READING LIST 2016/17

CAM Diploma in Marketing Communications

Reading List

CAM PROFESSIONAL QUALIFICATIONS

RECOMMENDED SUPPORT MATERIALS

CAM DIPLOMA IN MARKETING COMMUNICATIONS

RECOMMENDED SUPPORT MATERIALS

*Baines, P., Fill, C. and Page, K. (2014) Marketing. 3rd edition. Oxford, Oxford University Press. £47.99

*Bradley, N (2013) Marketing Research: tools and techniques. 3rd edition. Oxford, Oxford University Press. £43.99

*Fill, C. (2011) Essentials of marketing communications. Harlow, FT Prentice Hall. £44.99

Simply Marketing Communications (by Chris Fill) is available on MyiLibrary.

*Recommended reading for the Marketing and Consumer Behaviour unit. (Not required if exempt from the unit).

CAM DIPLOMA IN MARKETING COMMUNICATIONS

Study pack 1• Marketing. 3rd edition.

• Marketing Research: tools and techniques. 3rd edition.

• Essentials of marketing communications.

RRP £136.97 Study Pack price £109.55

Study pack 2• How to advertise – what

works, what doesn’t and why. 3rd edition.

• Commonsense direct and digital marketing. 5th edition.

• Mastering public relations. 2nd revised edition.

• Spending advertising money in the digital age: how to navigate the media flow.

RRP £97.88 Study Pack price £78.30

Buy the study packs –SAVE 20%

Plus

Chaffey, D. and Ellis-Chadwick, F. (2015) Digital Marketing: strategy, implementation and practice. 6th edition. Harlow, FT Prentice Hall. £54.99

Also available as an e-book.

Further reading

Roman, K. and Maas, J. (2005) How to advertise – what works, what doesn’t and why. 3rd edition. London, Kogan Page. £19.95. Recommended alternative e-book: Fill, C et al (2013) Advertising: strategy, creativity and media. Pearson.

Bird, D. (2007) Commonsense direct and digital marketing. 5th edition. London, Kogan Page. £24.95. Also available as an e-book. Recommended alternative as an e-book: Housden, M and Thomas, B (2010) Direct and digital marketing in practice. IDM.

Davis, A. (2007) Mastering public relations. 2nd revised edition. London, Palgrave. £22.99

Philips, D. and Young, P. (2009) Online public relations: a practical guide to developing an online strategy in the world of social media. London, Kogan Page. £19.99. Also available as an e-book. Recommended alternative as an e-book: Meerman Scott, D (2015) The new rules of marketing and PR. 5th edition. John Wiley & Sons.

Pringle, H. and Marshall, J. (2011) Spending advertising money in the digital age: how to navigate the media flow. London, Kogan Page. £29.99. Also available as an e-book. Recommended alternative as e-books: Young, A (2010) Brand media strategy (Advertising Age) Kindle; Barlett & Baggott (2012) Digital marketing – case studies from The Marketer magazine. Kindle.

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Books are zero rated for VAT. Registered Office: The Chartered Institute of Marketing, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK

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