caltrain wrapwrap+kit.pdf•perfect for brand awareness/consecutive logo program •size: 3.5’h x...

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The Biggest Moving Billboard in California! Be Bold Targeted The Wrapped Train offers the unique opportunity to blanket the entire exterior space of the most popular rail cars in the area. Serving as a virtual canvas, the wraps allow for creativity and a drama which is sure to make a lasting impression on the daily commuter. The train connects 50,000 daily riders between San Francisco and San Jose, including Silicon Valley, allowing advertisers to target and impact a largely upscale and corporate audience. Sizes 3 sizes available CALTRAIN WRAP 1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com Effective Caltrain travels through the dense populations of San Jose, San Mateo, San Francisco and more, totaling more than 3 .3 million residents!

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Page 1: CALTRAIN WRAPWrap+Kit.pdf•Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars •Client

The Biggest Moving Billboard in California! Be Bold Targeted The Wrapped Train offers the unique opportunity to blanket the entire exterior space of the most popular rail cars in the area. Serving as a virtual canvas, the wraps allow for creativity and a drama which is sure to make a lasting impression on the daily commuter.

The train connects 50,000 daily riders between San Francisco and San Jose, including Silicon Valley, allowing advertisers to target and impact a largely upscale and corporate audience.

Sizes 3 sizes available

CALTRAIN WRAP

1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com

Effective Caltrain travels through the dense populations of San Jose, San Mateo, San Francisco and more, totaling more than 3 .3 million residents!

Page 2: CALTRAIN WRAPWrap+Kit.pdf•Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars •Client

1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com

CALTRAIN QUICK FACTS • Nearly 1.5 million riders per month

• Connects Downtown SF to San Jose, and extends to Gilroy

• Stops include SFO Airport, AT&T Park, SJC Airport, HP Pavilion, Stanford University, and more

• The #1 upscale, educated & affluent Transit Audience in the Bay Area

• 100% above ground transit medium designed for maximum impact

Page 3: CALTRAIN WRAPWrap+Kit.pdf•Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars •Client

1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com

FULL WRAP

Page 4: CALTRAIN WRAPWrap+Kit.pdf•Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars •Client

1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com

MULTI-CAR FULL WRAP

Page 5: CALTRAIN WRAPWrap+Kit.pdf•Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars •Client

1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com

BULLETIN PAIRS

Page 6: CALTRAIN WRAPWrap+Kit.pdf•Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars •Client

1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com

43 VEHICLE/PEDESTRIAN CROSSINGS

Page 7: CALTRAIN WRAPWrap+Kit.pdf•Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars •Client

1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com

RACING STRIPES

Page 8: CALTRAIN WRAPWrap+Kit.pdf•Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars •Client

1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com

32 STATIONS

Page 9: CALTRAIN WRAPWrap+Kit.pdf•Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars •Client

1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com

EASILY VISIBLE TO SURFACE STREETS

Page 10: CALTRAIN WRAPWrap+Kit.pdf•Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars •Client

1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com

24 VEHICLE ONLY UNDER/OVERPASSES

Page 11: CALTRAIN WRAPWrap+Kit.pdf•Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars •Client

1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com

Racing Stripes •Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars

•Client can choose from 1 to a maximum of 5 married cars

Bulletin Pairs •Bulletin artwork can easily scale to this format •Size: 12’3h x 29’w/ 2 bulletins on each side/20 total bulletins for all 5 cars

•Client can choose from 1 to a maximum of 5 married cars

Full Wrap •Big, bold and unavoidable •Size 18’h x 85’w/1 on each side of the car/10 total for all 5 cars

•Client can choose from 1 to a maximum of 5 married cars

Page 12: CALTRAIN WRAPWrap+Kit.pdf•Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars •Client
Page 13: CALTRAIN WRAPWrap+Kit.pdf•Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars •Client

1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com

20 Trains are in use every day. Each train has

1 Engine and 5 Cars. (Engine cannot be

wrapped).

Only 5 trains are allowed to have advertising

on them at any one time.

A wrapped train is guaranteed to run every

day. If a wrapped train needs to be pulled

off the track for service* CBS Outdoor will

bonus the days at the end of the contract.

*(normal service is 2-3 days).

Trains make an average of 4 trips a day for a

total of 5 to 6 hours of circulation a day.

Hours of operations:

Monday-Friday 5:30am-1:30am

Saturday 7:00am-1:30am

Sunday 7:30am-10:50pm

The wrapped material lasts for 1 Year.

Past advertisers include: Target, AT&T,

Stanford, United Health Care, MLB’s San

Francisco Giants & the San Jose Sharks.

ADDITIONAL INFO