campaign ad - wordpress.com€¦ · campaign ad new slide show.indd 1 7/15/2017 5:28:27 pm. new...
TRANSCRIPT
CAMPAIGN AD
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AD DESIGN ANALYSIS
Proximity
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Text groups are grouped closely together to create proximity.
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AD DESIGN ANALYSIS
Alignment
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Center alignment is used to create symmetrical balance.
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AD DESIGN ANALYSIS
Typography
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The font used is a Sans Serif. Size and kearning was used to create contrast.
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AD DESIGN ANALYSIS
Color
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Two different colors were used to create contrast. I would have used the same color for consistency.
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NEW
CAMPAIGN AD
NEW
CAMPAIGN AD
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AD DESIGN ANALYSIS
Proximity
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Text groups are grouped closely together to create proximity.
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AD DESIGN ANALYSIS
Alignment
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Center alignment is used to create symmetrical balance. Although it is offset from the full page center alignment, it is aligned in the center of the part of the page it is on.
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AD DESIGN ANALYSIS
Typography
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The font used is a Sans Serif. Size and kearning was used to create contrast.
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AD DESIGN ANALYSIS
Color
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Text is the same color to create consis-tency in the ad.
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