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2012 Line Officers California State Chapter Speakers, Topics & Events January 16-17, 2012 Hyatt Grand Champions Resort, Villas and Spa Indian Wells For more information or to register go to: www.wcrca.org KEYNOTE Nicole Nicolay "@nik_nik " is Founder and Chief Creative Officer of Agent Evolution, a WordPress Web design and education company. Her passion is educating real estate professionals on how to generate business by integrating both new and traditional channels of marketing. N i c o l e ' s e n t h u s i a s t i c a n d knowledgeable presentation style, as well as her ability to develop engaging curriculum, has yielded her top ranking among the industry's best speakers. Nicole has delivered keynotes and training programs to more than 100,000 agents nationwide. She recently wrapped up a 36 city conference tour as emcee for Agent Reboot, produced by Inman News. 10 REtech Trends Worth ROCKIN’ In Your Real Estate Business with Nicole Nicolay Monday, January 16th 9:20-10:20AM ROOM: Indian Wells Ballroom-NOP 2012 CA State President-Elect Tammy Newland REALTOR® 2012 CA State President Jamie Saltman REALTOR® 2012 CA State Secretary Heather Ozur REALTOR® 2012 CA State Treasurer Linda Lee REALTOR® KEYNOTE Monday, January 16th 1:35-2:35PM ROOM: Indian Wells Ballroom-NOP Once you discover how to control your own mind, nothing can stop you from achieving ever greater success. Drawing on neuroscience, her hypnosis-coaching practice, and personal study with Jack Canfield, mindset expert Jane Ransom shares proven tools to boost performance in every area of life. Train Your Brain for Endless Success With Jane Ransom, MA, C.Ht. Jane Ransom is a master hypnotist, success coach, speaker and trainer. She holds certifications in Neuro-Linguistic Programming, Hypnotherapy, and Releasing the Inner Magician. Throughout 2011, Jack Canfield invited Jane to join an elite cadre of change- makers from throughout the world to train with him personally. A prize-winning author and former professor, Jane is writing a book on neuroscience and the subconscious mind for which Simon & Schuster holds the option. She helps clients banish self-sabotage and hone motivation in order to reach their full potential. (For more info, please visit janeransom.com). Get ready to ROCK your real estate business in 2012! Nicole will share 10 innovative technology trends worth applying in your business today! These trends and tools will make your business more productive and help you better communicate with your clients and targets. Oh… and she’ll also give you a strategy for implementation with each…but you may have to dance for them! Trends being covered: Mobile, GeoLocation, Social Media, ContraCompetitive Timing, Responsive Web Design, Content Marketing, Email 2.0, etc.

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Page 1: California State Chapter Indian Wells For more information ... · platform. Learn what successful social agents post and when they post it. TAKEAWAYS: • Benefits of social media

2012 Line Officers

California State Chapter

Speakers, Topics & Events January 16-17, 2012

Hyatt Grand Champions Resort, Villas and Spa

Indian Wells For more information or to register go to: www.wcrca.org

KEYNOTE

Nicole Nicolay "@nik_nik" is Founder and Chief Creative Officer of Agent Evolution, a WordPress Web design and education company. Her passion is educating real estate professionals on how to generate business by integrating both new and traditional channels of marketing. N i c o l e ' s e n t h u s i a s t i c a n d knowledgeable presentation style, as well as her ability to develop engaging curriculum, has yielded her top ranking among the industry's best speakers. Nicole has delivered keynotes and training programs to more than 100,000 agents nationwide. She recently wrapped up a 36 city conference tour as emcee for Agent Reboot, produced by Inman News.

10 REtech Trends

Worth ROCKIN’ In Your Real Estate Business

with Nicole Nicolay

Monday, January 16th

9:20-10:20AM ROOM: Indian Wells Ballroom-NOP

2012 CA State

President-Elect

Tammy Newland

REALTOR®

2012 CA State

President

Jamie Saltman

REALTOR®

2012 CA State

Secretary

Heather Ozur

REALTOR®

2012 CA State

Treasurer

Linda Lee

REALTOR®

KEYNOTE Monday, January 16th

1:35-2:35PM ROOM: Indian Wells Ballroom-NOP

Once you discover how to control your own mind, nothing can stop you from achieving ever greater success. Drawing on n e u r o s c i e n c e , h e r h y p n o s i s - c o a c h i n g practice, and personal study with Jack Canfield, mindset expert Jane Ransom shares proven tools to boost performance in every area of life.

Train Your Brain for Endless Success

With Jane Ransom, MA, C.Ht.

Jane Ransom is a master hypnotist, success

coach, speaker and trainer. She holds

certifications in Neuro-Linguistic Programming,

Hypnotherapy, and Releasing the Inner

Magician. Throughout 2011, Jack Canfield

invited Jane to join an elite cadre of change-

makers from throughout the world to train with

him personally. A prize-winning author and

former professor, Jane is writing a book on

neuroscience and the subconscious mind for

which Simon & Schuster holds the option. She

helps clients banish self-sabotage and hone

motivation in order to reach their full potential.

(For more info, please visit janeransom.com).

Get ready to ROCK your real estate business in 2012! Nicole will share 10 innovative technology trends worth applying in your business today! These trends and tools will make your business more productive and help you better communicate with your clients and targets. Oh…and she’ll also give you a strategy for implementation with each…but you may have to dance for them! Trends being covered: Mobile, Geo‐ Location, Social Media, Contra‐Competitive Timing, Responsive Web Design, Content Marketing, Email 2.0, etc.

Page 2: California State Chapter Indian Wells For more information ... · platform. Learn what successful social agents post and when they post it. TAKEAWAYS: • Benefits of social media

California State Chapter

Speakers, Topics & Events January 16-17, 2012

Hyatt Grand Champions Resort, Villas and Spa

Indian Wells For more information or to register go to: www.wcrca.org

KEYNOTE

In this seminar, you will learn how to:

Audit-proof your deductions; qualify for more deductions for entertainment, travel, home office, furniture and equipment, and vehicles. You will learn how hiring your children may create deductions for you and tax-free income for your children. And last but not least, how to hire your spouse by providing tax-free fringe benefits instead of taxable wages. A 23-page handout will provide you with the details of each strategy together with references to the IRS rules and regulations.

Ron Reed, CPA is regarded as

one of America’s foremost experts on tax-saving strategies for self-employed business owners. Since 1980, Ron has presented more than 2,000 seminars on tax strategies to over 300,000 real estate agents, insurance agents, financial planners, attorneys, CPAs, and doctors. Ron is a former Green Beret who spent five years as a tax specialist with the international accounting firm of Price Waterhouse in its Phoenix office; six years as the vice president and director of taxes for Combined Communications Corp., a Fortune 500 company; and six years as the vice president of the Tax Reduction Institute.

Currently Ron is on the senior faculty of the Becker Professional Review, an international educational company that prepares college graduates to pass the CPA examination, and is an instructor for Bradford and Company, Inc.’s tax strategy courses.

Tuesday, January 17th

11:00AM-12:30PM ROOM: Indian Wells Ballroom-NOP

Tax Strategies for the Real Estate Professional

2012 California State Line Officer Installation

Tuesday, January 17th

6:30PM - No Host Cocktails 7:00PM - Dinner, Installation & Dancing

at Hyatt Grand Champions Resort, Villas and Spa

Tickets are $95.00 each and may be purchased at www.wcrca.org

For inquiries to sell Chapter merchandise at the

State Meeting please contact Denyse Wilson @

[email protected]

Join us on Facebook! Check us out at: www.wcrca.org

& www.wcr.org

Page 3: California State Chapter Indian Wells For more information ... · platform. Learn what successful social agents post and when they post it. TAKEAWAYS: • Benefits of social media

California State Chapter

Speakers, Topics & Events January 16-17, 2012

Hyatt Grand Champions Resort, Villas and Spa

Indian Wells For more information or to register go to: www.wcrca.org

BREAKOUT SESSIONS

Mon. - 11:00AM-12:00PM/ Tues. - 1:40PM-2:40PM ROOM: Desert Vista Ballroom - Agave

Social media can help us communicate more effectively with our sphere….but how do we leverage it for business?! Find out! Get practical tips for positioning yourself as a trusted advisor

and generating leads using one or more social media platform. Learn what successful social agents post and when they post it.

TAKEAWAYS:

• Benefits of social media for real estate

• Understanding HOW to implement social media within your overall marketing

plan…which takes 3 specific strategies to succeed.

• A Social Strategy “WHERE”: choosing the right social networks to participate

in‐overview of each network: Facebook, Twitter, Youtube, Linkedin (even

Google+ & Foursquare)

• A Content Strategy “WHAT”: identifying WHAT to post in order to build

relationships and position yourself as a Trusted Advisor online ‐each attendee

will develop his/her own content marketing plan

with Nicole Nicolay

Prospecting with Social Media

Sharon Koziel has been a full time REALTOR® for over 30 years. She

has held her Broker license in Michigan and Washington State and a

sales associate license in Indiana and currently in California. She is the

owner and trainer for EducationPlus.biz.

What do I do with this funny picture?

- QR codes made easy with Sharon Koziel

QR codes are popping up

all over town. What are they? How

can I use them effectively? Can they

help generate more income for me?

Join Sharon Koziel to find out more!!

Mon. - 11:00AM-12:00PM/ Tues. - 1:40PM-2:40PM ROOM: Desert Vista Ballroom - Date Palm

Mon. - 11:00AM-12:00PM/ Tues. - 1:40PM-2:40PM ROOM: Desert Vista Ballroom - Big Horn

Come learn about three successful annual fundraising events that vary in size from Yosemite-Sierra, San Francisco and Marin Chapters. You will learn how your chapter can properly budget for its annual income, lower overhead expenses and attract financial sponsors year after year!

Annual fundraising events that sell themselves year after year!

(don't re-create the wheel) Do you blog? Use email in your marketing?

Have you added music and motion to your web presentation? Effective, compelling, and memorable communication with prospective clients is essential to your success. Video marketing achieves a response rate 280% greater than that of conventional direct mail . . . by 2013 (next year!) video will account for 66% of all global internet traffic. Join Ben Loughrin of TalkFusion, to learn about 8 great tools designed to thrust you into the vanguard of this impending video revolution.

Personal Video Communication, Are You Ready?

Mon. - 11:00AM-12:00PM/ Tues. - 1:40PM-2:40PM ROOM: Desert Vista Ballroom - Eldorado

Page 4: California State Chapter Indian Wells For more information ... · platform. Learn what successful social agents post and when they post it. TAKEAWAYS: • Benefits of social media

California State Chapter

Speakers, Topics & Events January 16-17, 2012

Hyatt Grand Champions Resort, Villas and Spa

Indian Wells For more information or to register go to: www.wcrca.org

MORE EVENTS & CONFERENCE ROOM MAP

President’s Luncheon Honoring Our

2011 CA State Chapter

President

SHERRI SOUZA Monday, January 16, 2012

12:10-1:20PM

ROOM: Indian Wells LM No RSVP necessary. Chico's is closing the store for us as a

private event. They will be offering 10% off purchases by

our attendees during the reception.

Monday, January 16th

6-8PM

73100 El Paseo Dr., Ste 4

Palm Desert, CA

2012 PRESIDENT’S RECEPTION

Please Join Us For Refreshments & Appetizers!

at