prominently used- Critical information mentioned- reduction in price explicitly stated- Blogpost promoted
2. Special day deals/ Weekend Deals Discounted pricing and clearance3. Limited period deals announced on
FBExclusive for FB with a special FB Code
Quite often used – exclusive code used once
4. Demonstration and instructive information
- videos posted about how to use the product- problem about the product- maintenance- recipe
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
- theme months (Christmas)5. Seeking Opinion of customer Running competition – prizes6. Review writing prizes
customer feed back- uses the wisdom of the customer/crowd- for designing and naming the logo
7. Wishing on festivals and occasions - not much used8. Demonstrate social concern - heavily used9. Announcement - thank the customer
- delay in shipment- achievements- arrivals
10. Product Suggestions - discusses the product passionately- photo of product- recommend and suggest- refer competitor product
11. Introduction of New products - detail description of new innovative product on the blog
12. Promoting related eventsPromoting others events
- workshops
13. Personal touch B’day of family membersAdmitting mistakesHumour
14. Acknowledge importance of social media
- connecting with customers, family and friend during earthquake
Started on 6th October 2009 has 647 likes
Promoting link of websiteConducting social events
Promoting link of websitePromoting others events
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Demonstration and instructive videos posted about how to use the product – smart tip
Limited period deals announced on FB exclusive for FB with a special FB Code
Limited period deals announced on FB exclusive for FB with a special FB Code
Limited period deals announced on FB
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
exclusive for FB with a special FB Code
Promoting related events
Limited period deals announced on FB exclusive for FB with a special FB Code
Limited period deals announced on FB exclusive for FB with a special FB Code
Limited period deals announced on FB
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
exclusive for FB with a special FB Code
Introduction of New products
Limited period deals announced on FB exclusive for FB with a special FB CodePromoting link of websiteWeekend Deals
Promoting online deals on FBPromoting link of websiteProduct Suggestions
Promoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Announcement
Review writing prizes
Review writing prizes
Personal touchDebashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Personal touchProduct SuggestionsAnnouncement
Promoting link of websiteWeekend Deals
Announcement
Promoting link of websiteWeekend Deals
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Promoting related events
Special day dealsSeeking Opinion of customer
Special day dealsSeeking Opinion of customer
Product Suggestions
Limited period deals announced on FB exclusive for FB with a special FB Code
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Seeking Opinion of customer
Special day dealsPromoting link of websiteProduct Suggestions
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Demonstrate social concern
Promoting link of website
Demonstrate social concern
Demonstrate social concern
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Demonstrate social concern
Demonstrate social concern
Acknowledge social media importanceDemonstrate social concern
Seeking Opinion of customer
Limited period deals announced on FB Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
exclusive for FB
Limited period deals announced on FB exclusive for FB
Limited period deals announced on FB exclusive for FB
Limited period deals announced on FB Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
exclusive for FB
Limited period deals announced on FB exclusive for FB
Demonstration and instructive videos
FB exclusive for FBSpecial day dealsProduct Suggestions
Demonstration and instructive videos
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Announcement
Product Suggestions
Exclusive for FBAnnouncement
Seeking Opinion of customer
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
FB exclusive for FBSpecial day dealsProduct Suggestions
Product SuggestionsPromoting link of website
Promoting link of websiteProduct Suggestions
Personal touchDebashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Promoting link of websiteSeeking Opinion of customer
Customer feedbackProduct Suggestions
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
FB exclusive for FBSpecial day dealsProduct Suggestions
FB exclusive for FBProduct Suggestions
Facebook special product on demand
Product Suggestions
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
FB exclusive for FBSpecial day dealsProduct Suggestions
Promoting online deals on FBPromoting link of website –
Demonstration and instructive videosInformation on problem related to productOpen to discuss problem with product
Promoting link of websiteSpecial day deals
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Promoting link of websiteSpecial day deals
Product Suggestions
Introduction of New productsProduct Suggestions
Promoting online deals on FBPromoting link of websiteSpecial day deals
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Promoting online deals on FBPromoting link of website –
Promoting others eventsDemonstrate social concern
Promoting online deals on FBPromoting link of website –
Promoting online deals on FB
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Promoting link of website –Product Suggestions
Promoting online deals on FBPromoting link of website –Product Suggestions
Personal touchProduct Suggestions
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Announcement
AnnouncementPersonal touchIntroduction of New productsExclusive for FB
Promoting online deals on FBDebashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Promoting link of website
Product SuggestionsExclusive for FB
Product SuggestionsExclusive for FBAnnouncement
Announcement
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Personal touchPromoting related events
Promoting related eventsProduct SuggestionsExclusive for FB
Promoting online deals on FBPromoting link of website –
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Promoting link of websitePromoting related eventsDemonstration and instructive information
Promoting link of websitePromoting related events
Promoting link of websiteProduct SuggestionsDemonstration and instructive information
Promoting online deals on FBPromoting link of website –Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Demonstration and instructive informationPromoting link of websiteAnnouncementProduct Suggestions
Review writing prizes
Review writing prizes
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Promoting link of websitePromoting others events
Seeking Opinion of customer
Seeking Opinion of customer
Product SuggestionsDebashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Promoting link of websitePersonal touch
Product SuggestionsPromoting link of website
Demonstrate social concernPromoting others eventsPromoting link of website
Product SuggestionsDeals announced on FB exclusive
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Promoting online deals on FB
Promoting online deals on FB
Seeking Opinion of customer
Promoting online deals on FB
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Seeking Opinion of customer
Demonstration and instructive informationPromoting link of website
Seeking Opinion of customerPromoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Demonstration and instructive informationPromoting link of website
Seeking Opinion of customer
Personal touchPromoting link of website
Demonstration and instructive informationPromoting link of websiteWishing on festivals and occasions
Demonstration and instructive information
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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Analysis of FB page – Related to Food/Cake
Promoting link of website
Demonstration and instructive informationPromoting link of websiteWishing on festivals and occasions
Promoting link of website
Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011
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