cali valle del cauca colombia - kauppayhdistys.fi · companies and delivery centers of leading...
TRANSCRIPT
CaliValle del CaucaColombia
An Overview of Invest Pacific
Valle del Cauca’s investmentpromotion agency.
Public private non-profit organization.
Services to potential and installed investors, free of charge.
Strict confidentiality.
More than 90 investmentprojects supported, with amounts of USD $927 MM.
ABOUT US
Origin of Investment Opportunities by Region2018
USA
Europe
Asia
Latin America (rest)
We are currently supporting potential investment projects from companies established all over the world
Investment Opportunities by Economic Sector2018
BPO-ITO- KPO
IT & SOFTWAREAgroindustry
Renewable Energies
Metalworking & Automotive
Construction materials
Logistics
Food and Beverages
Pharmaceutical
Home and Personal Care
Packaging
Lodging
Entertainment
Chemicals
Others
Due to our competitive advantages, potential investmentprojects belong to diverse economic sectors
40
An OverviewValle del Cauca and Cali region
+68% of GDP
62% of Population
CALIBUENAVENTURA
1.4. DANE, 2018.3. DANE, EAM, 2017.
2. Including only non-mining-energy sector. 5. DANE, Census projection 2005-2020.Superintendence of ports and transport, 2017.
Colombia’s main port on the Pacific Ocean (moves 42% of
national foreign trade)2.
Accounts for 9.1% of Colombian GDP, with a growth of 2.2%
during 2017¹ .
With only 1.9% of the territory, it concentrates the 16%
of the national industry (by sales)3.
Proximity to the internal market to address the 62% of the population,
where 68% of the GDP is produced4.
A population of 4.8 million in the Region. Cali, its capital, is Colombia’s
3rd most important city (3.2 million)5.
Valle del Cauca at a glance
19%
18%
12%7%6%4%
3%3%3%3%
22%19%
8%
7%
6%6%5%4%3%
36%
3%3%
Source: Legiscomex.1. Privy Council of competitiveness & CEPEC-University of Rosario, ICC 2018
Total USD in 2018:
$1.88 billionThat represents:
12.2%of Colombia’s
international trade (excluding the mining-
energy sector).
Main exported productsfrom Valle del Cauca 2018
Main destinations of Valle del Cauca exports 2018
Sugar and confectioneryElectric machinery/equipment and its partsPaper and cardboardCoffee, tea, mate and othersCosmetics and personal carePharmaceuticals
Cleaning productsPrecious stones and non-ferrous metalsRubber and its manufacturesCopper and its manufacturesOthers
EcuadorUnited StatesPeruEuropean UnionChileMexico
BrazilPanamaVenezuelaChinaOthers
Valle del Cauca has the most diversified export basket1 in the country
Reasons to Invest
Time Zone: UTC-51
Reasons to Invest
Strategic Location Human Talent Global Business Environment
Infrastructure & Connectivity Competitive Costs Quality of Life
Colombia, share an Occidental cultural affinity with Europe Market
Universal Time Coordinated
Strategic location Global business environment
Infrastructure and connectivity
Qualified human talent Competitive costs Quality of Life
More than 150 Multinational companies from diverse sectors established in the region
Reasons to invest
Source: AeroCali 2018
Alfonso Bonilla Aragón
InternationalAirport
90 international departures
weekly to 10 differentdestinations
+30 connections to international destinations through Bogotá
+33 daily flights Cali – Bogotá
Strategic location Global business environment
Infrastructure and connectivity
Qualified human talent Competitive costs Quality of Life
Reasons to invest
Destiny Departures Arrivals Total Flight TimeMadrid 7 7 14 10h 20 mMiami 14 14 28 3 h 45 mHouston (through San Salvador 7 7 14 7 h 0 mGuayaquil 7 7 14 1 h 30 mEsmeraldas 3 3 6 1 h 0 mPanama 30 30 60 1 h 30 mNey York (through Medellín) 4 5 9 7 h 30 mMexico City 4 4 8 3 h 12 mFort Lauderdale 7 7 14 4 h 4 mLima 7 7 14 2 h 9 mTOTAL* 90 91 181
*Weekly Frecuency
7 Free Trade Zones
FTZMts2 of
free trade zone
Dist. to Cali
Dist. toInt.
Airport
Dist. to port (Bun)
1 55Ha 15 kms 5 kms 145 kms
2 35Ha 14 kms 0.5 kms 140 kms
3 92Ha 25 kms 57 kms 160 kms
4 106Ha 19 kms 46 kms 154 kms
5 34.8Ha 107 kms 129 kms 13 kms
6 38Ha 0 kms 44 kms 140 kms
7 31Ha 58 kms 53 kms 112 kms
Strategic location Global business environment
Infrastructure and connectivity
Qualified human talent Competitive costs Quality of Life
They generate 50% of the total exports from
free zones in the Country
Reasons to invest
Reasons to Invest
Frase vendedora Colombia First services–only Free Trade zone in Colombia
FLEXIBLE & SCALABLE INFRASTRUCTURE AS A SERVICE
ROBUST & REDUNDANT IT PLATFORM 24/7
ASPIRATIONAL & PRODUCTIVE WORKPLACE
EN ASOCIO CON:
• Apertura Agosto 2018.
Joint Venture
• Business & Technology Park Focused on Nearshoring & Global Servicing BPO/ITO/KPO Industries.
• Area +38 Hectares • 18 Office Buildings
• 1 Tier Data Center.• 17,000 Potential Employees• HR Support: Selection &
Recruitment. • Attractive Amenities for
Working People.
• Available August 2018
Strategic Location Human Talent Global Business Environment Competitive Costs Infrastructure &
Connectivity Quality of Life
Panama
Ecuador
Peru
Venezuela
Brazil
PAN-AM
PCCS
MAYA-1
Arcos
CFX-1
LEVEL 3
AMX-1GlobeNetSAM-1
11 Telephone service providers.
Dedicated and broadband Internet providers.23
Cali has one of the best geographical set-ups in the country, which allows for abundantly populated and skilled operations.
Valle del Cauca is connected to the world through 1 Submarine cable in the Pacific Ocean & 8 cables in the Atlantic Ocean.
Submarine Cable allows for data to flow more efficiently & the excellent geographic location allows for redundancy operations.
Strategic location Global business environment
Infrastructure and connectivity
Qualified human talent Competitive costs Quality of Life
Reasons to invest
32,912 students finished Undergraduate and Graduate programs in Valle del Cauca in 2017.
3. RAZONES PARA INVERTIR
First services–only free trade zone in Colombia
30 Higher Education institutions 15 Universities (9 Certified Universities)
Public transportation covers 97% of the city.
177.286 Active Students414 Undergraduate Programs 467 Graduate Programs
26 Bilingual Schools
Regional Knowledge Cluster
Source: Ministry of Education (Labor Observatory, 2018).
Strategic location Global business environment
Infrastructure and connectivity
Qualified human talent Competitive costs Quality of Life
Reasons to invest
Universities
Technological Parks- Support Institutions
BPO Companies
Technical Institutions
CALI
Estimated population within 3 years 590.000
3. RAZONES PARA INVERTIR
Strategic location Global business environment
Infrastructure and connectivity
Qualified human talent Competitive costs Quality of Life
Reasons to invest
• In Cali MA, 30% of its population of almost 900.000 people are between the ages of 18 and 35.• This age range has an unemployment rate of 17,7%, which makes for a large potential work force that is
eligible for employment, giving Cali the highest potential to grow when compared to other cities.
0-45-9
10-1415-1920-2425-2930-3435-3940-4445-4950-5455-5960-6465-6970-7475-79
80 Y MÁS
Mujeres
Hombres
Women
Men
Years +
100 75 50 25 25 50 75 100 Population (Thousand)
Unemployment rate in Cali 2018 4Q: 10,6% (DANE)
Unemployment rate amongst Young People in Cali
2018 Aug – Oct: 17,7% (DANE) Young (18-28 Years)
Population is equitably distributed between men and women.
Men representing 48%and women 52%.
80% of the people that work in the Global Service Sector are between the ages of 18 and 35.
The region has programs tailored to improve the level of English proficiency
'Go Valle Bilingual Cities'
A program designed specifically toprovide short-term results improvingthe proficiency levels among studentsand teachers of public schools in Cali.
The project offers the opportunity tothe students of the region to improvetheir English proficiency in themunicipalities in which this project willbe carried out, such as Buga,Buenaventura, Palmira, Tuluá, andCartago.
Goal:1.550 students will get
A2 and B1 levelswithin public schools.
Total Investment: USD $167 Millions
More than 5,500 persons have been benefited by
the program (2014- 2016).
+ 1.400 students and 400 teachers will be benefited
between 2018 – 2019.
Reasons to invest
Strategic location Global business environment
Infrastructure and connectivity
Qualified human talent Competitive costs Quality of Life
El Valle del Cauca is a highly competitive region in regards to living cost
Compared to other major cities in Latin America, Cali offers the same standard of living at a lower
cost.
Compared to other major cities in Colombia, Cali
offers competitive costs in real estate.
1. Living Cost Index
2. Prices per square meter for the main cities in Colombia
1. Numbeo 20192. Numbeo 2019 and Colliers International 2018
Reasons to invest
Strategic location Global business environment
Infrastructure and connectivity
Qualified human talent Competitive costs Quality of Life
MexicoMature / well establishedlocation but has high costof operations.
ColombiaEmerging nearshore destination with the large availability of graduate talent and lowest cost in the region.
Costa RicaMature location for back-officeand voice services, relativelylow maturity for IT services delivery. Has high cost of operations.
PeruYoung market with lowavailability of talent.
ChileHigh-cost location, lowavailability of talent.
BrazilLarge availability of ITtalent but highly skewedtoward domesticPortuguese delivery.
UruguayYoung market with lowavailability of IT talent.
ArgentinaEstablished location withhigh talent availability buthas risks due tomacroeconomic instability.
Source: Everest Group 2017.1. Based on analysis of Global In-house Centers (GICs) of Forbes 2,000 companies and delivery centers of leading service providersSource: Country-/ city-level investment promotion agencies, global services organizations.
Locations in Latin America for the Global Service Industry¹
Reasons to invest
Strategic location Global business environment
Infrastructure and connectivity
Qualified human talent Competitive costs Quality of Life
Reasons to invest
Strategic location Global business environment
Infrastructure and connectivity
Qualified human talent Competitive costs Quality of Life
1 UNDP (United Nations Development Programme)2 Ranking Clinics and Hospitals 2017. AmericaEconomic Intelligence
- Valle del Cauca occupies second place in Colombia in the quality of life indexgiven its economic recovery, schooling improvements and life expectancy.1
- Best clinic in Colombia and third best in Latin America.2
- MIO – Mass Transit (BRT) System.93% coverage.
- Cali “Capital of Salsa.” Cali is known as the “World’s Capital of Salsa” withmore than 90 dance academies and where renown salsa dancing groups arefrom. The city is also known as a Sportive and Cultural city with World classsport scenarios, showrooms, galleries, theaters and museums- Cali Cultural, Tourist and Sports District.
- 17 World-Class Sport Facilities•Culture and Sports: Cali
67 Cinemas, 26 Showrooms and Art Galleries, 20 Theatres and 10 Museums
17 World-Class Sport Facilities•Project: Cali Cultural, Tourist and Sports District
Forbes Magazine
Cali, American Capital of Sport 2019
Investment Sectors
Agroindustry
RenewableEnergies
Logistics
BPO, ITO& KPO
Metalworking
Pharmaceutical
Home &Personal Care
Because of its advantages and business environment, the region offers investment opportunities in different sectors
Renewable Energies
Logistics
Pharmaceutical
Home and Personal Care
Ideal region for assembly of light manufactures.
+ 66% of national exports are originated in the region.
Agroindustry
Metalworking
BPO, ITO & KPO
Port of entry of 45% of imported vehicles.
Headquarters of the main pharmaceutical company in Colombia.
Cluster of clinical excellence with USD $ 3,7 billion in sales and 459 companies.
Headquarters of the leading cosmetics manufacturer in Colombia.
It contributes more than 50% of national exports.
Headquarters of large multinationals such as Colgate, J&J, Unileverand Reckitt Benckiser.
With only 2% of the national territory, Valle del Cauca:
It is the largestagriculturalproducer in Colombia.
It is the secondfood exportregion in theCountry.
It is thenational leader in sugarproduction.
The first solar farm in Colombia (9.9Mw) was developed in the region.
The region produce more than 90% of the bioethanol elaborated in Colombia.
98% of the cogeneration of electrical energy from biomass.
It has the port of Buenaventura, the most important of Colombia on the Pacific Ocean.
Easy access to the main centers of
consumption in the country.
It has 7 Free Zones and more than 40 industrial parks.
Same time zoneas of the biggestmarkets in theworld for BPO, ITO & KPO.
More than 25,000 graduated students from undergraduate and graduate programs.
Cali hosts the four most important IT companies of the country.
Because of its advantages and business environment, the region offers investment opportunities in different sectors
28% of the national pharmaceutical production.
Some sucessful cases of stablished companies in
Valle del Cauca.
Some success cases in the Pharmaceutical sector
Baxter is an American multinational with more than 60 years ofpresence in Cali. The Cali plant is the center of operations for thesouthern region of Latin America, from which products areexported to 15 countries across the continent.
Abbott Laboratories is a US company mainly in the pharmaceuticaland nutrition sector. In 2016, the company reinvested nearly USD 7million in a labeling plant and a research and development center.
Sanofi entered the Valle del Cauca in 2013 with two plants, from whichthey export to other South American countries. In 2017, it reinvestednearly USD 3 million in expansion of its plant that now has a capacityof 110 million units per month.
BSN Medical began producing in 2005 in Yumbo, Valle del Cauca. In2017 they made a reinvestment by expanding their plant with a newproduction line. The main destination of its exports is USA.
Some success cases in the Chemicals & Plastics sector
Yara is the leading Norwegian company in the agrochemical industry. In anarea of 90,000 m2 in Yotoco, the company built a terminal for storage,mixing, packaging and distribution, with an investment of close to USD 32million that will generate 120 jobs.
Aptar is a leading company in the dispensing industry. Valle del Cauca waschosen because of the various companies in the pharmaceutical andcosmetic sector that operate here. They settled in Palmira in 2016 with aninvestment of USD 6 million, generating 25 new jobs
Essel opened a new plant in Villarica in 2016 to manufacture laminatedtubes for the cosmetic and beauty industry. The plant, which required aninvestment of USD 5 million, produces 180 million tubes per year andemploys 55 people.
Amcor is an Australian multinational world leader in packagingproduction. One of the reinvestments supported by Invest Pacific was in2016, for a new plastic extrusion line.
Success cases in the Home & Personal Care sector
Unilever reinvested nearly USD 57 million in the construction of a food anddetergent plant in Palmira, from where it supplies the domestic and foreignmarkets. This plant is the most modern of Unilever detergents in the world,generating 100 new jobs.
Reckitt Benckiser has its manufacturing plant of home and personal careproducts in Cali. From there it addresses the internal market as well asVenezuela, Brazil, Peru, Costa Rica, Chile and Argentina.
Colgate has its personal care products manufacturing plant in Cali, fromwhere it goes to the domestic market and the Andean region. This year thecompany will invest about USD 35 million in a multi-category distributioncenter.
They have been operating in Yumbo, Valle del Cauca since 1962, using theregion's export platform to supply the Andean area, exporting 51% of itsproduction. It is the second largest plant in Latin America after that of Brazil.
In 1966 Cargill entered Colombia with the grain commercializationbusiness. In 2017 it acquired the second most important poultrycompany in Colombia "Pollos Bucanero" and in 2018 it reinvested USD 25million in a WWTP.
The multinational has been in Valle del Cauca for more than 70 years.Products such as: Nescafé, Milo, La Lechera and Buttermilk areproduced in our region and are exported to 10 countries, including theU.S.A., Canada, Peru and Chile, among others.
The Belgian company acquired the shares of the SABMiller company. Atits plant located in Yumbo they produce beers from brands such as:Budweiser, Corona, Stella Artois, Club Colombia, Redd's, Águila, amongothers, generating about 165 jobs.
Some success cases in the Food & Beverage sector
It has a production unit, located in the city of Cali, dedicatedspecifically to the manufacture of food products from brands such as:Fruco, Knorr and Rama margarines.
Producer of vegetables and fruit seedlings. In 2017, they set uptheir first nursery outside of Peru, in Trujillo, dedicated to theproduction of table grapes, Hass avocado and citrus fruits. Theinvestment was USD 3 million and employs 25 people.
The largest Peruvian exporter of Hass avocado acquired for USD 1million, a land located in Sevilla where 100 new jobs will begenerated in the production of this fruit.
Producer and marketer of Hass avocado for both the US and otherinternational markets. In Bolivar, together with a local partner,they are developing the first 100 hectares of the project with aninvestment of USD 3 million.
Dutch company dedicated to the cultivation of fresh tropicalflowers. With their new project in Roldanillo, they will generate800 total jobs with an investment of USD 7 million.
Irish multinational with more than 70 years of presence inColombia. They own a nursery of seedlings in Restrepo, Valle, fromwhere they supplies their Yumbo plant. It has 22,000 ha. total sownof eucalyptus and pine.
Some success cases in the Agribusiness sector
Some success cases in the Logistics sector
In 2015, APM acquired for USD 400 million the BuenaventuraContainer Terminal (TCBuen), to a Spanish group through thepurchase of its group in Spain. They employ 400 people.
In 2017 the Philippine ICTSI built the Aguadulce Port inBuenaventura, whose 50% was acquired in 2013 by PSA(Singapore) for an amount of USD 200 million.
En 2017 invirtió en un Centro de Almacenamiento y Distribuciónubicado en Buenaventura (Celpa). Cuenta con 100.000 metroscuadrados en el que se invirtieron USD 1´000.000, generando 15empleos.
En el año 2018 Colgate Palmolive invirtió en Palmira, una cifracercana a USD 35 millones en un Centro de Distribución dondecuentan con cerca de 100 empleados.
Con una inversión de USD 12 millones, LG construyó en 2017 sucentro de distribución en el Palmira, por el fácil acceso al Pacífico ylas principales ciudades. Emplean cerca de 150 personas.
Some success cases in the BPO & KPO sector
They settled in Cali in 2017 and have operations for a financialcompany based in the United States and a global delivery application.They have a bilingual contact center operation employing about 890people.
They offer integration of solutions and business processmanagement, supporting companies in design, construction andoptimization, focused on the customer experience. Present since 2014in Cali where they have 30 employees.
Company owned by Directv group, that was installed in 2012 andserves from Cali to subscribers in 8 countries of Latam. This companyemploys more than 3,000 people. Reinvested in 2015 a number closeto USD 5 million.
Zonamerica is building in Cali the first exclusive zone for services inColombia. The ZF will have 18 buildings and capacity for 17,000 jobsfor a total investment of USD 33 million.
Some success cases in the IT & Software sector
Colgate Palmolive, established in 2013 its Center of Excellence for WebDevelopment, which supports: Media Design, Web applicationdevelopment, e-commerce, web development, analytics to all sitesworldwide Colgate and its brands.
They established in 2011 in Cali, with an investment of USD 1'500,000and 33 employees. They specialize in the development of solutionsthat serve the business chain of agribusiness companies.
They specialize in the development of products and services ofcomputer security, access control and identity management. Theyhave been present in Cali since 2014, when they invested USD800,000.
They are dedicated to solutions for agribusiness. They establishedin Cali in 2017 a support and software development center with aninvestment of close to USD 200,000, generating more than 20 jobs.
¡Thank you!
Ana Milena SaavedraInvestment Manager Service Sector
[email protected] 572 8937882
@investpacific investpacific investpacificagency investpacific