calls to action
Post on 18-Oct-2014
3.941 views
DESCRIPTION
how ICS can use Calls to action,TRANSCRIPT
2.15.13
Call to action!!
Why they Work
A great call to action works when: It clearly triggers an emotional reaction (I must
have that, need it, want it, etc…).
It clearly tells someone how to make a purchase (click right here to purchase).
It creates some urgency to purchase immediately (offer ends at midnight tonight! Buy now!).
It provides incentives or added details that make it impossible to refuse (free shipping!).
Types of call to actionsBuy now!
Limited time offer!
Click Here
Act Fast!
Register here!
But wait, there’s more…
Don’t delay!
The GoalTurn Visitors into Buyers
How Can I Apply this to ICS?Home page- not the main selling page
Clearly Point visitors to (sharepoint) Sales Pages Clearly mark how to get there
Use buttons
Examples
Cloudconsulting.com
HOME PAGEShould have at least 3 different CTA’s to target
different personas and types of visitors
1 should attract early stage customers
1 appeals to mid
& 1 appeals to those who have already decided to purchases aka late sales cycle
Every PageEvery page should help customers understand
what they should do next
Therefor every page should have a CTA
Blog
Email Marketing
Microsoft Example
How to measure CTA Effectiveness
Measuring Calls to Action
Measuring Calls to Action
Where NOT to use CTA’s
3 proven marketing strategies1. Create sense of urgency
1. Limited time offer
2. Create a tease1. Illustrate how the product will improve your life
without giving it all away immediately
3. Create something new1. Offer something new and free?
• marketing still remains a discipline devoted to delivering the right message to the right person at the right time.
