Spring Forward Campaign Report Client: BERNINA Canada Campaign: Spring Forward (Feb. 24-May 14) Date Prepared: May 20, 2014 Prepared By: A. Page

•  Increase BERNINA’s online presence

•  Increase email database

•  Increase Facebook Likes & Twitter Followers •  Develop awareness of current promotions and social brand

•  Provide coupon/flyer downloads

Campaign Goals

Creative

Campaign Report!Campaign Statistics

•  68,244 visitors (total response)

•  12,578 purl visitors (PURL response 18%)

•  32,954 share (social response)

•  22,712 other (email/direct response)

•  17,461 Opt-ins 25.59%

•  5,645 Shares 32.33%

•  8,384 Coupons downloaded (48%)

Results Notes

Email  #1  

Email  #2  

Email  #3  

Email  #5  

Email  #4  

LDZ  –  Em

ail  1  

LDZ  –  Em

ail  2  

LDZ  –  Em

ail  3  

Dealers  E

mail  #1  

Dealers  E

mail  #2  

Dealers  E

mail  #3  

Google Audience (www.springforward.smc2.net)

•  Google indicates 57,149 visits

•  31,527 unique visitors

•  55.2% new visitors

•  366,531 page views

•  6.41 pages / visit

•  Low bounce rate at 21%

Google Results

BERNINA Email Statistics

Ladies Deal Zone Statistics

Dealer Emails – March 20 Email Statistics

Dealer Emails – April 16 Email Statistics

Dealer Emails – May 2 Stats!Dealer Emails – May 2 Email Statistics

Google Funnel !Google Funnel

Google Funnel Contd.

Location

Traffic Results

Sharing Vehicles

Coupons

Survey Responses

New: 1,900!Facebook Likes (New: 1900)

Twitter Followers (New: 381)

Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 366,531 - $10,995.93 Website visit – 57,149 - $57,149.00 Time on site – 57,149(average visit at 00:02:23) - $57,149.00 Email opens – 76,833 - $23,049.00 Email clicks – 18,230 - $5,469.00 Email opt in – 17,461 - $104,766.00 (8,683) Social impression – 3,078,873 - $3,078.87 Social Facebook – 1,900 - $9,500 Social Twitter - 381 - $1,143.00 Coupons Activated – 8,384 - $8,384.00 Total Value $280, 683.80

Website views $0.03, visit $1.00, time on site 2 minutes $1.00 / Email - open $0.30, click $1.00, opt in $6.00 /

Social - impression $0.001*, Twitter follower $3.00, Facebook LIKE $5.00, Coupons Activated $1

*Social Impression value updated to $0.001

Metrics

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