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The Newport Beach Film Festival celebrated its 15th anniversary. The Irish Spotlight was very lucky

and thankful to be a part of an amazing event held each Spring. Life’s A Breeze made its regional

screening at the 2014 Newport Beach Film Festival’s Irish Spotlight on Sunday, April 26. Following

the screening guests were led to Muldoon’s Irish Pub, where the celebration really began.

This year’s Irish team was the largest yet, there were six members in the team. The Irish team

worked vigorously on outreach and promoting the event, the film oversold. For the first time, a second

theater was opened to accommodate the large amount of guests. Posts were created for Facebook

and Instagram and were shared with the Irish community. There was great Irish entertainment by

dancers, harpist, bagpipes, and band. As you read, you will understand how the event was put

together and how much time and effort from the Irish team for a successful event.

This year, the Newport Beach Film Festival celebrated 15 years of film. At 5:30 PM, on Sunday, April

27, 2014, the Irish community came together to celebrate Irish culture and film at the Newport Beach

Film Festival’s Irish Spotlight. We had the honor of screening Life’s a Breeze starring Fionnula

Flanagan and Pat Shortt. The screening took place at Edwards Theaters Big Newport 6 Movie

Theater. Life’s a Breeze made its regional screening with us this year and our spotlight was fortunate

enough to oversell the film, a first ever in 15 years! This forced

us to have another theater be opened in order to

accommodate our guests. Immediately following the film,

guests were led to the after party held next door at Muldoon’s

Irish Pub.

The team arrived at the theater around 3:00 PM to get a feel

of the location. There was actually not much to do that early;

the film festival crew was not going to arrive until after 4:00

PM. The film festival crew arrived and started to set up. One

table was needed outside of the entrance for will call with a

few floral arrangements. As soon as tickets arrived, we were

given the VIP tickets to distribute. A second table was needed

inside, near the elevators for Newport Beach Film Festival

merchandise that was handled by the film festival team. A

third table was set up at the bottom of the elevators for the

swag bags. We set this table up in between theater five and

six with a few other floral arrangements.

Guests started arriving around 4:00 PM, at this time, we were

still setting up and the film festival teams were still arriving. By

5:00 PM, we opened will call and guests started coming down the escalators. Guests did not have to

wait until Muldoon’s for the fun and entertainment to begin. As soon as guests entered the lobby, they

were welcomed by Irish Spotlight team members. As they descended the escalators, they could see

the Irish dancers from Aniar Academy of Irish Dance and were able to make a stop at our red carpet

step-and-repeat for photos.

Before guests entered the theater, we had a table with team members and volunteers passing out the

event tri-fold and Tourism Ireland guides generously donated by the Tourism Ireland. In addition,

female guests were given special gift bags that held nail polish provided by OPI. Since we only had a

limited amount, it was a first come first serve basis. As guests found their seats in the theater, Ms.

Barbara Schilling, the harpist, played her harp for ambiance and mood music. More and more guests

continued to arrive. By almost 5:15 PM, we found out that we oversold theater four and had to open

theater five. There was going to be a film showing at a sooner time in theater five, so we decided to

start that first.

Around 5:20 PM, we were ready to start the

screening and announced to the lobby for guests to

take their seats. After clearing out the lobby, the

Irish team, Jim McDonough from Irish Arts &

Entertainment, and Gregg made their way into

theater five for the announcements. Gregg

introduced himself, said a few words and

introduced our team leader. Our team leader then

thanked all of our sponsors, partners, and

supporters (S/P/S) for this evening. After thanking

the important S/P/S, she introduced Jim to say a

few words about the event and praised us for our

work. We were also happily joined by Kevin Glynn, director of the short Countdown which premiered

before Life’s A Breeze. Furthermore, since we oversold the film and had to open another theater, we

had to go to each theater individually for two introductions which delayed the start of the film by a few

minutes.

As soon as both films were playing, four of the six team members left the theater to set up at

Muldoon’s. The team brought over the flower arrangements they assembled early that morning and

placed them on tables and all over the pub. One of the team members transported the sign built by

JDF Builders and set that at the entrance of the pub. Sponsors started to arrive around 5:45 PM. First

Sean Manning and his team from Irish Pride arrived and began setting up his music equipment to the

left of the Courtyard. Then the Splendid Studio Booth team arrived to set up in the far back corner of

the Celtic Bar. Lastly we had Ron Meyn from Millennium Ice arrive with the ice sculpture, which we

placed at the bottom of the stairs, in front of the tree in the Courtyard. The sculpture came in three

pieces and Ron assembled it. He required a power cord for light and a sturdy table which we

provided. As soon as everything was set up, we had a photographer take photos, and waited for the

movie to end.

The first film ended at about 7:15 PM and bagpiper Andy Scott guided our guests over to Muldoon’s

Irish Pub. Andy continued to guide guests over as the second film ended. As they walked into the

pub, they were again welcomed by Irish Team members and a decorative wooden sign made by JDF

Builders, showing them their way around Ireland. As guests walked down the steps into the courtyard,

the Life’s A Breeze ice sculpture was on display. Muldoon’s has an entrance facing the street and an

entrance facing the parking lot. It was hard to tell which way some of the guests were going. We had

Andy lead them to the entrance facing the parking lot since that had the stairs to the Courtyard. Since

we had guests coming from both directions, we had team members greeting them at both entrances.

Sean Manning and his band from Irish Pride started playing their Irish inspired music at about 7:40

PM while guests enjoyed Irish cuisine and libations.

Guests showed up hungry and thirsty. Muldoon’s provided hors d'oeuvres but there was not enough

to go around. As soon as a tray left the kitchen, it was pretty much gone! Some guests did have the

opportunity to dine in the dining room if a table was available. We did oversell the film, so we had

double the expected amount of guests. A large

amount of guests did leave because they did not

get the chance to walk in the pub. The large

amount of guests made it difficult to move through

the crowds. There was a big crowd around the ice

sculpture, it was a big hit. Guests enjoyed taking

pictures with it and enjoyed touching it to get a

feel of the ice.

As the crowd started to lighten, the team was able

to socialize more with the VIP guests where we

were able to get a lot of feedback on the event.

By 9:00 PM, Sean and his band started to wrap up their performance and socialize with some of our

guests. Muldoon’s also stopped serving hors d'oeuvres at this time. As it got later, the team was able

to breathe a little and enjoy what was left of the evening before cleaning up.

As soon as it hit 11:00 PM, the team collected all of the flower arrangements. Sean and his band

started packing their equipment. Splendid Studio Booth started packing up as well. The team did not

have to worry about these sponsors because they had a quick clean up. The trouble we had was with

the ice sculpture since Ron does not come back to break it down. We had a few guys from the band

and one of our team members lay the sculpture down on another table and from there, they carried it

up the stairs to the grass near the sidewalk for it to melt. After all sponsors left, the Irish team

continued the clean up and put some of the tables back in place. We did a quick walk through to

make sure nothing was left behind.

Location

o Muldoon’s has been involved with the Irish Spotlight for the past 15 years.

o Spacious venue that’s already decorated.

o Easy, fast walking distance

o Confined venue and space

o Easily Accessible

o Tables and chairs provided

Date of the event

o Weekend Sunday slot. Guests are more likely able to show up versus weekday.

o Follows a couple of weeks after St. Patrick’s Day, allowed for us to follow up and market

the Irish Spotlight

Films are usually in English

o Most films from other countries are in their languages, so subtitles have to be read.

o Can be watched by Irish community and any English-speaking film goer

Part of the Newport Beach Film Festival for 15 years.

o Has brand recognition due to its association with the Newport Beach Film Festival

Ticket price

o Extremely lower price point than other spotlights.

o Set at $25 and with a $5 off promotional code, $20.

Team size

o We had 6 members, double the size of the team from last semester.

o Each member was assigned 2 S/P/S.

o Full attention was given to each S/P/S.

o Each member was able to contribute equally

After party is not open bar

Muldoon’s will not allow alcohol sponsors within bar.

Venue size

o We over sold the movie so there was not enough space to accommodate the amount of

guests.

o Most guests left after not being able to find a table or place to sit down.

o Some guests did not come in because it looked too crowded.

o There was not enough food to accommodate everyone.

St. Patrick’s Day

o This is only a few weeks before tickets sales; this made any outreach before St.

Patrick’s Day very difficult because S/P/S was focused on their own events.

Expanding opportunities with past sponsors.

Continue a good relationship after the event so the sponsor will want to come back next year.

Raise ticket prices to include drinks and more food.

Being creative with ideas so event is not so predictable.

o The location is always going to be the same, so coming up with something new is

always better.

Open the parking lot for more seating to accommodate more guests.

o We oversold, so having some of the parking lot open for tables, we could accommodate

more guests and keep them longer.

Give the event a more Irish so the Irish community feels like they are home.

Previous semesters and their relationship with past sponsors.

o Sometimes what is provided in past books may not be accurate.

Our team

o We are our own worst enemy. Each person needs to be held accountable for everything

assigned or volunteered for and if there is something that cannot be done, communicate

it to the rest of the team.

St. Patrick’s Day

o This is only a few weeks before tickets sales, this made any outreach before St.

Patrick’s Day very difficult because S/P/S were focused on that event.

The Spring 2014 Irish Spotlight team was the biggest team yet. It consisted of six members: Carmen

Herrera, Jacqueline Tolliver, Julie Ludwig, Keira DeNicola, Stephen Huynh, and Theresa Velasco.

Carmen Herrera was the team lead and all the other members contributed to the outreach of

sponsors and attendees.

Our team members were each designated specific S/P/S’s. This allowed us to give optimal time and

attention to our partners and also evenly split up the work. However, if a team member did not

communicate to the rest of the team members about their S/P/S, such as when they would be able to

get the logo; this led to other team members at a loss, especially because only those specific team

members held the required information to themselves.

Carmen Herrera - Team Lead

1. Barbara Schilling (Harpist)

2. Andrew Scott (Bagpiper)

3. CreativeMade

Jacqueline Rose Tolliver

1. Irish Pride

2. Irish Pride Band

3. Irish dancers from Aniar Academy of Irish Dance

Julie Ludwig

1. Irish Fair Foundation

2. Clarisse Meyer Photography

3. Austin Wallace Photography

Keira DeNicola

1. Irish Herald

2. Irish America Magazine

Stephen Huynh

1. MeetUp.com Groups

2. Emerald Society LA & SD (Firefighters and Police)

3. Ancient Order of Hibernians (OC/LA/Long Beach/ Anaheim/.etc.)

Theresa Camille Velasco

1. Millennium Ice

2. JDF Builders

3. Irish Arts & Entertainment

4. Consulate of Ireland Los Angeles

In terms of how we conducted our information and shared our work, we utilized Google Docs for all

team assignments and for gathering information. Future teams can find a digital copy of this business

plan and our extra documents in the Irish Spotlight’s Google Docs, which can be accessed and

shared by logging into the Irish Spotlight’s G-mail account.

Carmen Herrera was born April 17th, 1990 in the City of Orange to

Mary and Carlos Herrera. Her parents own a small business called

Casa Blanca Realtors. Casa Blanca has been in business since the

January before Carmen was born. At Casa Blanca they do more than

just Real Estate; they do Tax Season, Notary, and Loan Processing.

Carmen likes to think of herself as the good child, because she waited

till the day after Tax season to be born. Since the 15th of April landed

on a Sunday, Tax season didn’t end till Monday the 16th of April.

Carmen has two brothers and a sister. Their names are Reuben,

Christina and Anthony. Between the oldest and the youngest is a 20

year difference. Carmen attended five different elementary schools

before finishing her elementary school days at Panorama Elementary.

Carmen’s Grandparents have been the biggest influence in her life.

Her grandparents practically raised her and she considers them her

other parents. Her grandparents took her to church, where she made

the biggest decision in any young child’s life. She accepted God to be

her Lord and savior. She started her walk when she was 6 years old.

Rededicated her life her junior year of high school at Hume Lake Christian Camp. That August she

was baptized and has continued her walk with Christ since then.

Carmen went to McPherson Magnet School for Middle School and then graduated from Villa Park

High School, Class of 2008. Carmen thought she knew what she wanted to be after High School,

and that was to be a Special Education teacher. Carmen went to Community College to avoid taking

the SAT, for she isn’t the greatest test taker. She attended Santiago Canyon Community College

(SCC) for five years. Carmen had a professor destroy her dream of being a Special Education

teacher. She changed her major to Business to please her parents. She looked into her dream

school, Biola University, but she knew Business was not for her. Carmen wanted to please her

parents that she put her own feelings aside. She worked at her parents’ small business. Carmen’s

parents realized business wasn’t for her and told her to choose what she wanted to do. Carmen

decided to try and go back to teaching but didn’t feel that was her calling anymore. After long talks

with God, and trying to figure out what he had planned, she took a Communications Class on Group

Dynamics. The class planned a Saint Baldrick’s Charity event. She felt passionate about planning this

event. She even became Chair of Entertainment. Carmen got involved in Associated Student

Government while taking this class.

Associated Student Government (ASG) was a big part of Carmen’s community college life. She

started out as a commissioner of Public Relations, but by the spring semester she was asked to be

the Director of Public Relations. She also ended up the Chair for Battle of the Bands. Fall of 2011 she

was Senator of Textbook Availability and was elected Chair for Battle of the Bands again. Spring

2012 she became the Director of Fundraising. Battle of the Bands was her pride and joy. Battle of the

Bands 2011, she and her committee raised money for the “Invisible Children” Organization. W ith help

from professors who offered extra credit and hard work from the Battle of the Bands committee they

were able to raise over $2,800. Battle of the Bands 2012 over $2,500 was raised for the “To Write

Love On Her Arms” Organization. She had a smaller budget to work with the second time around but

she was still able to get over 450 people to attend.

In Fall 2011 she volunteered in the Office of Student Life. She asked my advisor, Rob Olmos, if she

could help him out around the office. He agreed. One day his boss, the Associate Dean of Student

Development Loretta Jordan, heard Carmen answer the phone and offered her a job. Loretta Jordan

became her mentor. The following year Carmen was supposed to transfer but she ended up another

year at SCC. Her boss was leaving and they asked her to transition the new Student Life Coordinator

into the position. She agreed and gained another mentor. She was in the executive board in ASG at

this time. Carmen was the Treasurer. Towards the end of the year Carmen had finished all treasurer

duties, she asked if she could work in another position. The ASG president agreed and put Carmen in

the role of Justice. She helped regulate and make sure that all positions in ASG were being followed,

and that everyone was doing their job. Carmen feel in love with Student Life and found out what God

had been showing her that she was meant to work with students and advise them.

The summer of 2013 I accepted a position at Forest Home. It was a Christian camp up in the

mountains near Mentone and Redlands. I spent one-on-one time with god, worked as part of the retail

staff and enjoyed being in the mountains. Working in nature and working with and for the public was a

rewarding experience.

Carmen has been to Mombasa, Kenya in Africa on a Missions Trip for Calvary Church, Santa Ana.

Carmen also has been to Guatemala to visit where her father grew up and visit family. She has also

been to the Yucatan Peninsula. Her favorite memory was when she went to Guatemala and Cancun

with her whole family for the last time. That summer her older brother had gotten married. She

climbed up the Star Wars Pyramid, where George Lucas had filmed the final scene in Star Wars: New

Hope. Carmen has also been to Rosarito, Mexico where her parents renewed their wedding vows for

their 25th wedding anniversary. She also has gone past Tijuana 7 years in a row to build houses in a

community down there. Carmen has a big heart for people especially older people. Carmen moved in

with her grandparents to help take care of them.

Carmen has a few hobbies. She has a huge passion for history. She and her family participate in Civil

War reenacting. She loved feeling like she steps back in time and relive the past. Sometimes she

wishes that ladies and gentlemen would still act as they did back then. Ladies would dress modestly.

Gentlemen would be more gentlemanly. She loves the dancing of that time and loves to host Civil

War balls for friends. Another hobby she has is collecting playing cards from every place she visits.

Her goal on her bucket list is to visit every National Park in the United States. Carmen also loves to

sing. She sings first soprano in choir, has sung at Carnegie Hall, and loves to sing along with

musicals.

Carmen has many people that influence her life. Besides God, her grandparents and her parents. Her

best friend Hillary, that she has known since she was one-years-old, has been a great positive

influence in her life. They are like sisters and Carmen doesn’t know where she would be without her.

They laugh and have each other’s back. Her other person that is a huge influence in her life is

Sparker. He is the greatest friend anyone could ever ask for. He listens and is honest. He has been

the greatest friend. Carmen has many great and wonderful memories. He is loyal and sticks up for

her. Carmen has had many memories with those two and doesn’t know where she would be without

these two in her life. Life would definitely be boring.

She lives by the saying ‘Live Life to the Fullest’. Life is too short to let things slip by. Her favorite bible

verse is “In me you will find peace. In the world you will face tribulation, but take heart I have

overcome the world” John 16:33 NIV Holy Bible. Her personality is ESFP; Extrovert, Sensing, Feeling

and Perceiving. She has people person type personality .She is a loyal friend and will help anyone

who needs help. She is happy and will go above and beyond.

Carmen Herrera

150 S. James

Orange, CA 92869

Home: 714-225-9321

[email protected]

HIGHLIGHTS OF QUALIFICATIONS

Dedicated seven years to working with the public

Multi-faceted. Able to get the job done.

Effective in organizing large projects and coordinating special events

Take pride in doing a good job; willing to learn

SKILLS Computer proficient. Software: Microsoft Word, PowerPoint, Publisher, Excel,

Internet, E-Mail (example spreadsheets, flyers, and budget); Demonstrated strong

leadership skills; experienced communicating, organizing, and problem-solving; planned

or helped plan successful events; flexible in any situation

RELATED WORK EXPERIENCE

Supervisory/ Communication

Assisted students, faculty, and staff

Directed students

Communicate effectively with employees of all levels, college community and the public

Demonstrated outstanding leadership qualities when determining solutions to issues as they

arise

Initiated and developed ideal procedures within the kitchen to handle daily activity in a timely

fashion

Provided comprehensive planning, identifying adequate resources for student life office

Organization

Monitored supply inventory for various organizations

Organized cabinets and shelves to make items convenient for accessibility

Compute sales prices, total purchases and receive and process cash or credit payment

Provided outstanding leadership skills

Prepared events for special occasions

Met deadlines in an orderly fashion

Organized and implemented ice breakers, welcome activities, and games

Public Service

mailto:[email protected]

Responsible for assisting the public

Maintain knowledge of current sales and promotions

Implemented policies regarding payment and exchanges, and security practices

Established and maintained a positive rapport with faculty, students, staff and the public

Provided outstanding service often going over and above the call of duty, to ensure satisfaction

to the public and campus community

Supported faculty and staff to carry out campus activities

WORK EXPERIENCE

08/2013-Present Nanny Orange, CA

05/2013-08/2013 Retail Residential Forest Home, Forest Falls, CA

03/2012 – 05/2013 Front Desk Receptionist Santiago Canyon College, Orange, CA.

11/2011 - 1/2012 Front Lanes Cashier Best Buy Orange, CA.

5/2008 - 2/2010 Secretary Casa Blanca Realtors, Orange, CA.

4/2007 - 10/2008 Community Service Leader I City of Orange, CA.

VOLUNTEER EXPERIENCE

08/2009-04/2013 Calvary Church Christmas Production actor/stage crew

08/2010-04/2011 Calvary Church Choir

11/2010-12/2011 Calvary Church Pre-School Volunteer

03/2007-10/2010 Calvary 6th Grade Vacation Bible School Leader

03/2007-10/2010 Calvary Church 4th-6th grade volunteer

04/2006-08/2006 City of Orange “Volunteer” ~ 276.5 hours completed

EDUCATION

2013-Present Cal State University, Fullerton Fullerton, CA

B. A. in Communication: Entertainment and Tourism – in progress

Associated Students Incorporation

o Titan Advocate of the Year Award – 2013-2014

o Presidential Appointee Coalition – 2013-2015

Campus Facilities and Beautification

General Education Committee

University Affairs – Spring 2014

Society of Excellence of Human Resources

o Vice President of Administration – 2014 - 2015

2008-2013 Santiago Canyon College Orange, CA

AA in Liberal Arts: Humanities, and Communication – May 2012

AA in Liberal Arts: Math and Science – December 2012

AA in Liberal Arts: Social and Behavioral Studies – May 2013

Associated Student Government - 3 years

o Justice - Spring 2013

o Treasurer - Fall 2012

o Director of Fundraising - Spring 2012

o Representative of Textbook Availability - Fall 2011

o Commissioner of Public Relations 2010-2011

Student Leadership institute Graduate ~ Spring 2012

Student Leadership institute Committee Member ~ Fall 2013

Discover SCC Orientation Leader ~ 2011-2012

Chair of Battle of the Bands for ‘To Write Love On Her Arms’ organization over $2,500 raise -

2012

Chair of Battle of the Bands for ‘Invisible Children’ Organization over $2,800 raised - 2011

Chair of Entertainment for Saint Baldrick’s Charity Event, exceed our goal of $2,400 - 2010

Was a school representative to San Francisco for Student Senate of California Community

Colleges Spring General Assembly ~ April 2013

Was a school representative to Washington D.C. ~ March 2011

Choir sang at Carnegie Hall in New York – May 2009

References provided upon request

Jacquelyn Rose Tolliver was born in Whittier, California on

January 2, 1989. Growing up in La Habra, Jacquelyn grew up

in a life where she was fortunate enough to be able to take

part in many different activities in order to shape a life that

she lives today. She currently lives in a family that is fully

supportive of her life goals and will do everything in their

power to help her succeed. During her childhood she and her

brother participated in several extracurricular activities while

maintaining excellent grades throughout her grade school.

This trend in life continued through high school and she was

able to achieve a high school diploma from Sonora in 2007.

Being very active and involved in activities that took place on

campus enabled her to develop leadership skills as well as

skills needed to work well on a team.

California State University, Fullerton started a new stepping-

stone with many different challenges. With this new beginning

sports turned into a hobby, getting a job was a must in order

to pay for school, and her education took the front seat in life.

With advice from high school teachers, she decided to start college as an aspiring math major. She

wanted to eventually become a high school math teacher. Soon after her first semester she decided

that math was not as easy as it was in high school and that this was not something she was

comfortable with. So she changed her major a few more times leading to the unfortunate lack of

interest in her classes due to the uncertainty of what to do with her life. Eventually, through some eye

- opening events that have taken place it was determined that a career in communications with an

emphasis in public relations was what looked like would be best. After a few classes her interest and

grades were significantly better than ones from previous majors. This was reassurance that she was

in the right field of work. When trying to become more invested in the communications field she put

her schooling to its first test this last fall while participating in the PRactical ADvantage

Communications course. There she did work for Echo Media group in planning their booth in the 2013

Solar Decathlon, their Christmas bike drive, and has held an internship with their communications firm

for a few months before 2014 semester has started at school. Looking into the future she hopes to

eventually own her own business or become a part of a firm that strives to proving elite public

relations and event planning. This will lead to a well-rounded start at a family and new part of life.

Jacquelyn Rose Tolliver

Home Address 16254 Placid Drive, Whittier, CA 90604

Cell 714-773-2332 Email [email protected]

OBJECTIVE

To secure a position with an organization that has a well established reputation and a stable

environment that will lead to a lasting relationship in the field of communications, public relations, and

event planning.

EDUCATION

Bachelor of Arts, Communications Expected Graduation: Fall 2014

Emphasis in Public Relations

California State University, Fullerton

RELATED

Public Relations Writing Writing for Mass Media Mass Media Ethics

COURSEWORK

Feature Article Writing Digital Foundations Public

Relations Management Principles of Public Relations Comm Law

WORK EXPERIENCE

Red Robin Restaurant February 2011 – Present

Server, Bartender, Certified Learning Coach

Trained new employees

Processed cash transactions

Multi-task in a fast-paced, team-oriented

BJ’s Restaurant and Brewery March 2007- November 2010

Host, Take-out

Ensure that every guest is taken care of and pleased with their experience

Processed cash transactions

Coordinate activities and operations of restaurant

INTERNSHIP

Echo Media Group, Solar Decathlon 2013 August 2013 – December 2013

EXPERIENCE

PRactical ADvantage Communications

Managed and operated event booth

Presented and created event planning campaign book

SKILLS

Excellence in Mac, PC, Microsoft Office and Online Communities. Excellent organizational, verbal

communication, and multitasking skills. Self-motivating and punctual. Works with utilization of event

planning strategies and commitment to production of entertainment event. Very detailed-oriented.

Julianne Ludwig is a twenty three year old California native,

who was born in the city of Mission Viejo and has lived there

her whole life. People would describe her as a determined,

hard-working, and charismatic person. After graduating high

school, she attended Saddleback Community College where

she earned her Associate’s degree in Liberal Studies.

Julianne transferred to California State University, Fullerton

where she is currently studying to obtain her Bachelor’s

degree in Communications with an emphasis in Public

Relations. She is looking forward to finishing up classes in

the summer and walking in the commencement ceremony

this May. During the summer, she is planning on being the

PR and Event Coordinator intern for The Second Harvest

Food Bank of Orange County. Throughout Julianne’s life,

she has always been involved around campus and in the

community. She is a part of Alpha Chi Omega sorority and

has held various leadership positions such as Publications

Chair, where she wrote newsletters and updated social

media outlets, and was on the Membership Programming Committee, where she helped develop

learning programs for new members. She has participated in many community service opportunities

because she loves giving back. Her favorite organization she served for was Laura’s House, where

she got to mentor women that have been affected by domestic violence. She currently works as

senior manager at a hotel for dogs and cats. Julianne has worked there for almost six years and

really enjoys working with animals. After college, she hopes to work for a non-profit organization or in

the professional sports or entertainment industry. Julianne loves to travel and learn new things about

the world around her. Her favorite place she has visited so far is Negril, Jamaica. She hopes to travel

to Paris and Italy after college. She is also very active and loves the outdoors. Some of her hobbies

include hiking, kickboxing, and baking.

Julianne Ludwig

38 Via Madera Rancho Santa Margarita, CA 92688 | (949) 293-9906 | [email protected]

EDUCATION

B.A. Communications; Emphasis Public Relations

California State University, Fullerton Anticipated Graduation: May 2014

Professional Veterinary Assistant School

March 2012-July 2012

Vet Attendant Certificate

Saddleback Community College

August 2008-May 2012

A.A. General Studies

WORK EXPERIENCE

PetSmart PetsHotel October 2008-Present

Started as Guest Services Associate

Promoted to Senior Manager/Shift Lead

Duties include checking in and out clients, feeding, walking, cleaning, and bathing pets

Learned how to coach associates, time management skills, and effectively running a shift

One Stop Moto July 2008 – October 2009

Sales Representative responsible for sales and profit

Worked directly with President of the company

Managed inventory, packaged and shipped merchandise

ORGANIZATIONS & LEADERSHIP

Alpha Chi Omega Sorority

Positions Held: Publications Chair, Membership Programming Committee

Volunteer Work & Philanthropy: WTLC Volunteer Work (Women’s Transitional Learning Center),

Laura’s House, Camp Titan, M.A.D.D.

PRSSA at California State University, Fullerton - Public Relations Student Society of America

Member for 2 years

Keira De Nicola is a twenty-two year old Southern California

Native. She was born in the city of Torrance and grew up in a

nearby beach city called El Segundo. In fall of 2010, she moved

from her home in El Segundo and embarked on a new journey to

Cal State Fullerton. Moving to Orange County was a huge

change for her because she was so close to her family and

friends back home and was nervous about change. Aside from

school, her first priority was finding a job. After weeks of

searching, she landed her first retail job at a store in the Brea

Mall called Charlotte Russe. Although it was a great job, it only

paid minimum wage. She was in need of money and decided to

search for a second job. It was not long before she found herself

hired at a nearby family owned restaurant in the city of Orange.

The restaurant was called Katella Grill and she was their newest

server. She had worked in the food industry before; this was her

first job as a waitress. She quickly adapted and pretty soon found

herself with enough money to support her and treat herself at

times too. While having two jobs was great, Keira felt her

education was suffering. It became difficult to balance school and

two jobs. She ended up leaving Charlotte Russe after working

there for two years. Meanwhile, she was undeclared in her major

and felt it was time to start looking at options. Knowing her

strengths and weaknesses, she felt that a bachelor’s degree in

communications was right for her, so she declared. Her emphasis

was public relations for over a year before she decided that jobs

within that industry did not interest her. In her fall semester of 2013, she took her first introductory

class for entertainment and tourism and decided to change her emphasis to entertainment and

tourism studies and found herself much happier. Shortly after changing her emphasis, she decided

that her first love was teaching and that is where she saw herself in the future. Her dream is to

become a kindergarten teacher. This semester, she worked 35 hours a week at the restaurant and

also completed 45 hours of fieldwork observation in a kindergarten classroom at Sunnyside

Elementary School in Garden Grove. She will graduate with her bachelor’s degree in communications

in December 2014. She found her true passion in teaching and will finish up her prerequisites for the

teaching credential program and apply in the fall. She is currently employed at Katella Grill and also

recently hired back at Charlotte Russe as a sales associate for the summer.

Keira De Nicola

2901 E. Nutwood Ave. #C12, Fullerton, CA 92831

(310) 227-1846

[email protected]

OBJECTIVE

To obtain a job utilizing my communication and customer service skills in a professional setting

EDUCATION

California State University, Fullerton August 2010 – Present

Major: Communication Arts, Entertainment and Tourism Studies

Expected Degree Completion:

December 2014

El Segundo High School, El Segundo, CA September 2006-June 2010

3.6 Cumulative GPA

Principal’s Honor Roll

California Scholarship Federation

EXPERIENCE

Katella Family Grill, Orange, CA August 2011-Present

Lead Server and Outside Marketing Assistant

All aspects of customer service, advertising and restaurant promotion, cash handling

Awards: Top Sales In All Categories

Charlotte Russe, Brea, CA September 2010-August 2012

Sales Associate

Responsible for sales, cash handling, customer wardrobe consulting, shoe inventory maintenance,

mannequin dressing and window display.

Awards: Top Jewelry Sales and Top Customer Email Capture

Northrop Grumman, El Segundo, CA February 2010-June 2010

Business Development Intern

Updated calendars, ordered office supplies, participated in marketing meetings, and organized

appointment schedules

Participated in fundraisers and produced a Public Service Announcement showing the

company’s involvement with the USO.

Other Customer Service Related Employment October 2007-August 2010

Valentino’s Pizza, The Habit Burger Grill, Salad Creations, El Segundo, CA

SKILLS

Communication: Public speaking and writing for targeted audience

Clerical: 50 WPM, organizing, answering and making phone calls, taking messages, cash handling,

data-entry, 10-key

Technical: Microsoft Word, Excel, and PowerPoint, iPhoto, social media navigation, Mac and PC

Proficient including Facebook, Twitter, Instagram, Tumblr and EBay

EXTRACURRICULAR/ LEADERSHIP ACTIVITIES

Lead Trainer for New Employees

High School Orientation Leader, Cheer Captain, Student Government Officer

PERSONAL

I am an enthusiastic, hardworking professional who enjoys serving and working with people.

References available upon request.

Since as early as a month before graduating high school, Stephen Huynh has

been as anxious and excited to enter the entertainment industry as the day he

was born. Over time, Stephen has dedicated his time and efforts in order to

seek out new opportunities and to learn and grow as much as he possibly can.

He is currently pursuing his first bachelor’s degree in Public Relations with a

minor in Radio-TV-Film at California State University, Fullerton.

For the last two months, Stephen has been working as the Public Relations

Intern with ATLUS USA or Index Digital Media, Inc. Under the direction of John

Hardin, Public Relations Manager, Stephen has dedicated a minimum of 20

hours a week in the office in order to effectively research, produce and

creatively contribute to the ongoing communication efforts between ATLUS,

press and its growing subscriber e-mailing list, known as the ATLUS Faithful.

Stephen has also recently joined Titan Public Relations, the first student-run public relations firm at

Cal State Fullerton, as an Account Coordinator. He contributes greatly to their analytics and

researching of key figures. Since joining, Stephen has supported the creation and implementation of

various communication plans on behalf of their current client, Gay For America.

As of January 2014, Stephen has also engaged in the ambitious endeavor of launching a pop

culture/entertainment review and news website. He is currently the co-founder of Dorkaholics.com

and serves as Editor-In-Chief and Chief Executive Officer of a staff of 8 writers.

Although Stephen has the ability to be a professional at any given time, he feels that sometimes

enjoying life and being a kid has led him to some of his best ideas. An avid fan of all things

entertainment and pop culture, Stephen has been able to meet and connect with people from all over

the world through his knowledge of the entertainment industry and his experience at various

conventions around Southern California.

You can usually find Stephen directing the lost and confused as a volunteer (Aquarium of the Pacific,

Conventions, Marathons, Non-profits, etc.),catching up on his huge comic book collection, or slaying

dragons as a Tiefling Mage in Dungeons & Dragons.

Stephen Huynh

[email protected] 949.690.2407

WORK EXPERIENCE

Newport Beach Film Festival - Irish Spotlight

Newport Beach, CA

Marketing & Public Relations Intern

January 2014 - Present

· Coordinating with team members on weekly tasks and duties regarding the Irish Spotlight

· Pitching the Irish Spotlight to relevant media conglomerates and target demographic.

· Assisting CEO in marketing & partner relations with the Irish Spotlight.

Titan Public Relations

Fullerton, CA

Account Coordinator September 2013 - Present

· Writing, updating and maintaining social media content & communication plans.

· Collaborating with Titan PR team on new ideas, plans, and venues for marketing and

communications.

ATLUS USA

Irvine, CA

Public Relations Intern December 2013 - March 2014

· Drafted, wrote and sent press releases/newsletters to relevant gaming/entertainment outlets.

· Aided in daily public relations & marketing operations.

· Supported PR Manager in any and all public relations, marketing, and administrative duties.

Celebrate Forever Foundation

Newport Beach, CA

Marketing & Communications Internship July 2013 - October 2013

· Constructed and implemented marketing and communications plans.

· Developed, wrote, updated and maintained online social media content, press releases, and

letters.

· Assisted the Executive Director in all marketing, management, partnership, or administrative

activities.

Sweet Relief Musician’s Fund

Huntington Beach, CA

Public Relations Internship June 2011 - October 2011

· Completed information analysis and online research on behalf of supervising intern.

· Maintained and updated organization’s e-mailing database.

SKILLS

· Above proficient graphic design capabilities in Adobe Creative Suite programs


· Mastery of Microsoft Office Suite (Word, Excel, PowerPoint, etc.)

· Strong research skills (SEO, social media analytics, Google Analytics, databases)

EDUCATION

California State University, Fullerton

Fullerton, CA

Bachelor of Arts, Communication

May, 2015

Emphasis: Public Relations | Minor: Radio-TV-Film

http://stephenvanhuynh.wordpress.com/ | http://www.linkedin.com/in/stephenhuynh

http://stephenvanhuynh.wordpress.com/

http://www.linkedin.com/in/stephenhuynh

http://www.linkedin.com/in/stephenhuynh

Theresa Camille Velasco was born on July 28, 1987 in Torrance,

California. She resided in Southern California most of her life. She

was raised in the city of Carson with her three younger brothers by her

mother. Then at the age of nine, she made a trip to the other side of

the world to Guam. There she lived with her grandparents and one of

her younger brothers for three years. She was able to attend

elementary school and learning about their culture and the language

of Chamorro. After moving back to California with her mother and

receiving her High School Diploma from Carson High, she decided to

continue her education at California State University, Fullerton

(CSUF). With both her parents not being able to attend college, being

accepted as a Business Administration major was the most exciting

moment of her life. She was not only excited to be going to college;

she was excited to be a great role model for her three younger

brothers.

After a few years, courses were not what she expected so Theresa decided to change course with

her future. She is now a senior studying Communications, Entertainment and Tourism, and will be

graduating in the Spring of 2014. After graduating, she would like to pursue a career in Event

Planning.

While attending as a full time student at CSUF, she works full time in the Marketing department at

Zynx Health Inc. as the Marketing Communication Coordinator. At Zynx, she is mainly responsible for

updating and maintaining the company website, sending communications to the internal teams,

clients, and prospects, and assisting with events Zynx hosts or attends. In addition to working and

attending school full time, she is planning a wedding for August 6, 2014.

To get away from all of the working and planning, she enjoys CrossFitting five days a week. CrossFit

sounds intense but she finds her time at the box stress free and time she could spend on herself. And

when in season, Theresa likes to enjoy snowboarding.

Theresa Camille Velasco

Hawthorne, CA 90250

562.213.5232

[email protected]

EDUCATION

California State University Fullerton August 2014

B.A. in Communications, Entertainment and Tourism

TECHNICAL SKILLS

Proficient in Salesforce.com

Proficient in Microsoft Office Suite products (Excel, PowerPoint, Word, Access)

Proficient in ExactTarget.com

Event registration website and website development

Strong organizational skills, general office administration, excellent written and oral

communication skills

WORK EXPERIENCE

Newport Beach Film Festival, Newport Beach, California January 2014 – May 2014

Irish Spotlight

Assisted CEO in production of the Irish Spotlight event

Communicated on a weekly basis with team members on event logistics

Outreached and secured supporters, partners, and sponsors for the event

Zynx Health, Inc., Los Angeles, California September 2012 – Current

The market leader in providing evidence-based clinical decision support solutions that help healthcare

organizations measurably improve patient outcomes, enhance safety, and lower costs.

Marketing Communications Coordinator

Update and maintain Zynx website with upcoming events/trade shows, new products, success

stories, and other company announcements

Create content for internal and external communications for upcoming events and drive

registration for national Zynx events

Assist Global Events Manager with logistics for internal events and regional conferences

Brookstone, Inc., Costa Mesa, California

Assistant Store Sales Manager 2002 – 2006, November 2008 – September 2011

Innovatively managed the store by driving sales performance and meeting desired goals by the

company

Merchandised store according to company visuals to increase sales on featured products and

manage the receiving and shipping and control cash flow

Reviewed merchandise reports and analyze correspondence of sales and product placements

and communicate sales performance and figures to district manager

American Honda Motor Company Inc., Torrance, California

Parts Division, Finance Department

Accounts Payable Analyst, Parts Financial Planning October 2007 – July 2008

Responsible for reconciling, processing and authorizing 150 parts supplier accounts totaling to

$2.0M in payables

Reviewed vendor documents including invoices, statements, packing slip, bill of lading and

purchase order

Successfully communicate with vendors, procurement and supply specialists regarding pricing

and shipping discrepancies

The Newport Beach Film Festival’s audience is generally those within Southern California. As a result

of past demographics, we have the following statistical data at our fingertips: 55% of guests are

women, 44% are men, 31% of guests have an income of 150 - 200k, 28% have an income of 50-90 k,

and the largest demographic of age with 27% is 25 - 34.

From this, the Irish Spotlight’s ideal audience is young to middle aged adults with a national average

to above average median income. Within these parameters, we want to focus on those with an

interest in Irish/Celtic/Gaelic and/or an interest in films in general. After looking closely within this

narrow margin, we can reach out to our audience that may or may not be fully involved or interested

in the Irish Culture, but more so of film in general. The Irish Spotlight is the only spotlight that is in

English and as a result, will naturally attract an audience that would rather listen to English dialogue

than have to read subtitles.

Post-Event Analysis: From what the team witnessed, a large amount of middle to upper aged men

and women came to the actual event.

Jim McDonough: (951) 216-1493/ [email protected]

1. PubGuide.com

a. A website that contains the largest list of Irish pubs and restaurants in America. They

send out a newsletter via email twice a month with pub news, special offers and

contests. Pub owners pay a yearly subscription to have their bar listed. They have a

rating and review system for the bars listed. The list is constantly growing.

2. Irish Arts & Entertainment

a. A newspaper dedicated to Irish Arts, Culture, Entertainment and Events. Irish Arts &

Entertainment is dedicated to keeping the Celtic and Irish communities and Americans

informed. They publish a Weekly Irish Plan for contact: I called Jim McDonough to

introduce myself. Last semester’s group initiated the conversation with Jim about


placing a full page ad in their newspaper and including our event in the weekly

newsletters. We have received very good feedback from him and is on board.

b. What we are doing for them: We are going to feature them as a supporter and also

thank them in the beginning announcements of the film.

c. What they are doing for us: Irish Arts & Entertainment is going to include us in their April

newspaper issue with a full page. They are also going to include us in their E-Missive, a

newsletter sent out four times a month with Irish interest. It features links, a calendar

and information about the far-flung activities and events going on in our communities.

d. Plan for contact: I called Jim McDonough to introduce myself. Last semester’s group

initiated the conversation with Jim about placing a full page ad in their newspaper and

including our event in the weekly newsletters. We have received very good feedback

from him and are on board.

Terry Anderson: (818) 902-9066/ [email protected]

1. Founded in 1975, it is a non-profit organization that is recognized as the nucleus of the local

Irish and Irish American community in Southern California. Brothers Allyn and Terry Anderson

(our contact) founded the organization in efforts to combine the Renaissance Pleasure Fairs

and the Scottish Highland Games. It is essentially the Irish cultural center for Southern

California because it represents the very best in Irish music, song, dance, and sport, and is the

largest Irish outdoor exhibition in the Western United States. Over 30,000 people visit the Big

Irish Fair annually which states that they are a prominent figure in the Irish Community. We are

working with them for media purposes such as outreach and support as well as contact for the

Rose of Tralee.

2. Plan for contact: Terry Anderson was contacted by both phone and email. I introduced myself

and emailed him the agreements put in place from last semester. Because of St. Patrick’s Day,

our conversations haven’t been very strong and consistent, but now that the holiday has

passed, we are communicating and getting the ball rolling.

3. What we are doing for them: We will use our Facebook to give shout outs to Irish Fair as well

as give them a special thanks before the screening.

4. What they are doing for us: Sending out email blasts to potential ticket purchasers to raise

awareness. Also have Terry act as a formal greeter at the screening in the lobby. We would

also like the 2014 Rose of Tralee winner to attend the event as a guest and give a formal

welcoming at Muldoon’s to our attendees.


Sean Canniffe: (650) 344-3765/ [email protected]

1. Sean Canniffe is our contact for this newspaper. It is the oldest Irish Newspaper on the West

Coast. It was founded in 1962. The newspaper is used to inform and entertain the ever

increasing Irish population. In October 2003, the newspaper launched a Southern California

edition with news and information within the Los Angeles, Orange County areas.

2. We contacted Sean about publishing a Press Release with a photo and he was more than

happy to do that for us. He said we could have a spot in the April edition of the Herald and the

deadline for all information was Saturday, March 15th.

a. Sean was also more than willing to give us copies of the Herald as soon as it was

printed.

i. March 3-7th: Draft information to send by March 15th

ii. March 10-14th review information being sent

iii. Friday, March 14th send Press Release via Email

iv. Saturday, March 15th last day to send article and photo to Sean via Email

v. Tuesday, April 1st: Article Published

3. What they are doing for us: Publishing an article along with photo of Newport Beach Film

Festival logo in their April issue that came out on Tuesday, April 1st.

4. What we will do for them: Publish their logo on our tri fold that will be handed out to guests

on the day of the event.

Sean Manning: (626) 641-8347/ [email protected]

1. Sean Manning is our contact for Irish Pride and was initially contacted by last semester. Irish

Pride is a clothing company established in 2008. This is a family owned company and one of

our biggest clients. They are dedicated to producing quality that mix traditional designs with

modern style. They are devoted to preserving the American Irish culture. They are doing this

through music, dance, festivals and other cultural events throughout Southern California. they

specialize in graphics, print, and merchandise.

2. Sean was contacted through email and phone and is on board for the agreements that he

made with last semesters group. He was very open to communication and was very flexible if

we wanted to change something in the original plan.

3. What they are doing for us: Sean’s band is going to provide the event’s entertainment, they

will also send out email blasts as well as promote on their Facebook. They will also provide

merchandise for the ticket giveaway on the radio. He has also given us contacts for other

valuable outreach contacts.



4. What we are doing for them: Their logo in our pamphlet along with special thanks before the

screening. We will also link them to our Facebook and Instagram posts.

Tyler Russell: (949) 715-4859/ [email protected]

1. Tyler Russell is our contact for this radio station. They are a nonprofit, noncommercial,

member supported radio station. To them it is not about the money and it is more about the

community, they music and the listeners. KXRN plays generational rock and their beachside

studio is perfect for local acts and touring brands to stop by. They are also involved in

delivering education resources, providing Laguna residents and visitors with valuable

information about the community calendar, local news and weather, beach and surf conditions,

and traffic.

2. What they are doing for us: KXRN has agreed to giveaway two pairs of tickets for the event.

they agreed to give away a pair on St. Patrick’s Day as well as the day that they went on sale.

They wanted to conduct an interview with someone from the festival

3. Gregg wished to do more with this radio station so he was put into contact with the radio

station and they ended up giving away 12 sets of ticket from all different spotlights including

the Irish spotlight from April 18th through the end of the festival.

4. What we will do for them: Nothing was promised but we thanked them on our Facebook

page and featured them in our tri-fold that was given out at the screening.

Ron Meyn: (714) 580-8804/ [email protected]

1. First retail ice sculpture store in the world, located in Huntington Beach, Calif. Known for selling

ice novelties and offering a design center, showroom freezer, and open houses. Ron Meyn,

the owner and artist, uses his vast experience to make every event memorable and affordable

2. Millennium Ice was on the pending list of potential supporters and partners. I called Ron to

introduce myself and said that he was still on board for getting us an ice sculpture of a four leaf

clover for our event.

3. What we are doing for them: We are going to mention Millennium Ice as one of the sponsors

on our social media as well as featuring them in our pamphlet.

4. What they are doing for us: Millennium Ice is to provide a four leaf clover ice sculpture with

“15th Anniversary Newport Beach Film Festival” in the center. This is to be a centerpiece for

our party at Muldoon’s Irish Pub.



By the middle of our campaign strategy, a majority of our sponsors were committed and/or locked into

signed agreements. The next biggest focus for us was our outreach to the Irish community. We were

able to take advantage of multiple opportunities due to the following sponsors: Irish Pride, KXRN, Pub

Guide, Irish Arts and Entertainment , Irish Embassy. They sent out our press release through email

blasts to their large network of Irish communities. Along with the email blasts, radio promotions as

well as Facebook and Instagram posts continued to promote the Irish Spotlight. In addition, it was

extremely important that the name of our screened film was not to be released before April 1st (the

embargo date set by the Newport Beach Film Festival office), which is when tickets went on sale.

Lastly, we were able to further network with the Irish community by attending St. Patrick’s Day

events and found new Irish outreaching opportunities.

SPECIFICALLY:

We plan to utilize Facebook, and also utilize their monthly email blasts so that we can target

their current audience

The Irish Team has already been added onto the Irish Fair Foundation’s mailing list.

This email comes out monthly and gives us a good idea of exactly how to market in the

newsletter. We aim to be in the newsletter to raise awareness of the spotlight to our target

audience.

They will be reposting what we post on our Facebook page on their Facebook page. This is as

soon as we had access to our accounts.

They will be sending an email blast out for us just after April 1, 2014 which is when tickets will

go on sale.

Sean has also got us into contact with other Irish related group on Facebook that will hopefully

do some posting for us.

He keeps us informed of upcoming events we can do outreach

o Wednesday, February 26th: Meet Sean and Collect KX 93.5 FM giveaways

o Invited us to go to their booth at the St. Patrick’s Day celebration at the OC fairgrounds

in Costa Mesa on Sunday March 16th, 10am to 4pm. Mainly to network and meet more

of the Irish community.

*All Facebook postings are clipped in the Appendix

o Monday, March 31st: Facebook repost

o Monday, March 31st: Placed in their event calendar on their website.

o Sunday, April 13th: Facebook repost

o Monday, April 14th: Facebook repost

o Wednesday, April 16th: Email blast sent out

o Thursday, April 17th: Facebook repost

o Tuesday, April 22nd:Facebook repost

o Sunday, April 27th: Facebook repost

o Monday, May 5th: Facebook repost

Specifically for the Irish Spotlight they will be setting up an interview with someone from the

Newport Beach Film Festival in order to set up for the ticket giveaway that they will be doing

for us.

This will be further discussed with Gregg in class.

Gregg set up a meeting with Tyler from the radio station and they agreed on giving away 12

sets of tickets starting from April 18th and continuing on through the festival.

We had a number of online, Facebook, Twitter and blog connections that were utilized. However, our

team hit a bit of a snag due to unconformable account questions in order to access the Facebook.

During this time, sponsors were able to post on their own social media accounts, as well as send out

email blasts to their lists of contacts. Once our problem was fixed, sponsors began reposting what we

posted on our social media sites, and some provided room for us in their publications. Along with all

of this, a radio station aided us in promotions and gave away tickets on their website.

Facebook: 455 Likes

No Twitter

We will be using their Facebook page to get the word out. They will be reposting what we post on our Facebook

page.

They will also be sending out an email blast about the event for us.

Facebook: 700 Likes

Twitter: 7 Followers

Email: 1100 Contacts

They will do a ticket giveaway for us through their radio station

They do have a Facebook and Twitter account for social media this might be a good

opportunity to reach out through their social media.

Facebook: 3,188 likes

Twitter: 1,347 followers

Internally we have a Facebook, Twitter and now an Instagram account. This was how we spoke

directly to our audience members and informed them of our events. However, we did not utilize how

Twitter. We did not feel that we had enough information to be warranting new Tweets continuously.

Key sponsors/partners/supporters liked and shared our messaged to their followers. We were able to

reach our fans as well as the fans of our partners who essentially became our brand representatives

and helped spread the event through word of mouth. In addition, our spotlight’s Facebook page had a

minimum of 2-3 posting per week that were designed to engage and inform our followers of our event.

As a result of our actions, we were able to leverage our resources during and after the event in order

to increase the Irish Spotlight’s social media following. However, we were only able to increase the

social media following of the Irish Spotlight by roughly 35 likes. The Irish Spotlight’s current following

is still at a very low number and needs to be increased in the future in order to no longer rely solely

upon our partners.

Contact Person: Andrew (Andy) Scott

Phone Number: (714) 393-1833

Email: [email protected]

Type of Organization: Entertainment

Team Contact Name/Number: Carmen Herrera (714) 225-9321

Full Description of Organization:

Andrew Scott is an Irish bagpiper.

Why did we work with them?:

They have used Andrew in previous years. He led the guests from the

movie to Muldoon’s Pub.

Size of Organization (Readership/Membership):

He works for himself and doesn’t have a readership. However, he is a friend to plenty within the Irish

community and can be counted on as an ambassador for the Irish Spotlight.

Social Media Outreach:

We posted Andrew’s logo on our Facebook page. We were unable to tag him, though, because he

doesn’t have a Facebook page or website

Size of Social Media (Facebook/Twitter):

Facebook: N/A

Twitter: N/A


What they did for the event?:

He led everyone from the Movie Theater to Muldoon’s Pub, while playing the bagpipe.

What we did for them?:

We gave him a ticket to watch the movie. We also advertised for him on our Social Media sites.

Special Notes: Andrew is a sweet gentleman, with a big heart. If you want to work with him, just call.

He loves doing it.

Website: www.Aniaracademy.com

Contact Person: Christine Byrne

Phone Number: (949) 274-2821


Address: 26041 Cape Dr. Suite 137, Laguna Niguel, CA 92677

Type of Organization: Irish Dance Entertainment

Team Contact Name/Number: Jacquelyn Tolliver (714) 773-2332


“Aniar LA" began as the Christine Byrne School of Irish Dance, back in the late 80's, early 90's.

It started out as a small school, with dance classes in Westchester, Santa Fe Springs/Downey, and

Monrovia. Many old students have fond memories of dancing on plywood in her garage

Aniar Academy of Irish Dance specializes in teaching traditional Irish dance, culture, and music

to the young and young at heart. Students are given individualized attention, and are given many

opportunities to compete in feiseanna (competitions) and participate in shows. From beginner to

world champions, ages 3 to adult, Aniar Academy welcomes all.


One of our biggest annual sponsors, Sean Manning with Irish Pride asked if we would be interested in

using the Irish Dance academy for the event. He mentioned that it would make the event more Irish

and got us into contact with Christine. This is something new and different that the Irish spotlight has

never had before.


This organization currently has one location and competes in many competitions. At the festival there

were 13 dancers total. Their school is slowly growing.

Geographic Reach:

Orange County


This dance school just recently started some social media sites and posted the festival event on their

event calendar for us. We were unsure if the dancers would be a good idea so there was not much

time to promote with them. We ended up locking them in two weeks before the event.

http://www.aniaracademy.com/

Size of Social Media (Facebook/Twitter/Instagram):

Facebook: 131 likes

Twitter: 5 followers

Instagram: 35 followers


They provided entertainment before the screening next to the red carpet. The guests were greeted

with 13 Irish dancers as they entered the theater, right before they took their seat.


We gave them thanks before the screening of the film and featured them the day of the festival on our

social media pages.

Special Notes:

Christine was a pleasure to work with and was very excited to work with us at this event. They do

need a hard surface, not carpet, for their dancing.

Website: http://www.musicfromtheharp.com and http://www.healingmusicfromtheharp.com

https://www.facebook.com/musicfromtheharp

Contact Person: Barbara Schilling





Barbara Schilling is a harpist. She is a certified therapeutic harpist. she has been playing in hospitals,

nursing homes, and Alzheimer facilities throughout Orange County since 2002. She completed the

Compassionate Haps Therapeutic Certification in 2006.


Barbara played at previous Irish Spotlights. We thought it would be great for guests to come into the

theater and hear the soothing Irish heart.


Barbara is on Facebook. People do read and like her posts.

Geographic Reach:

Mostly Orange County


Facebook: 61 likes


Barbara played during the event in one of the theaters.


We gave her one ticket to watch the movie. We also advertised for her on our Social Media site.

http://www.musicfromtheharp.com/

http://www.healingmusicfromtheharp.com/

Special Notes:

Barbara is a sweet lady. She wants to stay involved. When you know the movie title, let her know.

She was very excited when I told her. E-mail her every other week, so she can post on her Facebook.

depending on what you’re going for, I would recommend contacting Barbara again. She was great in

the theater. She had told us in previous years she was in the lobby, but her music would get drowned

out by all the people. In the theater people were able to enjoy her music as they walked in and as

they waited for the music to start.

Contact Person: Finbar Hill

Phone Number: (714) 658-9832


Address: 1631 Beverly Boulevard, Los Angeles, California 90026

Type of Organization: Consulate

Team Contact Name/Number: Theresa Camille Velasco (562) 213-5232


The Consulate of Ireland Los Angeles is the source of information when applying for passports, visas

and when sourcing information about Ireland. They list the Irish Embassies and offices abroad, offer

passport services, consular services, visa services, and global travel advice.


They are the main hub for all interaction with Ireland and Finbar is very involved in the Irish

Community. He said a few words before the movie in the prior years.


US, California, Southern California

Geographic Reach:

Los Angeles, Orange County


Facebook: 39 members in a closed group


Since this is an Irish event and we have a heavy Irish audience, we got the Consulate’s full support.


The Consulate of Ireland was recognized in the NBFF book as well as the Irish Spotlight tri fold. The

organization was also thanked as a sponsor before the film.

Special Notes:

In the initial conversation with Finbar, he said he is unable to attend our event since he says a few

words before the film. He emailed Theresa the Thursday before the event stating he would like to

attend, but did not show up. Theresa responded saying how excited the team was and sent over

contact information as well as an image so he knew who he would be looking for onsite. Not sure

what happened there.

Website: www.creativemade.com

Contact Person: AJ Hasse - Creative Director

Phone Number: (626) 641-8347


Address: Newport Beach, California

Type of Organization: Publishing



They focus on customers. They use local products, reducing our environmental footprint, and keeping

their prices competitive. They are an Orange County design firm that specializes in print & web

marketing. They excel at Creative Design, Web Development, Print Marketing, and Direct Mail. Let

them be your business provider for design, web, and marketing needs – they quote every job with the

best price we can to provide our top quality service. Their staff is professional and experienced, with

an average of 12 years of work history in their field. And their vendors are almost entirely based in

Los Angeles and Orange County, so their environmental footprint is small as they serve the Southern

California area primarily. They are very proud of this; Support the Locals.


We worked with them, because Gregg Schwenk introduced AJ to the entire class. AJ was in charge

of making our tri-fold for the night of the event. So that


CreativeMade doesn’t really have a readership/membership.

Geographic Reach:

Los Angeles and Orange County Area


They posted about the Newport Beach Film Festival, but didn't mention the Irish spotlight, since they

did trifolds for each event.


Facebook : 88 Likes

Twitter:80 followers


CreativeMinds created unique trifolds for each of the spotlight events. The trifold contained

information on the film, location of party, sponsors, and other information.


They were able to attend the event, recognized on tri-fold and shout out before the movie.

Special Notes:

AJ was really great to work with. There was a bit of a mix up for a while but the issue was fixed and

the tri-fold looked wonderful. A lot of guests complimented the tri-fold. If another sponsor didn’t have a

logo then AJ would help them develop one. He is also easy to get along with. See Appendix for the

trifold.

Website: www.pubguide.com

Contact Person: Jim McDonough

Phone Number: (951) 216-1493


Address: 7310 S. La Cienega Blvd Suite

100, Inglewood, CA 90302

Type of Organization: Media/Website



A newspaper dedicated to Irish Arts, Culture, Entertainment and Events. Irish Arts &

Entertainment aims to deliver Irish and Celtic interest information and news to our readers. They also

focus on Celtic arts and entertainment with a slant toward ALL THINGS IRISH.

Along with the newspaper, they host a website dedicated to pubs: pubguide.com. This is the

home on the internet for the most complete listing of pubs throughout America. Pubs are added to the

list every day. Pub owners and managers are encouraged to sign up to have their pub listed on the

site.

Weekly Irish E-Missive is also published by this organization. It is a newsletter sent out four

times a month with Irish interest. Features, links, calendar and information about the far flung

activities and events going on in the Irish communities.


The Irish Arts & Entertainment organization is very involved in the Irish community. They like being

involved with anything being Irish.


Irish Arts & Entertainment reaches Southern California

PubGuide lists pubs all over the country

E-Missive reaches Southern California

Geographic Reach:

Irish Arts & Entertainment reaches Southern California

PubGuide lists pubs all over the country

E-Missive reaches Southern California


We did a few posts about Irish Arts & Entertainment on Facebook. They were also shared through

our team’s social media outlets.


Facebook: 195 Likes


A full page ad was originally promised in the Irish Arts & Entertainment Magazine, hard copy and

digital copy. Since they only release every other month, we missed the deadline for the March issues.

Instead, Jim allowed us to promote in the Irish E-Missive which is sent out to the Irish community

every week. Hard deadlines for the magazine was on the 15th. Anything published in the Irish E-

Missive must be submitted on Wednesdays. The earlier the better of course. Jim attended the event

and said a few words before the film.


Jim from Irish Arts & Entertainment has been involved with NBFF for years. As usual, we gave Jim

two tickets to the event. Before the film began, we thanked Jim and his organization for all of his

support this year and introduced him to the audience so he could say a few words. In addition to the

recognition before the film, we included the Irish Arts & Entertainment logo on our tri fold for the

evening’s event.

Special Notes:

Jim was great to work with and he loves being involved with events like this where students like us

are given the opportunity to do real life events and have some responsibility. He has specific

deadlines for his magazine and newsletter releases, so just make sure you get things to him on time.

The magazine is released every other month, so getting him some information to put in the magazine

early February if you want to make it in the March issue. Leading up to St. Patrick’s day is very busy

for them so you may have silence until the holiday is over. The copy below was released the Irish E-

Missive.

Sunday, April 27

5:00pm

15th Annual Newport Beach Film Festival will feature an exclusive Regional Premier of the Irish Film

Life’s A Breeze

Life's A Breeze Trailer

Screening at the Edwards Theatre and After party at Muldoon's Pub. Theatre is adjacent to Muldoon's

Pub at 202 Newport Center Dr.

Newport Beach. 949 640-4110

Cost of both is only $25.

Music by the Irish Volunteers

Tickets: www.newportbeachfilmfestival.com

http://r20.rs6.net/tn.jsp?f=001fuabWIhZf8-r8lvzEr-giryWd8PPjyNGP2QZCOnVmcJQ0NqDjSzPbF5-FcadZ_mnRkmTFVppVDei5zMXkgcsFi2n0GRUdmTsEiOU7mN5NVixaldqVbser8PupE_OHd5KK9zlxRX5NY7l3JTsrIYfgJ2kSHm7qc-osx_LkYTq_N2czOoXe0TVKozTdKoh2I07&c=ywLzs_YuHTbPXLhx9iE2Pyslrp-xVRMECnTDxnd8br3alUBYepA9-w==&ch=0xyH5-z4aj_tfL26U-Qv4LcbcYrtUXviVZ-TQ7WsGb3eqSow9JLQmA==

Website: www.irishfair.org

Contact Person: Terry Anderson, Founder & CEO

Phone Number: (818) 902-9066


Address: P.O. Box 2429 Toluca Lake, CA 91610

Type of Organization: Media and Outreach

Team Contact Name/Number: Julianne Ludwig (949) 293-9906


The BIG Irish Fair and Music Festival was founded in 1975, and then in 1976 the BIG Irish Fair

moved to Devonshire Downs in Northridge, California - home of the San Fernando Valley Fair.

Brothers Allyn and Terry Anderson founded the event and the sponsoring non-profit

Foundation in an effort to combine the very best of Renaissance Pleasure Fairs with the Scottish

Highland Games - only infused exclusively with everything Irish. The result was magic, and public

support for the BIG Irish Fair has multiplied ever since.

The BIG Irish Fair has had many locations over the years including the Rose Bowl in

Pasadena, the Los Angeles Equestrian Center in Burbank, Santa Anita Racetrack in Arcadia, Irvine

Meadows in south Irvine and currently at Irvine Lake in Orange County.


We are working with them for media outreach and exposure within the Irish American community

because they hold large, reputable events that attract many people.


Over 30,000 people visit the Big Irish Fair annually. Over 5,000 email subscribers.

Geographic Reach:

Irish Fair Foundation is based out of Murietta, but holds events in the Orange County and Los

Angeles areas. The event that they hold that is the closest to us in location is the Big Irish Fair which

draws crowds from all over California.

http://www.muldoonspub.com/


We utilized Terry’s connections through Irish Fair Foundation to reach over 5,000 families. Terry

featured us in one of his monthly email blast newsletters to Irish Fair subscribers which he sent out

twice.


Facebook: 481 Likes


Terry acted as a formal greeter at the movie theater.

Sent out an email blast with our event’s information on it, a link to buy tickets, and a link to

watch the trailer.


4 tickets for the movie

Featured them in our tri-fold brochure

Thanks before the screening

Special Notes:

Email Blast send out to Irish Fair Subscribers:

Website: http://www.irish-

herald.com

Contact Person: Sean Canniffe

Phone Number: (650) 344-3765


Address: The Irish Herald, 1201 Howard Avenue, Suite 203, Burlingame, CA 94010

Type of Organization: Media, Entertainment

Team Contact Name/Number: Keira De Nicola (310) 227-1846


The Irish Herald is the oldest Irish newspaper on the West Coast. Founded in 1962, the free

monthly paper has provided the Irish community with an invaluable service.

Since its re-launch in 1996, The Irish Herald continues to inform and entertain the ever-

increasing Irish population by way of international and local Irish and Irish-American news,

entertainment listings, music and book reviews, advice on immigration, real estate, business and

finance, travel stories and sports updates.

The Irish Herald's 60,000 readers Irish immigrants ranging from the new arrivals to veterans of

30 or 40 years; Americans conducting business with Irish; or Americans with Irish ancestry value their

heritage and like to support local business. Whether you are looking to promote travel,

telecommunications, insurance, construction, Irish produce or almost any service or product, The Irish

Herald has proven to be the definitive source for information about Irish and Irish-American business

on the West Coast.

Continued demand for a quality Irish paper has led to expansion. In October 2003 we launched

the first edition of the Southern California Irish Herald complete with news, information and stories

from Los Angeles, San Diego and Orange Counties as well as other areas such as Palm Desert and

Santa Barbara.

During the first week of each month, The Irish Herald is distributed to the most recognized Irish

establishments along the West Coast from Seattle to San Diego. Circulation is around 25,000.


In previous years, Irish spotlights have worked with The Irish Herald in order to spread the word about

our spotlight. Because of their wide circulation throughout Southern California, we felt it would be a

great idea to continue to use their help to promote the 15th Annual Newport Beach Film Festival.

http://www.irish-herald.com/

http://www.irish-herald.com/



Circulation is around 25,000 in Southern California and all along the West Coast

Geographic Reach:

Southern California, all along the West Coast from Seattle to San Diego


Sean Canniffe was able to publish an article and also a photo of the Newport Beach Film Festival

which appeared in their April 2014 issue.

What we did for them:

We were able to include their logo on our tri-fold and also the big book for the whole event. The Irish

Spotlight tri-folds were handed out to our guests as they walked into the theater.

Special Notes:

Sean Canniffe was great to work with. He is a very busy man, so phone conversations should be

short, sweet, and to the point. He is hard to get a hold of at times, but just be persistent with calling

and leave a message he will call you back. He likes to have the information that needs to be

published as soon as possible. He prefers the information to be sent via email and he also requires

you give him a phone call/ leave a message letting him know you sent the information to him. That

way he can keep an eye out for the email and get it in the herald on time.

Website: www.myirishpride.com

Contact Person: Sean Manning

Phone Number: (626) 641-8347


Address: Altadena, California

Type of Organization: Clothing Company/Entertainment

Team Contact Name/Number: Jacquelyn Rose Tolliver (714) 773-

2332


Irish Pride Clothing Co. was established in 2008 by Sean Manning in his hometown of Altadena,

California. Today it is completely family owned and operated by Sean, his brother Michael, and

Sean’s two daughters. They are dedicated to producing quality items that ix traditional designs with

modern styles, all made in house. As 4th generation American Irish inspired by their family history,

they are devoted to preserving the American Irish culture, with a presence in music, dance, festivals

and other cultural events throughout Southern California. They specialized in printing, graphics and

merchandise.


They have been involved with The Newport Beach Film Festivals Irish Spotlight in previous years and

are always excited about being involved as long as the team communicates efficiently and effectively

to Sean Manning. They also hold a large email database that can help reach out to the Irish

community.


Southern California (Orange County)

Geographic Reach:

Southern California (Orange County)


Irish Pride will send out an email blast, they currently have 1,100 contacts.


Facebook: 700 followers

Twitter: 3 followers


Sean’s band provided the evening entertainment. They also sent out an email blast, posted our event

on their website calendar and advertised on their Facebook. They also provided merchandise to

accompany our ticket giveaway on the radio.

Key Findings:

This is when Irish pride reposted for us. He is very easy to work with and flexible with postings. He

will more than work with you when you would like to send out email blasts, just as long as you are

always communicating with him. As a courtesy at least a weeks’ notice would be proper.

*All Facebook postings are clipped in the Appendix

Monday, March 31st: Facebook repost

Monday, March 31st: Placed in their event calendar on their website

Sunday, April 13th: Facebook repost

Monday, April 14th: Facebook repost

Wednesday, April 16th: Email blast sent out

Thursday, April 17th: Facebook repost

Tuesday, April 22nd:Facebook repost

Sunday, April 27th: Facebook repost

Monday, May 5th: Facebook repost


Their logo in our pamphlet along with special thanks before the screening. We will also link them to

our Facebook posts.

Special Notes:

Sean was a pleasure to work with. His daughter is in control of their online presence and at times

would not respond to emails. Because of this, I would call Sean to be sure he got my email or

message and he would be sure to respond to the call or message as soon as he could. He is very

open to communication and was easy to work with. At the event he mentioned that this was the most

Irish event he has been involved with at the Newport Beach Film Festival. He was very happy with the

turnout.

Website: www.JDFBuilders.net

Contact Person: Jacob Fienup

Phone Number: (310) 913-9944


Address: Hawthorne, California 90250

Type of Organization: Construction/General Contractor

Team Contact Name/Number: Theresa Camille Velasco (562)

213-5232


JDF Builders is a second-generation, family owned and operated Construction Company. It is a

dynamic, well-established licensed general contracting company that prides itself on developing and

maintaining long-term relationships with its customers, subcontractors, and suppliers.


We wanted to tie in the movie with the event and wanted to make the event feel more Irish. So we

wanted to have a sign with different cities in Ireland to kind of relate to what was shown in the movie.

We chose JDF Builders because he was Theresa’s fiancé and he was willing to provide this for the

team.


South Bay, California

Geographic Reach:

South Bay, California


We posted image of sign on our Facebook and Instagram thanking him for the support.


Facebook: 53 Likes

Twitter: 25 Following


Jacob from JDF Builders created a six foot wooden directional sign with names of different cities in

Ireland painted on. The sign stood on its own and it looked like it was showing you the different

directions of each city.


Nothing, this was a nice gift.

Special Notes:

This sign was offered by Theresa’s

fiancé as a gift to the team. If you

want something like this done for

your year, please contact ahead of

time for availability. You may have

to provide transportation

depending on the size.

Website: www.KX935.com

Contact Person: Tyler Russell

Phone Number: (949) 715-4859


Address: 1833 S. Coast Hwy, Suite 200 Laguna Beach, CA 92651

Type of Organization: Media Outlet, Laguna Radio Station

Team Contact Name/Number: Jacquelyn Tolliver (714) 773-2332


KX 93.5 is Lagunas only FM radio station. They are a non-profit, non-commercial, member

supported radio station. Meaning, they are the exact opposite of the Clear Channel machines you

hear around the country. It’s not about the money but rather than music, the listener, and the

community.

KXRN is champion of new music but loves the classics, too. they play “Generational Alt Rock”

from the 1960’s to now. Their beachside studio is perfect for local acts and touring bands to stop by.

KXRN is also a dynamic education resource, providing Laguna residents and visitors with

valuable, timely information on its community calendar, local news and weather, beach and surf

conditions, traffic, as well as training and internships for students.


Previous contact expressed the interest that KXRN had in being a part the Newport Beach Film

Festival. They are a local radio station and could provide some outreach to the people in the

community.

Size of Organization:

KX935.com receives over 25,000 unique web hits a month

KX 93.5 has an FM reach to 110,000 locals and six million visitors to Laguna Beach, CA

Audience is college educated, lovers of music, and fans of Laguna Beach or beach culture

Our primary demographic is 18-35 men and women and our secondary is 25-54 men and

women

KX 93.5 can be heard anywhere online, on an iPhone, on an Android, through Tune-In and

other applications

KX 93.5 is the only FM station in South Orange County and the only one in Laguna Beach that

comes in static-free

KX 93.5 has a 90 sec spot on the TV of more than 20 hotels in town

KX 93.5 has a pamphlet urging locals to turn on the radio in several hotels

KX 93.5 is being played in dozen of shops and restaurants in Laguna Beach

If a visitor presses “scan”, on their radio, KX 93.5 is the only station that comes in

KX 93.5 is often broadcasting remotely from popular spots in town to gain exposure

Geographic Reach:

Laguna Beach, CA but is available online, designated mainly to Orange County.


Tyler was used to promote and giveaway tickets on the radio, we did not used his social media pages

to promote. Although he was tagged in Facebook posts.


Facebook: 3,774 likes

Twitter: 1,347 followers


The radio station has agreed to give away two pairs for tickets for the event. we agreed to give away

one pair on St. Patrick’s day and the other on April 1st, the day tickets go on sale. All information was

noted to be submitted three weeks prior to giveaway. When contacting the radio station initially, Tyler

wanted to conduct an interview and then do the giveaway. Gregg informed me that he wanted to do

more work with them involving not just the Irish spotlight. Therefore, we got the ball rolling by getting

Gregg into contact with Tyler and they were able to giveaway 12 tickets, not all of them being for the

Irish spotlight.

Key Findings:

The gifts from Irish spotlight were delivered to the radio station by a representative of the festival.

The giveaway was held from the dates April 18th until the end of the festival.


Nothing was promised, they were very excited and willing to work with the festival. We featured them

in our trifold that was handed out at the festival and sent a thank you via social media.

Special Notes:

Make sure to take advantage of this opportunity fast in order be able to meet the deadlines and get

information that they need to them in a timely fashion. It takes a little while to get the ball rolling on

this but Tyler is very easy to work with and communicates with the team very well.

Website: www.millenniumice.com

Contact Person: Ron Meyn

Phone Number: (714) 580-8804


Address: 7611 Slater Ave Unit L, Huntington

Beach, California 92647

Type of Organization: Entertainment/Product



Serving Southern California for seven years, Millennium Ice creates ice sculptures, novelties and

luges for any event. Millennium Ice is owned and operated by Ron Meyn. He is also the artist for all of

the sculptures.


We wanted to have a display to honor Life’s A Breeze and an ice sculpture was a great way to do it.


All of Southern California. He also has a San Diego location.

Geographic Reach:

Southern California, including San Diego.


Millennium Ice was originally contacted by the Fall semester and was listed as a maybe. As soon as

we got the plan from last semester, we called to see if he was still interested in working with us. He

said that he would be more than happy to. Ron just needed details on the event and your ideas on

what you want for the sculpture so he could create an invoice for his records.


Facebook: 248 Likes

Twitter: 382 Following, 64 Followers


Millennium Ice provided an ice sculpture with green shamrocks and the title of the film Life’s A

Breeze. It was made from three blocks of ice that Ron assembled on site.


Before the film began, we thanked Ron and his organization for his wonderful work on the ice

sculpture that was going to be on display at Muldoon’s Irish Pub. In addition to the recognition before

the film, we included the Millennium Ice logo on our tri fold for the evening’s event. During the after

party, we also took photos of the sculpture and posted to our social media sites thanking him.

Special Notes:

We displayed the ice sculpture at the bottom of the stairs so it was visible as you walked in. We did

not realize the heaters that surrounded the courtyard area until we put the sculpture in place. We

thought it was going to be a problem, but since the

sculpture was thick, it did not break down. It is not

a bad idea to keep an ice sculpture in that area

because Ron does not come back to take it away

or break it down, so having some of it melt off is

fine. We had to have some of the guys lay the

sculpture down and carry it out to the grass area.

Theresa returned the light and other items Ron

provided for the bottom of the sculpture. Ron

asked a few questions about the event and

sounded interested in coming back next year!

Also, ask how big the sculpture will be since you

have to provide a table and power cord for lighting.

Other tips: A photographer should be with the

sculpture almost at all times. People loved

touching it and taking photos with it. Make sure to

post to Millennium Ice’s Twitter and Facebook that

is something that we did not do. We only thanked

them on our Facebook and tagging them.

Website: www.muldoonspub.com

Contact Person: Mary Murphy, General

Manager

Phone Number: (949) 640-4110


Address: 202 Newport Center Drive,

Newport Beach, California, 92660

Type of Organization: Event Venue



Muldoon’s Irish Pub was built in 1974. It’s an award winning, traditional Irish Pub down to its creation

to its home-brew ales. Muldoon’s management has always been an integral part of the Irish Spotlight.

Get them on your side and you’re pretty much golden. The post event is always held here and it’s

loved amongst the Irish community. There’s a courtyard, a Dining Room tavern, and across from it,

The Celtic Bar which is a private black bar set up with Irish furnishings.


They have been part of the Newport Beach Film Festival for years and this is the location used for the

Irish Spotlight after party since their initial involvement with the festival.


Orange County

Geographic Reach:

Orange County and surrounding areas.


Every opportunity we had to post about our event, we made sure we tagged Muldoon’s. They were

pretty much in every post because we would talk about the event being held there. Muldoon’s should

always be included in posts so the audience knows where the party will be held.


Facebook: 1,345 Likes

Instagram: 37 Followers, 33 Following

TripAdvisor: 48 Traveler Reviews, Rated 76 of 386 restaurants in Newport Beach


Like every year, Muldoon’s provided the location for the Irish Spotlight after party. They allowed us to

set up at 6:00 p.m., 30 minutes after our film premiered at 5:30 p.m.. They provided hors d’oeuvres

for our guests.


Gave 12 tickets to the movie.

Mentioned as a sponsor at the beginning of the movie.

Logo in the main NBFF book

Special Notes:

Muldoon’s Irish Pub does not close to the public and is NOT open bar. While setting up, there were

still customers dining, which was kind of an issue. We were given the Celtic Bar for the photo booth.

The tavern area was mainly for dining only for guests who wanted to sit away from the crowds and

enjoy dinner. We over sold the film, so there was not enough space to accommodate the amount of

guests, so beware, people will start leaving. Carmen started making sure the servers were getting

food to everyone.

Website: www.opi.com

Contact Person: Ani Erem

Phone Number: (310)277-0437

Address: 13034 Saticoy Street, N.

Hollywood, California, 91605

Type of Organization: Products

Team Contact Name/Number: Theresa Camille Velasco; (562) 213-5232


OPI Products is a nail lacquer manufacturer located in North Hollywood, Calif. OPI, originally

named Odontorium Products Inc., was a small dental supply company purchased by George

Schaeffer in 1981. Shortly after taking over the company, Schaeffer was joined by Suzi Weiss-

Fischmann, OPI’s Executive Vice President and Artistic Director. Schaeffer and Weiss-Fischmann

partnered with R. Eric Montgomery, a biochemist, and created an acrylic system that Schaeffer sold

door-to-door to local nail salons. They closed the dental sales and focused entirely on nail products

changing the name to OPI Products Inc.

In 1989, OPI expanded its portfolio to nail lacquers and later other products. In 2003, OPI

launched a nail polish line for dogs called Pawlish that received mixed reviews. In 2007, after

pressure from the EPA and the organization Campaign for Safe Cosmetics, OPI reformulated its nail

lacquers and eliminated chemicals DBP (dibutyl phthalate), formaldehyde and toluene. OPI

introduced a UV-lamp manicure, Axxium Gels, and Axxium Soak-Off Gels. And in 2010, OPI was

acquired by Coty, Inc.

OPI was featured in many films and endorsed by many celebrities. They also create special

lines for celebrities, events, or movies.


OPI has been as sponsor the festival for a couple years. One of the other spotlights had extra but not

enough for another spotlight their night. We were the only spotlight small enough to take the extras

that were provided.


Worldwide

Geographic Reach:

Worldwide


This sponsor was very last minute for us so we did not get to promote as much as we would have

liked to. They were mentioned one time on our Facebook saying thank you for the products given to

the team.


Facebook: 1,571,837 Likes

Twitter: 573 Following, 171K Followers


OPI provided 280 different nail enamels for our event. We were able to give the female guest 2 of

their products.


Their logo was included in the NBFF book as well as the Irish Spotlight tri fold. They were also

recognized as a sponsor during the announcements before

the film.

Special Notes:

This sponsor kind of fell into our laps. OPI was already

sponsoring another group from the Latino Spotlight. They

had extra products but were not enough to give to another

spotlight that night. We are the smallest spotlight so they

gave it to us. We had to purchase the bags, ribbon, and

tissue for the giveaways. We also had to put them all

together. These were given only to the women as they

walked in to the theater because we knew we were not going

to have enough for everyone, they were first come first serve.

Website: http://www.splendidstudiobooth.com

Contact Person: Janel Grimm

Phone Number: 562.373.5797


Address: 10568 S Magnolia Ave Suite 108, Anaheim, CA 92804




Splendid Studio Booth brings professionalism, tons of fun, and the studio to you! Let us help you

create fun and lasting memories that will last a life time.


We were notified by the Italian Spotlight, that they had a photo booth company that wanted to work

with us, since they already had a photo booth. We also wanted a photo booth for our event.


Orange County/ LA County

Geographic Reach:

Southern California


We posted on our Facebook page their logo and that splendid will be at the event.


Facebook: 2,616 likes - https://www.facebook.com/splendidstudiobooth/info

Twitter: 645 followers - @spledidbooth


Splendid Studio brought their photo booth to the event for guests to take pictures and create

memories. Kenny was working the booth the whole night. Guests were able to upload their photos to

their social media sites with the Irish Spotlight with #hashtags and @links all in place.

http://www.splendidstudiobooth.com/


We gave Janel two tickets to attend the screening.

Special Notes:

I would definitely contact them again in the fall. Janel was easy to work with. Her survey she sends

out, however, was a bit confusing and when received the rough draft of the outline, it was nothing like

what I put in the survey. This was the final outline. This is my team and celebrating a job well done.

Irish Spotlight 2014 Team Members

Website: www.tourismireland.com

Contact Person: Una Galligan

Phone Number: (212) 418-0801


Address: 345 Park Ave New York, New York 10154

Type of Organization: Tourism



Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday destination.

This corporate site is designed to provide you with information on Tourism Ireland - the organization,

on our activities and on the business of overseas tourism to the island of Ireland.


Since there were so many beautiful parts of Ireland showed in the film, we thought it would be nice to

give the guests something they could refer to when they leave the event in case they wanted to plan

their next vacation to Ireland.


Worldwide

Geographic Reach:

Worldwide


They didn’t promote our event, because they live in New York. She was more willing to help than to

have us advertise for them.


Facebook: 622,469 Likes

Twitter: 390 Following, 17.8K Followers


They sent over 300 of the latest Tourism Ireland guides to give to all of our guests.


We thanked them in the opening of the film.

Special Notes:

They provided the Tourism Ireland guides which were great for our guests. They should definitely be

contacted in the Fall because they probably could have done more. They were very supportive of the

event and was very happy to send over the brochures. Una is a very sweet lady, she does have a

thick accent though so be prepared and try to listen carefully. We sent you a direct phone number.

In order for us to have everything accomplished, we made sure to give ample time for anything and

everything we needed to accomplish. These tasks ranged from a variety of things such as sending

sponsor information about the Irish Spotlight. We planned accordingly. Our process was typically the

following: gave at least a couple days prior to class to have a draft ready, showed it to Gregg

Schwenk for approval, and then finally sent it along. Also, give some time just in case it is not

approved and then resend it to him for approval.

Gregg Schwenk is a busy man. As such, we made sure to give Schwenk plenty of time to respond to

our requests. As such, we would usually plan out at least 2-3 days ahead of time in order to give him

time to reply.

In addition, Irish Pride did not come up with FB postings. Those were completely done by an Irish

Spotlight team member and then sent to Irish Pride to share/like and/or post on their Facebook as

their own. These were to be drafted and sent at least a week in advance to their postings. Almost

immediately after this, another post was to be sent their way again.

It is extremely key that the Irish Spotlight team keeps track of when to make deadlines with media

outlets. These outlets will sometimes require the team to send press releases/information on certain

days. This is extremely important because some of these outlets only have monthly newsletters and if

the Irish Spotlight is not in the newsletter, your event will not receive coverage.

Life’s A Breeze was screened at Edwards Big Newport Theatre. The theater was founded in 1969

and it has more than 2,600 seats combined. The spacious lobby area was where the Irish Dancers of

the Aniar Academy of Irish Dance performed as guests arrived and walked into the lobby. There were

about 12-15 dancers that performed in the area. By having the dancers in the back facing towards the

escalators, guests were able to see and enjoy the dancers from the very top of the escalators and as

they descended down into the lobby.

Management and communication with the theatre is done completely by the Newport Beach Film

Festival office. Irish Spotlight team has no responsibility to this whatsoever. However, any tables or

chairs needed can be obtained by asking the Theatre management/employees.

Muldoon’s Irish Pub was built in 1974. It’s an award winning, traditional Irish Pub down to its creation

to its home-brew ales. Muldoon’s management has always been an integral part of the Irish Spotlight.

Get them on your side and you’re pretty much golden. The post event is always held here and it’s

loved amongst the Irish community. There’s a courtyard, a Dining Room tavern, and across from it,

The Celtic Bar which is a private black bar set up with Irish furnishings.

Communication with Mary Murphy, General Manager, is crucial! She will be able to tell you when your

team can set-up for the day of the event and where you can place certain S/P/S.

Andrew Scott Entertainment: Bagpiper $200

Aniar Irish Dancers Entertainment $300

Barbara Schilling Entertainment: Harp $250

CreativeMade Trifolds $250

Irish Arts & Entertainment Article/Advertisement $100

Irish Fair Foundation Email Blast/Outreach $100

Irish Herald Email Blast/Outreach $100

Irish Pride Entertainment: Band

Outreach: FB/Email Blast

$650

JDF Builders Wood Sign $75

KX 93.5 Radio Ad/Contest $440

Millennium Ice Ice Sculpture $500

Muldoon’s Irish Pub Venue Location/Food $10,000

OPI Nail Enamel $2,240

Splendid Studio Booth Photo Booth $150

Tourism of Ireland Tourism of Ireland Guides $750

Social Media Login Name Password

Facebook** [email protected] TeamIrish

G-Mail [email protected] TeamIrish

Instagram IrishSpotlightNBFF TeamIrish

Twitter*

*We did not use a Twitter this semester. The information provided from the last semester was

incorrect and it was too late in the game to create a new one. We suggest creating a new one and

include all of the login information here along with any secret passwords.

**The birthday information for Facebook was not provided to us from the previous semesters so if

password is forgotten, there is no way of retrieving it.

Facebook - Calendar

Date Posting

3/20/2014 Hope everyone had a great St. Patrick’s Day!! Mark your calendars for

the 15th annual Newport Beach Film Festival. The Irish Spotlight will

be kicking off their event on Sunday April 27th! Tickets go on sale April

1st. The post party will be held at Muldoon’s Irish Pub in Newport

Beach. You don’t want to miss out!

More information is coming soon!

3/23/2014 As the festival quickly approaches, it is almost time to reveal the

screening for the Irish Spotlight. Make sure you stay tuned for exciting

information about this 15th annual celebration for the Newport Beach

film festival!

Everything is coming together nicely thanks to our valued sponsors,

Irish Fair Foundation PUBGuild KX 93.5

3/28/2014 T-minus 5 days until tickets go on sale!

3/31/2014 Everyone Stay Posted! The 15th annual Newport Beach Film Festival

is coming up fast and tomorrow we are excited to announce what

screening will be featured.

Tickets will also go on sale tomorrow! Get them fast before they sell

out!! You don't want to miss out!!

None of this would be possible without the help from our proud

Sponsor Irish Pride!

3/31/2014 WOOO HOO!! We now have an Instagram!! make sure to follow us

@Irishspotlightnbff

https://www.facebook.com/pages/Muldoons-Irish-Pub/150624061630448


https://www.facebook.com/pages/Irish-Fair-Foundation/542651949096966

https://www.facebook.com/PUBGuild

https://www.facebook.com/KX935

We will be posting a fun contest to win free stuff and give you more

information about the amazing screening you will be viewing on April

27th!!

3/31/2014 This year's after party will be held at Muldoon’s Irish Pub!! Come see a

great movie and enjoy some food, drinks, and entertainment with us!

4/1/2014 Only 2 hours until tickets go on sale!

4/1/2014 Get your tickets!

Tickets to the 15th Annual Newport Beach Film Festival are now on

sale!!! Check out our exciting lineup of films and special events at

http://newportbeach2014.festivalgenius.com/2014/films #nbff2014

#NewportBeach #filmfestival


http://newportbeach2014.festivalgenius.com/2014/films

4/2/2014 Proud to announce that our screening this year will be Life's A Breeze,

don't forget to get your tickets today!

#nbff2014 #NewportBeach #filmfestival

Buy tix: http://bit.ly/1j1tk2m

4/4/2014 Keep an eye out for the Bagpiper at our event! Looking forward to

some EXCITEMENT at the @NewportThe Newport Beach Film

Festival (Official)! None of this could be done without the help from our

https://www.facebook.com/pages/Lifes-A-Breeze/188672377960252

https://www.facebook.com/hashtag/nbff2014

https://www.facebook.com/hashtag/newportbeach

https://www.facebook.com/hashtag/filmfestival

http://bit.ly/1j1tk2m

https://www.facebook.com/newportbeachfilmfest


sponsors! Thank You,

IrishPride, Irish Arts, KX 93.5

4/4/2014 Woooo Hooo!! Can’t wait to be screening this film at the Newport

Beach Film Festival! Congrats to Life's A Breeze on their Best Feature

Length Drama Award at the Celtic Media Festival this week!!

Another notch on our awards belt..... Life's A Breeze just picked up the

award for Best Feature Length Drama at the Celtic Media Festival this

week. Fingers and toes crossed Kelly and Fionnula come away with a

couple of more prizes this weekend at the IFTA's!!!!!

4/11/2014 Dress to impress!! we are excited that Splendid Studio Booth will be

attending our event! Smile big! You will be able to upload your pics

instantly after you say cheese! #newportbeach

#splendidstudiobooth#filmfestival

https://www.facebook.com/KX935



https://www.facebook.com/hashtag/splendidstudiobooth

https://www.facebook.com/hashtag/splendidstudiobooth

4/12/2014 MMMMM this is a great Irish Delight!! What’s your favorite Irish dish?

Make sure you indulge yourself in the yummy treats that we will be

serving at Muldoons Irish Pub after the screening!

#newportbeach#filmfestival #irishspotlight #irishpride

4/13/2014 We would like to do a shout out to our amazing sponsors @IrishPride

@IrishArtsandEntertainment!! We cannot do any of this without them!

We love the Irish!! We can't wait to see everyone's faces at the

Newport Beach Film Festival! Enjoy watching Life’s a Breeze and party

after the screening at Muldoons Irish Pub#newportbeach #filmfestival

#irishspotlight #Irishpride#Irishartsandentertainment




https://www.facebook.com/hashtag/irishspotlight

https://www.facebook.com/hashtag/irishpride







4/13/2014 Don't forget to get your tickets to see Life's a Breeze at the Newport

Beach Film Festival on April 27th 2014!!#newportbeach #filmfestival

#irishspotlight

Don't miss out on a great time! get your tickets athttp://bit.ly/1i1UMce

4/15/2014 AHHHHHHH! The Newport Beach Film Festival (Official) is coming up

so fast!! Can't wait to see everyone’s hard work come together as this

big day approaches! #newportbeach #filmfestival#irishspotlight

4/17/2014 Here is a little teaser for you! The #newportbeach#filmfestival is quickly

approaching and we are more than excited to be a part of the Irish




http://l.facebook.com/l.php?u=http%3A%2F%2Fbit.ly%2F1i1UMce&h=jAQE90PP0&s=1







Spotlight!

Buy Tix: http://bit.ly/1i1UMce

LIFE'S A BREEZE Trailer | Festival 2013

A Dublin family races to recover their grandmother's mattress -- and its

hidden...

4/17/2014 Life's a Breeze will take you on a journey through Dublin on a hunt for

grandmas lost fortune.

Mark your calendars for APRIL 27TH at 5:30PM!! The Newport Beach

Film Festival (Official) is coming up fast and the Irish Spotlight is

looking forward to screening this award winning film at Big Newport

Theater!!

Get your tickets here: http://bit.ly/1i1UMce

Life’s a Breeze – Irish Spotlight 2014 | Newport Beach Film Festival

www.newportbeachfilmfest.com

4/19/2014 Who is ready for The Newport Beach Film Festival (Official) to start

this Thursday! Check out OC Weekly For a breakdown of the movies

and events happening this year!

Buy tickets - http://bit.ly/1j2xbcG

Want the 411 on everything #NBFF?

Check out OC Weekly's article "NBFF Forever!" and if any movies or

events catch your eye, make sure to get your tickets today!

"NBFF Forever!" - http://bit.ly/1jhyRQT

Buy tickets - http://bit.ly/1j2xbcG

http://bit.ly/1i1UMce

http://www.youtube.com/attribution_link?a=JIWh_BoEUaQ&u=%2Fwatch%3Fv%3DRHRikj2Djas%26feature%3Dshare



http://bit.ly/1i1UMce

http://www.newportbeachfilmfest.com/2014/lifes-a-breeze-irish-spotlight-2014/

http://www.newportbeachfilmfest.com/2014/lifes-a-breeze-irish-spotlight-2014/


https://www.facebook.com/OCWeekly


http://bit.ly/1j2xbcG


http://l.facebook.com/l.php?u=http%3A%2F%2Fbit.ly%2F1jhyRQT&h=hAQE8uXEV&enc=AZNIrnitK5bvgIpnS-69VDU87dot3bt9WkaFPw85ugg-zBScwYUR2tB8fC8TXfAJ6OaJWbjm2DXRvUJAgGulo-Q387fBZfugLzqyJRHPhZ0VWVn0bk8miPmNGvq1OmWJEaDGEYa3xJBXjXjlZkQ-UioZ&s=1

http://l.facebook.com/l.php?u=http%3A%2F%2Fbit.ly%2F1j2xbcG&h=8AQEls5mp&enc=AZOtd-IPWcF7JrPwqD-Z8JRdpUbn86pV3Vqcvck1SvKFZlkDBF6P2nuvQoD-3vE3oJAE-Y9Ta0r82jrwrPGXwunOmNd8WCqbeOJkjTqVuIohy7nXVi4qizPve-bPD9X8QV2Q5WtjMJTxtP1LTBWYJ6YJ&s=1

4/20/2014 Happy Easter all!!! Today marks one week till the Irish Spotlight at The

Newport Beach Film Festival (Official). Don't forget to get your tickets!!

After the screen we will be partying at Muldoons Irish Pub in Newport

Beach!! Don't miss out on this fun night!!

4/22/2014 Need I say more?!?!? The Newport Beach Film Festival (Official) is

closer than we could imagine!! Don't forget to get your tickets before

they sell out! #nbff

4/23/2014 15 years and still going strong!! Make sure you're a part of this

amazing night at The Newport Beach Film Festival (Official). We have

some great things planned for you! #newportbeach #filmfestival





https://www.facebook.com/hashtag/nbff




#irishspotlight

4/26/2014 Thanks to Enchanted Florists we will be displaying some beautiful

floral arrangements at The Newport Beach Film Festival (Official)

tomorrow for the Irish spotlight!! It's not too late; go get your tickets

now on the festivals website!!

4/26/2014 It’s not too late! Go get your tickets while you still can!#nbff

#newportbeach #filmfestival #irishSpotlight

4/27/2014 Today is the day!!! We can't wait to see everyone's pretty faces at The

Newport Beach Film Festival (Official) Irish Spotlight!!! Everyone









working hard to make this an amazing night!

4/27/2014 It’s not too late to get your tix!!

4/27/2014 Hope everyone enjoyed the film!! Now let’s have a good time

celebrating a great film!! Let's go The Newport Beach Film Festival

(Official)!! Thank you to The Ice Store for the amazing sculpture!



https://www.facebook.com/pages/The-Ice-Store/201942623207375

4/27/2014 Look at our wonderful dancers!

*This is a video at the theater of the Irish dancers.

4/27/2014 We love our Irish Pride band!!

*This was a video of the band at the after party.

4/28/2014 The party isn't over yet. Come see the Swedish Spotlight - Newport

Beach Film Festival screen and join the after party tomorrow night!!

https://www.facebook.com/SwedishSpotlightNBFF

https://www.facebook.com/SwedishSpotlightNBFF

4/28/2014 What a great night last night at The Newport Beach Film Festival

(Official)!! Life's A Breeze is such a great film with great people!! Thank

you for everyone that came out. Hope you had as much fun as we did!

We also want to send out a huge thanks to all of our sponsors! None of

this could have been done without them! #nbff #newportbeach

#filmfestival#irishspotlight

5/3/2014 We hope everyone had a great time at The Newport Beach Film

Festival (Official)!! All the support and sponsors are greatly

appreciated! Can't wait to see you all next year! #newportbeach

#filmfestival#irishspotlight

5/5/2014 We are excited to congratulate Life's A Breeze in receiving the 2014

foreign film festival honors at the 15th annual The Newport Beach Film

Festival (Official)!! This is great news!

*NOTE: We had a mock calendar that was created early in the semester that we used as a guide for

the posting listed in this calendar. This is what we did on our Facebook page. This is a great to use as

an example to get you through the process.

It is important that you provide as much information about the festival as possible on the Facebook

page. The more information given out the better.
















Instagram Postings

Date Posting

3/31/2014 This is the 15th annual Newport Beach Film Festival!! Tickets go on sale tomorrow,

get yours fast before they sell out!! #Newportbeachfilmfestival #newport #irishpride

#irishspotlight

3/31/2014 We can’t wait to announce what will be screening this year at the Newport beach Film

Festival!!! don’t forget that tomorrow tickets will go on sale!!

#newportbeachfilmfestival #irishspotlight

3/31/2014 This year's after party will be held at Muldoon Irish Pub!! Come see a great movie

and enjoy some food, drinks and entertainment with us! #muldoonsirishpub #newport

#newportbeachfilmfestival

4/1/2014 Get your tickets now!! tickets to the 15ht annual Newport Beach Film Festival are on

sale now! check out our exciting line up of films and special events at

www.newportbeachfimfest2014.com Tickets are only 25$ #nbff2014 #newportbeach

4/2/2014 So excited to be announcing that our film will be Life’s A Breeze!!! #lifesabreeze

#newportbeachfilmfestival #newportbeach #filmfestival

4/3/2014 Gotta love Irish Booze!! what’s your favorite Irish Concoction!?!?!? #irishspotlight

http://www.newportbeachfimfest2014.com/

#newportbeach #filmfestival #nbff

4/4/2014 Congrats to Life's A Breeze on receiving the best feature length drama award at the

Celtic media festival! can’t wait to screen this at the Newport beach Film Festival!!

#irishspotlight #newportbeach #filmfestival #nbff

4/5/2014 Keep lookout for our amazing bagpiper!!! He will be a part of the many surprises we

have for you that the Newport Beach Film Festival!! #newportbeach #filmfestival

#irishspotlight #nbff

4/8/2014 Dress to impress!! Splendid studio booth will be at our event for the Irish spotlight!!

you can take pics and upload instantly from this booth. sooooo cool #newportbeach

#filmfestival #irishspotlight #nbff

4/9/2014 Mhmmmmmm what our favorite Irish dish!?!?! Make sure you indulge in the great

snacks that we will have for you at the after party!!

#newportbeach #filmfestival #irishspotlight #nbff

4/11/2014 Here is a shout out to one of our valued sponsors!! Couldn’t make any of this possible

without them! The Irish Spotlight is right around the corner! @irishpride


4/14/2014 Love Irish arts and entertainment for all of their support and help with putting together

the Irish spotlight at the #newportbeach #filmfestival #irishspotlight #nbff

4/16/2014 Mark your calendars for April 27, 2014 at 5:30pm for the screening of Life's A Breeze

at the Big Newport Theater!! Get your tickets at wwwnewportbeachfimfest.com


4/20/2014 Happy Easter All!! Hope everyone has a great day!! This day marks only a week

away from the Irish spotlight at the newport beach film festival don't forget to get your

tickets before they sell out! #newportbeach #filmfestival #irishspotlight #nbff

4/22/2014 Need I say more!?!? Get your tix ASAP. The festival is coming up fast, let’s get ready

for an amazing event! #newportbeach #filmfestival #irishspotlight #nbff

4/23/2014 15 years and still going! we are really looking forward to seeing everyone at the

#newportbeach #filmfestival #irishspotlight #nbff come join us for a good time!

4/21/2014 Catch is on the red carpet this Sunday! get your tickets before they sell out!!

@irishspotlightnbff reppin!! opening night at the #newportbeach #filmfestival #nbff

was a success.

4/25/2013 Thanks to enchanted flowers we will be having some beautiful floral arrangements at

the #nbff #newportbeach #filmfestival #irishspotlight Get your tickets, they are going

fast!

4/27/2013 Today is the day!! can’t wait to see everyone’s beautiful faces tonight! It not too late to

get your tickets! #newportbeach #filmfestival #irishspotlight #nbff

4/27/2014 Look at these great Irish dancers! that Irish spotlight is about to start! Enjoy!


4/27/2014 Catch us at the Irish Spotlight!! #newportbeach #filmfestival #irishspotlight #nbff

4/27/2014 Hope everyone is enjoying the movie!! Look at what just arrived!! #newportbeach

#filmfestival #irishspotlight #nbff #millenniumice

4/27/2014 Look at our bag piper!! #newportbeach #filmfestival #irishspotlight #nbff

4/27/2014 #newportbeach #filmfestival #irishspotlight #nbff

4/27/2014 We love our Irish Pride band!! #newportbeach #filmfestival #irishspotlight #nbff

4/28/2014 The party doesn't stop when the Irish Spotlight is done! Come see the Swedish film

and join the after party tomorrow! #newportbeach #filmfestival #irishspotlight #nbff

*Notes: We created the instagram page this semester. It seemed to work well and we started a

foundation of followers.

*The clippings start at the latest posts and ends at the most recent posts

Contact: Jim McDonough

Team Member: Theresa Velasco

2/24/14 - Left message with Jim

2/24/14 - Called me back. Discussed due dates of press release. Since today was the

deadline, he allowed us to do something small (save the date) and he will do his best to get it

in the March issue. Will have a call on 2/27 with Jim to discuss other things they will be doing

for the NBFF. He assured me that they are going to be working with us all the way through to

the NBFF.

2/24/14 - Spoke to Schwenk on what we could do by 7pm. Save the date was fine. Emailed

Jim and cc’d Schwenk.

Save the Date!

April 24 - May 1, 2014

Newport Beach Film Festival

Celebrating 15 Years of Amazing Film

Irish Spotlight and post-party will be held on Sunday, April 27, 2014.

For more information, please visit www.newportbeachfilmfest.com.

2/27/14 - Called Jim to follow up on Monday’s call.

He is sending me the digital edition for the March issue.

They are allowing us a full page with color for the April issue so we should start preparing this.

(Should include information on the Irish spotlight and the NBFF Event.)

Once we have all of the dates, they will add it to their calendars which will be included in their

weekly newsletter and we need to include a link to buy tickets

If we send a little blurb tonight with a link to buy tickets, he will blast it tonight.

Not sure if he could do anything else for us. Thinking of maybe a raffle prize, still unsure. Jim

may not even be in town during our event

3/03/14 - Called Jim for deadlines

March 15: deadline for newspaper. the sooner we get it to him, the better our placement in the

paper.

since they have a digital copy, we could include a link to the NBFF site. we would have to put it

on its own line in an Arial font so people will notice it.

Weekly newsletters need to be submitted by Tuesday. same thing with the sooner the better. If

we want to, we could also include a trailer.

3/16/14 - Emailed Jim press release documents

http://www.newportbeachfilmfest.com/

3/17/14 - Called Jim to confirm he received the press release, left message

3/18/14 - Emailed Jim to confirm he received documents

3/28/14 - Emailed Jim requesting new logo. Jim sent over updated logo

4/08/14 - Emailed Jim a follow up to see how everything was going and a sponsorship

agreement since we did not have one on file.

4/09/14 - Jim responded with an ask for the ad due on 4/20 (Gregg was cc’d and took care of

this). Jim will also be in town for the event, secured 2 tickets for him.

4/11/14 - Emailed Jim to confirm we secured his tickets and if there is anything else he needs

to let me know.

4/17/14 - Sent Jim the promo code

Contact: Ron Meyn


3/03/14 - Confirmed

We just have to come up with some ideas of what we want to do for the sculpture

I am going to send an email with all the information so there is a paper trail

3/09/14 - Sent over Sponsorship Agreement to Ron

3/18/14 - Called Ron since I did not receive a signed agreement. Said he did receive the email

with it and would try to get it to me today.

3/26/14 - Ron emailed signed sponsorship agreement back

I responded asking if there were any onsite needs; he will be needing power cord and 6 foot

table with a cover, he also included videos of what he does while sculpting

3/31/14 - Emailed Ron requesting logo for trifold

Ron responded with 2 sizes of logo

4/13/14 - Emailed Ron for estimated time of arrival

Ron emailed back saying he needs at least 30 minutes to set up

Responded and gave him my contact info when onsite

4/17/14 - Emailed Ron the discount code for event

Contact: Finbar Hill – Consul of Los Angeles


3/21/14 - Called Finbar inviting him to our event and if there is anything he could help

contribute to the event.

He has a conflicting event that evening and will not attend

Could not help on his end here, gave me Allison McCaff’s name to call her in New York

Allison McCaff - Consul of New York

3/21/14 - Looked Allison’s number up on the Consulate of Ireland website, she was not listed

Called the main number on the site and they said that she does not work in NY, that I have to

call Ireland.

Called the 800 number to Ireland and said that there is nobody by that name there, asked

them who would be able to help me and they gave me another NY number

Called the new NY number and they were able to transfer me to Allison’s direct line, left

message

3/28/14 - Tried calling the second number to get back to Allison’s line but they gave me the run

around again.

4/8/14 - Gave this to Carmen to see if she could try to get someone on the phone to help

4/9/14 - Carmen called the same number. The woman on the phone new who Allison was and

gave me a new number. Tried calling that number and was redirected again to a new number.

That number gave me a voicemail to Allison’s office. I left a message around 2pm. Uma, the

travel advisor, called me back and said that Allison was on vacation. I explained the event and

what we were looking for. She informed me, that I was talking to the right person. She agreed

to send me tourism guides of Ireland. I followed it up with an email, later that day to thank her.

4/10/14 - Una emails back saying she will send 100 guides. Carmen responds with the Press

Release. Una tells Carmen that she will; send 10 Dublin guides, because she didn’t have

many, and 200 Ireland guides.

4/11/14 - Carmen asks for their Logo, to include it in tri-fold.

4/15/14 - Una calls Carmen and says they don’t want/need to be included, she was just happy

to help. Carmen asks if there was any way she could send 300 Ireland guides. She

immediately agrees and takes down Carmen’s information, so she ship the guides.

4/21/14 - Carmen receives guides. Carmen immediately sends a thank you email to Una.

4/22/14 - Una emails Carmen, saying “Thanks so much not too many people take the time to

appreciate things”

5/09/14 - Carmen has sent Una a Thank You Card.

Contact: Barbara Schilling

Team Member: Carmen Herrera

2/24/14 - Contacted Barbara Schilling – the harpist- to introduce myself. She wanted to know if

there was any more details such as: if the time was going to be the same, late afternoon, like it

was last year. I told her as soon as we know I will contact her via email (written) and a phone

call (spoken). I told her she can call me at any time with questions. I will also shoot her an

email with my contact information so she can contact me either way.

4/1/14 - Called Barbara to tell her the name of the movie. I also sent her the Press Release

and asked for a Logo.

4/2/14 - Barbara responded saying she didn’t have a logo but would like to still be included in

the tri-fold

4/21/14 - Barbara emailed me asking for the timeline. I responded right away letting her know

that I was in the process of sending it out, we were finalizing it. Sent it shortly after.

4/26/14 - Sent Barbara a headshot picture of myself, so she knew who to look for.at the event.

Barbara responded saying Thank You

5/11/14 - Emailed Barbara asking for her address so that I can send her a Thank You Card

Contact: Andrew Scott


2/24/14 - Contacted Andrew – the bagpiper- to introduce myself. He was at the park with his

grandson but told me to call back and leave a message with my contact information. I will also

be sending him an email as well.

4/1/14 - Called Andrew to tell him about the Movie

4/2/14 - Sent Andrew the Press Release and asked for his Logo

4/3/14 - Andrew responds that he will send me his Logo ASAP

4/4/14 - Andrew sends me his logo

4/5/14 - he verified that I received it. I responded immediately saying I had

4/22/14 - I email Andrew the timeline of the event

4/26/14 - I email Andrew a headshot of myself so he knows who to look for

4/28/14 - Andrew sends a Thank You email. I respond with a thank you email.

5/11/14 - Asked Andrew for his address so that I can send him a Thank You Card

Contact: Janel Grimm


3/24/14 - received an email from Victoria from Italian spotlight asking if we would like to have a

photo booth for our event. We agreed. Victoria put me in contact with Janel.

3/27/14 - A member of my team tried calling Janel - No answer

3/29/14 - I called - No answer

3/31/14 - Emailed Janel

4/1/14 - received a response saying they were available April 27th. Janel called me later that

day. We talked about what our partnership agreement will look like. I also sent over the Press

Release.

4/2/14 - called Janel to request her Logo for the tri-fold.

4/4/14 - Emailed Janel asking her last name for the Agreement and sent her rough draft to

make sure everything was correct thus far. She sent me her last name and corrections.

Emailed her back the final agreement for her signature.

4/12/14 - Emailed Janel asking about the signed sponsorship agreement

4/14/14 - Janel sends me survey, so she can make the layout for the pictures of our event.

4/15/14 - Janel emails me the signed agreement

4/23/14 - Janel sent a reminder email about the survey. I sat down with team to go over what

they wanted so I can complete the survey. I sent her the logos for the frame.

4/25/14 - Janel emails me an overlay. It looks nothing like what I had put down in the survey

she sent me. I email her immediately. I also send her the timeline for the night of the event.

4/26/14 - She emails asking for a better logo. She emails me the revised version of the

overlay, which is much better. I make sure she knows where to get her tickets. I also send her

a headshot of myself so she knows who to look for. She send me Kenny’s phone number since

he will be working the event

4/28/14 - Janel emails me saying thank you for letting her be part of the event.

5/9/14 - Janel emails me the link to attach to our Facebook page so all attendees can find their

photos. I forwarded it to the rest of my team.

Contact: AJ Hasse


3/28/14 - emailed AJ the day after we met him, so that he knew who I was

4/2/14 - sent AJ our sponsor logos

4/9/14 - Sent AJ another logo.

4/10/14 - informed AJ Fiona Flannigan was not able to attend and needed to fix tri-fold. AJ sent

out an email later that day to remind everyone to finish their tri-folds

4/11/14 - AJ asked for our Irish spotlight logo. Stephen sent that to me. AJ said it was to small

so I made a new one from scratch and sent it to AJ. He said it was much better

4/13/14 - AJ sent a rough draft of the trifold. I sent him an email back saying that over half the

stuff said Italian spotlight on it. It wasn’t even the right actors

4/14/14 - AJ sends a new version but it still has the wrong information. We sent him an outline

of what we wanted, so they can use for an idea

4/15/14 - AJ realized that the Italian tri-fold and the Irish tri-fold were merged.

4/18/14 - AJ sent the a draft for final approval. It still said Italian in one section

4/20/14 - AJ sent the finalized copy

4/22/14 - AJ emailed to confirm the tri-fold was correct and if they could print. I responded yes

4/27/14 - Called AJ and if I was supposed to send someone to pick up or if he was bringing

them. He said he was bringing them and that he would see me the next day. Only he was

joking. He was on his way

Contact: Kory


2/05/14 - Met with the Enchanted Florist. They were on board

2/21/14 - Was supposed to meet them about arrangements they cancelled due to owner leaving

2/28/14 - was supposed to have another meeting, it didn’t work out

3/05/14 - Went back to schedule an appointment for the arrangements

3/07/14 - Met with Kory. She asked how many we wanted and told me that she was only willing to do

six and wanted 2 tickets. I told her I would get back to her on it

3/14/14 - told Kory that we were going to work with another florist

4/26/14 - Kory calls and says she did the 6 arrangements anyway. She didn’t want the 2 tickets

Contact: Sean Canniffe

Team Member: Keira DeNicola

2/27/14 - 2:00 pm contacted Sean to introduce myself. Was able to confirm with him that he is still on

board with allowing us a spot in his April newspaper. He needs the final product no later than March

15th. Once the email is sent, he wants me to contact him again and let him know it was sent so he

can be looking for the email. If not, it could go into spam.

Contact: Tara Dougherty

Team Member: Keira DeNicola

2/26/14 - 1:36 pm No answer

1:37 pm called again and left a message. Will call back either tomorrow or Monday for sure.

Contact: Terry Anderson

Team Member: Julie Ludwig

2/26/14 - 10:44am contacted Terry to introduce myself. Was able to leave a message. Also

emailed him in further detail that he can contact me via phone or email about any questions or

concerns he may have. Still waiting to hear back from him to talk about agreements for NBFF.

Will try contacting him by phone again on Monday.

3/3/14 - 12:23pm Called Terry to touch base about the last email I sent. He answered, but was

short. He asked me to email him all festival and necessary sponsorship information through

email.

3/4/14 - 1:22pm Emailed Terry for the second time. Email contained information of the

overview of agreements from last semester. I emailed him to see if those negotiations are still

in effect.

No response as of 3/6/14

3/19/14 (Julie)

Received an email from Terry apologizing that he hasn’t been returning my calls or emails

because of St. Patrick’s Day. Said he wants to discuss the event further.

I called him and we briefly discussed the event.

3/27/14 - Emailed Terry about needing a high resolution logo for our tri-fold

3/28/14 - Spoke on the phone. Emailed Terry the NBFF Overview so he can read about the

event, attached the sponsorship agreement in an email, as well as the press release

Terry emailed me a flyer that he was hoping to use as the high resolution logo, told him

unfortunately we need an actual logo and won’t be able to use it.

4/1/14 - Emailed Terry the direct link to the Newport Beach Film Festival website to purchase

Life’s A Breeze tickets. Terry called me and said that the website says tickets are $35 on the

website, called Schwenk to get contact information for Max who is in charge of the website,

price was fixed to $25. Terry and I talked further about both the film and after party. Asked me

to send the theater logo and 2014 NBFF logo.

4/2/14 - Emailed Terry the logos he needed. Also sent him a link to the trailer of the movie.

Told me he has contacts with Fionnula Flanagan. Gave me her phone number and email

address to invite her to our event.

4/8/14 - Called and emailed Terry about signing sponsorship agreement and getting it back to

me as soon as possible.

4/10/14 - Terry emailed me signed sponsorship agreement.

4/17/14 - Sent discount code for tickets

4/22/14 - Asked me about providing him with additional tickets for the Rose of Tralee. I emailed

Gregg and he approved this.

4/27/14 - Emailed Terry to contact me when he arrives at the festival so I can meet him and

give him the tickets.

Contact: Ryne Dutcher


2/27/14 - 10:54am Contacted Ryne about doing photography. He said he will be doing stuff for

Stagecoach that weekend and unfortunately cannot help us out.

Contact: Clarisse Meyer


4/10/14 Contacted mutual friend about doing photography for us, she was happy to help us out

Contact: Christine Bryne

Team Member: Jacquelyn Tolliver

4/07/2014- Our team was not sure if we were going to able to use the dancers due to the other

entertainment that we had coming but after talking to Sean Manning from Irish Pride we were

convinced that this would make the event more Irish. The dancers were also very interested in

being a part of this event.

This is the day I first contacted Christine to introduce myself and let her know that we would

love to include her Irish dance academy in our event.

4/11/2014 - Sent first email to inform her about the festival and to discuss exactly what we

could do with the dancers at the event.

4/16/2014 - Got email back with ideas about what to do at the event.

4/17/2014 - Sent email confirming placement plans for the dancers at the event. Also sent a

timeline with details about the event and timing for their arrival and performance. We agreed

that we would send out a thank you to their dance team before the screening started and

feature them on our social media pages. This day we also sent them discount codes for the

event.

4/21/2014- Got confirmation on arrival times and plans at the event through email from

Christine and sent them flyer that they could put out for their dancers or anyone that walks into

their school. Also sent an updated copy of the timeline we made.

4/26/2014 - Called and talked with Christine to confirm their arrival at the event the next day.

4/27/2014 - Christine called upon her arrival at the event and got the ball rolling with the

dancers

4/28/2014 - Called and emailed Christine a thank you for her participation in the event. They

were a hit.

Contact: Sean Manning

Team Member: Jacquelyn

2/24/14 - First talked with Sean Manning: We first talked about the radio station because that

deadline was coming up real fast.

He agreed to get us Irish Pride prizes for the KX 93.5 ticket giveaway

We met up at O’Donovans pub in Pomona on wed Feb. 26th and got the prizes

I will be in contact and have been in contact with him. Next time to talk will be this next week to

confirm the band and maybe get some gift bag giveaways

He also mentioned something about getting possible Irish dancers

Irish nacho competition interested in attending, and what is the location and more information

about it. Is he still going to attend? I will do this tomorrow.

FB Blast sent on 2/24/2014:

“St. Patrick’s Day is right around the corner but we don’t have to end the party there. Mark your

calendars for the 15th annual Newport Beach Film Festival. The Irish Spotlight will be kicking

off their event on Sunday April 27th! Tickets go on sale April 1st. The post party will be held at

Muldoon’s Irish Pub in Newport Beach. You don’t want to miss out! Visit

www.Newportbeachfilmfest.com for more information.”

2/27/2014 - Contacted Sean through email and informed him about the social media and

Facebook post that last semester had agreed with him on. We also showed interest in

attending the nacho competition.

2/28/2014 - He emailed me back and informed us that the nacho competition never got off the

ground so this event is not happening.

o we also talked about the social media contact and he was on board, we just have to

refer to the calendar and send him the blasts.

o he said that he is having an event on March 16 thing at Costa Mesa Fairgrounds if we

want to come to the booth and promote stuff for the festival.

o He has confirmed that he will provide a band.

o He also said that he was going to be talking to a dance team that we might be

interested in for the opening of the screening.

3/4/2014 - Sent an email as a thank you for an update and to get more details about the event

that will take place at the OC fairgrounds.

3/7/2014 - Hadn't received a confirmation email indicating that we were on for future FB post

so called to make sure email were being received. He informed me that his daughter does the

emails and hold their FB so he would get into contact with her to make sure she is on top of it.

3/12/2014 - Sent email to inform Sean that we have not found any of the Facebook post that

we have done for him the past few weeks, and to get more information about the event they

will be going to the on the 16th at the OC Fairgrounds.

3/14/1014 Got and email back and indicating that it would be easier if they just reposted what

we posted on our Facebook like page. We sent back an email that same day confirming the

change and also asked for a hi def. pic of their photo. Also asked if they had any other people

that they could put us into contact with to receive even more outreach for our film.

3/15/2014 - Received an email back potential people that we could contact. Stephen decided

to take on this list

3/28/2014 - Sent another email asking for their Hi def. Logo for our trifold. Got an email back

saying that she will send it by the end of the day. An eps file was sent of the logo.

4/1/2014 - Sent press release to them for email blast, and asked to inform us when it was sent

out. Also sent information about tickets going on sale this day. The Facebook repost have

started on the 31st of march and have been going good since.

4/3/2014 - Got an email back confirming plans of email blast and informing us that we are now

on their event calendar on their website. Also confirmed that we will be providing them with 4

tickets to our event.


4/7/2014 - Sent an email about possible gift ideas, and received an email about what name to

put their tickets under.

4/10/2014 - there was a sponsorship agreement that needed to be signed so I sent that to

them.

4/17/2014 - Got back signed sponsorship agreement. Sent them the timeline, discount codes,

and a flyer, as well as another copy of the agreement in case they didn't get it before I saw it

sent to me.

4/21/2014 - sent an email and received an email confirming the events to go on at the festival

and to say how the guest will go about receiving their tickets.

4/26/2014 - called to confirm arrival for the festival

4/27/2014 - called after screen to assure that they band was on their way.

4/28/2014 - called and emailed a thank you.

Contact: Tyler Russle

Team Member: Jacquelyn

2/24/14 - He didn't answer the first time I called on Feb 24th

Sent an email right after the call and got an immediate response.

He would like to have an interview done in late march with someone from the NBFF.

Email prof and waiting on response from tech to confirm date and time.

2/27/2014 - Sent Tyler another email with all of Schwenks information, as instructed by him.

Will follow up with Schwenk this week on if they are in communication.

3/8/2014 - talked with Tyler to and email Gregg to see if they have got into touch. Tyler

confirmed that they got into touch.

3/27/2014 - Emailed radio station to be sure that they ball is rolling with the giveaway and to

get a logo from them.

3/28/2014 - He informed me that he lost touch with Gregg so as the next class meeting got

them hooked up again to get it going with the radio station. He also sent me their logo.

4/4/2014 - Contacted to be sure he was in contact with Gregg.

4/7,8,9/2014 - Sequence of emails saying he has not been and me updating him on what’s

going on and assuring him that Gregg will be in contact as the event is quickly approaching.

4/14/2014 - Got signed sponsorship agreement from them. And an update of what him and

Gregg were working on.

4/15/2014 - got an email updating that they are doing a giveaway with 12 pairs of tickets.

4/28/2014 - sent a thank you for their participation

Contact: Various Creators

Team Member: Stephen Huynh

Irish Dance Music and Language Sessions Santa Monica

o 3/01/14 - E-mailed John Cullen, the creator of the group.

o 3/07/14 - Re e-mailed John Cullen.

o 3/12/14 - Re e-mailed John Cullen

o 4/10/14 - Re e-mailed John Cullen

The Orange County English as a Second Language Meetup Group

o 3/01/14 - E-mailed Creator of the group

o 4/10/14 - Re-emailed

o NOTE: This was at the assistance of Gregg. It did not yield to great of results, but think

about doing it again.

Los Angeles Film Enthusiasts

o 3/24/14 - E-mailed organizer, Sandra Lord


Orange County Movie Fans

o 3/24/14 - E-mailed organizers (multiple)


Contact: Unknown


3/24/14 - E-mailed contact e-mail on their website.

Contact: Various


AOH Division 1 Orange County

o 3/24/14 - Contact Us form on their website. Meets every second Tuesday.

o Joseph Plunkett-Joe McDonnell Division

o 3/25/14 - E-mailed [email protected]. Contact is Daniel McGowen.

Michael J. Farrell Division #2

o 3/25/14 - E-mailed [email protected], will call 714.995.2293 if no answer. Contact

is said to be Jerry O’Keefe and they meet every third Saturday of the month (April 19th

next meeting).

http://www.meetup.com/Irish-Dance-Music-and-Language-Sessions-Santa-Monica/

http://www.meetup.com/orange-county-ESL-group/

http://www.meetup.com/indiefilm-169/

http://www.meetup.com/movies-329/

http://www.aohone.com/?page_id=20


http://www.aohoc.org/


o 4/10/14 - Called 714.995.2293 and reached Mick, who instructed me to email him the

information about the Irish Spotlight to [email protected] and that he would forward

the information to the 3 divisions in Orange County.

o E-mailed Mick the information about the newport beach film festival with an attached

.pdf of the press release and offer of discount code for tickets.

o Pat O’Brien Division 1

o 3/24/14 - E-mailed. Will call 818.902.9066 if no answer. Meets 2nd Thursday of every

month (April 10th next meeting)

o 4/10/14 - Called and reached the Irish Fair Contact. For some reason he’s listed as the

Ancient Order of Hibernians main point of contact. This is incorrect. But he informed me

that he still has not received the sponsorship agreement and wants it sent over ASAP. I

immediately then informed the team via group text message.

Contact: Michael McCormick


3/24/14 - E-mailed [email protected]

Same day response from Michael McCormick saying he will call me 3/25

3/26/14 - E-mailed Michael McCormick stating that I look forward to speaking to him.

Michael McCormick calls me via phone 5 minutes later, I pitch to him the Irish Spotlight and

offer two free tickets to give to his members as well as a coupon code. He enjoys the idea of

the film festival, verbally states that he’ll help us reach out to the members in his organization

and make sure the tickets get to someone.

4/10/14 - Called Captain McCormick at 1.213.364.5621

Left a message informing him of the LACFF’s two free tickets and to give him the go-ahead to

start publicizing the event and his two free tickets. Also, to let him know a discount code is

coming his way.

Contact: Unknown






Contact: Unknown



Contact: Unknown



Contact: Unknown



Contact: Tom Kelleher

Team Member: Stephen

3/24/14 - E-mailed [email protected], if no response, Call 424.218.6216

4/10/14 - Called and left a message to the Police Emerald Society giving them a quick speech

about NBFF - IRISH SPOTLIGHT. Also, offered them a DISCOUNT CODE! (So, get on top of

that Stephen).

As a result of my e-mail with Mick from [email protected], Tom Keleher, President of the Los

Angeles Police Emerald Society, called me on my personal phone asking for more information

about the Newport Beach Film Festival’s Irish Spotlight. He then asked for an e-mail with more

information, to which I agreed.

Phone Number: 1.619.922.7066

E-mail received from Mr.Keleher asking for more information on the NBFF’s Irish Spotlight; E-

mail: [email protected]

Sent him a small pitch with the press release attached. I also promised to give him a

promotional code at a later date for their organization.

4/14/14 - Mr. Keleher called me directly, stating that we are in their monthly newsletter.






Contact: Unknown



4/10/14 - Re-sent E-mail

NOTE: All these groups should be contacted earlier in the semester. Follow up and inform them.

Also, make sure that you have a flyer ready at hand for them.


15th ANNUAL NEWPORT BEACH FILM FESTIVAL TO SHOWCASE

AN EXCLUSIVE SCREENING OF IRISH CINEMA

Festival Will Spotlight the Regional Premiere of "Life's a Breeze"

Newport Beach, Calif. (Wednesday, May 07, 2014) – On Sunday, April 27th, 2014 the 15th

annual Newport Beach Film Festival will present its Irish Spotlight, an evening celebration of Celtic

cinema and culture. The event will feature the Regional Premiere of the highly anticipated Irish film,

Life's a Breeze, followed by a festive post screening reception.

This modern comedy follows a family struggling to stay afloat and stay together through

challenging times in Dublin. Unemployed slacker Colm (Pat Shortt), his aging mother Nan (Fionnula

Flanagan) and his niece Emma (Kelly Thornton) must overcome their many differences to lead their

family in a race against time to find a lost fortune.

“The Festival continues a proud tradition of presenting the very best in Irish Cinema. We are honored

to host the Regional Premiere of Life's a Breeze. Director/Writer Lance Daly has crafted a tender,

comedic story that plays to the talents of a wonderful cast.” stated Gregg Schwenk, CEO of the

Newport Beach Film Festival. “Fionnula Flanagan, Pat Shortt and Kelly Thornton are outstanding”

The Spotlight film, Life's a Breeze, will screen on Sunday, April 27th, 2014 – 5:30pm at the

Edwards Big Newport (300 Newport Center Drive in Newport Beach, CA 92660). The post-screening

celebration will take place next door at Muldoon’s Irish Pub located at 202 Newport Center Drive

Newport Beach, CA 92660.

The post-event will feature music and hosted hors d'oeuvres. The Newport Beach Film Festival

Irish Spotlight is supported by Irish Pride, The Irish Herald, Consul General of Ireland Finbar Hill,

Irish Arts & Entertainment, Irish Fair Foundation, Irish Film and Television Academy, Galway

Film Fleadh, Irish American Magazine and Muldoon’s Irish Pub.

Admission to the Irish Spotlight film and the post-screening party is $25.00.

For ticket information and updates visit www.NewportBeachFilmFest.com

About The Newport Beach Film Festival

Celebrated as one of the leading film festivals in the United States, the Newport Beach Film Festival

has evolved into a prestigious multicultural event, attracting over 53,000 attendees to Southern

California. Committed to enlightening the public with a first-class international film program, a forum

for cultural understanding and enriching educational opportunities, the Festival focuses on

showcasing a fresh and diverse collection of studio and independent films from around the globe.

Located along the pristine Orange County coastline, the Newport Beach Film Festival offers

attendees an optimal setting to experience filmmaking at its best. With its action packed slate of film

screenings, red carpet galas, international spotlights, nightly receptions, compelling conversations

with filmmakers, fashion shows, music performances and industry seminars, the Newport Beach Film

Festival has quickly gained recognition among filmmakers and audiences worldwide. The 15th annual

Newport Beach Film Festival runs April 24th - May 1st, 2014 and will spotlight over 300 films from

around the world. www.NewportBeachFilmFest.com

###

Festival Contact:

Cory Ceizler

Quartararo & Associates (Q&A)

Cory@QandAMarketing

(818) 497-7750

Irish Spotlight Event Contact:

Theresa Velasco

[email protected]

(562) 213-5232





What Our Ticket Allocation Looked Like:

S/P/S Promised Amount of Tickets

Muldoon’s Irish Pub 12

Irish Pride 4

Radio Contest 4

Emerald Firefighters 2

Splendid Studio Booth 2

Irish Fair Foundation 4

Bagpiper - Andrew 1

Harpist - Barbara 1

OPI 2

Irish Arts & Entertainment 2

TOTAL 34

*NOTE: Each spotlight is given only 26 tickets (double check with Gregg for your amount). We went

over because we did not know that Muldoon’s Irish Pub always gets 12 tickets each year! Keep that

in mind! Communicate with your team about ticket allocations! Gregg made an exception for us and

allocated us more tickets.

What Your Ticket Allocation Should Look Like:

S/P/S Promised Amount of Tickets

Muldoon’s Irish Pub 12

TOTAL 26

*NOTE: Muldoon’s Irish Pub (location of your post-event) ALWAYS gets 12 tickets every year! You

essentially only have about 14 tickets to bargain/offer with to your S/P/S)

The following flyer is what we used in online promotions of the Irish Spotlight event. This flyer was

sent to all of our sponsors, partners, and supporter and posted another Facebook pages.

*Note: There are different copies of this version that were sent to specific S/P/S as they had their

specific Irish Spotlight discount code on them.

campaign business plan - irish - spring 2014

Documents