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ISSUE 1434AUGUST 25 2014

The Weekly Digital Magazine for the Sporting Goods Industry

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AUGUST 25 2014 | SGBWeeklycom 3

Copyright 2014 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource

Senior Business Editor

Thomas J Ryan

tryansportsonesourcecom

9173754699

Contributing Editors

Scott Boulbol Fernando J Delgado Bill Kendy

Charlie Lunan

Editorial amp Creative Director

Teresa Hartford

teresasportsonesourcecom

Senior Graphic Designer

Camila Amortegui

camilasportsonesourcecom

Advertising Sales Account Managers

Buz Keenan

Northeast

buzsportsonesourcecom

2018875112

Katie ODonohue

SoutheastMidwest

katieosportsonesourcecom

8282443043

Circulation amp Subscriptions

subssportsonesourcecom

Group PublisherEditor In ChiefJames Hartford

jamessportsonesourcecom

3039977302

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Career ServicesSportsJobSourcecom

AUGUST 25 2014ISSUE 1434


MAKING NEWS4 By The Numbers

David Beckerman and Bill Jackson

Elected to the Sporting Goods Industry Hall of Fame

6 Movers amp ShakersDicks Sporting Goods Q2 Net Drops

After Golf Restructuring Charges

8 Vestis Retail GroupCompletes Sport Chalet Acquisition

10 MampA Blotter

12 Puma Introduces Forever Faster

22 Calendar

10

On The Cover photo courtesy

Puma For full story turn to

page 13

GIVING BACK10 Famous Footwear Partners

with Girls On The Run

PRODUCT REVIEW14 FITS Socks Under Armour Hi Tec

SGB PROFILE20 Jim Baugh Founder PHIT America

Girls On The Run Partners With Famous Footwear

The Sporting Goods Industry Hall of Fame Committee elected David Beckerman the founder and CEO of Starter and the late Bill Jackson of Bill Jacksonrsquos Shop For Adventure in Pinellas Park FL to the 2015 Class of its Hall of Fame

The inductees will officially be enshrined at the 51st Annual NSGA Management Conference amp 16th Annual Team Dealer Summit next May

Beckerman founded Starter in 1971 pioneering the fusion of sports clothing and popular culture by forging partnerships with the major pro teams Under his leadership Starter grew to be-come the worldrsquos largest licensed apparel company hitting a high of $700 million in sales and was a member of the New York Stock Exchange

Beckerman also served on the administrative licensing boards of Major League Baseball the National Basketball Association the National Football League and the National Hockey League He was also a member of the Board of the Sporting Goods Manufacturers Association (SGMA)

Beckerman is currently the chairman of the board of Acorn Group a corporate real estate management and development company he founded He has also been a successful basketball coach for more than 45 years at the high school and collegiate levels and has won three Florida high school boys state championships since 2008 at Pine Crest School in Fort Lauderdale FL

Bill Jacksonrsquos Shop For Adventure got its start in 1946 when Bill Jackson returning from service in World War II attended an Army surplus auction and bought tents sleeping bags and other goods to sell out of his garage Later in 1946 he married Har-riet Rogers and they founded Bill Jacksonrsquos Shop for Adventure

In 1952 Jackson made a revolutionary decision for the future of his business when he started teaching scuba diving There were no books no formal training programs and much of the equip-ment was jerry-rigged but Jackson firmly believed it was important to teach what he sold Scuba diving began as a military operation but Jackson was instrumental in turning it into a sport with a focus on safety first and then fun

The couple would eventually move from their garage and the store would grow to a 38000-square-foot facility that includes an indoor pool for scuba diving and kayak instruction a classroom a shooting range and a revolving snow skiing deck

ldquoDavid Beckerman and Bill Jackson embody exactly what members of the Sporting Goods Indus-try Hall of Fame should ndash integrity values a will to succeed and an innovative spirit upon which our industry has been builtrdquo said Sporting Goods Industry Hall of Fame Committee Chairman Cathy Pryor ldquoBoth David and Bill had amazing paths to success in different segments of our Industry On behalf of the committee Irsquod like to congratulate David and Billrsquos family on this outstanding honor and I look forward to officially inducting them next May at the NSGA Management Conference amp Team Dealer Summitrdquo

Founded by the National Sporting Goods Association in 1955 the Sporting Goods Industry Hall of Fame will include 161 of the industryrsquos pioneers and leaders with the addition of Beckerman and Jackson Beckerman and Jacksonrsquos family will be honored at the Hall of Fame Dinner and Induction Ceremony an event which has regularly been generously sponsored by Mizuno and WL Gore to be held the evening of Tuesday May 5 at the Omni Barton Creek Resort amp Spa in Austin TX

DAVID BECKERMAN AND BILL JACKSON

ElECTED TO THE SPORTING GOODS INDUSTRy HAll OF FAME

BY THE NUMBERS

(05 percent)The Buckle Inc reported earnings reached $245 million or 51 cents a share in the second quarter slightly down from $251 million or 53 cents a year ago Same-store sales eased 05 percent

+15Performance Sports Group ltd the parent of Bauer and Maverick lacrosse reported revenues in the fiscal fourth quarter ended May 31 increased 30 percent to $1129 million Organic sales or sales excluding recently acquired Easton BaseballSoftball and Combat Sports were up 15 percent due to very strong growth in ice hockey equipment and lacrosse sales

+18Black Diamond Inc reported sales from continuing operations increased 18 percent to $344 million compared to $292 million in the same year-ago quarter The growth which excludes results at Gregory Mountain Products was primarily due to strong growth in Black Diamond hard goods and apparel as well as the launch of POCs first road biking helmet Gross margins declined as the ratio of sales to international distributors increased

($162M)Perry Ellis International which owns numerous golf apparel brands as well as Nike Swim widened its loss in the second quarter ended August 2 to $162 million or 11 cents a share from $283 million or 19 cents a year ago On an adjusted basis earnings were 2 cents better than guidance

+90Myue yuen Industrial limited reported a loss for the first half of the year after setting aside $90 million to provide social insurance and housing to settle a massive strike at one its factories in China The company which is the largest producer of athletic footwear in the world reported revenues rose 68 percent to approximately $395 billion for the six months ended June 30 compared with the first half of 2013


David Beckerman

Bill Jackson



MOVERS amp SHAKERS

BRG Sports Inc formerly Easton-Bell Sports promoted Dan Arment to EVP of BRG Sports In addition Arment has also been named president of Bell Cycling Products and joined BRG Sports board of directors He will also continue to serve as president of Riddell Sports

Crocs Inc appointed footwear industry and product merchant leader Michelle Poole as its SVP of global merchandising Prior to joining Crocs Poole spent five years at Sperry Top-Sider where she was most recently the companys SVP of product

Dr Martens recently acquired by Permira Funds appointed Steve Murray former president of VF Action Sports Coalition and president of Vans as CEO Murray will replace David Suddens who has been chief executive of Dr Martens for 12 years and is to become non-executive chairman of the company

Fanatics the worldrsquos leading online retailer of officially licensed sports merchandise announced Matt Madrigal has joined the company as chief technology and product officer He was most recently SVP of e-commerce amp marketing for Williams-Sonoma

Nike Inc promoted Heidi OrsquoNeill to the newly created role of VP and general manager of Nike stores and is responsible for all aspects of Nikersquos retail presence worldwide including oversight of Nike-branded partner stores Amy Montagne takes over OrsquoNeillrsquos former post as VP and GM of Nike womenrsquos

Orage appointed Cedric Morisset as VP of sales Morisset joins Eric DrsquoAnjou founder and president of Mtn Dewds Distribution alongside Mike Nick VP of marketing to round out its senior management team

Respect Your Universe the MMA apparel brand named Manfred Vollmer as its COO Manfreds past roles include stops at lululemon Athletica 2010 Vancouver Winter Olympics Wal-Mart and IKEA

Seirus Innovation named Don Maneth as sales manager in its snow sports division Maneths past sales positions include roles with Isis Ocean Minded and Specialty Sports Ventures

Skins the maker of gradient compression sportswear hired David I as its new sales director He has over 20 years of experience working with brands such as Arnette Briko 180s and most recently with Seirus Innovation

Timberland promoted Matt Allen to VP of US sales Allen moves into this new role following two years as senior sales director of national accounts

DICKS SPORTING GOODSQ2 NET DROPS AFTER GOlF RESTRUCTURING CHARGES

Dicks Sporting Goods reported second-quarter earnings slid 175 percent but reached the high-end of its guidance The quarter included pre-tax charges totaling $204 million related to the restructuring of its golf business Consolidated same-store sales increased 32 percent The retailer maintained its guidance for the year

The company reported consolidated non-GAAP net income for the second quarter ended August 2 of $817 million or 67 cents per share excluding golf restructuring charges compared to the companys expectations provided on May 20 of 62 to 67 cents per diluted share

Net sales for the second quarter of 2014 increased 103 percent to approximately $17 billion Consolidated same-store sales increased 32 percent compared to the companys guidance of an approximate one to three percent increase Same-store sales for the Dicks Sporting Goods chain increased 41 percent while Golf Galaxy decreased 93 percent Second quarter 2013 consolidated

same-store sales decreased 04 percent adjusted for the shifted retail calendar due to the 53rd week in 2012

Our second quarter results came in at the high end of our expectations said Edward W Stack chairman and CEO As anticipated the golf and hunting businesses continued to experience negative comps however excluding these two categories the remainder of the business deliv-ered a 78 percent same-store sales increase We saw significant strength in several areas in-cluding categories that have received more space within our stores such as womens and youth athletic apparel

Stack continued The headwinds in our hunting business continued in the second quarter however as we look at the entirety of our outdoor business strength in other outdoor categories offset the declines in hunting and our total outdoor comps were flat for the quarter This gives us confidence and enthusiasm for the outdoor business as we continue to grow our Field amp Stream and Dicks stores

For the second half of 2014 the company however said it is ldquocautiously optimisticrdquo although it does expect due to the cautious consumer an increase in promotional activity with margins and advertising expense continuing to be under pressure and impacting earnings-per-diluted share by approximately 4 cents a share

As a result the company continues to anticipate reporting consolidated non-GAAP earnings per-diluted-share of approximately $270 to $285 excluding a gain on the sale of an asset and golf restructuring charges For the 52 weeks ended February 1 2014 the company reported consolidated earnings per- diluted-share of $269 Consolidated same-store sales for the year are currently expected to increase approximately one to three percent compared to a 19 percent increase in fiscal 2013



Vestis Retail Group owned by funds advised by Versa Capital Management and the owner of Bobs Stores and Eastern Mountain Sports (EMS) completed the acquisition of Sport Chalet the full-service specialty sporting goods retailer with 50 stores in the Western United States

Sport Chalet which formerly traded on NASDAQ becomes privately held As part of the acquisition Versa made a substantial equity invest-ment in Vestis and has received financing in the form of a $180 million revolving line of credit with ample undrawn availability to fund ongoing working capital needs

The combination of Sport Chalet with Vestis East Coast-based retailers Bobs and EMS creates one of the countrys largest outdoor-focused retail groups with more than 150 stores and $800 million in annual sales Bobs an off-price retailer of casual fashion denim activewear team wear and work wear brands operates 32 stores while EMS the second largest out-door specialty chain after REI has 67

Vestis through its three distinct brands and a national footprint said it now offers an impressive assortment of branded technical performance and lifestyle merchandise and customer and specialty services combined with a unique and scalable online presence

We are very excited to add Sport Chalet to the Vestis portfolio Sport Chalet strengthens our position in the active lifestyle and outdoor

categories provides scale from which to grow and diversifies our geographic footprint stated Mark Walsh Vestis CEO We believe that Sport Chalet will benefit greatly from its addition to Vestis With the talent and resources that already exist within the Vestis family we envision a multitude of programs that will leverage the knowledge talent and relationships of our three retail brands to the benefit of customers and vendors alike

Craig L Levra will remain in his position as CEO at Sport Chalet and continue to run that business out of the present Los Angeles-area office reporting to Walsh Vestis corporate headquarters will remain in Meriden CT Vestis does not anticipate any Sport Chalet store closings as a result of this transaction Sport Chalet Bobs and EMS will each continue to operate under their respective brands

We look forward to working with our new colleagues at Vestis a com-pany that understands our customers our market and our vendors and has the financial resources to help us grow the business said Levra

Gregory L Segall Chairman of Vestis and CEO of Versa Capital Man-agement said the acquisition of Sport Chalet broadens Vestis geographic scale and technological capabilities We believe the combination of Ves-tis well-recognized brands will generate significant operational enhance-ments and enable each brand to continue to deliver great products and service to its customers said Segall

VESTIS RETAIL GROUP COMPlETES SPORT CHAlET ACQUISITION

WHATrsquoSYOURHYDRATIONPLAN

RUN STRONGERRUN LONGERnathansportscom

The 1 selling hydration brand in running specialty stores is also available at progressive outdoor specialty stores

Your customers are already usingNathan products ndash is your store gettingyour share of this growing business

Visit Nathan at Outdoor RetailerStop by booth 39177 to explore our programs and products ndash all designed to drive hydration category growth in your store

Leisure Trendstrade hydration category market research 2014


GIVING BACKMampA BLOTTER

Barmer Enterprises has acquired Bike America which owns seven bike stores in Palm Beach and Broward counties in South Florida

The family owner of Bogner the Germany-based maker of winter jackets and skiwear has appointed Goldman Sachs to seek a buyer

Cannondale will become part owner title sponsor and technical bicycle sponsor for the US-based Sliptream Sports LLCs professional cycling team in 2015 Slipstream will manage team operations Garmin a key partner of Slipstream Sports since 2008 will remain a significant sponsor of the team in 2015

Goal Zero the maker of solar charged battery packs and mobile generators has been acquired by NRG Energy one of the countryrsquos largest independent power producers

Puma intends to take a direct stake in Borussia Dortmund KGaA having sponsored the football club since 2012 By potentially acquiring up to 5 percent of its capital stock through the planned capital increase announced by Borussia Dortmund Puma seeks to underpin its long-term strategic partnership and to intensify the cooperation with one of Germanys top clubs

Shock Doctor has acquired XO Athletic best known for its athletic cups The strategic acquisition provides access to patented technologies owned by XO along with retail distribution efficiencies that will benefit both brands Shock Doctor intends to maintain the XO Athletic brand

FAMOUS FOOTwEAR PARTNERS WITH GIRlS ON THE RUN

Sharing a commitment to inspire girls everywhere to achieve their limitless potential Girls on the Run and Famous Footwear announced a national partnership

Girls on the Run is a non-profit organization that teaches life skills through dynamic in-teractive lessons that creatively integrate running During the ten-week afterschool program girls sharpen their independent thinking skills celebrate their unique strengths and realize their power to make a difference in the world The program culminates with the girls being physically and emotionally prepared to complete a celebratory 5k run - an experience that unleashes their confidence and establishes a lifetime appreciation of health and fitness

We look forward to helping girls across the country as they achieve their goals through the Girls on the Run program said Will Smith chief marketing officer of Brown Shoe Com-pany Retail At Famous Footwear we know the right shoe is an important part of a healthy lifestyle so having the opportunity to support Girls on the Run is a victory for all

In connection with its Victory Is Yours campaign Famous Footwear will partner with Girls on the Run to showcase moments of victory from participants volunteers and parents Throughout the year these stories will be featured digitally and via social media channels to promote healthy choices The partnership will also bring a variety of benefits to local Girls on the Run councils and participants nationwide including increased exposure for the program encouraging new partici-pant sign-ups and discounts on footwear for upcoming races for existing members and coaches

Through this partnership Famous Footwear underscores its commitment to inspiring girls to lead healthy active lives feet first said Elizabeth Kunz chief executive officer of Girls on the Run International

Famous Footwear a division of Brown Shoe Company operates nearly 1100 stores in the US and Canada

For more information visit girlsontherunorg


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FLEXIBILITY AND RANGE OF MOTION THE NYLON PLATErsquoS DURABILITY OFFERS

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or spring 2015 FITS the premium sock brand manufactured at Crescent Sock Company is extending its popular Pro Trail - ldquothe do-everything

go-anywhere sockrdquo - to a crew height Serious hikers will appreciate the performance and full contact fit of the Pro Trail Crew $20 as well as the top-of-foot ventilation and complete coverage of the ankle and lower shin

The Medium Hiker Crew $21 is finally available in a swirl of bright new colors ndash literally The five new styles shatter conventional hiking attire with earth tone camouflage patterns for men and coolwarm color combinations for women

With knee-high menrsquos athletic socks making a comeback the Light Active Tech $18 arrives built with the latest synthetic blended textiles and FITS pat-ented Full Contact Fit technology

For the bike-to-work commuter the Menrsquos Center City Crew $19 com-bines FITS performance qualities in an urban-inspired sock Features include super-fine merino wool patented Full-Contact-FIT system and the promise of an American-made classic

F

FITS Pro Trail Crew light Active Tech and Center City Crew

PRODUCT REVIEW

FITS SOCKSWith A Fit Like No Other


Under Armour last week introduced its first uniforms as the official ath-letics supplier of Notre Dame As expected the 2014 home and away uni-forms stuck largely to the traditional navy and gold theme that came last year from Adidas Notre Damersquos former long-time sponsor

Led by Under Armour senior designer Adam Clement the more daring approach was taken with the Shamrock jersey series which the team will wear only in its September 13 game against Perdue For the first time in the schoolrsquos history Notre Dame will have an interlocking ldquoNDrdquo on its helmet but what drew the most attention was how the jerseys and especially the helmet pay homage to the Universitys iconic Golden Dome atop its main building on its campus Designs from the main building also appear as a sublimated design on the shoulder of the jersey and gloves On the hem of each jersey is the embroidered phrase ldquoGod Country Notre Damerdquo the University mantra The cleats are blue and gold and mesh well with the jerseys while the Under Armour logo is featured on both the shirt and the pants

The two parties in January announced a 10-year deal that is believed to be worth $90 million in cash and merchandise and Under Armour took over outfitting the Irish on July 1 The uniforms went on sale last week for an asking price of $199 which ESPN said it was the highest price of any jersey selling at retail this season

HI-Tec is looking to place an easy healthy safe and economical spin on the resurging walking category The big difference in Hi-Tecrsquos walking range is the RollinGait System the result of Hi-Tecrsquos partnership with Vi-bram outsoles RollinGait supports the natural roll of the foot and opti-mizes energy output for a smooth efficient stride especially downhill The design of the RollinGait System also helps stop lactic acid buildup so you can walk further be fitter and see more along the way

The collection includes the V-Lite Walk-Lite Witton $100 Mimicking

brown shoe styling with a comfortable leather and suede upper the V-Lite Walk-Lite Witton crosses easily from sport to casual shoe and will convince even the most reluctant walker of the benefits of getting out Besides the Vibram RollinGait System the model features V-Lite design leather and suede uppers mesh inserts and tongue for breath-ability an adjustable lacing system and a compression molded EVA midsole for impact absorption

Perfect for everything from the boat dock to city streets to urban trails the V-Lite Rio Quest $80 is built with lightweight V-Lite materials i-shield technology that repels water and dirt and a nylon fork shank that provides flexible support Itrsquos ideal for both the adventurous businessman and the adventurer

HI-Tec V-lite Walk-lite Witton and V-lite Rio Quest

Under Armour last week introduced its first uniforms as the official athletics supplier of Notre Dame

UNDER ARMOURHI-TEC

Empowering Athletes EverywherePassionate About Footwear

PRODUCT REVIEW


SGB PROFIlE

JIM BAUghFounder PHIT America

HIT America the national campaign launched in January 2013 has quickly

lined up more than 150 top companies and organizations ndash largely in the sporting goods industry ndash as sponsors to share the importance of regular physical activity

The non-profit education and advocacy orga-nization also corralled an impressive team of 25 elite athletes coaches and sports personal-ities as PHIT America ambassadors including NFL Hall of Fame member Herschel Walker fitness expert Denise Austin and golfing leg-end Gary Player

With a goal of overcoming the inactivity pan-demic and obesity crisis in America by creating a lsquoMovement for a Fit amp Healthy Americarsquo PHIT America is the baby of Jim Baugh best known as the former long-term president of Wilson Sport-ing Goods where he helped increase the com-panyrsquos market share from 14 to 52 percent PHIT stands for Personal Health Investment Today

Throughout his illustrious professional career Baugh has taken pride in a commitment to growing the game When tennis saw participation numbers dwindle in the late 1990s Baugh ndash then head of the Tennis Industry Association (TIA) ndash launched several new

programs to recruit players to tennis In just over a decade the sport grew participation by 36 percent

ldquoIrsquove always been careful to focus on the big-ger picture working to improve not only my companyrsquos business but also the tennis and sports industries as a wholerdquo said Baugh ldquoThis meant being an advocate for staying active by creating new and innovative programs to get people hooked on the gamerdquo

This mindset inspired him to create PHIT America 19 months ago Encouraged by its strong launch PHIT America is now reaching out to companies outside of the sports and fit-ness industry to help take its message and pro-grams to America

Recently Baugh discussed the status of PHIT America its accomplishments its current goals recent disappointments and future plans

How have things progressed in the first 18 months of PHIT America Wow what a start We have received great initial support from the sports and fitness industry as 150 companies and organizations joined our cause in 2013 And just recently the IRS has ap-proved our status as a 501(C) 3 organization

which makes PHIT America a more attractive financial option for America since we are now a tax-deductible organization We have done a fabulous job establishing a great website for Americans (PHITAmericaorg) creating strong social media platforms and distributing great news articles to our network of sponsors part-ners and supporters We are very proud of the

Jim BaughFounder PHIT America

P


progress we have made in sustaining the PEP Program and pushing along the PHIT Act in Congress I think the PHIT Act will pass in the next year or two We have also established the Mayors Fitness Challenge - a free program for cities to use to jumpstart sports and fitness activities in their communities And our staff has been great They are so extremely dedicated to the mission of reversing Americarsquos lsquoinactivity pandemicrsquo and being active themselves Our staff talks the talk and walks the walkhellipand is busy inspiring others to do the same

How severe is Americarsquos lsquoinactivity pandemicrsquo It is a real threat to the sports industry The biggest issue is the increasing inactivity of our youth which is the heart and soul of the sports industry Some companies are fooled into thinking things arenrsquot that bad since they cater to the serious hard-core athletes But there is no doubt that total participation in sports is declining I was just looking at the NSGA CPI or Consumer Price In-dex for sporting goods and I saw that our index is down for 16 straight months The drop in sports participation is a definite influence on this And when you look at the total participation rates of all sports and fit-ness activities including the lsquohotrsquo activities like running our industry is losing share We must invest to rebuild the value of sports and fitness in America We are losing out to social media television time computers other sedentary attractions and to other lifestyle pressures

Are you satisfied with the results of PHIT America Yes and no I am proud of our accomplishments that I talked about earlier but we are not getting enough lsquopushrsquo from our partners While we have had good finan-cial support from the sports and fitness industry we need to get more vis-ibility and traction with average Americans I have made a major propos-al to an industry group to increase its investment to grow participation It is time to rebuild the foundation of our industry But it will take time and an investment The lsquoinactivity pandemicrsquo will not turn around on its own

What have been your biggest accomplishments with PHIT America There is no question we have raised the level of awareness of the lsquoinactivity pandemicrsquo for many executives in the sports and fitness industry People are starting to think about it but we have a long way to go There are some other areas of our organization that we are proud of as well We have established a network of ambassadors and celebrity ambassadors who have agreed to receive our monthly newsrsquo articles and share them with other people via Twitter email and Facebook We are also re-launching a section of our website called GetActiveNow which links interested sports participants with opportunities to play the sport of their choice in their local area GetActiveNow is the lsquoonline yellow pagesrsquo of local places to play or get started in sport or fitness activities We have also assembled a group of medical doctors who all believe that one of the best prescriptions which they can give to their patients is advice to exercise These medical doctors are members of Doctors for a PHIT America The relationships we have been able to establish with governmental agencies the private sector educational institutions the general public and all levels of organized athletics have been gratifying Through our work

we have uncovered some success stories which makes our work that much more gratifying For instance therersquos the Morning Mile in Gainesville FL which provides children a chance to exercise before they begin class each day and the Urban Dove Academy in Brooklyn NY which is using a three-hour PE program every day that kicks off the school day before the students start learning the core subjects

What has been your major disappointment The sports and fit-ness industry in the US is too short-term oriented I was disap-pointed that some initial companiessponsors did not renew their support in 2014 They were looking for instant results or wanted the PHIT Act to be passed now And while we have had 150 com-panies support us many sit on the sideline Everyone needs to rsquoget into this gamersquo of creating activity This lsquoinactivity pandemicrsquo was years in the making It will not be turned around overnight It takes work and investment We at PHIT America are doing the right things but it takes time and patience If we donrsquot shore up the participation numbers the sports-playing population in the US will be limited to fans inside the stadiums or arenas and those who play sports on a computer with a mouse You canrsquot sweat on the Internet We need to remember that inactive people are not regular consumers of sports fitness and exercise products

What are you looking for in a major sponsor Our mission has always been to change the behavior of millions of Americans I have realized our industry can only take us so far So the PHIT America Board of Directors has approved looking for a major sponsor potentially a title or presenting sponsor which believes in our mission and wants to help us spread the lsquopro-activityrsquo mes-sage and our grassroots support approach to America I know there are big companies that are aligned with our vision We have to go find them

Are there certain types of companies that are more appealingThere are a large number of companies focused on healthy living but our point of difference is that we know activity and fitness are the keys to total health ndash for the body mind and spirit Also many companies are only focused on healthy eating to reduce obesity and increased health This leaves us with a real opportunity for food and beverage companies especially health food companies There are also some strong synergies with the insurance and health care industry We are the ideal cause with which to be aligned We have established a great infrastructure and platform We just need someone to help us take our campaign to America They can lsquowinrsquo We can lsquowinrsquo with the right partner

Can people in the sports industry help Definitely I am sure many in our industry know top people at some of the major cor-porations Help us by making an introduction PHIT America is the perfect cause to be aligned with to lsquoGet America Movingrsquo


TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Tennis Industry Association1 Corpus Christi Place Suite 117Hilton Head Island SC 29928t 8436863036f 8436863078tennisIndustryorg

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

CAlENDARFor full year calendar go to sportsonesourcecomeventsa

AUGUST

23-25 Atlanta Shoe Market Atlanta GA

24 Tennis Industry Association The Tennis Show New York NY

SEPTEMBER

3 Surf Expo Board Demo Day Orlando FL

3-8 NBS Fall Semi-Annual Market Fort Worth TX

4-6 Surf Expo Orlando FL

4-6 Imprinted Sportswear Show (ISS) Orlando FL

10-11 Health amp Fitness Business Expo Las Vegas NV

10-12 Interbike International Trade Expo Las Vegas NV

16-17 SFIA Industry Leaders Summit Chicogo IL

OCTOBER

7-9 OIA Rendezvous Asheville NC

NOVEMBER

3-5 NBS Fall Athletic Market Ft Worth TX

14-16 ADA Fall Show Palm Springs CA

23-25 Sports Inc Fall Team Dealer Show Las Vegas NV

Rickie FowlerPhoto courtesy Puma


ldquoA brand for a company is like a reputation for a person You earn

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Brand Strength Index Listing

In-Depth Consumer Behavior Analysis

Detailed Individual Brand Analysis

Customizable Format

To order the Brand Strength Report or to customize your personal report contact Bethany Cooner Director Market Research

The SportsOneSource Group3039977302 x7107 or BSRSportsOneSourcecom

BrandStrengthReportcom

Order Your Copy of the

Full Report Today

BrandStrength

Report 2014


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Thomas J Ryan


9173754699



Charlie Lunan


Teresa Hartford



Camila Amortegui



Buz Keenan

Northeast


2018875112

Katie ODonohue

SoutheastMidwest


8282443043





3039977302


















10 MampA Blotter


22 Calendar

10



page 13


















BY THE NUMBERS







David Beckerman

Bill Jackson



MOVERS amp SHAKERS

































































wwwsofsolecomFIT





Cesc Fagravebregas











F


PRODUCT REVIEW












UNDER ARMOURHI-TEC


PRODUCT REVIEW


SGB PROFIlE














P












TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST



SEPTEMBER








OCTOBER


NOVEMBER












Customizable Format





Full Report Today

BrandStrength

Report 2014




6572

6577CD

6599






Thomas J Ryan


9173754699



Charlie Lunan


Teresa Hartford



Camila Amortegui



Buz Keenan

Northeast


2018875112

Katie ODonohue

SoutheastMidwest


8282443043





3039977302


















10 MampA Blotter


22 Calendar

10



page 13


















BY THE NUMBERS







David Beckerman

Bill Jackson



MOVERS amp SHAKERS

































































wwwsofsolecomFIT





Cesc Fagravebregas











F


PRODUCT REVIEW












UNDER ARMOURHI-TEC


PRODUCT REVIEW


SGB PROFIlE














P












TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST



SEPTEMBER








OCTOBER


NOVEMBER












Customizable Format





Full Report Today

BrandStrength

Report 2014




6572

6577CD

6599















BY THE NUMBERS







David Beckerman

Bill Jackson



MOVERS amp SHAKERS

































































wwwsofsolecomFIT





Cesc Fagravebregas











F


PRODUCT REVIEW












UNDER ARMOURHI-TEC


PRODUCT REVIEW


SGB PROFIlE














P












TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST



SEPTEMBER








OCTOBER


NOVEMBER












Customizable Format





Full Report Today

BrandStrength

Report 2014




6572

6577CD

6599





MOVERS amp SHAKERS

































































wwwsofsolecomFIT





Cesc Fagravebregas











F


PRODUCT REVIEW












UNDER ARMOURHI-TEC


PRODUCT REVIEW


SGB PROFIlE














P












TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST



SEPTEMBER








OCTOBER


NOVEMBER












Customizable Format





Full Report Today

BrandStrength

Report 2014




6572

6577CD

6599
















































wwwsofsolecomFIT





Cesc Fagravebregas











F


PRODUCT REVIEW












UNDER ARMOURHI-TEC


PRODUCT REVIEW


SGB PROFIlE














P












TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST



SEPTEMBER








OCTOBER


NOVEMBER












Customizable Format





Full Report Today

BrandStrength

Report 2014




6572

6577CD

6599




Cesc Fagravebregas











F


PRODUCT REVIEW












UNDER ARMOURHI-TEC


PRODUCT REVIEW


SGB PROFIlE














P












TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST



SEPTEMBER








OCTOBER


NOVEMBER












Customizable Format





Full Report Today

BrandStrength

Report 2014




6572

6577CD

6599









F


PRODUCT REVIEW












UNDER ARMOURHI-TEC


PRODUCT REVIEW


SGB PROFIlE














P












TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST



SEPTEMBER








OCTOBER


NOVEMBER












Customizable Format





Full Report Today

BrandStrength

Report 2014




6572

6577CD

6599













UNDER ARMOURHI-TEC


PRODUCT REVIEW


SGB PROFIlE














P












TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST



SEPTEMBER








OCTOBER


NOVEMBER












Customizable Format





Full Report Today

BrandStrength

Report 2014




6572

6577CD

6599




SGB PROFIlE














P












TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST



SEPTEMBER








OCTOBER


NOVEMBER












Customizable Format





Full Report Today

BrandStrength

Report 2014




6572

6577CD

6599














TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP














AUGUST



SEPTEMBER








OCTOBER


NOVEMBER












Customizable Format





Full Report Today

BrandStrength

Report 2014




6572

6577CD

6599










Customizable Format





Full Report Today

BrandStrength

Report 2014




6572

6577CD

6599






6572

6577CD

6599



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