caltrain wrapwrap+kit.pdf•perfect for brand awareness/consecutive logo program •size: 3.5’h x...
TRANSCRIPT
The Biggest Moving Billboard in California! Be Bold Targeted The Wrapped Train offers the unique opportunity to blanket the entire exterior space of the most popular rail cars in the area. Serving as a virtual canvas, the wraps allow for creativity and a drama which is sure to make a lasting impression on the daily commuter.
The train connects 50,000 daily riders between San Francisco and San Jose, including Silicon Valley, allowing advertisers to target and impact a largely upscale and corporate audience.
Sizes 3 sizes available
CALTRAIN WRAP
1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com
Effective Caltrain travels through the dense populations of San Jose, San Mateo, San Francisco and more, totaling more than 3 .3 million residents!
1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com
CALTRAIN QUICK FACTS • Nearly 1.5 million riders per month
• Connects Downtown SF to San Jose, and extends to Gilroy
• Stops include SFO Airport, AT&T Park, SJC Airport, HP Pavilion, Stanford University, and more
• The #1 upscale, educated & affluent Transit Audience in the Bay Area
• 100% above ground transit medium designed for maximum impact
1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com
FULL WRAP
1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com
MULTI-CAR FULL WRAP
1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com
BULLETIN PAIRS
1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com
43 VEHICLE/PEDESTRIAN CROSSINGS
1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com
RACING STRIPES
1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com
32 STATIONS
1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com
EASILY VISIBLE TO SURFACE STREETS
1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com
24 VEHICLE ONLY UNDER/OVERPASSES
1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com
Racing Stripes •Perfect for brand awareness/consecutive logo program •Size: 3.5’h x 85’w/ 2 stripes on each side of the train/20 stripes total for all 5 cars
•Client can choose from 1 to a maximum of 5 married cars
Bulletin Pairs •Bulletin artwork can easily scale to this format •Size: 12’3h x 29’w/ 2 bulletins on each side/20 total bulletins for all 5 cars
•Client can choose from 1 to a maximum of 5 married cars
Full Wrap •Big, bold and unavoidable •Size 18’h x 85’w/1 on each side of the car/10 total for all 5 cars
•Client can choose from 1 to a maximum of 5 married cars
1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com
20 Trains are in use every day. Each train has
1 Engine and 5 Cars. (Engine cannot be
wrapped).
Only 5 trains are allowed to have advertising
on them at any one time.
A wrapped train is guaranteed to run every
day. If a wrapped train needs to be pulled
off the track for service* CBS Outdoor will
bonus the days at the end of the contract.
*(normal service is 2-3 days).
Trains make an average of 4 trips a day for a
total of 5 to 6 hours of circulation a day.
Hours of operations:
Monday-Friday 5:30am-1:30am
Saturday 7:00am-1:30am
Sunday 7:30am-10:50pm
The wrapped material lasts for 1 Year.
Past advertisers include: Target, AT&T,
Stanford, United Health Care, MLB’s San
Francisco Giants & the San Jose Sharks.
ADDITIONAL INFO
TO CHECK OUT A QUICK MOVIE OF CALTRAIN AND
OUR WRAPPED PRODUCTS, PLEASE FOLLOW THIS
YOUTUBE LINK:
HTTP://WWW.YOUTUBE.COM/WATCH?V=17AENFQV1HQ
1695 Eastshore Highway || Berkeley, CA 94710 || (510) 527-3350 || cbsoutdoor.com