Callitbundling,callitsynergy,callitsocialvoodoo:

AtSwayGroup,weknowhowtomixandmatchcontentmarketingstrategiesfor

maximumresults.

CurrentServices

ROSTERPROGRAMS:• Sponsored Content• Video• Spokesperson

MASSIVEPROGRAMS:• Sponsored Posts• PostRefresh• Parties/Conversations

• Twitter• Instagram• Pinterest

• MassiveReachCampaigns

LIVEEVENTS:• At-homeparties• Hostedevents• SwaySocial• Bloggy BootCamp

ADNETWORK• Display• Video• Text

ADNETWORK• BlogThemes/Logos• Hosting• Webinars

WhySway

RECRUITMENT:Findingtherightinfluencersishard!Wedoalloftheworkforyou,includingvettingandcommunicationwithourextensivenetworkofover90,000influencers.

TRACKING:Yourcampaignsareonlyasgoodasthemetricsthatgetgenerated.Wehaveinvestedinrobustreportingsystems,includingaproprietarytrackingpixelsystem,tomakesurethatyougetallofthedatayouneed.

PAPERWORKANDPAYMENTS:Wehandleallcontracting,invoicing,paymentsandtaxreporting.

REPORTS:WethensiftthroughallofthedatatotieitbacktoyourspecificbrandKPIs,givingyouareportthathasdatayoucanuse.

BenefitsofanInfluencerNetwork

ForBrands:• Increasesefficienciestoidentifytherightinfluencers• Allcontractnegotiationshandledthroughnetwork• Conflicts/awkwardsituationshandledthroughnetwork• Outsourcingofprojectmanagement,QA,coordinationofpostapprovals

ForInfluencers:• Allowsinfluencertofocusoncontentandcommunityversusbusinessside

• Dependablesourceforsteady,highqualitywork• Resourceforstrategicsupportandeducation

• TheTalent:OurSwayRosterismadeupofacross-sectionoftop-tierinfluencersforcustomizablebrandedcampaigns.

• TheReach:Withmorethan90,000influencersinourMassiveSwaynetworkwehaveunparalleleddistributioncapabilities.

BRANDS INFLUENCERS

• TheContent:Ourcampaignsdelivercompellingpoststhatweavethebrandstoryintotheorganiccontentofaninfluencer’splatform.

• TheResults:SwayGroupknowshowtofindtherightinfluencersforyourbrandwedeliverthemetricstodemonstrateyourdesiredROI.

SponsoredContent.BrandAmbassadors. AdNetwork.Live Events.Research. OnlinePromotions.

SocialMediaManagement.

Moreandmorepeopleareturningtotheir onlinecommunities astrusted informationsources, andournetworkhas

theengagement, reachandinfluencetogetyourmessageheard.

SwayGroupisaBridgeBetween BrandsandInfluencers

WhoareTheSITSGirls?

Founded in2008andacquiredbySwayGroupin2014,TheSITSGirlsisaplacewhereinfluencerscanfindtheirtribeandgrowtheiraudience.Itisaplaceforwomenwhomaketheirlivingonlinetoconnectwitheachotherandsharebestpractices.Unlikeothernetworkswhowerecreatedforthesolepurposeofmonetization,atTheSITSGirls,communitycamefirst,andthemonetizationpiececamesecond.Thisiscrucialtowhoweareandwhywearesopowerful.Tothisday,wehaveanentireteamfocusedonsharingeducationalresources,encouragingcamaraderie,andcreatingconversationsamongstourmembers.Theseconversationstakeplaceinourforums,atourliveevents,onourFacebookpageandgroup,onTwitterandonInstagram.Wededicatealargeamountofresourcestoourcommunity,becauseweknowthatwhenourinfluencersaresuccessful,ourclientsaresuccessful.

The4PhasesOfRunningACampaignWithSway

• ContractSigned/CampaignApproved• ClientCompletesQuestionnaire• DedicatedCampaignManagerisassigned• Kick-off callwithCM,SalesManager

• Timelineisgenerated• Influencerrecruitment• InfluencersareselectedbySway• Clientdecides uponinfluencers

• CampaignInstructionsaredeliveredtochosen influencers• Influencerspostcontentandsubmitlinks forQA• ContentisreviewedbyQATeam• Shortformgoeslive• ShortformcontentisreviewedbyQATeam

• Dataiscollectedandanalyzed• Wrap-upReportissubmittedtoClient

Phase1

Phase2

Phase3

Phase4

BloggerTestimonials

“I'vebeenworkingwithdigitalmarketingagenciesforfouryearsandMassiveSwayisoneofmyfavoritestoworkwith.ThestaffatMassiveSwaymakesittheirbusinesstostayontrendwithnativeadvertising,blogging,andsocialmedia.IknowwhenIamofferedacampaignwithMassiveSwaythatitwillbeprofessionallyruninawaythatbenefitsbothmyblogandthebrand.”- CamilleGabel,growingupgabel.com

“WorkingwithSwayhasbeenagreatexperienceandassettomeandmybusiness. Ilovehoworganizedeachcampaignprocessisandhowwillingeveryoneistohelp.Ilookforwardtocontinuingtoworkwiththemandgrowingwiththem.”- DaVinci,yourlifeafter25.com

BloggerTestimonials

“Swaygroupisinincrediblecompanytoworkwith!AllthewomenwhoworktherearealwaysavailablewhenIhaveaquestion aboutacampaign,ortorunideasbybeforeIgetstarted.AnothergreataspectofSwayishowencouragingtheyaretoallbloggersbigandsmall.Theygenerouslyusetheirsocialmediaplatformstopromoteourgreatcontent,andmightIsaythat itmakesmymonthwhenIseesomethingIcreatedontheirnetworks!”- JustineHowell,thetypicalmom.com

“IloveworkingwithSway!Theyareeasytoworkwith,alwaysprovidingverydetailsinstructions. Theyarealwayskind,whichisa'must'incompaniesthat Iworkwith,andtheyareontopofthings,which isalsoveryimportant.”- BeckyMansfield,yourmodernfamily.com

“PartneringwiththeSITSGirlsoncampaignshasreallyhelpedmybusinessgrow.TheSITSteamhelpstoseamlesslyconnectinfluencersandbrandshelpingtocreatequalitycampaignswithfantasticendresults.IloveworkingwithTheSITSGirlsandconnectingwithqualitybrandswhounderstandthevalueandimportanceofdigitalmarketingthroughbloggers.”- MariahLeesonGigglesGalore

"IhaveworkedwithSwayforafewyearsnowandIamalwaysimpressedwithhowprofessionaltheyare.Theyareeagertoworkhard,representthebloggerwell,buttheymakeopportunities forustopartnerwithsomeincrediblebrands.Plusmybusinessandpersonalbrandhasdevelopedandgrownbecauseoftheirencouragementandguidance.ThegalsatSwayaresimplymyfav!“-BrittanyEstes,www.brittanyestes.com

BloggerTestimonials

OnlineProfileofToday’sMom

• 85%ofallbrandpurchasesaremadebywomen(She-Economy)

• 22%ofwomenshoponlineonceaday(Mindshare/Ogilvy&Mather)

• NearlyALLmomsseekoutdigitaloffers.(95%)(DirectMarketingAssociation)

• 55%ofactivesocialmediamomspurchasebasedonmommybloggerrecommendations.(NPDGroup)

MillennialProfile

Largedemographicwithhugespending power• $1.3tinannualspending• $430bdiscretionary spending• 83%ofnewmomsareMillennials

Millennials havethehighestsocialnetworkingpenetrationofanygeneration

• HighestFacebookandTwitteruserates• MakeupmorethanhalfofallU.S.Twitterusers• Two-thirds ofInstagramusersaremillennials• Accountforfourintendigitalvideoviewers(Instagram,VineandYouTube)

Millennials spendmorethan5hoursadayonsocialmediaconsumingUserGeneratedContent(UGC)

UGCis20%moreinfluential tomillennials whenitcomestopurchasingand35%morememorable

Source:Babycenter.com,eMarketer,Ipsos

SwayGroupServices

SponsoredPostCampaignsOurSponsored BlogPostprogramsseamlesslyblendmarketingcampaignsandindividualstorytellingbyinfluencerswithinournetwork.

Eachinfluencersharesapersonalstoryabouttheiremotionalconnectionand/orneedforyourproductorservicethroughacustomcontentwritingpromptthatalignswiththeoverallbrandmessaging.

AllSwayposts includesocialmediaamplification.

Sponsored PostExampleSponsored PostExampleSponsored PostExample

ProvenPostContentRefresh

WeidentifyinfluencerswhohavepreviouslywrittencontentthatreceivesorganictrafficfromGooglesearchesonthespecifictopicsthatarerelevanttoyourconsumers.

Theseinfluencersthenupdatetheirhightrafficpostswithyourbrandingintegratedintotheconversation,drivingawarenesswiththeirengagedaudience.Theseposts areproventoperformwellinsearchwithlongtailkeywords inlinewithyourconsumers’searches.

ContentRefreshPostExample

TwitterParty

TwitterPartiesareidealforincreasingconversationandawarenessaboutyourproductorservice,andtheyalsodriverelevantimpressionstoyourbrandassets(earned,ownedANDpaid).

SwayGrouppartnerswithaselectgroupofinfluencerstoengageconsumersonTwitterinafast-pacedorganicdialogue.Thecampaignscriptsandmessagingalignwithyourbrand’smessages.

MassiveReachCampaign

Increaseyourbrand’swordofmouthexposurethroughsocialamplificationusingoneofourMassiveReachcampaigns.

Weactivateinfluencerstosociallyshareshortformcontent(thatdrivestolongerforminfluencercreatedinfographics,deals,etc.)oneitherTwitter,Facebook, Instagram,orPinterestusingadefinedsetofkeywords andhashtags duringaspecifiedtimeperiod.

TweetAmplificationExamplePinterestAmplificationExampleFacebookAmplificationExample

LiveEventsOurcompanyhasalonghistoryofengagingwithinfluencersinreal timeenvironments.Weknowhowtogenerateexcitementandgetparticipants talkingaboutyourbrandinanintimate,at-homesetting.

Atourliveevents,influencers jointogetherforfunandconversationwithyourbrandatthecenteroftheparty.Theseeventscreateamemorableexperience andinclude initiative-basedcontentcreatedbyinfluencers thatcanworkforeverforyourbrand.

LiveEventPostExample

BrandAmbassadors

Wantatraditionalspokespersonwithallofthebenefitsofastrongsocialfollowing?EngageaSwayBrandAmbassador.Professionalonlinepublishersareuniquelypositionedtohelpadvertisersconnectwiththeiraudience,andwe’vegotthecampaignexpertisetosparkmeaningfulconversationsandrelationships.Ourexceptionalrosteriscomprisedofhighinfluencepublishersinanumberofcontentverticalsincludingparenting,lifestyle,food,fashion,design,craft/DIY,beautyandfitness.

BrandAmbassadorPostExample

SampleInfluencers

How Does She? Monthly Page Views: 5.4M Monthly Unique Visitors: 3.3MFacebook Fans: 1.1M

HowDoesShe.com is a site created by women, inspired by women, and dedicated to empowering and embracing motherhood and womanhood. Post for Nailbot

Website: How Does She?

Amy Locurto

Pinterest Followers: 175KSelected to be one of the first Pinterest ambassadors in Spring 2015, Amy Locurtoof www.livinglocurto.com has made a name for herself in the DIY, Entertaining and Photography worlds. She is a graphic designer who has put her talents to work creating Printable Party Supplies, and more.

Website: LivingLocurto

Jennifer Hadfield

Monthly Page Views: 1.9MMonthly Unique Visitors: 462KTwitter Followers: 13KFacebook Fans: 417KPinterest Followers: 215KInstagram Followers: 79K

Jennifer Hadfield started her blog as a place to keep her creative ideas and projects. Tatertots and Jello’spurpose is to encourage other people to develop their creative side and be supportive of one another.Post for Sleep Number

Website: Tatertots & Jello

Da Vinci

Monthly Page Views: 400KMonthly Unique Visitors: 150KTwitter Followers: 25KFacebook Followers: 11K

Your Life After 25 is all about living life to the fullest when society makes you think it’s all down here from here. Da Vinci lives in Atlanta, GA and speaks on a wide array of topics on her blog.

Website: Your Life After 25